What Pierce Arrow does

Pierce Arrow (PIERCE) is a privately held, family-owned industrial manufacturer headquartered in Henrietta, Texas, founded in 1976. The company designs, fabricates, and assembles hydraulic and electromechanical equipment in-house at its single Texas facility, organized around four product categories: (1) hydraulic dump bed kits that convert pickup trucks and flatbed trailers into dump trucks across capacities from 4,000 lb (Factory Bed Kit) to 20,000 lb (Heavy Duty Flat Bed Kit); (2) electric and hydraulic winches spanning 6,000 lb to 50,000 lb pulling capacity in 12V DC, 110V AC, and hydraulic configurations; (3) wireless and wired control systems, notably reselling Lodar 1-40 function 433 MHz remote systems and PIERCE-branded wired controls; and (4) ranch equipment including hydraulic bale spears, cattle sirens, the VaxMate vaccine cooler, and a cattle cube counter.

The business sells primarily to small contractors, ranchers, landscapers, and specialized industrial buyers (oil & gas, towing/recovery) through a hybrid go-to-market combining direct e-commerce (piercearrowinc.com) with a 200+ location US dealer network spanning farm supply stores, equipment dealers, hydraulic supply companies, NAPA Auto Parts, and rural cooperatives, plus an OEM integration program for truck and trailer manufacturers. Revenue is generated through one-time hardware sales at disclosed price points ranging from $17 (small controls) to $3,600 (Heavy Duty Flat Bed Dump Kit), with revenue concentrated in the dump kit and winch lines. Core technology relies on Bucher Hydraulics pumps as standard components, custom in-house hydraulic cylinder fabrication, and integration of Lodar wireless controls.

PIERCE operates with 11-50 employees under continuous family ownership with no disclosed institutional investment, no public revenue figures, and a single US domestic market footprint. A new XHD Cattle Siren is slated for Spring 2026 release, extending the ranch equipment line.

Name

Pierce Arrow

Legal name

PIERCE ARROW INC.

Website

https://piercearrowinc.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Pierce Arrow is a family-owned Texas manufacturer of hydraulic dump kits, winches, wireless controls, and ranch equipment founded in 1976, selling through direct e-commerce and a 200+ US dealer network to contractors, ranchers, landscapers, and industrial buyers.

Ownership category

akta.pro rank

Product category

Hydraulic Equipment Manufacturing

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Farm Machinery & Equipment (3523), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)

akta.pro secondary industries

Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI), Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ), Implements, Attachments & Quick-Hitch Systems (3-Point Implements, Couplers, Tool Carriers) (AFAAAAAG)

Keywords

• Hydraulic dump kits
• Electric winches
• Ranch equipment
• Wireless control systems
• Hydraulic power units

Headquarters

HQ city

Henrietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: Direct product sales of hydraulic dump kits, winches, wireless controls, ranch equipment, and hydraulic components. Products are physical goods with one-time purchase pricing. Cross-sell opportunities through accessories, replacement parts, and add-on components.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pierce Arrow manufactures and sells hydraulic scissor-lift dump bed kits, electric and hydraulic winches, wireless remote control systems, and ranch equipment such as bale spears, cattle sirens, and vaccine coolers. Production and assembly are performed in-house at the company's facility in Henrietta, Texas, with products sold direct to end users and through a 200+ U.S. dealer network.

