What Kangaroo Digitial Corporation does

Kangaroo Digital Corporation is a privately held, founder-operated graphic design and website development studio headquartered in Johannesburg, South Africa (Wilgeheuwel). The firm has operated as a multi-disciplinary services business since 2008, delivering three core service lines: graphic design (logos, business cards, corporate identity, invitations, t-shirts, print and digital materials), custom WordPress-based website development, and web hosting delivered as a reseller of Hetzner infrastructure out of the Midrand datacentre. Domain registration across multiple TLDs and specialized WordPress hosting (with documented Apache/PHP 7.2+/MySQL requirements) extend the hosting offering. The proprietary technology stack is conventional — WordPress CMS on Hetzner hosting with Apache, PHP 7.2+, MySQL 5.6+/MariaDB 10.0+ — with no disclosed custom IP.

The revenue model blends project-based professional services (graphic design and website development, one-off engagements) with subscription-recuring web hosting (Email Only R30/month, Basic R110/month, Standard R165/month) and annual domain registration fees (R125-R525 per annum across .co.za, .com, .net, .info, .co). Pricing is denominated in South African Rand, with annual billing incentives (12 months charged at 11). Customer acquisition is sales-led and fully domestic, executed through the company website, phone (011 475 0685) and email enquiries, reinforced by referral networking via BNI Developers (Randpark Ridge chapter) and organic social presence on Twitter and Facebook. The firm targets South African SMBs as its primary segment, with named clients spanning financial services, healthcare, manufacturing, automotive, and education (e.g., Consumer Wise Debt Counsellors, Babcock Health, DCM Group, Swan Steel SA, KRU Detailing, Payroll Education, PDASA).

Delivery operates on a lean collaboration model: the in-house studio is augmented by an external network of photographers, copywriters, translators, and PR/marketing professionals engaged per project, with clients paying only for the contracted expertise. The company is founder-owned by W. Badenhorst, with no institutional investors, parent entity, or external equity disclosed, and operates solely within South Africa with no geographic expansion beyond Johannesburg/Gauteng. The only documented capital event is a $0 funding round recorded in July 2015.

Name

Kangaroo Digitial Corporation

Legal name

Kangaroo Digital

Website

https://kangaroodigital.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Kangaroo Digital Corporation is a privately held Johannesburg-based studio providing graphic design, custom WordPress website development, Hetzner-resold web hosting, and domain registration services to South African small and medium businesses.

Ownership category

akta.pro rank

Product category

Web Design and Development Services

NAICS

Graphic Design Services (541430), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Prepackaged Software (7372)

akta.pro primary industry

Blogging & CMS Content Platforms (BPAMAJAG)

Keywords

• Graphic design services
• Website development services
• Web hosting reseller
• WordPress website design
• Corporate identity design

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Web Hosting Services: Reseller of Hetzner hosting services providing web hosting packages starting at R25 per month. Includes Email Only (R30), Basic (R110/month), and Standard (R165/month) tiers with varying mailbox limits, disk space, and transfer allowances.
2. Website Development: Custom professional website design and development services using WordPress platform. Includes SEO management plugins for search engine optimization.
3. Graphic Design Services: Comprehensive graphic design services including corporate identity, logo design, business cards, brochures, invitations, and print materials.
4. Domain Registration: Domain name registration services for various TLDs including .co.za (R125/annum), .com (R235/annum), .net (R285/annum), .info (R335/annum), and .co (R525/annum).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Kangaroo Digital is a Johannesburg-based graphic design and website development studio that delivers professional graphic design (corporate identity, logos, business cards, brochures, invitations, signage and large format print), custom WordPress-based website development with SEO management plug-in integration, and web hosting services resold from Hetzner across Email Only, Basic, and Standard subscription tiers. The studio operates on a collaborative model where clients contract directly with the studio for tailored design and development deliverables.

Product overview

Kangaroo Digital is a graphic design and website development studio offering three core service lines: Graphic Design (logos, business cards, corporate identity, invitations, t-shirt designs, and print materials), Website Development (custom WordPress-based websites with SEO management), and Web Hosting (Email Only, Basic, and Standard packages as a Hetzner reseller). The company also offers specialized WordPress hosting with specific technical requirements including Apache, PHP 7.2+, MySQL/MariaDB support.

