Phase 1
Phase 1 is a Bengaluru-based experiential events agency founded in 1997 that creates strategic live and virtual experiences for enterprise clients across retail, technology, automotive, FMCG, and government sectors, with proprietary IPs and a new venue ownership venture.
- Company typePrivate
- Founded1997
- HeadquartersBengaluru, India
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Phase 1 does
Phase 1 Events & Entertainment Pvt. Ltd., founded in 1997 by Oum Pradutt and headquartered in Bengaluru, is an Indian experiential events agency that creates strategic, creative, and technology-driven live and virtual experiences for enterprise clients across retail, automotive, technology, FMCG, media, finance, banking, and government sectors. The company operates through four core service categories: Live Events (launches, MICE, festivals, activations), Virtual Events (summits, online concerts, webinars), Brand Strategy and Content + Design (scripting, visual identity, experiential centers), and Media & Film Production, with an Immersive Technology overlay covering VR, AR, MR, and AI integration. Phase 1 also owns proprietary intellectual properties including the Under 25 Summit (India's largest youth festival), Namma Bengaluru Habba (city lake festival), Wonderwall (boutique beach festival), and Love 2 Humanity (virtual concert IP).
The business model is project-based professional services with custom enterprise pricing, no standardized tiers, and multi-year contracts possible. Go-to-market is primarily direct enterprise sales supported by a portfolio-driven reputation model, channel partnerships through destination management companies for international MICE, and an event-driven motion where signature IPs (Bangalore Times Fashion Week, Kingfisher Sunburn, Under 25 Summit) serve as proof-of-concept demonstrations. Phase 1 has delivered 10,000+ productions to 200+ clients across 300+ global destinations and operates from Bengaluru, Mumbai, Delhi, and San Francisco.
The company's newest strategic move is the development of Aerodome, a world-class concert arena and entertainment district at Bengaluru Airport developed in partnership with a Consortium including the world's largest live entertainment company (200+ arenas globally) and India's leading real-estate developer. This venture marks a structural shift from pure services into venue ownership and managed entertainment operations. Phase 1 remains privately held with no disclosed external funding, led by founder Oum Pradutt alongside CEO Navil Ratish and a verticalized leadership team spanning MICE, Corporate Business, Special Projects, and Operations.
Phase 1 firmographics
Firmographics- Name
- Phase 1
- Legal name
- Phase 1 Events & Entertainment Pvt. Ltd.
- Website
- https://phase1world.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Phase 1 is a Bengaluru-based experiential events agency founded in 1997 that creates strategic live and virtual experiences for enterprise clients across retail, technology, automotive, FMCG, and government sectors, with proprietary IPs and a new venue ownership venture.
- Ownership category
- akta.pro rank
Phase 1 industry classification
Industry- Product category
- Experiential Event Management Services
- NAICS
- All Other Amusement and Recreation Industries (71399)
- SIC
- Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD)
- akta.pro secondary industries
- Virtual Conferences & Summits (Webinars, Keynotes) (MPAGAOAA), Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs) (THAHAOAA), Speaker, Session & Content Management (Abstracts, Scheduling, Speaker Portals) (THAHAOAH)
Keywords
Where Phase 1 is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Phase 1 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Live Events and Experiential Services: Core revenue stream from creating and executing strategic, creative and technologically-driven experiences including launches, employee engagement events, festivals, concerts, lifestyle events, MICE (Meetings, Incentives, Conferences and Expos), sports events, intellectual properties, activations, and social events. Revenue is project-based with custom pricing for each engagement.
- Virtual Events and Digital Experiences: Revenue from virtual summits, conferences, online concerts, webinars, digital product launches, e-learning workshops, podcasts, fireside chats, and video-on-demand production services.
- Phase 1 Destinations (MICE Travel): Bespoke business conferences, customized travel incentives, travel management, and destination management services. The division has executed over 200 international experiences across UK, USA, Europe, Asia, Africa and Middle East.
