PSCo Group

What PSCo Group does

PSCo Group (legal entity PSCo Limited) is a UK-based, 100% trade-only value-added distributor and rental house specialising in LED display and image processing solutions, operating as a wholly-owned subsidiary of Midwich Group since its founding in 1998. The company sells and rents LED displays, projection equipment, LED controllers, media servers, and image processing hardware from a curated portfolio of world-leading brands — Absen, Samsung, LG, Sharp/NEC, Sony, Epson, Brompton Technology, NovaStar, Barco, Green Hippo, Hive, Aluvision, and Peerless-AV — exclusively to AV resellers, system integrators, and rental companies rather than to end customers.

Its core technical offering centres on LED display technologies spanning SMD, MiniLED, and MicroLED pixel pitches from approximately 0.8mm to 6mm, paired with image-processing stacks (Brompton Tessera, NovaStar, Barco EventMaster) and high-lumen laser projection (Epson up to 20,000 lumens). The proprietary Pixel IQ LED configurator supports project scoping and quotation, and the Brompton-Absen virtual production ecosystem — built around a £2m 2022 investment — positions PSCo in the xR/film/broadcast adjacency. Operations are anchored by Innovation House, a 50,000 sqft multi-brand experience centre in Bracknell that houses 80 product and technical specialists and showcases 200+ AV solutions from 50 manufacturers.

PSCo monetises through hardware sales margin, trade rental of LED/projection fleets, and value-added professional services including pre-sales consultation, technical delivery, training, and aftercare support. Pricing is quote-based with trade account credit facilities; revenue is not publicly disclosed. The company pursues a hybrid segmentation strategy, with AV resellers/integrators and live events rental companies as primary revenue segments, and education, broadcast/virtual production, and retail as secondary verticals. Marketing relies on trade shows (ISE, PLASA), the Innovation House demonstration facility, digital content, and direct sales engagement within a UK-only geographic footprint.

Name

PSCo Group

Legal name

PSCo Limited

Website

https://psco.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

PSCo Group is a UK trade-only value-added distributor and rental house for LED display and image processing solutions, selling exclusively to AV resellers, integrators, and rental companies under the Midwich Group. It offers LED, projection, and processing products from leading brands plus value-added services via its 50,000 sqft Innovation House experience centre.

Ownership category

akta.pro rank

Product category

Professional AV Distribution

NAICS

Electronics and Appliance Retailers (44921)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Home, Furniture & Decor DTC (CRAFACAE)

Keywords

• LED display distribution
• Professional AV rental
• Image processing solutions
• Trade-only AV distributor
• LED video processing

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. LED Display Sales: Sale of LED displays from leading brands including Absen, Samsung, LG, Sharp/NEC, Sony across various pixel pitches and configurations for fixed installations.
2. Trade Rental: Short-term and long-term rental of LED displays, projection equipment, and image processing solutions for live events, exhibitions, and corporate applications.
3. Professional Services: Technical support, pre-sales consultation, installation, training, and aftercare support services.
4. Image Processing Solutions: Sale and rental of LED controllers, media servers, and image processing equipment from Brompton, NovaStar, Barco, and other vendors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

PSCo Group is a UK-based trade-only B2B distributor and rental house specialising in LED display and image processing solutions. The company sells and rents LED displays, LED controllers, laser projectors, image processing equipment and media servers from leading manufacturers (Absen, Samsung, LG, Sharp/NEC, Sony, Aluvision, Epson, Brompton, NovaStar, Barco, Green Hippo, Hive) to AV resellers, integrators and rental companies. End-to-end services include pre-sales consultation, technical delivery, aftercare support and training delivered through Innovation House, a 50,000 sqft multi-brand experience centre in Bracknell.

Product overview

PSCo Group is the UK's leading trade-only partner for LED display and image processing solutions, operating across both sales and rental. The company functions as a value-added distributor offering products from world-leading brands including Absen, LG, Samsung, Sharp/NEC, Sony, Aluvision, Epson, Brompton Technology, NovaStar, Barco, Green Hippo, and Hive. Their product portfolio spans LED displays (indoor and outdoor, 1mm to 6mm pixel pitches), LED controllers and processors, laser projectors, image processing equipment, and media servers. The company differentiates through end-to-end services including pre-sales support, technical delivery, aftercare, and training, delivered through their Innovation House experience centre. They also offer Pixel IQ, an LED configurator tool for project scoping. PSCo operates as part of the Midwich Group, a global specialist AV distributor.

Differentiator

Problem solved

Functional benefit

Brands

• Pixel IQ: LED configurator tool for faster, smart project scoping - designed for integrators and consultants to create tailored LED display solutions from concept to quotation.

Products and services

• Absen LED Displays

Quantifiable outcome

• Europe's largest stockist of LED displays for fast and reliable access
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core, flagship, strategic and minor.

