What McHenry Hohnen does

McHenry Hohnen Vintners is a privately-held, family-owned winery founded in 1984 by Murray McHenry in Margaret River, Western Australia, operating from a headquarters and purpose-built cellar door at 10412 Bussell Hwy, Witchcliffe. The business produces and sells biodynamic, minimal-intervention wines from three estate vineyards — Hazel's Vineyard (certified biodynamic since 2021), Calgardup Brook Vineyard (cooler Karridale sub-region, planted 1998), and Burnside Vineyard — under a tiered portfolio: a premium Single Vineyard Range, a core McHenry Hohnen Range, an entry-level Rocky Road Range, and a magnum format line, with recurring releases earning 93-97 points from James Halliday, Wine Advocate, The Wine Front, and Falstaff and a Trophy for Best Grenache in Show.

The company makes money through a fully owned direct-to-consumer stack: a Shopify e-commerce site shipping Australia-wide via Australia Post ($15 flat in WA, $25 other states, free over $250-$300), a Wine Club subscription (minimum 12 bottles per shipment, 12-month commitment with $50 cancellation fee, 20% discount, complimentary tastings), a 7-day cellar door in Witchcliffe offering guided tastings and Vintner's Kitchen pairings, and the Vintners Wine Bar restaurant run by Head Chef Nicolas Delorme. Production is led by Head Winemaker Jacopo 'Japo' Dalli Cani with Winemaker Henry Wynne and Viticulturist Ben Sieber, under a hands-off winemaking philosophy using natural fermentations, whole-bunch handling and gravity-fed processes.

Commercial reach spans four customer segments — wine enthusiasts and collectors, wine tourists, gifting and corporate buyers, and international buyers via enquiry-only export — with pricing ranging from $25 (Rocky Road Shiraz) to $160 (2019 Rolling Stone) per 750ml bottle. Distribution outside DTC is limited to a trade enquiry channel handled through the Margaret River PO Box; international and trade orders are processed by email rather than a third-party distributor network. The company holds Liquor License No. 6180129115 and is fully certified organic and biodynamic by Australian Certified Biodynamic.

Name

McHenry Hohnen

Legal name

McHenry Hohnen Vintners

Website

https://mchenryhohnen.com.au

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

McHenry Hohnen Vintners is a family-owned, biodynamic winery in Margaret River, Western Australia, producing and selling minimal-intervention wines from three estate vineyards through a DTC e-commerce site, wine club, cellar door and wine bar.

Ownership category

akta.pro rank

Product category

Premium Wines

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Organic Vineyard & Wine Grape Farming (AFAGAKAI), Wine Bars (CRANACAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL)

Keywords

• Biodynamic wine production
• Single vineyard wines
• Wine club membership
• Cellar door experiences
• Wine tourism

Headquarters

HQ city

Margaret River

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct Wine Sales: E-commerce sales through company website with direct shipping to customers across Australia. Includes online exclusive offerings and wine club shipments.
2. Wine Bar and Restaurant: Vintners Wine Bar operations including food service, wine by the glass, and full bottle sales. Located in Witchcliffe, Western Australia with lunch and dinner service.
3. Cellar Door Sales: On-site wine sales at cellar door location in Witchcliffe. Guided tastings and walk-in purchases. Open 7 days a week.
4. Wine Club Membership: Subscription-based wine club with customizable shipments delivered to members. 20% discount on all purchases, complimentary tastings, and exclusive access to new releases.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

McHenry Hohnen Vintners produces and sells biodynamic, minimal-intervention wines from three estate vineyards (Hazel's Vineyard, Calgardup Brook Vineyard, and Burnside Vineyard) in the southern Margaret River Wine Region of Western Australia. The winery distributes directly to consumers through an e-commerce website, a subscription-based Wine Club, on-site Cellar Door tastings, and the Vintners Wine Bar restaurant in Witchcliffe.

Product overview

McHenry Hohnen Vintners is a Margaret River, Western Australia winery producing biodynamic, minimal intervention wines from three estate vineyards: Hazel's Vineyard (certified biodynamic), Calgardup Brook Vineyard, and Burnside Vineyard. The product portfolio consists of three wine ranges: the premium Single Vineyard Range (hand-selected parcels of Chardonnay, Cabernet Sauvignon, Malbec, Merlot, Petit Verdot), the core McHenry Hohnen Range (diverse wines including Sauvignon Blanc, Marsanne, Roussane, Grenache, Syrah, Tempranillo, Mataro), and the accessible Rocky Road Range (entry-level wines exploring lesser-known varieties). The company also offers Magnums (1.5L large-format bottles), a Wine Club subscription service with home delivery benefits, a Cellar Door tasting experience in Witchcliffe, and the Vintners Wine Bar restaurant. All wines reflect the unique terroir of southern Margaret River with a focus on site-driven expression and minimal intervention winemaking.

