Integrative Health and Hormone Clinic

What Integrative Health and Hormone Clinic does

Integrative Health and Hormone Clinic (IHHC), founded in 2014 and headquartered in Hiawatha, Iowa, is a direct-pay integrative and functional medicine practice serving patients across Iowa via a single physical clinic and telehealth. The clinic is co-owned by Dr. Stephanie Gray (DNP, ABAAHP, FAARFM) and Eric Gray (Executive Director). IHHC delivers root-cause, personalized care spanning functional medicine consultations, bioidentical hormone replacement therapy (BHRT) using BioTE pellets (Iowa's sole Platinum provider since 2019 with over 7,000 procedures), medical weight loss using GLP-1 agonists (semaglutide, tirzepatide), IV therapy, advanced lab testing, and a body-and-aesthetics line built around FDA-cleared devices including Emsculpt NEO, Emsella, Emface, Emtone, Exion, and Alma TED. Adjacent offerings include red light, salt, oxygen (LiveO2), and infrared sauna therapies. Dr. Gray's credentials and partnerships with device vendors (BioTE, Alma Lasers) and content partners underpin a proprietary supplement brand (Your Longevity Blueprint) and a top-1%-globally-ranked podcast.

The practice operates on a fully self-pay basis and does not bill insurance. Revenue is generated through three streams: (1) clinical services across functional medicine, hormone optimization, weight loss, IV therapy, and aesthetics, priced via pay-as-you-go consultation-and-treatment fee structures with variable durations; (2) consumer products through the Your Longevity Blueprint online store selling proprietary nutraceuticals (Methyl B Complex, Omega-3s, Berberine, COQ10, Mitochondrial Complex); and (3) educational content and book sales, with the Longevity Blueprint Podcast now in five seasons. Go-to-market is direct-to-consumer, with prospective patients entering via the website, a treatment-builder self-service tool, phone scheduling, or inbound from Dr. Gray's media presence (Vogue, Prevention, MindBodyGreen, Fox, Woman's Day). The team comprises 9-10 named professionals (DNP, nurse practitioner, registered nurse, certified medical assistant, health coach, aesthetician, patient care coordinator, chart manager).

Strategically, IHHC is a founder-led, private lifestyle-medicine clinic without outside equity capital, with growth evidenced by recent clinician hiring, an expanding aesthetics device portfolio, telehealth rollout, and a national supplement e-commerce presence. The practice is constrained by a single Iowa location, a small clinical headcount, and the upper bounds of the direct-pay consumer segment in a regional market.

Name

Integrative Health and Hormone Clinic

Legal name

Integrative Health and Hormone Clinic

Website

https://ihhclinic.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Integrative Health and Hormone Clinic is a direct-pay, founder-owned integrative and functional medicine practice in Hiawatha, Iowa, serving Iowa patients with bioidentical hormone therapy (BioTE pellets), GLP-1 weight loss, functional medicine consultations, IV therapy, and FDA-cleared aesthetic device treatments, plus a national supplement e-commerce brand and top-1% podcast.

Ownership category

akta.pro rank

Headquarters

HQ city

Cedar Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Clinical Healthcare Services: Direct-pay medical practice providing integrative medicine, functional medicine, hormone therapy, medical weight loss, IV therapy, wellness treatments, and body/aesthetics services. Does not bill insurance. Patients pay out-of-pocket for all services including consultations, lab testing, and treatments.
2. Supplement Sales: Online store selling proprietary supplements through Your Longevity Blueprint brand. Products include Methyl B Complex, Omega 3s, Berberine, COQ10, Mitochondrial Complex, and other evidence-based formulations.
3. Book and Educational Content: Sale of Dr. Stephanie Gray's book 'Your Longevity Blueprint' and access to the Longevity Blueprint Podcast (ranked in top 1% of all podcasts worldwide).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Integrative Health and Hormone Clinic is a direct-pay functional medicine practice providing integrative medicine, bioidentical hormone replacement therapy, medical weight loss, IV therapy, wellness treatments, and body/aesthetics services. The clinic identifies and treats root causes of chronic conditions through advanced diagnostic lab testing and personalized treatment plans, supplemented by a proprietary supplement brand (Your Longevity Blueprint), a bestselling book, and a top-ranked podcast.

Product overview

Integrative Health and Hormone Clinic is a functional medicine practice offering a comprehensive suite of healthcare services organized into four main categories: Functional Medicine (core diagnostic and treatment approach identifying root causes), Wellness Treatments (supportive therapies including red light therapy, salt therapy, oxygen therapy, and IV therapy), Body & Aesthetics (body contouring and skin rejuvenation using advanced devices like Emsculpt NEO, Emface, Emtone, Exion, Emsella, and Alma TED hair restoration), and Medical Services (hormone therapy, medical weight loss, health coaching, and lab testing). The clinic also offers consumer products including evidence-based supplements and educational content through Dr. Stephanie Gray's bestselling book and podcast. As Iowa's premier integrative medicine clinic and leading authority in natural hormone replacement therapy, the practice combines conventional medicine with evidence-based complementary therapies.

