Fitzroy Doncaster Cricket Club

What Fitzroy Doncaster Cricket Club does

Fitzroy Doncaster Cricket Club is a community cricket club based at Schramms Reserve in Doncaster, Victoria, Australia. The club was formed in 1986-87 through the amalgamation of Fitzroy Cricket Club (established 1863) and Doncaster Cricket Club, and it competes in Victorian Premier Cricket, the highest level of club cricket in the state. The club fields teams from 1st XI through 5th XI as well as junior teams (U18, U16, U15), serving senior and developing cricketers in the local community. Its leadership includes a volunteer committee (President Michael Fletcher, Vice President Matthew Elliott, Secretary Brett Cole, Treasurer Gary Trevenen) and coaching staff led by Head Coach Matthew Bremner.

The club operates a tiered sponsorship model (Bronze A$500, Silver A$1,000, Gold A$2,000 per annum) with partners including BMD, Austbrokers Countrywide, and Kookaburra at the Gold tier. Revenue is derived from membership fees, sponsorship packages, and facility usage at Schramms Reserve. The club's primary digital product is the 1st XI Stat Bot, a search interface hosted on Google Cloud Run that unifies cricket records from the original Fitzroy CC (1889-1986) with Fitzroy Doncaster records (1986-present), including video highlights from club archives. The club's website and administrative infrastructure are powered by PlayHQ.

The club has won 10 First XI Premierships, including back-to-back titles in 2015-16 and 2016-17, and maintains a Hall of Fame with 36 inductees including 10 Club Legends. Notable alumni include international cricketers Neil Harvey (79 Tests for Australia) and Glenn Maxwell. The organization operates as a non-profit with 5 employees and approximately 197 registered players across all grades.

Name

Fitzroy Doncaster Cricket Club

Legal name

Fitzroy Doncaster Cricket Club

Website

https://fitzroydoncastercc.com.au

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Fitzroy Doncaster Cricket Club is a community cricket club based at Schramms Reserve in Doncaster, Victoria, Australia, competing in Victorian Premier Cricket across senior and junior grades. The non-profit organization serves approximately 197 registered players through membership, sponsorship, and facility-based programs.

Ownership category

akta.pro rank

Product category

Community Cricket Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Cricket Leagues (MPAKAAAF)

Keywords

• Community cricket club
• Cricket coaching programs
• Youth cricket development
• Premier cricket competition
• Sponsorship marketing

Headquarters

HQ city

Doncaster

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sponsorship Revenue: The club generates revenue through tiered sponsorship packages (Bronze, Silver, Gold) with varying benefits including logo placement on club website and promotional materials.
2. Membership Fees: Revenue from player memberships and club participation, including senior and junior cricket programs.
3. Facility Usage: Revenue generated through use of Schramms Reserve facilities including ground hire and event usage.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fitzroy Doncaster Cricket Club is a community-based amateur cricket club that fields senior teams (1st XI through 5th XI) and junior teams (U18, U16, U15) in Victorian Premier Cricket competitions. The club provides cricket participation, coaching, and a structured pathway from junior to elite senior level, supported by tiered sponsorship packages and a digital statistics tool for accessing historical club records.

Product overview

Fitzroy Doncaster Cricket Club operates as a community cricket organization offering playing services across multiple senior and junior teams. The club's primary digital product is the 1st XI Stat Bot, a statistics search interface that provides unified historical records spanning from 1889 to present. Additional services include tiered sponsorship packages at Bronze, Silver, and Gold levels. The club is based at Schramms Reserve and competes in Victorian Premier Cricket.

Differentiator

Problem solved

Functional benefit

Products and services

• Cricket Club Membership & Playing Services Membership and playing services for senior teams (1st XI through 5th XI) and junior teams (U18, U16, U15) competing in Victorian Premier Cricket competitions. Available to amateur cricketers in the Doncaster/Fitzroy area of Melbourne.
• Sponsorship Packages Tiered annual sponsorship opportunities for local and national businesses, with Bronze (A$500/yr), Silver (A$1000/yr), and Gold (A$2000/yr) tiers offering logo placement on the club website and club promotional materials.
• 1st XI Stat Bot Digital statistics search interface that unifies records from the original Fitzroy CC (1889-1986) and Fitzroy Doncaster (1986-Present), allowing users to search player statistics, career records, runs, wickets, and access multimedia video highlights from club archives.