Differentiator

Problem solved

Functional benefit

Brands

• Single Vineyard Range: Precision meets provenance. Crafted from exceptional parcels of fruit, hand-selected from the most expressive blocks, resulting in wines that speak with clarity, character, and true sense of place.
• McHenry Hohnen Range
• Rocky Road Range
• Magnums
• Vintners Wine Bar

Products and services

• Single Vineyard Range Premium wines crafted from exceptional parcels of fruit hand-selected from the most expressive blocks across McHenry Hohnen's estate vineyards, expressing unique terroir characteristics of each site.
• McHenry Hohnen Range Core range wines including Sauvignon Blanc, Marsanne, Roussanne, Chardonnay, Grenache, Syrah, Tempranillo, Cabernet Sauvignon, Mataro, Mourvèdre, Malbec, and Petit Verdot. Reflects the diversity of the vineyards and the character of each season.
• Rocky Road Range Entry-level wines that are bright, expressive, and built for immediate enjoyment, exploring both familiar and lesser-known varieties including Sauvignon Blanc, Semillon, Chenin Blanc, Marsanne, Chardonnay, Cabernet Sauvignon, and Shiraz.
• Magnums Large-format 1.5L bottles designed for long lunches, special gatherings, and generous gifting, including Chardonnay, Grenache, Syrah, Mataro, and Mourvèdre magnums.
• Wine Club Membership Subscription-based wine club offering curated wine deliveries with a 20% discount on all purchases, flexible delivery schedules, complimentary seated tastings for two guests, exclusive member-only events, and first access to new releases and back vintage stock.
• Cellar Door Cellar door tasting experience located at 10412 Bussell Hwy, Witchcliffe, WA. Open seven days a week 10:30am-4:30pm offering guided tastings of biodynamically farmed single-vineyard wines plus seasonal small plates from Vintner's Kitchen. Private and group bookings available.
• Vintners Wine Bar Wine bar and restaurant in Witchcliffe offering indoor spaces, garden, pétanque court, local beer and cocktails, and a seasonal Mediterranean-influenced menu. Open Monday 11:30am-4:30pm, Thursday-Sunday 11:30am-10pm with Happy Hour Thursday-Friday 4:30pm-6:30pm.
• 2026 McHenry Hohnen Chloé Rosé New vintage release - a Provencal-style dry rosé made from equal parts Grenache, Mourvedre and Tempranillo from Hazel's Vineyard. Features floral notes of star jasmine and nectarine with a creamy textured palate and saline finish.
• Mixed Magnum Trio Limited collection of three 1.5L magnum bottles featuring 2023 Laterite Chardonnay, 2025 Chloé Rosé, and 2023 GSM, designed for entertaining, gifting or collecting at $295 for the trio.

Quantifiable outcome

• 97 points - 2024 Burnside Vineyard Chardonnay (Jane Faulkner, February 2026)
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Voyager Estate: Margaret River estate with a destination cellar door, restaurant and broad single-vineyard range. Comparable premium positioning and tourism-led DTC model, with greater scale and brand recognition.
• Leeuwin Estate: One of Margaret River's flagship premium estates with a major cellar door, art gallery, restaurant and concert series. Larger and more diversified than McHenry Hohnen, but overlaps on premium Chardonnay, DTC and tourism-led model.
• Cape Mentelle: Margaret River benchmark winery owned by LVMH (Moët Hennessy). Comparable on premium Margaret River Cabernet/Chardonnay and DTC, but with materially greater scale, distribution and brand investment.

Direct peers

• Stella Bella: Margaret River producer focused on small-batch, value-to-premium wines across multiple varieties. Winemaker Henry Wynne came from Stella Bella, and the brands are comparable in size, varietal breadth and DTC-led approach.
• Vasse Felix: Margaret River pioneer and one of the region's most established premium wineries. Operates a cellar door, restaurant and broad DTC program and has invested heavily in biodynamic/sustainable viticulture, making it a direct comparable for McHenry Hohnen's positioning. Viticulturist Ben Sieber previously worked at Vasse Felix for five years.
• Moss Wood: Iconic Margaret River estate known for critically acclaimed Cabernet and Chardonnay from single vineyards. Comparable as a premium single-vineyard Margaret River producer with DTC focus and international recognition.
• Pierro: Family-owned Margaret River winery with a strong Chardonnay focus and cellar door. Comparable in scale, family-owned structure and premium DTC positioning.
• Cullen Wines: Biodynamic and certified organic Margaret River winery with strong single-vineyard Chardonnay and Cabernet credentials and a cellar door experience. Direct peer on biodynamic positioning, premium pricing and DTC-led model.

Regional players

• Hentley Farm: Premium single-vineyard producer from Barossa Valley, not Margaret River. Relevant as a comparable premium family-owned Australian estate with strong DTC, cellar door and restaurant experiences.

Emerging players

• Cloudburst Wine: Small-batch, highly allocated Margaret River winery with a cult following and minimalist, single-vineyard Chardonnay/Cab focus. Comparable on scarcity-driven premium pricing and limited DTC allocation model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/McHenryHohnen
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/mchenry-hohnen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McHenry Hohnen