• AluvisioncoreChannel Partner/ Reseller/ Distributor · 27 April 2026Exclusive UK distribution agreement for Aluvision Hi-LED P1.9 tiles. PSCo has worked closely with Aluvision for several years in rental and now expands to sales and distribution. UK-based stockholding with comprehensive service including three-year warranty extendable to five years.
• Brompton TechnologycoreTechnology or Integration · 17 March 2022£2m LED investment partnership for cutting-edge LED video processing products for film, TV, broadcast and live event sectors. Tessera LED processing products for virtual studio development with HDR, ultra-low latency, and high frame rate features. 300sqm of Brompton-Absen LED cabinets delivered June 2022.
• EpsoncoreChannel Partner/ Reseller/ Distributor · 7 March 2022First exclusive rental partner for Epson EB-PU2200 Series 20K projector in UK. Exclusive access to world's smallest and lightest 20,000 lumens projectors. Partnership expanded to include full range of laser projectors.
• NovaStarcoreChannel Partner/ Reseller/ Distributor · 21 August 2019Official distributor for NovaStar LED controllers and processing solutions in UK & Ireland. Full range including MCTRL, COEX series, and CVT fibre converters.
• Midwich GroupflagshipStrategic or Co-development PartnerPSCo is part of the Midwich Group, a global network of specialist AV distributors operating across Europe, North America and Asia Pacific. Combines international scale with local expertise connecting leading technology vendors with specialist partners worldwide.
• AbsenflagshipChannel Partner/ Reseller/ DistributorPSCo's longest-standing LED partner. Exclusive UK distribution for Polaris series and other Absen LED products. Co-developed Aluvision Hi-LED range with Absen.
• SamsungcoreChannel Partner/ Reseller/ DistributorAuthorised distributor for Samsung LED displays including IEA bundles, IF series, and professional flat screens.
• LGcoreChannel Partner/ Reseller/ DistributorDistribution of LG LED solutions including LAEC All-in-One series and LSCB Ultra Slim series for modern workspaces.
• Sharp/NECcoreChannel Partner/ Reseller/ DistributorDistribution of Sharp/NEC LED solutions including E Series, FE-E Series, FE Series, FA Series, and A Series for digital signage and presentations.
• SonycoreChannel Partner/ Reseller/ DistributorAuthorised distributor for Sony Crystal LED displays including BH and CH-series for videowall applications.
• disguisestrategicTechnology or IntegrationPartnership for virtual production solutions using disguise media servers combined with Absen LED and Brompton processing for xR stages.
• BarcocoreChannel Partner/ Reseller/ DistributorDistribution of Barco image processing solutions including E2 Gen2 and S3 4K Tri-Combo presentation systems and EventMaster products.
• Green HippocoreChannel Partner/ Reseller/ DistributorDistribution of Green Hippo media servers for visual content management and processing.
• HivecoreChannel Partner/ Reseller/ DistributorDistribution partnership for Hive media servers announced June 2024.
• Peerless-AVminorChannel Partner/ Reseller/ DistributorCustom 'paperclip' stands and mounting solutions for LG LED displays.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ScanSource: A large global IT and AV distributor with significant display, UC, and communications offerings across multiple geographies. Comparable as a broader-scale AV distribution competitor with overlapping vendor relationships.
• TD SYNNEX: A global IT distribution and solutions aggregator with growing AV and digital signage practice. Comparable as a broad-line distributor with overlapping categories in displays and enterprise AV.

Direct peers

• Invision UK: A UK AV distributor focused on custom installation and CI channel, also part of the Midwich Group. Comparable as a value-added specialist distributor serving integrators with premium AV and CI brands.
• Holdan Limited: A UK specialist AV distributor and sister company to PSCo within the Midwich Group. Comparable as a value-added B2B distributor serving AV resellers, integrators, and broadcast customers with leading vendor brands.
• Midwich Group plc: PSCo's parent company and a global specialist AV distributor operating across Europe, North America, and Asia Pacific. Directly comparable as a value-added AV distributor with exclusive vendor relationships and trade-only channels.
• Sahara Presentation Systems: A UK-based specialist AV distributor with display and presentation technology offerings to trade customers. Comparable in business model (trade B2B distribution) and product overlap (displays, projection, accessories).
• Creative Technology: A global live events and broadcast AV production company with rental operations for LED, projection, and image processing. Directly comparable to PSCo's trade rental business serving concerts, exhibitions, and corporate events.
• ProAV: A UK AV distributor serving resellers, integrators, and rental companies with professional AV solutions. Directly comparable to PSCo's trade-only B2B distribution model with overlapping vendor relationships in displays and processing.

Regional players

• Visual Sound: A UK-based AV integrator and service provider with display, presentation, and unified communications offerings. Comparable as a customer/partner profile to PSCo's integrator channel and a regional alternative.

Emerging players

• Cinos Communications: A UK AV integrator and managed services provider with growing focus on UC, collaboration, and display solutions. Comparable to PSCo's integrator customer base and to PSCo's own services-led approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/PSCo_
• YouTubeyoutube.com/user/PSCoLimited
• LinkedInlinkedin.com/company/psco

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PSCo Group