- Venue Ownership and Management: Development and management of world-class arena 'Aerodome' at Bengaluru Airport in partnership with The Consortium. This represents a new revenue stream from venue operations, entertainment district management, and event hosting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on project scope |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Phase 1 product offering
Product offeringCore offering
Phase 1 is an experiential events agency that designs, produces, and executes strategic, creative, and technology-driven live and virtual experiences for enterprise and government clients across sectors including retail, automotive, technology, FMCG, media, finance, banking, and not-for-profit. Its offering spans custom corporate events, MICE travel, brand strategy, content and design, media/film production, and immersive (VR/AR/MR/AI) experiences, supported by proprietary event intellectual properties such as the Under 25 Summit, Namma Bengaluru Habba, Wonderwall, and Love 2 Humanity.
Product overview
Phase 1 is an experiential events agency operating as a single unified brand with multiple service verticals and intellectual properties. The core offering is Phase 1 Events and Experiences, which creates strategic, creative, and technologically-driven experiences across diverse sectors. Supporting this are Phase 1 Destinations (MICE and travel experiences), and owned intellectual properties including Love 2 Humanity (digital concert IP), Wonderwall (boutique beach festival), Under 25 Summit (youth festival), and Namma Bengaluru Habba (lake festival). The company also operates service categories covering Live Events, Virtual Events, Brand Strategy, Content + Design, Media & Film Production, and Immersive Technology (VR/AR/MR/AI). A future venture includes Aerodome, a concert arena at Bengaluru Airport.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Events Service
Quantifiable outcome
- 10,000+ productions delivered over 27 years
- +4 more outcomes
Companies that use Phase 1
Customer profileNamed customers12 records
Ideal customer profiles2 records
Phase 1 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Phase 1 partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered major, flagship, minor and core.
- Kempegowda International Airport Foundation (KIAF)majorKIAF and Phase 1 World collaborated to present the contemporary pop opera 'Odyssey of Love' at Good Shepherd Auditorium in Bengaluru from May 7-9. This partnership demonstrates Phase 1's ability to execute large-scale cultural and entertainment events in collaboration with major airport ecosystem partners.
- The ConsortiumflagshipPhase 1 is part of 'The Consortium' along with the world's largest live entertainment company (owning 200+ entertainment arenas globally) and India's leading real-estate developer. Together they are developing 'Aerodome' - India's first world-class experiential venue at Bengaluru Airport. This is a flagship partnership for venue ownership and entertainment district development.
- Times of India (Media Coverage)minorPress coverage of Aerodome venue announcement in Times of India Bengaluru edition, demonstrating media partnership for venue launch visibility.
- Deccan Herald (Media Coverage)minorPress coverage of Aerodome venue announcement in Deccan Herald newspaper.
- Deccan Chronicle (Media Coverage)minorPress coverage of Aerodome venue announcement in Deccan Chronicle newspaper.
- Bangalore Mirror (Media Coverage)minorPress coverage of Aerodome venue announcement in Bangalore Mirror newspaper.
- The Hindu (Media Coverage)minorPress coverage of Aerodome venue announcement in The Hindu newspaper.
- New Indian Express (Media Coverage)minorPress coverage of Aerodome venue announcement in New Indian Express newspaper.
- Bengaluru Express (Media Coverage)minorPress coverage of Aerodome venue announcement in Bengaluru Express newspaper.
- Under 25corePhase 1 produces the Under 25 Summit, India's largest youth festival, in partnership with Under 25 property. The Summit is an annual 2-day festival providing platform for India's youth to engage with creative arts through productive conversations with speakers and changemakers. This is a core intellectual property partnership.
- Zariya FoundationminorPhase 1's 'Love 2 Humanity' virtual concert aimed to raise funds for folk artists of Zariya foundation during COVID-19 pandemic.
- Ministry of Defence (India)corePhase 1 works with Ministry of Defence and Ministry of Environment and Forests on Ecological Battalion CSR initiative, engaging with civilians for awareness campaigns and eco-tourism promotion.
- Live NationmajorPhase 1's 'An Anthem for the Future: From India to the World' song was released across multiple platforms including Live Nation - the world's biggest live entertainment company.
- Indiranagar Cambridge SchoolcorePhase 1 has provided scholarships to 150 students per year for 24 years at Indiranagar Cambridge School, benefiting 3600 students with free education from KG to 10th standard, free textbooks, notebooks, and uniforms. Founder Oum Pradutt serves as trustee.
- Parikrma Humanity FoundationminorPhase 1 has been associated with Parikrma Foundation since 2008, offering pro-bono experiences to enrich students' lives. School caters to 1800 students from 99 slum communities and 4 orphanages.
