Curate Wine
Curate Wine is a multi-platform digital wine app that lets consumers and sommelier candidates build visual, structured tasting notes aligned to CMS and WSET exam formats, with a freemium tier, paid sommelier subscription, and B2B products for restaurants and wineries.
- Company typePrivate
- Founded2020
- HeadquartersAventura, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Curate Wine does
Curate Wine, operated by Curate Software Corporation (US, founded 2020, 1–10 employees, Aventura, FL), is a digital wine platform that enables consumers and professionals to build visual, structured tasting notes via a multi-platform application available on iOS, Android, and the web. The core product is a wine-specific tasting note builder in which users select from wine-specific options for appearance, aromas, palate, and pairings rather than authoring free-form text, with detail levels scaling from casual exploration to sommelier credential preparation. The platform aligns its note formats to Court of Master Sommeliers (CMS) and WSET examination standards and adds a wine-tuned voice transcription model for capturing spoken blind tasting observations, supported by a proprietary aroma wheel, a nested wine style/varietal dataset, and aggregated tasting dossiers.
The company operates three revenue streams: a freemium consumer tier (free note-building with no credit card, serving as top-of-funnel acquisition), an annual Curate for Sommeliers subscription targeting CMS and WSET exam candidates with blind tasting practice and study report analytics, and a quote-based B2B enterprise motion covering Digital Wine Menus (deployed via tableside QR codes or house iPads), a Vintage Data Hub for wineries, and Staff Tasting Reports for restaurants and hospitality venues. Go-to-market combines product-led growth (app store distribution, self-serve signup) with direct enterprise sales for hospitality, winery, and wine school accounts, supplemented by community-led content such as the free Blind Tasting Mistake Map resource for sommelier candidates. Customer segments span individual sommelier candidates, casual wine enthusiasts, restaurants and hospitality venues, wineries and producers, and wine schools.
The platform is actively maintained, with twelve documented product launches and rebuilds between August 2024 and June 2026 covering a new design language, redesigned note builder, rebuilt library, wine dossier system, aroma wheel refinement, and an improved wine-tuned dictation model. No external funding rounds, acquisitions, partnerships, or senior leadership hires are disclosed in the available material.
Curate Wine firmographics
Firmographics- Name
- Curate Wine
- Legal name
- Curate Software Corporation
- Website
- https://curate.wine
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Curate Wine is a multi-platform digital wine app that lets consumers and sommelier candidates build visual, structured tasting notes aligned to CMS and WSET exam formats, with a freemium tier, paid sommelier subscription, and B2B products for restaurants and wineries.
- Ownership category
- akta.pro rank
Curate Wine industry classification
Industry- Product category
- Wine Education Software
- NAICS
- Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Beverage & Mixology (Coffee, Tea, Wine, Cocktails) (EDAAAGAH)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Bars (THAFAEAF)
Keywords
Where Curate Wine is headquartered
LocationHeadquarters
- HQ city
- Aventura
- HQ country
- United States
- HQ region
- North America
Markets served
Curate Wine business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Curate for Sommeliers Subscription: Paid subscription service for CMS and WSET exam candidates providing blind tasting practice with exam-aligned note formats, voice-enabled tastings, and study reports. Tiered plans with Advanced/Master level features including wine-tuned transcription and synced playback.
- Freemium Consumer Access: Free tier allows users to build and revisit tasting notes indefinitely without credit card. Serves as top-of-funnel conversion to paid sommelier subscription.
- B2B Enterprise Licensing: Custom enterprise agreements for restaurants, wineries, and wine schools including Digital Wine Menus, Vintage Data Hub, and Staff Tasting Reports. Quote-based pricing with potential per-seat or venue licensing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free individual plan for casual wine enthusiasts |
| Subscription | Annual | Curate for Sommeliers subscription for exam candidates |
| Subscription | Multi-year contract | B2B enterprise plans for restaurants, wineries, and wine schools |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Curate Wine product offering
Product offeringCore offering
Curate Wine is a multi-platform (iOS, Android, web) application that lets users build structured, visual tasting notes by selecting from wine-specific options across appearance, aromas, palate, and pairings. It also offers a paid "Curate for Sommeliers" subscription with CMS/WSET exam-aligned blind tasting practice, voice transcription, and study analytics, plus B2B tools (Digital Wine Menus, Vintage Data Hub, Staff Tasting Reports) for restaurants and wineries.
Product overview
Curate Wine is a multi-platform application (iOS, Android, web) for building visual tasting notes. The portfolio consists of the core Curate Wine App for structured tasting note creation, the Curate for Sommeliers subscription add-on providing exam-aligned blind tasting practice with voice transcription and study analytics, and the free Mistake Map educational resource for aroma identification. The platform serves both casual wine enthusiasts and professional sommelier candidates preparing for CMS and WSET credentials.
Differentiator
Problem solved
Functional benefit
Products and services
- Curate Wine App Visual tasting note builder for wine enthusiasts and professionals. Users build structured notes by selecting from wine-specific options for appearance, aromas, palate, and pairings across multiple detail levels, from casual exploration to sommelier credential preparation. Available on iOS, Android, and web browsers with a free tier.
