SportLevel
SportLevel (operated as TEN MEDIA CYPRUS LTD, Nicosia) is a B2B provider of real-time sports data, live betting odds, and video streaming for bookmakers, sports federations, and media companies, covering 400K+ events and 300K+ streams across 20+ sports.
- Company typePrivate
- Founded2016
- HeadquartersNicosia, Cyprus
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SportLevel does
SportLevel is a Cyprus-incorporated (TEN MEDIA CYPRUS LTD, Nicosia), B2B provider of real-time sports data, live betting odds, and video streaming services to enterprise clients — primarily bookmakers, sports federations, and media companies. The platform delivers ultra-low-latency match data, simulated live odds, automated bet calculations, and 24/7 custom-built video streams covering more than 400,000 events and 300,000 streams across 20+ sports, with particularly deep coverage in esports, table tennis, volleyball, and ice hockey. Differentiators cited by the company include proprietary "fast" data-exchange protocols, an internal scout management system that coordinates trained data collectors across events, a streaming platform with content-theft protection, and event-archive functionality.
The product stack comprises three core services — Odds Service, Sports Data Feed, and Live Streaming — supplemented by Fast Sport 24/7 (continuous rapid-event content such as e-football, fast ice hockey, and basketball 3x3) and Fast Games (short-format betting products including Football Penalties, Hockey Shootouts, Fortune, Twist, Ring, and Backgammon). Distribution is via Easy API Integration and a Bet Widget that embeds data, streams, odds, and calculations into client platforms.
SportLevel operates a quote-based enterprise sales motion with direct outreach and recurring subscription/licensing revenue streams. GTM is anchored at major industry trade shows — ICE London (2024), ICE Barcelona (2025, 2026), and BIS SIGMA AMERICAS (2024) — alongside a self-serve Fast Games demo portal (fastgames.sportlevel.com). The company is privately held, reports 11–50 employees, has no disclosed funding rounds or external investors, and discloses no revenue or ARR figures in the available sources.
SportLevel firmographics
Firmographics- Name
- SportLevel
- Legal name
- TEN MEDIA (CYPRUS) LTD
- Website
- https://sportlevel.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SportLevel (operated as TEN MEDIA CYPRUS LTD, Nicosia) is a B2B provider of real-time sports data, live betting odds, and video streaming for bookmakers, sports federations, and media companies, covering 400K+ events and 300K+ streams across 20+ sports.
- Ownership category
- akta.pro rank
SportLevel industry classification
Industry- Product category
- Sports betting data and odds platform
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)
- akta.pro secondary industries
- Sports Data Feeds & Integrity Monitoring (MPAEACAE), B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ), Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)
Keywords
Where SportLevel is headquartered
LocationHeadquarters
- HQ city
- Nicosia
- HQ country
- Cyprus
- HQ region
- Europe
Offices1 record
Markets served
SportLevel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Odds Service: Provides bookmakers with live betting odds, match data, and bet calculations. Revenue likely generated through licensing fees or subscription-based access to the odds feed service.
- Sports Data Feed: Real-time data transmission service providing streaming chronological presentation of events across multiple sports. Sold as a data feed package with various event volumes.
- Live Streaming Services: High-quality video streaming services for bookmakers and media companies, delivered 24/7 with minimal latency.
- Fast Games: Short-format betting products including football penalties, hockey shootouts, backgammon, and other virtual sports games for bookmakers and operators.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
SportLevel product offering
Product offeringCore offering
SportLevel is a B2B technology provider delivering a real-time sports data, live odds, and video streaming platform for bookmakers, sports federations, and media companies. Its offerings include an Odds Service (match data, live odds and bet calculations), a Sports Data Feed covering 400K+ events, a Live Streaming service for 300K+ events, Fast Sport 24/7 rapid-event coverage, and Fast Games short-format betting products, all delivered through API and Bet Widget integration with extremely low latency.
Product overview
SportLevel is a B2B technology provider offering an integrated platform of sports data, betting odds, and streaming services for bookmakers, sports federations, and media companies. The core offering consists of three main services: Odds Service (providing match data, live betting odds, and bet calculations), Sports Data Feed (real-time event data from 400K+ events), and Live Streaming (video streams for 300K+ events). These are complemented by Fast Sport 24/7 (rapid-events coverage with 300k+ new events) and Fast Games (short-format betting products including Football Penalties, Hockey Shootouts, Fortune, Twist, Ring, and Backgammon). The Bet Widget enables quick integration of data, streams, odds, and calculations into client platforms. All services are designed for extremely low latency delivery with Easy API Integration.
Differentiator
Problem solved
Functional benefit
Brands
- Fast Games: A product developed at the intersection of casinos and sportsbook, offering short-format betting games including Football Penalties, Hockey Shootouts, Fortune, Twist, and Backgammon.
- Fast Sport 24/7
Products and services
- Odds Service Provides bookmakers with live match data, up-to-date betting odds with flexible simulated live odds in real time with minimal latency, and automated bet calculations for all betting markets within a match.
- Sports Data Feed Real-time data transmission service providing a streaming chronological presentation of all match events with minimum latency across 400K+ events including esports, table tennis, volleyball, ice hockey, basketball, football and other sports, collected by professionally trained scouts.
- Live Streaming High-quality custom-built video streaming platform providing 24/7 video signals with minimum latency, delivered through iFrame with content-theft protection, re-streams capability, and Digital Video Recorder functionality for sports content.
