BodyLogicMD
- Company typePrivate
- Founded2003
- HeadquartersBoca Raton, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What BodyLogicMD does
BodyLogicMD is a US-based, privately held healthcare franchise network (legally BodyLogicMD Franchise Corp., headquartered in Boca Raton, Florida) that has operated since 2003 as a network of board-certified practitioners delivering bioidentical hormone replacement therapy (BHRT) and related integrative wellness services. Its core technology centers on customized compounded hormone formulations — bioidentical to endogenous human hormones — delivered via pellets, pills, creams, gels, patches, and injections, supported by proprietary diagnostic testing that evaluates 100+ biomarkers across estrogen, progesterone, testosterone, thyroid, cortisol, insulin, and vitamin D. The system serves both women in perimenopause/menopause and men in andropause or with low testosterone, plus a broader health-conscious 30s-50s+ segment seeking age-related optimization.
The business is monetized through four cash-pay revenue streams: a $79/month BodyLogicMD Advantage Membership subscription, clinical consultations delivered in-person, via telehealth, and by phone, prescription BHRT medications, and direct-to-consumer sales of physician-preferred supplements and a December 2025-launched medical-grade skincare line (EyeRevive, FirmLift, HydraPeptide, RadianceRenew). The company also recently expanded into Semaglutide therapy for weight management and erectile dysfunction treatment. Pricing is fully out-of-pocket with no insurance participation, distributed through a nationwide practitioner footprint (60+ providers across dozens of US markets), an e-commerce storefront, and a multi-channel content marketing engine built around symptom-driven SEO, online hormone assessment quizzes, email, SMS, and earned media (Dr. Oz, CBS, ABC, NBC, Shape).
BodyLogicMD firmographics
Firmographics- Name
- BodyLogicMD
- Legal name
- BodyLogicMD Franchise Corp.
- Website
- https://bodylogicmd.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
BodyLogicMD industry classification
Industry- Product category
- Hormone Replacement Therapy and Integrative Wellness
- NAICS
- Medical and Diagnostic Laboratories (6215), Medical and Diagnostic Laboratories (62151)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Pharmaceutical Preparations (2834), Services-Medical Laboratories (8071)
- akta.pro primary industry
- Gender-Affirming Endocrine Care (HLAKADAM)
- akta.pro secondary industries
- Women’s Health & Reproductive Specialty Pharmaceuticals (HLAIACAN), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)
Keywords
Where BodyLogicMD is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BodyLogicMD business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Membership Subscriptions: Monthly membership program (BodyLogicMD Advantage) at $79/month providing ongoing access to care, consultations, and treatment management
- Clinical Consultations: In-person and telehealth consultations for hormone assessment and treatment planning
- Supplement and Product Sales: Direct sales of supplements and health products including EyeRevive, FirmLift, HydraPeptide, RadianceRenew, Vitamin K2 with D3, Pure Fish Oil, and Multivite with Iron
- BHRT Medications: Bioidentical hormone replacement therapy medications prescribed as part of treatment plans
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | BodyLogicMD Advantage Membership |
| Unit Pricing | Pay-as-you-go | Supplement Products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
BodyLogicMD product offering
Product offeringCore offering
BodyLogicMD operates a national network of practitioners delivering bioidentical hormone replacement therapy (BHRT) for men and women experiencing hormonal imbalances, perimenopause, menopause, and andropause. The company provides comprehensive hormone testing, customized compounded hormone formulations delivered via pellets, pills, creams, gels, patches, and injections, and an integrative approach combining nutrition, fitness, and supplementation. Revenue is generated through clinical consultations, a $79/month membership subscription, prescription BHRT medications, medical-grade skincare products, and professional-grade supplements.
Product overview
BodyLogicMD is a wellness company specializing in bioidentical hormone replacement therapy (BHRT) and integrative medicine since 2003. The core offering is BHRT using compounded, molecularly-identical hormones delivered via pellets, pills, creams, gels, patches, and injections. Supporting services include comprehensive hormone testing (100+ biomarkers), the BodyLogicMD Advantage Membership ($79/month), and professional-grade supplements. In late 2025, the company expanded into medical-grade skin care with four products: EyeRevive Peptide+ Formula, FirmLift Décolleté Renewal, HydraPeptide Collagen Booster, and RadianceRenew Glycolic Cleanser. Additional offerings include Semaglutide therapy for weight management and telehealth consultations.
Differentiator
Problem solved
Functional benefit
Brands
- EyeRevive: Peptide+ Formula anti-aging eye treatment product
- FirmLift
- HydraPeptide
- RadianceRenew
Products and services
- Bioidentical Hormone Replacement Therapy (BHRT) Bioidentical hormone replacement therapy using compounded hormones derived from plant sources, designed to be molecularly identical to endogenous human hormones, prescribed in pellets, pills, creams, gels, patches, and injections for men and women experiencing hormonal imbalances, perimenopause, menopause, and andropause.
- Comprehensive Hormone Testing Proprietary hormone testing service that evaluates over 100 different levels and biomarkers including estrogen, progesterone, testosterone, thyroid markers, DHEA, cortisol, growth hormone, insulin, and vitamin D through blood and urine analysis to guide personalized BHRT treatment plans.
- BodyLogicMD Advantage Membership $79/month recurring subscription membership providing comprehensive hormone panels at member pricing, personalized BHRT protocols, ongoing access to board-certified specialists, member pricing on treatments, and continuous monitoring and adjustment. Membership can be cancelled anytime.
- Hormone Pellet Therapy Hormone delivery method using bioidentical hormone pellets implanted under the skin for sustained hormone release over time, used as one of the modalities within BHRT treatment plans.
