Locust Street Group

What Locust Street Group does

Locust Street Group (LSG) is a privately held, full-service integrated strategic communications and public affairs agency headquartered in Houston, Texas, with an additional office in Washington, DC. Founded in 2015, the firm serves large enterprises, industry associations, and coalitions across sectors including energy (a 12-company CCS coalition), healthcare (nation's largest hospital owner/operator), technology (a leading delivery-app company), cannabis (one of the world's largest cannabis operators), and manufacturing (a leading US manufacturing association). LSG positions itself as a bridge between political campaign-style field operations and corporate communications, targeting senior leadership at complex, regulated, and reputationally exposed organizations.

The firm delivers work through an in-house team of approximately 60 professionals spanning six core service areas plus an Executive Counsel offering: Strategic Insights (research, analytics, message testing, and campaign measurement), Public Affairs & Advocacy (campaign management, coalition building, legislative and regulatory engagement), Stakeholder Engagement (reputation and community outreach), Communications Services (narrative development, media relations, crisis communications), Digital Services (digital strategy, content, social monitoring, design, video), and Community Marketing (hyper-local canvassing, influencer and messenger recruitment, experiential activations). Sub-brand "The 250" is a network initiative tied to America's 250th anniversary, and "Texas Triangle Tracker" is a regional public affairs intelligence product focused on the Houston–Dallas–San Antonio/Austin corridor.

LSG operates as a B2B professional services firm with custom/quote-based pricing on retained engagements. Its go-to-market is consultative, direct enterprise sales targeting C-suite and senior stakeholder buyers at large corporations and trade associations. Revenue, funding, and ownership are not publicly disclosed; the firm is led by three C-suite partners (Founding Partner/CEO David Barnhart, Partner/CCO Tara Rush, Partner/CFO and COO Angy Dixon) supported by additional Partners, EVPs, SVPs, VPs, Directors, and Managers. LSG was recognized as a 2024 Agency Elite Honoree, maintains an English/Spanish bilingual website, and has not disclosed any external investors, M&A activity, or subsidiary structure.

Name

Locust Street Group

Legal name

Locust Street Group

Website

https://locuststreet.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Locust Street Group is a Houston-headquartered, full-service integrated strategic communications and public affairs agency serving large enterprises, industry associations, and coalitions across the energy, healthcare, technology, cannabis, and manufacturing sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Strategic Communications Consulting: Professional services revenue generated through strategic consulting engagements with corporate clients, associations, and organizations requiring integrated communications, public affairs, and reputation management services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Locust Street Group (LSG) is a full-service integrated strategic communications and public affairs agency delivering integrated campaigns for leading corporations and associations. The firm organizes its offering around six core service areas: Strategic Insights (research and analytics), Public Affairs & Advocacy (campaign management, coalition building, legislative engagement), Stakeholder Engagement (reputation and community outreach), Communications Services (brand storytelling, earned media, crisis communications), Digital Services (digital strategy, content, social media), and Community Marketing (hyper-local grassroots campaigns).

Product overview

Locust Street Group (LSG) is a full-service integrated strategic communications and public affairs agency. The company offers a unified platform of professional services organized around six core areas: Strategic Insights (research and analytics), Public Affairs & Advocacy (campaign management and coalition building), Stakeholder Engagement (reputation management and community outreach), Communications Services (brand storytelling and crisis communications), Digital Services (digital strategy, content creation, and social media), and Community Marketing (hyper-local grassroots campaigns). These services work together as an integrated offering to help clients build trust, shape culture, and achieve impact across corporate reputation, public affairs, brand positioning, and community engagement.

Differentiator

Problem solved

Functional benefit

Brands

• The 250: A network of 250 Americans from every corner of the country, each with a story worth telling, launched for America’s 250th anniversary.

