What New Reach does

New Reach is a 501(c)(3) nonprofit organization headquartered in New Haven, Connecticut, that delivers a continuum of homelessness prevention, crisis intervention, and long-term housing services to individuals and families across Connecticut. The organization was established in 1994 and has operated for more than 30 years; FISH (Food In Service to the Homebound), founded in 1968, merged into New Reach on January 1, 2023, broadening the food security offering. Programs span four pillars: Prevention (Stable Families landlord mediation and the Diversion Program), Crisis Services (two New Haven emergency shelters with daily capacity for 18 individual women and 23 women with children, plus the FISH homebound grocery delivery program serving 875 households), Housing (Supportive Housing, Rapid Re-Housing, and Project Longevity for individuals with complex histories), and fundraising (Host for Change peer-to-peer program). All services are provided free to clients.

The organization reports 5,835 clients served annually, 183 people moved into housing, 1,867 people diverted from shelters, and an 89% family eviction prevention rate. New Reach is CARF-accredited and holds a Charity Navigator four-star rating. There is no proprietary technology stack; service delivery relies on caseworkers, a network of 120+ FISH volunteers, and integration with Connecticut's 211 statewide intake and Coordinated Access Network for referrals. Operationally, the organization runs at a scale of 51-100 employees with no disclosed revenue or funding round data.

The business model is donation-funded rather than commercial: revenue streams include individual one-time and recurring gifts, planned/legacy giving, IRA qualified charitable distributions and appreciated securities, corporate sponsorships and events, in-kind donations, and workplace giving matches. Go-to-market is community-led and event-driven, anchored by signature fundraising events (The New Reach Auction, Night of Appreciation, The Great Give) and storytelling through the Stories of Hope blog and impact videos. Customer segments are exclusively mission-aligned: families at risk of homelessness, women and families in crisis, individuals needing long-term housing support, and homebound elderly or disabled residents.

Name

New Reach

Legal name

New Reach, Inc.

Website

https://newreach.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

New Reach is a Connecticut-based 501(c)(3) nonprofit that delivers homelessness prevention, emergency shelter, supportive housing, and homebound grocery delivery services to families, women, and individuals experiencing housing instability across the Greater New Haven region.

Ownership category

akta.pro rank

Product category

Homelessness and Housing Social Services

NAICS

Temporary Shelters (624221), Community Housing Services (62422), Emergency and Other Relief Services (624230), Community Food Services (62421), Other Community Housing Services (624229)

SIC

Services-Social Services (8300)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

akta.pro secondary industry

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)

Keywords

• Homelessness prevention services
• Emergency shelter services
• Supportive housing programs
• Food assistance delivery
• Nonprofit social services

Headquarters

HQ city

New Haven

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Individual Donations: New Reach accepts financial contributions from individual donors through one-time gifts, monthly recurring donations, and tribute gifts (in memory of or in honor of someone). Monthly giving provides steady, predictable support allowing the organization to plan ahead and respond quickly to needs.
2. Planned Giving and Legacy Gifts: Donors can include New Reach in their will or estate plans, creating lasting change for families long into the future. Legacy gifts strengthen the organization's ability to provide shelter, housing, and essential support for generations to come.
3. Stocks and Tax-Wise Giving: Donors age 70½ or older can direct up to $100,000 from their IRA to charity through qualified charitable distributions without paying federal income tax. Donors can also give appreciated securities held for more than a year, avoiding capital gains tax and receiving a charitable income tax deduction for the fair market value.
4. Corporate Giving and Sponsorships: Corporate partners can sponsor events and campaigns (including The New Reach Auction, Night of Appreciation, The Great Give, holiday drives), host workplace giving or donation challenges, organize corporate volunteer days, provide in-kind donations or professional services, and create cause-marketing partnerships.
5. In-Kind Donations: New Reach accepts in-kind donations of shelf-stable food and items for families in shelters and those moving into housing.
6. Workplace Giving: Many employers offer matching gift programs that can multiply the impact of donations. Employees can have their donations or volunteer hours matched by their employer.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

New Reach delivers a continuum of free social services to families and individuals in Connecticut experiencing homelessness, housing instability, and food insecurity. Its offerings span Prevention (Stable Families, Diversion), Crisis Services (Emergency Shelters for women and families, FISH grocery delivery to homebound residents), and Housing programs (Supportive Housing, Rapid Re-Housing, Project Longevity). All services are provided at no cost to clients and funded through donations, grants, and public support.