- Fast Sport 24/7 Continuous fast sports events service offering instant access to 300k+ new events across table tennis, e-football, e-hockey, e-basketball, fast CS:GO, fast ice hockey, fast football 3x3 and 7x7, volleyball, and basketball 3x3, delivered via integrated widget.
- Fast Games Short-format betting products designed for bookmakers and operators offering high-frequency gaming content, including Football Penalties, Hockey Shootouts, Fortune, Twist, Ring, and Backgammon, running on SportLevel's own infrastructure for reliability and low latency.
- Bet Widget Integrated widget combining data, streams, odds and calculations for quick and simple integration into bookmaker platforms.
Companies that use SportLevel
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
SportLevel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
SportLevel partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
SportLevel competitors and assessment
Company assessmentBroad incumbents
- Pragmatic Play (Live Casino / Sports): iGaming content provider with a growing sportsbook and short-format gaming portfolio serving operators globally. Comparable to SportLevel in serving the same B2B operator segment with plug-and-play gaming content.
- IMG Arena (Endeavor): Global sports betting data and content provider operated within Endeavor's broader sports rights portfolio, delivering official data feeds and streaming to licensed operators. Overlaps with SportLevel's data feed and streaming stack but as part of a much larger sports rights portfolio.
- BetConstruct: Full-service iGaming and sportsbook platform provider offering odds, data feeds, live streaming, and Fast Games-style products to operators. A broader portfolio player with overlapping sports data, streaming, and short-format gaming capabilities comparable to SportLevel's stack.
Direct peers
- Stats Perform: Sports data and AI company supplying live data feeds, odds, and streaming content to sportsbooks and media, with deep coverage of football (Premier League) and other major sports. Directly comparable product offering and customer segment to SportLevel.
- Sportradar: The leading global B2B sports data, odds, and streaming provider for sportsbooks and media, holding exclusive rights with major leagues (NBA, NFL, MLB). Sportradar competes head-to-head with SportLevel across odds feeds, live data, and streaming for the same bookmaker customer base.
- Kambi Group: Premium sportsbook platform and odds provider supplying turnkey sportsbook technology, trading, and risk management to operators. Kambi competes with SportLevel particularly on the odds service and trading side for the same operator customers.
- Enetpulse: B2B sports data provider delivering live scores, odds feeds, and data services to sportsbook operators — a more direct mid-market comparable to SportLevel in focused odds and data feed delivery.
- Genius Sports: B2B sports data technology provider offering real-time data feeds, odds, and streaming to sportsbook operators globally, with rights partnerships including the NFL and FIBA. Directly comparable to SportLevel in serving the same bookmaker/operator segment with data, odds, and streaming.
- BETLOGIC / Betgenius (now part of Genius Sports): Sportsbook front-end, odds, and trading technology acquired by Genius Sports. Highly comparable to SportLevel's odds service and API/Bet Widget delivery for online sportsbooks.
Emerging players
- Abios (now part of Bayes Esports): Esports data and odds provider delivering real-time esports data feeds, odds, and stats to sportsbook operators. A direct comparable in the esports and live-odds segment of SportLevel's offering, especially relevant given SportLevel's 195K+ esports events.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SportLevel social profiles
Digital presenceSportLevel financial estimates
Financial estimateRevenue estimate
Valuation estimate
SportLevel leadership team
Management profileNumber of profiles
SportLevel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SportLevel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SportLevel
What does SportLevel do?
SportLevel is a B2B technology provider delivering a real-time sports data, live odds, and video streaming platform for bookmakers, sports federations, and media companies. Its offerings include an Odds Service (match data, live odds and bet calculations), a Sports Data Feed covering 400K+ events, a Live Streaming service for 300K+ events, Fast Sport 24/7 rapid-event coverage, and Fast Games short-format betting products, all delivered through API and Bet Widget integration with extremely low latency.
Is SportLevel a public or private company?
SportLevel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SportLevel founded?
SportLevel was founded in 2016. It employs 11 to 50 people.
Where is SportLevel based?
SportLevel is headquartered in Nicosia, Cyprus, in the Europe region.
How does SportLevel make money?
Four revenue lines are on record. Odds Service is the primary driver. The others are sports Data Feed, live Streaming Services and fast Games.
Who are SportLevel's main competitors?
Broad incumbents on record are Pragmatic Play (Live Casino / Sports), IMG Arena (Endeavor) and BetConstruct. Direct peers are Stats Perform, Sportradar, Kambi Group, Enetpulse, Genius Sports and BETLOGIC / Betgenius (now part of Genius Sports). Abios (now part of Bayes Esports) is listed as an emerging player.
Does SportLevel have an API?
Yes. SportLevel provides API integration for its services. The platform offers Easy API Integration as a core feature, enabling clients to connect to their odds, sports data feed, and streaming services. The workflow includes steps for API integration with traders, and the system supports integration of widgets with data, streams, odds and calculations.
What industry is SportLevel in?
SportLevel's product category is Sports betting data and odds platform. Its primary akta.pro industry code is MPAEAKAB, Sportsbook Trading, Odds & Feed Providers, with a secondary code of MPAEACAE, Sports Data Feeds & Integrity Monitoring. Its NAICS code is 7132 and its SIC code is 7900.