- Curate for Sommeliers Subscription service for CMS and WSET exam candidates providing blind tasting practice in exam-aligned formats with voice-enabled features, wine-tuned transcription, and study reports that surface conclusion-accuracy patterns and pacing analytics to help focus future practice.
- Mistake Map Free interactive guide for sommelier candidates mapping commonly misidentified aromas to exam-relevant wines with distinguishing characteristics, common mistakes, differentiation tips, and study mnemonics.
- Digital Wine Menus B2B product for restaurants and hospitality venues that presents food pairings, staff recommendations, and critic reviews alongside pricing, with fast search, filtering, and grouping that make long wine lists easy to navigate. Deployable on house iPads or via tableside QR codes.
- Vintage Data Hub B2B product for wineries and producers that presents in-house tasting notes, winery history, and winemaking techniques to consumers, while consolidating production details and marketing assets for trade as a modern alternative to traditional tech sheets.
- Staff Tasting Reports B2B product that fosters regular staff tastings across a portfolio or wine list, sharpening recommendations that drive sales while capturing aging potential and drink windows to inform future marketing and cellaring strategy.
Companies that use Curate Wine
Customer profileSegments5 records
Ideal customer profiles5 records
Curate Wine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Curate Wine partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Curate Wine competitors and assessment
Company assessmentDirect peers
- CellarTracker: Long-standing wine cellar management platform with detailed tasting notes and drinking window tracking. Comparable to Curate's note-building and library features, especially for serious enthusiasts and collectors, though Curate differentiates with visual, CMS/WSET-aligned note formats.
- Vivino: Largest consumer wine app with community-driven tasting notes, ratings, and label recognition. Directly competes with Curate's core consumer note-taking and library functionality, though Vivino is broader in scope (marketplace, social) while Curate emphasizes structured, exam-aligned notes.
- GuildSomm: Sommelier education organization offering study resources, articles, and exam preparation for the Master Sommelier community. Comparable to Curate's CMS/WSET-aligned exam prep and study report functionality.
- Delectable: Wine tasting note app focused on structured, professional-quality notes and a sommelier-adjacent community. The closest historical direct competitor in the 'structured tasting note' category Curate occupies.
- Wine Folly: Major wine education and content brand with structured learning resources, infographics, and certification-adjacent content. Comparable to Curate's educational positioning, particularly the Mistake Map and sommelier prep offerings.
Others
- Coravin: Wine preservation technology company with a companion app for tasting notes and wine tracking. Comparable as an adjacent wine technology ecosystem player, though Coravin's primary product is hardware rather than software.
Emerging players
- Tastry: Wine AI company applying machine learning to flavor profiling and consumer-wine matching. Comparable as a wine-specific AI player, though Tastry focuses on recommendation algorithms rather than note capture and exam prep.
- SevenFifty: B2B wine trade platform with wholesale marketplace and media content for the on-premise and retail trade. Comparable to Curate's B2B motion targeting wineries and restaurants with vintage data and trade tools.
Broad incumbents
- Wine Spectator: Established wine media brand with critic reviews, educational content, and tasting notes. Comparable as a broad incumbent offering tasting and education content, though not a focused software product.
- Wine Enthusiast: Major wine media and consumer products brand with reviews, learning content, and shopping. Comparable as a broad incumbent with tasting note and education content, but does not focus on structured or exam-aligned note formats.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Curate Wine social profiles
Digital presenceCurate Wine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Curate Wine leadership team
Management profileNumber of profiles
Curate Wine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Curate Wine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Curate Wine
What does Curate Wine do?
Curate Wine is a multi-platform (iOS, Android, web) application that lets users build structured, visual tasting notes by selecting from wine-specific options across appearance, aromas, palate, and pairings. It also offers a paid "Curate for Sommeliers" subscription with CMS/WSET exam-aligned blind tasting practice, voice transcription, and study analytics, plus B2B tools (Digital Wine Menus, Vintage Data Hub, Staff Tasting Reports) for restaurants and wineries.
Is Curate Wine a public or private company?
Curate Wine is a private company. It is classified as unknown and is currently operating.
When was Curate Wine founded?
Curate Wine was founded in 2020. It employs 1 to 10 people.
Where is Curate Wine based?
Curate Wine is headquartered in Aventura, United States, in the North America region.
How does Curate Wine make money?
Three revenue lines are on record. Curate for Sommeliers Subscription is the primary driver. The others are freemium Consumer Access and B2B Enterprise Licensing.
Who are Curate Wine's main competitors?
Direct peers on record are CellarTracker, Vivino, GuildSomm, Delectable and Wine Folly. Coravin is listed as an others. Emerging players are Tastry and SevenFifty. Broad incumbents are Wine Spectator and Wine Enthusiast.
Does Curate Wine have an API?
No public API is recorded for Curate Wine.
What industry is Curate Wine in?
Curate Wine's product category is Wine Education Software. Its primary akta.pro industry code is EDAAAGAH, Beverage & Mixology (Coffee, Tea, Wine, Cocktails), with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 7224 and its SIC code is 5810.