Quantifiable outcome

• 10 First XI Premierships including back-to-back wins in 2015-16 and 2016-17
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• BMDcoreGTM or Marketing PartnerGold sponsor. BMD is a national engineering, construction and environmental services company. Their logo appears prominently on the club website as a Gold sponsor.
• Austbrokers CountrywidecoreGTM or Marketing PartnerGold sponsor. Insurance broking company supporting the club as a Gold sponsor with logo placement on the website.
• KookaburracoreGTM or Marketing PartnerGold sponsor. Major international cricket equipment manufacturer (Kookaburra Sport). Logo displayed on club website as a Gold sponsor.
• KFCminorGTM or Marketing PartnerSilver sponsor. Major fast food chain with logo displayed on the club's sponsors page.
• Nixon Finance GroupminorGTM or Marketing PartnerSilver sponsor. Finance and mortgage broker with logo on the sponsors page.
• YourAthleteHubminorGTM or Marketing PartnerSilver sponsor. Sports-focused platform supporting the club.
• McGregor Artisan Butchery & CateringminorGTM or Marketing PartnerSilver sponsor. Local artisan butchery and catering business supporting the club.
• Accredited First Aid CoursesminorGTM or Marketing PartnerSilver sponsor. First aid training provider with logo on the sponsors page.
• PlayHQcoreTechnology or IntegrationWebsite platform provider. The club's official website is powered by PlayHQ, a sports management technology platform that provides website hosting, fixture management, and club administration tools.
• Melbourne University Cricket ClubcoreStrategic or Co-development PartnerAnnual trophy contest for the Doug Rumble Cup. The two clubs compete for this perpetual trophy honouring Doug Rumble, a former wicketkeeper who played for both clubs.
• Greenvale Kangaroos Cricket ClubcoreStrategic or Co-development PartnerContest the Illingworth/Maddocks Cup, originally between Fitzroy and North Melbourne, now between Fitzroy Doncaster and Greenvale Kangaroos.
• Carlton Cricket ClubcoreStrategic or Co-development PartnerContest the John Scholes Trophy, named after John Scholes who played for both clubs. Annual match contested for this trophy.
• Prahran Cricket ClubminorStrategic or Co-development PartnerContest the David Jukes - Roger Page Perpetual Trophy, established in 2022-23 in recognition of longstanding friendship between two club stalwarts.

Scale indicators4 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• South Melbourne Cricket Club: Victorian Premier Cricket club that lost the 1930-31 Grand Final to Fitzroy (the original). A direct peer in the same premier cricket competition with comparable community-club structure.
• Melbourne University Cricket Club: Victorian Premier Cricket club that competes against Fitzroy Doncaster for the Doug Rumble Cup. Comparable as a community cricket club with a structured player pathway and elite participation in the same league.
• Prahran Cricket Club: Victorian Premier Cricket club competing at the same level as Fitzroy Doncaster. The two clubs contest the David Jukes - Roger Page Perpetual Trophy, underscoring their direct competitive comparability.
• Carlton Cricket Club: Historic Victorian Premier Cricket club with a long rivalry with Fitzroy Doncaster (they contest the John Scholes Trophy). Operates as a community cricket club in Melbourne with similar member-based structure and competitive participation.
• Melbourne Cricket Club: One of Australia's most storied cricket clubs, competing in Victorian Premier Cricket with a large membership base and the iconic MCG as home ground. Directly comparable to Fitzroy Doncaster as a fellow Victorian Premier Cricket club competing at the same level.
• Essendon Cricket Club: Victorian Premier Cricket club that lost the 1966-67 Grand Final to Fitzroy Doncaster. A direct peer in community-based premier cricket with similar structure and competition level.
• Richmond Cricket Club: Victorian Premier Cricket club competing in the same elite club cricket competition. Directly comparable to Fitzroy Doncaster as a community cricket club with multi-grade operations and historic premierships.
• Greenvale Kangaroos Cricket Club: Victorian Premier Cricket club that contests the Illingworth/Maddocks Cup against Fitzroy Doncaster. Directly comparable as a community cricket club in the same league with multi-grade participation.
• St Kilda Cricket Club: Victorian Premier Cricket club with a long history, comparable to Fitzroy Doncaster in the same elite club cricket competition. Both clubs compete in multiple grades (1st XI through lower grades) in Victorian Premier Cricket.
• Ringwood Cricket Club: Victorian Premier Cricket club that lost to Fitzroy Doncaster in the 2015-16 Grand Final. A direct peer in the same premier cricket competition with comparable membership and community-base operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fitzroy-doncaster-cricket-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitzroy Doncaster Cricket Club