What Kayo Digital does

Kayo Digital is a UK-based digital agency specializing in web design and development, eCommerce solutions, digital marketing, and software development for clients across multiple verticals including public sector (NHS trusts), legal, charity, eCommerce, food and beverage, construction, healthcare, and B2B eCommerce. The company was founded circa 2010 (firmographics) and legally incorporated in 2018 as Kayo Digital Ltd, headquartered at The Innovation Building, Kent Science Park, Sittingbourne, with additional presence in London. The company operates with a team of approximately 13 named professionals including Managing Director Richard Pilton, Director of Sales and Marketing Harry Dance, Head of UX Kelly Castle, and Lead Software Developer David Hughes. Named enterprise clients span NHS trusts (Kent Community Health NHS Foundation Trust, Humber Teaching NHS Foundation Trust), social care (CareTech), legal (Higgs Solicitors, Crucible Law), food and beverage (Watts Farms, Parson's Nose, Anno Gin Distillers), construction (Alsford Timber, Swale Heating), and charity (National Energy Action, Tree of Hope).

The company's core technology stack centers on Umbraco CMS (as a certified Gold Partner) including Umbraco Cloud hosting, Umbraco Commerce, and Umbraco Engage for personalization and marketing automation. Additional platform specializations include Shopify Plus for enterprise eCommerce, Magento, WordPress, and headless eCommerce architectures. Proprietary or differentiated capabilities include AI-powered search deployed at Humber Teaching NHS Foundation Trust and APC Technology, a 3D property visualization platform co-developed with Spec3D using Shapespark and Blender, and loyalty program integration with LoyaltyLion. The company has developed integrations across HubSpot, Salesforce, Mailchimp, Microsoft 365/Azure AD SSO, Google Analytics 4 with Google Consent Mode v2, and JustGiving. Hosting is delivered via Azure cloud infrastructure with GDPR compliance and Data Protection Act registration (ZA325069).

Revenue is generated through a combination of project-based website design and development engagements, recurring Umbraco hosting subscriptions, ongoing support and continuous improvement retainers, and CRO consulting services. Pricing is quote-based and not publicly disclosed; hosting packages are monthly subscriptions while support retainers are typically on annual or multi-year terms. The go-to-market is sales-led and consultative, with named directors (Richard Pilton, Harry Dance, Ian Robinson) handling enterprise engagements, supported by a free website audit lead generation tool, the "Kayo How" insights blog for content marketing, and industry awards (UK Agency Awards, UK Dev Awards, Awwwards, CMS Critic Awards 2025). The company operates primarily in the UK across South East England, London, and Scotland.

Name

Kayo Digital

Legal name

Kayo Digital Ltd

Website

https://kayo.digital

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Kayo Digital is a UK-based digital agency (13 staff, Sittingbourne HQ) specializing in Umbraco and Shopify Plus web design, eCommerce, and software development for NHS, legal, charity, and B2B clients. Revenue derives from project builds, Azure-based hosting subscriptions, and ongoing support retainers.

Ownership category

akta.pro rank

Headquarters

HQ city

Sittingbourne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Website Design & Development Services: Custom website design and development services including UI/UX design, web development, responsive design, and CMS implementation. Project-based pricing with ongoing support retainers.
2. Ongoing Support & Maintenance: Continuous improvement services, hosting, security updates, performance monitoring, and CMS training for existing clients.
3. CRO & Digital Strategy Consulting: Conversion rate optimization services, digital strategy consulting, research and insights, competitor analysis, and persona interviews.
4. AI Integration Services: AI implementation services including AI-powered search, AI integrations for business processes, and practical AI solutions for organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Kayo Digital is a full-service digital agency that designs and develops high-performing websites, eCommerce platforms, and custom digital solutions for organisations across the UK. As a certified Umbraco Gold Partner and Shopify Plus specialist, the agency delivers web design and development, conversion rate optimisation, AI integration services, platform migration, and ongoing support retainers. Its core customer base includes NHS trusts, legal firms, charities, B2B eCommerce operators, and consumer brands.

Product overview

Kayo Digital is a technical agency offering a comprehensive portfolio of digital services rather than a single unified product. Their core offerings include Web Design & Development, CRO (Conversion Rate Optimisation), AI Services, Multifaceted Tech consulting, and Research & Insights. They specialise in specific platforms: Umbraco (as a Gold Partner offering Custom Development, Web Design, Hosting, Support, Engage personalisation add-on, CMS Upgrades, and developer hiring) and Shopify Plus for eCommerce. Additional specialisations include Magento, WordPress, Headless eCommerce, DXP, B2B eCommerce, Mobile Apps, and Software Development Consulting. Add-on services include Umbraco Hosting with eco-friendly Azure infrastructure, Umbraco Web Support with continuous improvement retainers, and free Website Audits. The company serves multiple sectors including Public Sector, Legal, Charity, eCommerce, Food & Drink, Construction, Health, and B2B eCommerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design & Development

Quantifiable outcome

• 15,240% revenue increase for Parson’s Nose
• +6 more outcomes

Named customers16 records

Segments8 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability11 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core.

• Umbraco HQcoreTechnology or IntegrationCertified Umbraco Gold Partner with recognized expertise in building and supporting high-performance Umbraco websites. Provides access to Umbraco Cloud, Umbraco Commerce, Umbraco Engage, and comprehensive development support.
• LoyaltyLioncoreTechnology or IntegrationLoyalty program integration powering Parson’s Nose loyalty scheme with real-time points syncing, rewards tracking, and customer data management.
• Spec3DcoreStrategic or Co-development PartnerStrategic partnership to build browser-based 3D property visualization platform combining Spec3D’s visualization technology with Umbraco CMS for property developers.
• ShapesparkcoreTechnology or IntegrationReal-time 3D visualization engine powering interactive property walkthroughs and customization experiences.
• Microsoft 365 / Azure ADcoreTechnology or IntegrationSingle sign-on integration allowing clients to use existing Microsoft 365 or Azure AD credentials for Umbraco intranet and extranet platforms.
• Google Analytics 4coreTechnology or IntegrationGA4 implementation and training services with Google Consent Mode v2 for analytics and performance tracking.
• Azure CloudcoreTechnology or IntegrationEco-friendly hosting infrastructure using Azure cloud platform for Umbraco hosting with scalable resources and sustainability benefits.

Scale indicators20 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cyber-Duck: UK digital agency of comparable size with full-service web design, development, and digital transformation offerings, targeting similar mid-market and enterprise clients with comparable service breadth.
• Cogworks: UK-based Umbraco Gold Partner offering similar full-service web development, eCommerce, and digital transformation services. Highly comparable in platform specialisation, enterprise client focus, and Gold Partner positioning.
• Clearleft: Well-established UK digital agency with design-led approach to web design, UX, and digital strategy, serving enterprise clients with comparable service depth and creative recognition.
• Evoluted: Sheffield-based UK digital agency and Umbraco partner of similar size, offering web design, development, and digital marketing services to mid-market and enterprise clients across comparable verticals.
• Embryo Digital: UK digital agency offering similar web design, development, and digital marketing services to mid-market clients, with comparable service breadth and team size.
• NetConstruct: UK Umbraco Gold Partner with comparable agency structure, offering custom Umbraco development, eCommerce, and digital strategy services to enterprise clients across regulated verticals.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kayo-digital
• Xx.com/kayo_digital
• Facebookfacebook.com/wearekayo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kayo Digital