Clubrural.com

What Clubrural.com does

Clubrural.com is a Spanish-language online marketplace for rural vacation rentals (casas rurales), specializing in countryside properties across Spain and Portugal. The platform lists approximately 300,000 rural houses and serves both travelers seeking vacation accommodations and property owners seeking distribution and booking management. Clubrural.com operates as a regional brand within the Holidu GmbH ecosystem, a German private limited company headquartered in Munich and co-founded by Johannes Siebers and Michael Siebers.

The platform's core product consists of a guest-facing marketplace for search and booking of rural properties, paired with a host-facing property management suite. The host suite includes a Channel Manager that synchronizes availability and bookings across 25+ booking portals (Airbnb, Booking.com, Vrbo, Google, Hunderdrooms), a Booking Website Builder for direct reservations, and a centralized Property Management dashboard accessible via mobile app. The infrastructure is cloud-hosted on AWS (Ireland), with payments processed through Adyen and customer support handled via Zendesk and WhatsApp Business. AI-powered automation is used for guest messaging, calendar synchronization, and pricing optimization.

Clubrural.com generates revenue primarily through a commission model charged to hosts on confirmed bookings, with no fixed subscription or listing fees. Additional monetization comes from revenue-sharing with partner booking portals and ancillary host services including professional photography and listing optimization. The company is trusted by over 30,000 hosts across Europe, with local expert support teams in 25+ regional offices covering Spain, Portugal, France, Italy, Germany, and Greece.

Name

Clubrural.com

Legal name

Holidu GmbH

Website

https://clubrural.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Clubrural.com is a Spanish-language online marketplace for rural vacation rentals in Spain and Portugal, operating as a regional brand of Holidu GmbH. It serves travelers with 300,000+ rural property listings and supports 30,000+ hosts across Europe with multi-channel booking and property management tools.

Ownership category

akta.pro rank

Product category

Vacation Rental Marketplace

NAICS

Accommodation (721)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Large Group & Event-Friendly Homes (THAMAAAM)

akta.pro secondary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

Keywords

• Rural vacation rentals
• Vacation rental marketplace
• Property management software
• Booking channel manager
• Short term rental distribution

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Host Commission: Commission-based revenue model where hosts pay a fee only when receiving confirmed bookings. Commission is deducted from booking revenue. No subscription or fixed costs for hosts.
2. Property Management Services: Additional services for hosts including professional photography, listing optimization, pricing advice, and local support teams. Services bundled with platform access.
3. Channel Distribution Fees: Revenue sharing arrangement with 25+ booking portals (Airbnb, Booking.com, Vrbo, etc.) where listings are distributed and commissions are shared across platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Clubrural.com is an online marketplace that aggregates rural vacation rental properties across Spain and Portugal, allowing travelers to search and book country houses, cottages, and farm stays. For property owners, the company offers a software-as-a-service property management platform that handles listings, channel distribution, bookings, payments, and guest communications on a commission-only basis with no fixed subscription fees.

Product overview

Clubrural.com operates as a vacation rental marketplace for rural properties in Spain and Portugal, featuring approximately 300,000 rural houses and vacation rentals. The platform functions as part of Holidu's ecosystem, offering both guest-facing search and booking services and host-facing property management solutions. For hosts, the core offering consists of the Channel Manager (synchronizing listings across 25+ booking portals), Booking Website Builder (creating direct booking sites), and Property Management system, complemented by add-on modules including Local Expert Support, Holidu Protect coverage, Listing Optimization services, Pricing Market Insights analytics, mobile app, and Payment/Invoicing processing. The platform leverages AI-powered automation for messaging, calendar synchronization, and pricing optimization, and serves both individual hosts and property management agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Clubrural.com Marketplace Online marketplace that aggregates rural vacation rental properties in Spain and Portugal, allowing travelers to search, compare, and book country houses, cottages, farm stays, and similar countryside accommodations through a dedicated website and mobile apps.
• Property Management Platform SaaS platform that enables rural property owners and managers to manage their vacation rental operations end-to-end, including listings, bookings, guest communications, and invoicing on a commission-only basis with no fixed subscription fees.
• Channel Manager Distribution tool that synchronizes a host's listing, availability, and rates across more than 25 external booking portals from a single dashboard, preventing calendar conflicts and double bookings.
• Booking Website Builder Standalone personal booking website that hosts can create for their property to accept direct reservations outside of major OTAs.
• Holidu Mobile App Mobile application that allows hosts to manage their properties, view bookings, communicate with guests, and track performance from their phones.
• Holidu Protect Payment protection product offered to guests booking through the marketplace, providing assurance against booking-related issues such as the property not matching its description.

Quantifiable outcome

• Up to 5x more bookings through professional photos and visibility across 25+ channels
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• AirbnbcoreChannel Partner/ Reseller/ DistributorChannel distribution partner where Clubrural/Holidu host properties are synced and listed on Airbnb platform with synchronized calendars and bookings.
• Booking.comcoreChannel Partner/ Reseller/ DistributorChannel distribution partner enabling host properties to reach Booking.com's traveler audience with synchronized availability and pricing.
• VrbocoreChannel Partner/ Reseller/ DistributorVacation rental channel partner integrated for property distribution to Vrbo's marketplace with booking synchronization.
• GooglecoreChannel Partner/ Reseller/ DistributorProperties visible through Google search and Google Vacation Rentals integration for increased discovery by travelers.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud hosting provider for Clubrural.com website and services. Website hosted in Ireland on AWS infrastructure.
• AdyencoreTechnology or IntegrationPayment service provider handling SEPA Sofortüberweisung (Klarna), credit card transactions, and payment processing for bookings.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tripadvisor: Broad travel review and booking platform with a vacation rental offering. Comparable as a destination discovery and booking channel, though it covers all travel categories.
• Expedia: Large online travel conglomerate owning Vrbo and Hotels.com. Competes for the same Spanish/Portuguese travelers and hosts via its brand portfolio.

Direct peers

• Airbnb: Global vacation rental marketplace with a significant presence in Spain and Portugal. Directly comparable marketplace model and host services, though not specifically focused on rural/cottage rentals.
• Booking.com: Major OTA with extensive vacation rental inventory across Spain and Portugal. Comparable as a destination booking platform and one of Clubrural's core distribution partners.
• Vrbo: Vacation rental marketplace focused on whole-home stays, competing for the same travelers and hosts. Major distribution partner integrated for calendar sync.
• Hostaway: Vacation rental channel manager and property management software provider serving professional hosts and agencies. Direct competitor in the host tech stack with multi-channel sync.
• HomeToGo: Vacation rental meta-search and marketplace operator across Europe. Comparable marketplace business model targeting travelers across multiple countries, including Spain and Portugal.
• Plum Guide: Curated vacation rental marketplace with presence in European destinations. Comparable marketplace model with a quality/curated focus, though targeting a more premium segment.
• Vacasa: Full-service vacation rental property manager with proprietary software for channel distribution and host management. Comparable host services and channel manager functionality.
• Holidu: Parent company operating the broader European vacation rental marketplace with the same host tech stack and channel distribution. Operates Clubrural.com as its regional Spanish/Portuguese brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/clubrural
• Facebookfacebook.com/clubruralcom
• LinkedInlinkedin.com/company/clubrural

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clubrural.com