Differentiator

Problem solved

Functional benefit

Brands

• Your Longevity Blueprint: Supplement brand and podcast platform founded by Dr. Stephanie Gray, providing evidence-based nutraceuticals and health education content.
• Longevity Blueprint Podcast

Products and services

• Functional Medicine Root-cause approach to healthcare identifying and addressing underlying causes of symptoms through advanced testing and personalized treatment plans, focusing on whole-person physical, mental, and spiritual health for patients with chronic or unresolved conditions.
• Hormone Therapy Personalized bioidentical hormone replacement therapy (BHRT) including BioTE pellets, topical, oral, sublingual, and injectable forms to optimize hormone levels for men and women experiencing perimenopause, menopause, and andropause symptoms.
• Medical Weight Loss Comprehensive medical weight loss program including semaglutide, tirzepatide, oral medications, and behavioral coaching to help patients achieve and maintain their ideal weight safely and effectively.
• In-House Lab Testing Advanced functional medicine testing including comprehensive serum hormone evaluation, urine hormone metabolite testing, thyroid testing, insulin resistance testing, adrenocortex stress profile, neurotransmitter testing, genetic testing, food sensitivity testing, stool analysis, cardiovascular assessment, and heavy metal testing.
• Health Coaching Personalized health coaching services including food sensitivity testing review, food elimination diets, intestinal permeability healing protocols, grocery shopping assistance, and email support to help patients develop healthy lifestyle habits.
• IV Therapy Intravenous nutrient therapy delivering vitamins, minerals, and antioxidants directly into the bloodstream, including Myers' Cocktails, Glutathione, High Dose Vitamin C, and MAH Ozone therapy for rapid hydration, detoxification, and immune support.
• Natural Detox Programs Home-based body detox programs using environmental binders, liver support, kidney support, and lymphatic drainage to cleanse the body of toxins and promote longevity.
• Red Light Therapy Noninvasive therapy using red light to stimulate mitochondrial energy production in cells, improving skin health, reducing pain and inflammation, enhancing performance and recovery, and supporting immune health.
• Salt Therapy Halotherapy treatment using dry salt particles to detoxify the respiratory system, improve breathing, enhance skin health, reduce stress, improve sleep, and increase energy.
• Oxygen Therapy LiveO2 adaptive oxygen therapy combining light exercise with concentrated oxygen delivery to improve cellular oxygen utilization, mitochondrial function, VO2 max, cognitive clarity, endurance, and recovery for conditions like Lyme disease and mold-related illness.
• Emsculpt NEO FDA-approved noninvasive body contouring treatment using radiofrequency and HIFEM technology to simultaneously burn fat and build muscle in areas including arms, abdomen, thighs, calves, buttocks, and flanks.
• Emsella FDA-approved noninvasive treatment using HIFEM technology to strengthen pelvic floor muscles, treating urinary incontinence and enhancing sexual wellness for both men and women.
• Sexual Wellness Comprehensive sexual wellness program combining hormone replacement therapy and Emsella chair treatment to improve erectile function, sexual dysfunction, and intimate experiences through improved blood circulation and pelvic muscle strength.
• Emtone FDA-approved noninvasive treatment targeting all contributing factors of cellulite using radiofrequency and acoustic wave technology to reduce the appearance of orange peel skin on areas like upper arms and love handles.
• Exion Skin Rejuvenation Advanced skin treatment using combined radiofrequency and ultrasound technology to stimulate the body's natural hyaluronic acid production, improving skin laxity, reducing wrinkles, fine lines, large pores, scarring, and stretch marks on face, neck, and body.
• Emface FDA-approved noninvasive facial treatment using HIFES technology and thermal energy to lift, tone, and rejuvenate facial skin by strengthening facial muscles and stimulating collagen and elastin production.
• Hair Restoration FDA-cleared hair restoration treatment using Alma TED (TransEpidermal Delivery) technology with low-frequency acoustic energy to support scalp health, follicle function, and promote hair growth for men and women with early-to-moderate hair thinning.
• Supplements and Products Online store of evidence-based supplements including Methyl B Complex, Omega-3s, Berberine, COQ10, Mitochondrial Complex, and SB IGG formulated with therapeutic potencies and superior raw materials to support various aspects of patient health.
• Your Longevity Blueprint Book Bestselling book by Dr. Stephanie Gray that educates readers on building a blueprint for a longer, healthier life by addressing nutrition, genetics, hormones, toxins, and infections using functional medicine principles.
• Longevity Blueprint Podcast Weekly podcast hosted by Dr. Stephanie Gray exploring functional medicine principles, longevity strategies, and interviews with health experts; ranked in the top 1% of all podcasts worldwide with five successful seasons.
• Weight Loss Injections Injectable weight loss medications including semaglutide and tirzepatide (GLP-1 agonists) and LipoB shots containing vitamins and minerals to reduce cravings, improve metabolism, and support weight loss goals.