- Semaglutide Therapy Weight loss treatment using Semaglutide to reduce appetite, reduce body weight, reduce blood glucose levels, and reduce risk of heart attack and stroke, offered as part of BodyLogicMD's weight management program.
- Erectile Dysfunction Treatment Treatment program designed to improve blood flow and muscle response to target erectile dysfunction, enhance sexual experience, and improve low sex drive in male patients.
- EyeRevive Peptide+ Formula Medical-grade anti-aging eye treatment product from BodyLogicMD's skin care line priced at $90, designed to reduce signs of aging around the eye area.
- FirmLift Décolleté Renewal Medical-grade anti-aging décolleté firming product from BodyLogicMD's skin care line priced at $82, designed to firm and renew the décolleté area.
- HydraPeptide Collagen Booster Medical-grade peptide collagen booster from BodyLogicMD's skin care line priced at $121, designed to boost collagen production and improve skin hydration.
- RadianceRenew Glycolic Cleanser Medical-grade glycolic cleanser from BodyLogicMD's skin care line priced at $41, designed to promote skin renewal and improve radiance.
- Vitamin K2 with D3 Professional-grade supplement combining Vitamin K2 and D3 priced at $19.20-$33.60, part of BodyLogicMD's physician-preferred supplement line.
- Pure Fish Oil Professional-grade fish oil supplement from BodyLogicMD's physician-preferred formulations priced at $68.10, formulated for cardiovascular and overall health.
- Multivite with Iron Professional-grade multivitamin supplement with iron from BodyLogicMD's physician-preferred formulations priced at $58.20, designed for nutritional support.
Quantifiable outcome
- 23+ years of specialized hormone therapy experience
- +1 more outcomes
Companies that use BodyLogicMD
Customer profileSegments3 records
Ideal customer profiles3 records
BodyLogicMD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BodyLogicMD partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
BodyLogicMD competitors and assessment
Company assessmentDirect peers
- Hone Health: Men's hormone optimization clinic offering at-home testing and TRT protocols. Directly comparable to BodyLogicMD's male segment (andropause/low T) with a digital-first delivery model.
- Winona: Direct-to-patient menopause clinic prescribing bioidentical estrogen and progesterone. Directly comparable in BHRT positioning, cash-pay model, and perimenopause/menopause patient focus.
- Defy Medical: Clinic and telehealth provider specializing in hormone optimization, TRT, and bioidentical hormone therapy for men and women. Highly comparable in treatment offering and cash-pay positioning.
- Evernow: Telehealth menopause care provider offering hormone therapy, supplements, and coaching. Highly comparable women's HRT focus with subscription pricing, directly competing for BodyLogicMD's primary female segment.
- Alloy Women's Health: Telehealth platform offering menopause treatment including hormone therapy, plus supplements and skincare. Comparable in women's midlife health positioning, subscription model, and adjacent product expansion.
- SottoPelle: Bioidentical hormone pellet therapy provider with a practitioner network model. Comparable in BHRT specialization, pellet delivery focus, and franchise-like affiliated provider structure.
- Midi Health: Virtual clinic focused on perimenopause and menopause care for women, including BHRT prescriptions. Closely comparable in target demographic, treatment modality, and cash-pay positioning, though delivery is telehealth-only.
Emerging players
- Gennev: Women's menopause telehealth platform offering physician visits, hormone therapy, and wellness coaching. Comparable in female midlife health and BHRT prescribing with virtual-first delivery.
- Marek Health: Telehealth provider of testosterone replacement therapy and men's hormone optimization. Comparable in male HRT prescribing model and DTC telehealth delivery.
- Hims & Hers Health: Public telehealth platform that has aggressively expanded into women's perimenopause and men's testosterone therapy. Comparable because it competes for the same cash-pay HRT consumer with a digital-first, scaled marketing model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BodyLogicMD social profiles
Digital presenceBodyLogicMD financial estimates
Financial estimateRevenue estimate
Valuation estimate
BodyLogicMD leadership team
Management profileNumber of profiles
Profiles2 records
BodyLogicMD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BodyLogicMD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BodyLogicMD
What does BodyLogicMD do?
BodyLogicMD operates a national network of practitioners delivering bioidentical hormone replacement therapy (BHRT) for men and women experiencing hormonal imbalances, perimenopause, menopause, and andropause. The company provides comprehensive hormone testing, customized compounded hormone formulations delivered via pellets, pills, creams, gels, patches, and injections, and an integrative approach combining nutrition, fitness, and supplementation. Revenue is generated through clinical consultations, a $79/month membership subscription, prescription BHRT medications, medical-grade skincare products, and professional-grade supplements.
Is BodyLogicMD a public or private company?
BodyLogicMD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BodyLogicMD founded?
BodyLogicMD was founded in 2003. It employs 51 to 100 people.
Where is BodyLogicMD based?
BodyLogicMD is headquartered in Boca Raton, United States, in the North America region.
How does BodyLogicMD make money?
Four revenue lines are on record. Membership Subscriptions are the primary driver. The others are clinical Consultations, supplement and Product Sales and BHRT Medications.
Who are BodyLogicMD's main competitors?
Direct peers on record are Hone Health, Winona, Defy Medical, Evernow, Alloy Women's Health, SottoPelle and Midi Health. Emerging players are Gennev, Marek Health and Hims & Hers Health.
Does BodyLogicMD have an API?
No public API is recorded for BodyLogicMD.
What industry is BodyLogicMD in?
BodyLogicMD's product category is Hormone Replacement Therapy and Integrative Wellness. Its primary akta.pro industry code is HLAKADAM, Gender-Affirming Endocrine Care, with a secondary code of HLAIACAN, Women’s Health & Reproductive Specialty Pharmaceuticals. Its NAICS code is 6215 and its SIC code is 8011.