Scale indicators10 records
Recent moves5 records
Expansion highlights2 records
Phase 1 competitors and assessment
Company assessmentDirect peers
- Jack Morton Worldwide: Global experiential brand experience agency (part of IPG) producing events, brand activations, and immersive experiences for enterprise clients. Direct peer in service mix, target customers, and creative-led delivery model.
- Cineyug Entertainment: India-based event management and entertainment company specializing in celebrity-driven events, brand activations, and large-format productions. Closely overlaps with Phase 1's experiential, brand activation, and entertainment IP verticals.
- Wizcraft Entertainment: India's largest home-grown experiential events and entertainment company, offering MICE, brand activations, live events, and celebrity management. Directly competes with Phase 1 for marquee enterprise and MICE clients in India.
- George P Johnson Experience Marketing (GPJ): Global experiential marketing agency (now part of EPAM) specializing in large-scale brand experiences, MICE, and live events for enterprise customers. Closely comparable service mix and delivery model to Phase 1, with global reach.
- Pico Group: Asia-headquartered experiential marketing and event services group with operations spanning exhibitions, brand activation, and live events. Comparable in scale and service breadth to Phase 1 across the Asia-Pacific region.
- MKG (formerly MKG & Co): Independent global experiential marketing agency producing brand experiences, live events, and content-driven activations for enterprise brands. Directly comparable in capability mix and creative-led positioning.
- Fountainhead MKTG: India's largest experiential marketing agency (part of DDB Mudra/Mudra Group). Competes directly with Phase 1 in B2B experiential activations and brand engagement campaigns for enterprise clients.
- Percept Limited: Indian advertising and event management holding company operating event, activation, and entertainment businesses. Competes head-on with Phase 1 in corporate events, MICE, and brand activations in India.
Emerging players
- Cvent: SaaS event management platform for corporate meetings, conferences, and trade shows. Complementary rather than directly competitive with Phase 1's production services, but increasingly a competitor for technology-enabled meeting budgets.
Broad incumbents
- Live Nation: World's largest live entertainment company, identified as Phase 1's consortium partner on Aerodome. A massively broader incumbent operating 200+ entertainment arenas globally, relevant as a partner and as a benchmark for the venue business Phase 1 is entering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Phase 1 social profiles
Digital presencePhase 1 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phase 1 leadership team
Management profileNumber of profiles
Profiles9 records
Phase 1 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phase 1 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phase 1
What does Phase 1 do?
Phase 1 is an experiential events agency that designs, produces, and executes strategic, creative, and technology-driven live and virtual experiences for enterprise and government clients across sectors including retail, automotive, technology, FMCG, media, finance, banking, and not-for-profit. Its offering spans custom corporate events, MICE travel, brand strategy, content and design, media/film production, and immersive (VR/AR/MR/AI) experiences, supported by proprietary event intellectual properties such as the Under 25 Summit, Namma Bengaluru Habba, Wonderwall, and Love 2 Humanity.
Is Phase 1 a public or private company?
Phase 1 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Phase 1 founded?
Phase 1 was founded in 1997. It employs 101 to 250 people.
Where is Phase 1 based?
Phase 1 is headquartered in Bengaluru, India, in the Asia region.
How does Phase 1 make money?
Four revenue lines are on record. Live Events and Experiential Services are the primary driver. The others are virtual Events and Digital Experiences, phase 1 Destinations (MICE Travel) and venue Ownership and Management.
Who are Phase 1's main competitors?
Direct peers on record are Jack Morton Worldwide, Cineyug Entertainment, Wizcraft Entertainment, George P Johnson Experience Marketing (GPJ), Pico Group, MKG (formerly MKG & Co), Fountainhead MKTG and Percept Limited. Cvent is listed as an emerging player. Live Nation is listed as a broad incumbent.
Does Phase 1 have an API?
No public API is recorded for Phase 1.
What industry is Phase 1 in?
Phase 1's product category is Experiential Event Management Services. Its primary akta.pro industry code is MPAGAHAD, Product Launches & Brand Activations (Experiential Marketing), with a secondary code of MPAGAOAA, Virtual Conferences & Summits (Webinars, Keynotes). Its NAICS code is 71399 and its SIC code is 7311.