Product overview

Pierce Arrow is a family-owned manufacturer of hydraulic equipment, winches, and ranch gear based in Henrietta, Texas since 1976. The product portfolio centers on four core categories: (1) Dump Kits including Factory Bed Dump Kits for pickup trucks (Ford, Chevy/GMC, Dodge/Ram) and Flat Bed Dump Kits in Light Duty (10,000 lb), Medium Duty (15,000 lb), and Heavy Duty (20,000 lb) configurations for trailers and flatbeds; (2) Winches spanning 12V Electric/DC (6,000-20,000 lb), 110V Electric/AC (7,500-11,000 lb), and Hydraulic models (8,000-50,000 lb) for recovery and industrial applications; (3) Controls featuring Lodar wireless remote systems (1-40 function, 433 MHz) for hydraulic equipment and PIERCE wired controls; and (4) Ranch Equipment including hydraulic bale spears, hay bale unrollers, cattle sirens (Standard and Heavy Duty), VaxMate vaccine cooler, and cube counter. The company also distributes Bucher Hydraulics components including power units and cylinders. Products serve industries including oil and gas, towing/recovery, security, cattle/ranch, contracting/construction, landscaping, and utilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Factory Bed Dump Kit Complete hydraulic scissor-lift dump kit designed to convert factory truck beds into self-dumping beds for hauling gravel, mulch, debris, and agricultural loads. Targeted at contractors, ranchers, and landscapers.
• Light Duty Flat Bed Dump Kit Light-duty hydraulic scissor dump kit for flatbed truck applications with lower payload capacity. Built for users needing an affordable flatbed-to-dump conversion.
• Medium Duty Flat Bed Dump Kit Medium-duty hydraulic scissor dump kit for flatbed trucks, designed for higher payload hauling in contractor, ranch, and landscape applications.
• Heavy Duty Flat Bed Dump Kit Heavy-duty hydraulic scissor dump kit for flatbed trucks engineered for the highest payload demands, including construction and agricultural hauling.
• 12V DC Electric Winches 12-volt DC electric winches (5,500–20,000 lb capacities) designed for vehicle-mounted recovery, off-road, trailer, and industrial pulling applications. Targeted at off-road enthusiasts, recovery operators, and contractors.
• 110V AC Electric Winches 110-volt AC electric winches for shop and shop-side industrial pulling, hoisting, and material handling applications where mains power is available.
• Hydraulic Winches Hydraulic winches (worm gear, planetary, and 2-speed) ranging from 4,000 to 30,000 lb capacities for heavy-duty industrial, oil field, recovery, and off-road applications.
• Lodar Wireless Control Systems Wireless remote control systems (Lodar-branded) for winch, dump kit, and hydraulic equipment operation, with 433 MHz radio frequency and ranges up to 1,000 feet. Includes ATEX explosion-proof options for hazardous environments.
• PIERCE Wired Controls Wired pendant and in-cab control solutions for winch and dump kit operation as a hardwired alternative to wireless systems.
• Gooseneck Truck Bed Bale Spear Hydraulic bale spear attachment for gooseneck trailer truck beds used to load, transport, and unload large round hay bales on the ranch.
• Bolt-in Truck Bed Bale Spear Bolt-in bale spear for standard pickup truck beds that provides a permanent or semi-permanent bale-handling attachment without gooseneck hitch requirements.
• 3-Point Tractor Bale Spear Three-point hitch bale spear attachment for tractors used to lift and move hay bales around the farm or ranch.
• 3-Point Hay Bale Unroller Three-point tractor attachment that unrolls round hay bales for feeding livestock, reducing hay waste.
• Heavy Duty Cattle Siren Heavy-duty electronic cattle siren engineered for high-output audible signaling in large pasture and ranch environments.
• Standard Duty Cattle Siren Standard-duty electronic cattle siren for audible signaling in smaller pasture settings and routine cattle-handling operations.
• VaxMate Vaccine Cooler Portable, temperature-controlled vaccine cooler designed to maintain proper vaccine temperatures during transport and on-ranch administration.
• Cattle Cube Counter Mechanical counter attachment that records the number of cattle cubes (licks) for livestock monitoring and feeding management.
• Bucher Hydraulic Power Units OEM hydraulic power units powered by Bucher (Monarch) hydraulic pumps, sold as standalone components for equipment manufacturers and integrators requiring 12V, 24V, or 110V hydraulic power.
• Hydraulic Cylinders Tie-rod and welded hydraulic cylinders sold as OEM replacement or integration components for dump kits, winches, and custom hydraulic systems.
• Winch Accessories Accessory product line for winch systems including wire rope, roller fairleads, tensioners, hooks, snatch blocks, and mounting hardware.

Quantifiable outcome

• Dump loads in 10 seconds with Factory Bed Dump Kit (2,500 psi lifting pump)
• +5 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• LodarcoreTechnology or Integration · 1 January 1984Lodar wireless remote control systems are sold through PIERCE and are described as 'designed and manufactured by Lodar since 1984.' These 1-40 function wireless systems are integrated with PIERCE hydraulic equipment for dump trailers, cranes, winches, liftgates, and more.
• Bucher HydraulicscoreTechnology or IntegrationBucher Hydraulics pumps are included as standard equipment in PIERCE dump kits and are available as replacement parts. Products include 2-way, 4-way, and 6-way hydraulic power units with poly and steel reservoirs.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Buyers Products: Manufactures a broad range of dump kits, hitches, salt spreaders, and truck equipment with both direct and dealer distribution across the US. Directly comparable product overlap with PIERCE's dump kits, hitches, and material-handling accessories, though at significantly larger scale.
• Ramsey Winch (Westin Automotive): Legacy winch brand now operating under Westin Automotive, producing electric and hydraulic winches for recovery and industrial use. Direct competitor in the winch category with similar capacity ranges and target customers.
• Highway Products: Manufacturer of winches, headache racks, toolboxes, and truck accessories with similar rural/industrial customer base. Comparable in product mix and distribution approach, competing in the same aftermarket truck equipment space.
• Mile Marker Industries: Manufacturer of hydraulic and electric winches plus industrial recovery equipment. Directly competes with PIERCE's winch portfolio, particularly in the recovery and industrial winch segment with overlapping capacity ranges.
• DewEze Mfg. Manufacturer of hydraulic equipment for agriculture and ranching, including bale handlers, flatbed dump kits, and hydraulic cylinders. Closely comparable in target customer (ranchers/agricultural operators) and product category, particularly for hay-handling and truck-bed conversions.
• Jerr-Dan (Miller Industries): A leading towing and recovery equipment brand under Miller Industries, producing hydraulic winches, carriers, and wreckers. PIERCE lists Jerr-Dan systems as a key compatibility partner for Lodar wireless controls, indicating direct overlap in the towing/recovery customer segment.
• TorkLift International: Manufacturer of truck camper tie-downs, hitches, and towing accessories for pickup trucks. Overlaps with PIERCE in the pickup-truck aftermarket accessories category and similar contractor/outdoor enthusiast customer base.

Broad incumbents

• Knapheide: Major manufacturer of truck bodies, utility equipment, and upfitted vehicles with national distribution. Overlaps with PIERCE's OEM/integration channel for hydraulic and material-handling products on commercial trucks.
• WARN Industries: The dominant US winch brand (owned by Dana Incorporated), offering electric and hydraulic winches for recovery, industrial, and off-road applications. Direct overlap with PIERCE's winch line across both 12V and hydraulic configurations, but WARN operates as a much larger portfolio brand.

Emerging players

• Hayes Equipment: Regional dealer and distributor of ranch, agricultural, and hydraulic equipment across Texas and the South-Central US. Comparable as a channel partner serving the same ranching customer base PIERCE targets through its dealer network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/piercearrowinc
• Facebookfacebook.com/piercearrowinc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pierce Arrow