Product overview

New Reach is a non-profit organization (not a technology product company) providing a continuum of care services to overcome homelessness, housing instability, and food insecurity. The organization operates multiple interconnected programs including Prevention services (Stable Families, Diversion Program), Crisis Services (Emergency Shelters, FISH food delivery), Housing (Supportive Housing, Rapid Re-Housing, Project Longevity), and fundraising initiatives (Host for Change). These programs work together to provide families with pathways from crisis to stability.

Differentiator

Problem solved

Functional benefit

Brands

• FISH (Food In Service to the Homebound): A grocery delivery program that delivers nutritious groceries directly to homebound residents across Greater New Haven who are unable to access food pantries or stores due to age, illness, or disability. FISH is the only program in Connecticut that delivers groceries directly to homebound residents.

Products and services

• Stable Families Prevention program that helps keep families in their homes through partnerships, landlord mediation, legal services, employment and education referrals, and government program linkages.
• Diversion Program Helps families seeking shelter find immediate alternatives to entering the shelter system.
• Emergency Shelters Two clean, safe, and supportive shelters in the City of New Haven with capacity to serve 18 individual women and 23 women with children every day.
• FISH (Food In Service of the Homebound) Volunteer-driven grocery delivery program that delivers nutritious groceries each month to homebound residents across Greater New Haven who are unable to access food pantries or stores due to age, illness, or disability.
• Supportive Housing Long-term services and financial assistance support for families, individuals, and youth living with disabilities including mental health diagnoses and chronic health conditions to support long-term housing stability.
• Rapid Re-Housing Short-term rental assistance coupled with supportive services to quickly reestablish permanent housing and regain lasting independence.
• Project Longevity Housing support program that provides targeted housing resources, advocacy, and partnerships for individuals with complex histories, particularly those impacted by violence, trauma, and justice system involvement.
• Host for Change Fundraising program that allows individuals and groups to organize drives or fundraising events of any size, including benefit dinners, community events, birthday celebrations, workplace drives, and online fundraisers.

Quantifiable outcome

• 5,835 clients served last year across all programs
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FISH (Food In Service to the Homebound)coreStrategic or Co-development Partner · 1 January 2023FISH merged with New Reach on January 1, 2023, to ensure long-term sustainability of the vital grocery delivery program. FISH remains the only program in Connecticut that delivers groceries directly to homebound residents. This partnership strengthened collective efforts to fight food insecurity in the Greater New Haven region.

Scale indicators15 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Columbus House: New Haven-based nonprofit providing emergency shelter, housing, and supportive services to people experiencing homelessness — the most direct geographic and service-line peer to New Reach in the same city.
• Liberty Community Services: New Haven nonprofit providing shelter, housing, and case management for individuals experiencing homelessness, mental illness, and HIV/AIDS — overlapping client population and case management model with New Reach.
• Project Renewal: New York City-based nonprofit operating a full continuum of homelessness services including prevention, shelter, permanent housing, and employment programs — a model peer to New Reach's prevention-through-housing continuum at larger scale.
• Beth-El Center: Milford, CT-based nonprofit operating emergency shelters, housing programs, and food assistance for individuals and families experiencing homelessness and hunger — directly comparable service mix in a nearby Connecticut market.

Regional players

• Community Renewal Team: Hartford, CT-based community action agency providing housing, shelter, food, and supportive services across Connecticut — a regional peer operating a comparable mix of homelessness, housing, and food programs in a different Connecticut city.
• Catholic Charities of New Haven: Faith-based social services organization serving the New Haven region with housing, food, and emergency assistance programs — comparable client base and service mix in the same geographic footprint.

Broad incumbents

• Volunteers of America: National nonprofit operating housing, shelter, food, and supportive services programs across the U.S. — a broad incumbent with overlapping service categories to New Reach at significantly greater scale.
• Mercy Housing: National nonprofit developer and operator of affordable and supportive housing — comparable long-term housing and supportive services model at a national footprint.
• Family Promise: National nonprofit network focused on preventing and ending family homelessness through shelter, housing, and prevention programs — a national-scale peer to New Reach's family-focused housing mission.

Others

• National Alliance to End Homelessness: National advocacy and policy organization advancing best practices and federal funding for homelessness programs — an ecosystem peer whose policy and research work shapes the funding environment for direct-service organizations like New Reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NewReachCT

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Reach