Products and services

• Strategic Insights Research, insights, and analytics service that drives campaign strategy through qualitative and quantitative research, including message testing, public opinion research, brand tracking, and campaign measurement. Targeted at enterprise clients needing data-driven communications strategy.
• Public Affairs & Advocacy Tailored public affairs and issue advocacy campaigns including campaign management, field operations, coalition building, legislative engagement, and regulatory counsel. For corporations, associations, and coalitions needing to influence policy and regulatory outcomes.
• Stakeholder Engagement Comprehensive stakeholder engagement services including reputation campaign management, community engagement, third-party recruitment, relationship mapping, and event production. For enterprises needing to manage relationships with key constituencies.
• Communications Services Brand storytelling and communications services including narrative development, earned media relations, executive positioning, crisis communications, and spokesperson media training. For enterprise clients and senior executives managing reputation and brand.
• Digital Services Digital communications services including digital strategy and placement, creative content development, social media monitoring, graphic design, and video production. For clients executing digital components of integrated campaigns.
• Community Marketing Community-based campaign planning including community canvassing, influencer engagement, messenger recruitment and training, customer acquisition, and experiential activations. For enterprises needing hyper-local grassroots mobilization.
• The 250 A network of 250 Americans from every corner of the country, each with a story worth telling, launched for America's 250th anniversary. Functions as a storytelling platform tied to LSG's broader communications work.

Quantifiable outcome

• Double digit increases in brand awareness, opinion, message retention, and consideration
• +7 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brunswick Group: Brunswick is a global advisory firm focused on critical issues and corporate reputation, with deep reach into regulated industries, M&A, and policy communications. It competes for the same complex, multi-stakeholder mandates that LSG serves, particularly with energy and healthcare clients.
• Mercury Public Affairs: Mercury is a strategic communications and public affairs firm that, like LSG, integrates public affairs, corporate communications, and digital strategy for enterprise and association clients. Its focus on integrated campaigns, government relations, and brand building makes it a near-direct competitor for the same enterprise mandates.
• Hamilton Place Strategies: Hamilton Place Strategies is a strategic advisory firm that integrates economic research, public affairs, and corporate communications for institutional clients. Its integrated advisory offering closely mirrors LSG's Strategic Insights plus public affairs model.
• Targeted Victory: Targeted Victory is a public affairs and communications firm that combines data, digital, and grassroots mobilization for advocacy and corporate campaigns. Its integrated digital-plus-field approach closely mirrors LSG's service model and enterprise client targets.
• FGS Global (Finsbury Glover Hering): FGS Global is a strategic communications and public affairs firm advising corporations, boards, and institutions on reputation, crisis, and policy matters. Its positioning as an integrated, senior-led strategic advisory firm puts it in direct competition with LSG for complex C-suite mandates.
• SKDKnickerbocker: SKDK is a public affairs and strategic communications firm known for integrating political campaign-style tactics with corporate and crisis work for Fortune 500 clients, closely paralleling LSG's integrated model and association/corporate client mix.
• Beacon Global Strategies: Beacon Global Strategies is a strategic advisory firm focused on national security, technology, and policy communications. Its senior-led, policy-credentialed model parallels LSG's positioning for sophisticated enterprise public affairs engagements.

Broad incumbents

• Edelman: Edelman is the world's largest independent PR firm, offering integrated communications, public affairs, and digital services globally. It competes with LSG on enterprise and association mandates, but at a vastly broader scale and with a much wider service portfolio.
• FleishmanHillard: FleishmanHillard is a global public relations and integrated communications agency with deep public affairs and integrated marketing capabilities. It competes for the same regulated-industry and association work as LSG, but as part of a much larger Omnicom network.
• Weber Shandwick: Weber Shandwick is a global public relations and communications agency with strong public affairs and corporate reputation practices. It competes for the same enterprise and association accounts as LSG, but as part of a global network rather than a focused U.S. integrated firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/locuststreetgrp
• LinkedInlinkedin.com/company/locust-street-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Locust Street Group