Phase 1

What Phase 1 does

Phase 1 Events & Entertainment Pvt. Ltd., founded in 1997 by Oum Pradutt and headquartered in Bengaluru, is an Indian experiential events agency that creates strategic, creative, and technology-driven live and virtual experiences for enterprise clients across retail, automotive, technology, FMCG, media, finance, banking, and government sectors. The company operates through four core service categories: Live Events (launches, MICE, festivals, activations), Virtual Events (summits, online concerts, webinars), Brand Strategy and Content + Design (scripting, visual identity, experiential centers), and Media & Film Production, with an Immersive Technology overlay covering VR, AR, MR, and AI integration. Phase 1 also owns proprietary intellectual properties including the Under 25 Summit (India's largest youth festival), Namma Bengaluru Habba (city lake festival), Wonderwall (boutique beach festival), and Love 2 Humanity (virtual concert IP).

The business model is project-based professional services with custom enterprise pricing, no standardized tiers, and multi-year contracts possible. Go-to-market is primarily direct enterprise sales supported by a portfolio-driven reputation model, channel partnerships through destination management companies for international MICE, and an event-driven motion where signature IPs (Bangalore Times Fashion Week, Kingfisher Sunburn, Under 25 Summit) serve as proof-of-concept demonstrations. Phase 1 has delivered 10,000+ productions to 200+ clients across 300+ global destinations and operates from Bengaluru, Mumbai, Delhi, and San Francisco.

The company's newest strategic move is the development of Aerodome, a world-class concert arena and entertainment district at Bengaluru Airport developed in partnership with a Consortium including the world's largest live entertainment company (200+ arenas globally) and India's leading real-estate developer. This venture marks a structural shift from pure services into venue ownership and managed entertainment operations. Phase 1 remains privately held with no disclosed external funding, led by founder Oum Pradutt alongside CEO Navil Ratish and a verticalized leadership team spanning MICE, Corporate Business, Special Projects, and Operations.

Name

Phase 1

Legal name

Phase 1 Events & Entertainment Pvt. Ltd.

Website

https://phase1world.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Phase 1 is a Bengaluru-based experiential events agency founded in 1997 that creates strategic live and virtual experiences for enterprise clients across retail, technology, automotive, FMCG, and government sectors, with proprietary IPs and a new venue ownership venture.

Ownership category

akta.pro rank

Product category

Experiential Event Management Services

NAICS

All Other Amusement and Recreation Industries (71399)

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD)

akta.pro secondary industries

Virtual Conferences & Summits (Webinars, Keynotes) (MPAGAOAA), Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs) (THAHAOAA), Speaker, Session & Content Management (Abstracts, Scheduling, Speaker Portals) (THAHAOAH)

Keywords

• Experiential event management
• Corporate event production
• MICE travel services
• Brand activation services
• Virtual event production

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Live Events and Experiential Services: Core revenue stream from creating and executing strategic, creative and technologically-driven experiences including launches, employee engagement events, festivals, concerts, lifestyle events, MICE (Meetings, Incentives, Conferences and Expos), sports events, intellectual properties, activations, and social events. Revenue is project-based with custom pricing for each engagement.
2. Virtual Events and Digital Experiences: Revenue from virtual summits, conferences, online concerts, webinars, digital product launches, e-learning workshops, podcasts, fireside chats, and video-on-demand production services.
3. Phase 1 Destinations (MICE Travel): Bespoke business conferences, customized travel incentives, travel management, and destination management services. The division has executed over 200 international experiences across UK, USA, Europe, Asia, Africa and Middle East.
4. Venue Ownership and Management: Development and management of world-class arena 'Aerodome' at Bengaluru Airport in partnership with The Consortium. This represents a new revenue stream from venue operations, entertainment district management, and event hosting.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Phase 1 is an experiential events agency that designs, produces, and executes strategic, creative, and technology-driven live and virtual experiences for enterprise and government clients across sectors including retail, automotive, technology, FMCG, media, finance, banking, and not-for-profit. Its offering spans custom corporate events, MICE travel, brand strategy, content and design, media/film production, and immersive (VR/AR/MR/AI) experiences, supported by proprietary event intellectual properties such as the Under 25 Summit, Namma Bengaluru Habba, Wonderwall, and Love 2 Humanity.

Product overview

Phase 1 is an experiential events agency operating as a single unified brand with multiple service verticals and intellectual properties. The core offering is Phase 1 Events and Experiences, which creates strategic, creative, and technologically-driven experiences across diverse sectors. Supporting this are Phase 1 Destinations (MICE and travel experiences), and owned intellectual properties including Love 2 Humanity (digital concert IP), Wonderwall (boutique beach festival), Under 25 Summit (youth festival), and Namma Bengaluru Habba (lake festival). The company also operates service categories covering Live Events, Virtual Events, Brand Strategy, Content + Design, Media & Film Production, and Immersive Technology (VR/AR/MR/AI). A future venture includes Aerodome, a concert arena at Bengaluru Airport.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Events Service

Quantifiable outcome

• 10,000+ productions delivered over 27 years
• +4 more outcomes

Named customers12 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

15 partnerships are on record, tiered major, flagship, minor and core.