Quantifiable outcome

• Over 7,000 BioTE hormone pellet procedures completed
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• BioTE MedicalcoreTechnology or IntegrationBioTE Medical provides hormone pellet therapy products and certification. Integrative Health and Hormone Clinic is Iowa's first BioTE certified clinic and the exclusive Platinum provider in the state since 2019. Dr. Stephanie Gray has completed over 7,000 BioTE procedures. The partnership involves training, certification, proprietary pellet formulations, and ongoing clinical support for bioidentical hormone replacement therapy.
• Dr. Gary DonovitzminorStrategic or Co-development PartnerFounder of BioTE Medical who appeared on the Longevity Blueprint Podcast to discuss testosterone replacement therapy and the importance of testosterone and estrogen in women.
• Your Longevity Blueprint (Nutraceutical Brand)coreStrategic or Co-development PartnerCo-founded by Dr. Stephanie and Eric Gray, this proprietary supplement brand provides evidence-based nutritional supplements to clinic patients. Products include Methyl B Complex, Omega 3s, Berberine, COQ10, and Mitochondrial Complex. The brand extends the clinic's patient care beyond treatments into daily supplement protocols.
• Dr. Terry WahlsminorStrategic or Co-development PartnerNoted physician who has appeared on the Longevity Blueprint Podcast discussing autoimmune conditions, dietary approaches, and clinical trials. Dr. Stephanie Gray is also a certified Wahl's Protocol Health Professional.
• Ken Swartz (Ken the Scientist)minorStrategic or Co-development PartnerPodcast guest discussing oxidative stress, mitochondrial efficiency, and Carbon 60 supplementation. Partnership involves educational content creation for the clinic's podcast audience.
• Dr. Marisol Teijeiro (Queen of the Thrones)minorStrategic or Co-development PartnerPodcast guest discussing castor oil therapy and digestive health. Partnership for educational content on the Longevity Blueprint Podcast.
• Alma LaserscoreTechnology or IntegrationManufacturer of medical aesthetic devices including Alma TED for hair restoration and other treatment technologies used at the clinic. Jason Carpenter from Alma Lasers serves as TED device expert for clinical training and protocol development.
• Dr. Neil NathanminorStrategic or Co-development PartnerPodcast guest expert on mold toxicity and Lyme disease. Two-part podcast series on chronic inflammatory response syndrome (CIRS).
• Dr. Jill ChristaminorStrategic or Co-development PartnerProvider of mold illness training. Dr. Stephanie Gray is certified as a mold literate provider through Dr. Christa's program.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BodyLogicMD: National network of physician-owned integrative and bioidentical hormone replacement therapy practices. Directly comparable to IHHC on BHRT, functional medicine, and direct-pay concierge positioning, though at significantly larger scale.
• Cenegenics: Age-management and hormone-optimization practice network serving executives and midlife patients with comprehensive diagnostic testing and personalized treatment. Comparable to IHHC on hormone optimization, advanced lab testing, and premium concierge positioning.
• Genemedics Health Institute: National BHRT and anti-aging practice focused on bioidentical hormone replacement and preventive medicine for men and women. Comparable to IHHC on BHRT specialization, anti-aging credentialing, and direct-pay concierge model.
• Defy Medical: Direct-pay telehealth clinic specializing in hormone replacement therapy, thyroid, and wellness for men and women. Comparable to IHHC on BHRT focus, direct-pay model, and functional medicine approach, but operates primarily via telehealth nationwide rather than in-person.
• Forum Health: Multi-location functional and integrative medicine practice network offering hormone therapy, advanced diagnostics, and longevity-focused care. Closely comparable in clinical model and concierge positioning, but with a broader geographic footprint than IHHC.
• Amen Clinics: Multi-location integrative brain and body health practice combining advanced imaging (SPECT), hormone, and lifestyle-based care. Comparable on integrative medicine philosophy, direct-pay model, and media-driven patient acquisition, though with a brain-health specialty lens.

Broad incumbents

• BioTE Medical: Largest U.S. bioidentical hormone pellet certification network and a direct technology partner of IHHC. Comparable as the broader platform/trainer ecosystem in which IHHC operates its Platinum provider status, though BioTE itself is primarily a training/product company rather than a clinical operator.
• Restore Hyper Wellness: National retail wellness franchise offering IV therapy, cryotherapy, infrared sauna, and related services. Overlaps with IHHC's wellness-treatment line (IV therapy, red light, salt, oxygen) and direct-pay consumer model, though broader retail footprint rather than medically-led.
• Cleveland Clinic Center for Functional Medicine: Hospital-affiliated functional medicine program offering root-cause, integrative care with advanced diagnostics and lifestyle interventions. Comparable in clinical philosophy and functional medicine testing approach, though embedded within a large academic health system rather than a private-pay boutique practice.

Regional players

• Texas Center for Lifestyle Medicine: Regional functional and lifestyle medicine practice offering hormone optimization, nutrition, and root-cause care. Comparable on integrative functional medicine methodology and direct-pay model, but operates in Texas rather than Iowa and does not directly compete for the same patient base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@YourLongevityBlueprint
• Facebookfacebook.com/IntegrativeHealthAndHormoneClinic
• Instagraminstagram.com/integrativehhc
• TikToktiktok.com/@integrativehhc
• Pinterestpinterest.com/integrativehhc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integrative Health and Hormone Clinic