Differentiator

Problem solved

Functional benefit

Products and services

• Graphic Design Professional graphic design service for SMEs and individuals covering corporate identity, logo design, business cards, brochures, invitations, t-shirt designs, email stationery and newsletters, flyers, labels, stickers, printed and online adverts, catalogues, CD design, billboards, signage, large format digital printing, photo editing, aerial photos, maps, charts, and PowerPoint presentations.
• Website Development Custom-designed professional websites built on the WordPress platform, enabling clients to update their own content at their own pace after handover, with an SEO management plug-in integrated for enhanced search engine exposure. Targeted at small and medium businesses needing an original, eye-catching web presence.
• Web Hosting Web hosting packages resold from Hetzner, including Email Only (R30/month), Basic (R110/month, up to 10 mailboxes, 1GB disk, 5GB monthly transfer), and Standard (R165/month, up to 20 mailboxes, 5GB disk, 10GB monthly transfer), with annual prepay option (12 months charged at 11) and custom package creation available. Includes domain registration for .co.za, .com, .net, .info, .co and .org.za TLDs.
• WordPress Hosting State-of-the-art WordPress hosting delivered in the Hetzner Midrand datacentre, requiring Apache with mod_rewrite, PHP 7.2+ with GD Libraries, and MySQL 5.6+ or MariaDB 10.0+, targeted at WordPress website clients needing optimized infrastructure.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• HetznercoreTechnology or Integration · 1 January 2008Kangaroo Digital is a reseller of Hetzner's hosting services. They offer state-of-the-art WordPress hosting in the Hetzner Midrand datacentre. Hetzner provides the underlying infrastructure including data centre space, servers, and network connectivity. Kangaroo Digital provides first-line customer support and domain registration services under Hetzner's reseller program, adhering to Hetzner's Code of Good Practice.
• BNI (Business Network International)minorChannel Partner/ Reseller/ DistributorKangaroo Digital is a proud member of BNI Developers, Randpark Ridge chapter. This membership provides networking opportunities and referrals within the business community.
• WordPress/Matt MullenwegcoreTechnology or IntegrationWordPress is the primary platform used by Kangaroo Digital for website development. The WordPress global community provides a myriad of custom plugins suitable for various business types including ecommerce, estate agencies, and modelling agencies.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Afrihost: Large South African ISP and hosting provider offering domain, hosting, and connectivity bundles to SMEs and consumers. Comparable as a broader incumbent competing for the same SME web hosting and domain registration spend.
• SiteGround: International managed web hosting provider with strong WordPress hosting offering and a global SMB customer base. Comparable as a broader incumbent in WordPress hosting that competes with Kangaroo Digital's hosting resale business.

Direct peers

• Rogerwilco: Cape Town-based digital agency providing web design, development, SEO, and digital marketing services. Comparable as a South African boutique digital agency serving SME and mid-market clients across the same service spectrum.
• Web Africa: South African web hosting and domain registration provider offering SME hosting packages. Comparable as a domestic competitor in the same hosting reseller and SME web presence market that Kangaroo Digital serves.
• Bluegrass Digital: South African digital agency offering web design, development, and digital strategy services to enterprise and mid-market clients. Directly comparable as a Johannesburg-rooted digital services firm competing for similar web development mandates.

Regional players

• Clockwork Media: South African media and marketing agency offering branding, design, and digital services. Comparable as a regional competitor for branding and design work targeting South African businesses.
• Machine_: South African creative and digital agency with design, content, and digital production capabilities. Comparable as a SA-based competitor in the integrated design and digital services space, though operating at a larger scale.

Others

• Hetzner: South African hosting and infrastructure provider whose reseller program Kangaroo Digital participates in. Comparable as the upstream infrastructure partner and a potential direct competitor if Hetzner expanded first-line SMB services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kangaroodigital
• Facebookfacebook.com/kangaroodigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kangaroo Digitial Corporation