• Kempegowda International Airport Foundation (KIAF)majorStrategic or Co-development Partner · 20 April 2026KIAF and Phase 1 World collaborated to present the contemporary pop opera 'Odyssey of Love' at Good Shepherd Auditorium in Bengaluru from May 7-9. This partnership demonstrates Phase 1's ability to execute large-scale cultural and entertainment events in collaboration with major airport ecosystem partners.
• The ConsortiumflagshipStrategic or Co-development PartnerPhase 1 is part of 'The Consortium' along with the world's largest live entertainment company (owning 200+ entertainment arenas globally) and India's leading real-estate developer. Together they are developing 'Aerodome' - India's first world-class experiential venue at Bengaluru Airport. This is a flagship partnership for venue ownership and entertainment district development.
• Times of India (Media Coverage)minorGTM or Marketing PartnerPress coverage of Aerodome venue announcement in Times of India Bengaluru edition, demonstrating media partnership for venue launch visibility.
• Deccan Herald (Media Coverage)minorGTM or Marketing PartnerPress coverage of Aerodome venue announcement in Deccan Herald newspaper.
• Deccan Chronicle (Media Coverage)minorGTM or Marketing PartnerPress coverage of Aerodome venue announcement in Deccan Chronicle newspaper.
• Bangalore Mirror (Media Coverage)minorGTM or Marketing PartnerPress coverage of Aerodome venue announcement in Bangalore Mirror newspaper.
• The Hindu (Media Coverage)minorGTM or Marketing PartnerPress coverage of Aerodome venue announcement in The Hindu newspaper.
• New Indian Express (Media Coverage)minorGTM or Marketing PartnerPress coverage of Aerodome venue announcement in New Indian Express newspaper.
• Bengaluru Express (Media Coverage)minorGTM or Marketing PartnerPress coverage of Aerodome venue announcement in Bengaluru Express newspaper.
• Under 25coreStrategic or Co-development PartnerPhase 1 produces the Under 25 Summit, India's largest youth festival, in partnership with Under 25 property. The Summit is an annual 2-day festival providing platform for India's youth to engage with creative arts through productive conversations with speakers and changemakers. This is a core intellectual property partnership.
• Zariya FoundationminorOthersPhase 1's 'Love 2 Humanity' virtual concert aimed to raise funds for folk artists of Zariya foundation during COVID-19 pandemic.
• Ministry of Defence (India)coreStrategic or Co-development PartnerPhase 1 works with Ministry of Defence and Ministry of Environment and Forests on Ecological Battalion CSR initiative, engaging with civilians for awareness campaigns and eco-tourism promotion.
• Live NationmajorGTM or Marketing PartnerPhase 1's 'An Anthem for the Future: From India to the World' song was released across multiple platforms including Live Nation - the world's biggest live entertainment company.
• Indiranagar Cambridge SchoolcoreOthersPhase 1 has provided scholarships to 150 students per year for 24 years at Indiranagar Cambridge School, benefiting 3600 students with free education from KG to 10th standard, free textbooks, notebooks, and uniforms. Founder Oum Pradutt serves as trustee.
• Parikrma Humanity FoundationminorOthersPhase 1 has been associated with Parikrma Foundation since 2008, offering pro-bono experiences to enrich students' lives. School caters to 1800 students from 99 slum communities and 4 orphanages.

Scale indicators10 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Jack Morton Worldwide: Global experiential brand experience agency (part of IPG) producing events, brand activations, and immersive experiences for enterprise clients. Direct peer in service mix, target customers, and creative-led delivery model.
• Cineyug Entertainment: India-based event management and entertainment company specializing in celebrity-driven events, brand activations, and large-format productions. Closely overlaps with Phase 1's experiential, brand activation, and entertainment IP verticals.
• Wizcraft Entertainment: India's largest home-grown experiential events and entertainment company, offering MICE, brand activations, live events, and celebrity management. Directly competes with Phase 1 for marquee enterprise and MICE clients in India.
• George P Johnson Experience Marketing (GPJ): Global experiential marketing agency (now part of EPAM) specializing in large-scale brand experiences, MICE, and live events for enterprise customers. Closely comparable service mix and delivery model to Phase 1, with global reach.
• Pico Group: Asia-headquartered experiential marketing and event services group with operations spanning exhibitions, brand activation, and live events. Comparable in scale and service breadth to Phase 1 across the Asia-Pacific region.
• MKG (formerly MKG & Co): Independent global experiential marketing agency producing brand experiences, live events, and content-driven activations for enterprise brands. Directly comparable in capability mix and creative-led positioning.
• Fountainhead MKTG: India's largest experiential marketing agency (part of DDB Mudra/Mudra Group). Competes directly with Phase 1 in B2B experiential activations and brand engagement campaigns for enterprise clients.
• Percept Limited: Indian advertising and event management holding company operating event, activation, and entertainment businesses. Competes head-on with Phase 1 in corporate events, MICE, and brand activations in India.

Emerging players

• Cvent: SaaS event management platform for corporate meetings, conferences, and trade shows. Complementary rather than directly competitive with Phase 1's production services, but increasingly a competitor for technology-enabled meeting budgets.

Broad incumbents

• Live Nation: World's largest live entertainment company, identified as Phase 1's consortium partner on Aerodome. A massively broader incumbent operating 200+ entertainment arenas globally, relevant as a partner and as a benchmark for the venue business Phase 1 is entering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/phase1xperience
• YouTubeyoutube.com/channel/UC2yyakaS_3C6_MkYC8rbhag/videos
• Facebookfacebook.com/Phase1Experiences
• Instagraminstagram.com/phase1experience

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phase 1