What Destination Living does

Destination Living is a Melbourne-based, architecturally-led custom home builder founded in 2014 that designs and constructs luxury residential homes for homeowners in metropolitan Melbourne and broader Victoria. The firm's core product is a fully integrated design-and-build service combining in-house architecture, interior design, landscaping, and construction under a single team, with specialization in architecturally challenging sites including sloping blocks, narrow blocks (as tight as 5m wide), coastal and acreage properties, heritage overlays, knock-down rebuilds, renovations, downsizer homes, and dual-occupancy configurations. Supporting technology includes VR and 3D visualization used to enable clients to preview designs before construction, and an online home building calculator for preliminary cost estimation.

The platform architecture is a service-delivery model rather than a software product: concurrent in-house functions (architecture, interiors, construction, landscaping/pools, planning/permits) collaborate from feasibility through keys handover on a project basis. Custom-home projects follow multi-year contracts with quote-based pricing that varies by site conditions, complexity, size, and material specifications. The firm sells through a content-led, consultative go-to-market motion — website content, SEO, social presence across seven platforms, an extensive portfolio of case studies, client testimonials, and a flagship 164 Brighton display home opening April 2025 — supported by direct consultation and feasibility conversations rather than resellers or marketplace channels.

Revenue is generated through one-time project fees per custom home. There are no disclosed funding rounds, institutional investors, M&A activity, or public financial statements. The firm holds industry accreditations including Master Builders Association of Victoria membership, Australian Institute of Architects membership, and GreenSmart sustainability certification. Headcount is reported in the 11–50 employee band, with primary offices in Collingwood and Ivanhoe East and a retail/showroom presence in Brighton. No management team, ownership structure, or named founders are disclosed in the available source material.

Name

Destination Living

Legal name

Destination Living

Website

https://destinationliving.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Luxury Custom Home Building

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Building Construction (23611), Residential Building Construction (2361), Residential Remodelers (236118), Architectural Services (54131), Interior Design Services (54141)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industries

Residential Luxury / High-End Home Construction (IMAFABAJ), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Residential Landscape Design (HSAIABAA)

Keywords

• Custom home builders
• Luxury residential construction
• Architectural design services
• Home renovations extensions
• Knock-down rebuild

Headquarters

HQ city

Ivanhoe East

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Home Design and Construction: Full-service design and construction of custom luxury homes, including architectural design, interior design, landscaping, planning and permits, and construction management. Revenue is generated through project-based fees for complete design-through-build services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Destination Living designs and builds architecturally led luxury custom homes for Melbourne homeowners through an in-house team of architects, interior designers, landscapers, and builders. Services span feasibility, architectural design, interior design, VR/3D visualization, planning and permits, landscaping and pools, and full construction management from brief through to keys handover, with specialization in complex sites including sloping, narrow, coastal, heritage, and knock-down rebuild projects.

Product overview

Destination Living is an architecturally led custom home building company offering a comprehensive suite of design and construction services for luxury residential properties. The company operates as a unified service model where in-house architects, interior designers, and builders work collaboratively from initial concept through to construction completion. Core service offerings include custom home design and construction, architectural services, interior design, and full project management. The company specializes in challenging site conditions including sloping blocks, narrow blocks, coastal/acreage properties, knock-down rebuilds, heritage homes, renovations, downsizer homes, and dual occupancy developments. Supporting services include VR and 3D visualization, landscaping and pool design, and planning/permits management. A digital home building calculator tool is available for cost estimation. The company maintains a portfolio of completed projects across Melbourne suburbs including Kew East, Northcote, Hawthorn, Begonia, and Brunswick, and operates a display home (164 Brighton) for prospective clients to experience their design quality.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Home Design & Construction Full-service design and construction of architecturally led luxury custom homes for Melbourne homeowners, delivered by an in-house team of architects, interior designers, and builders working collaboratively from feasibility through to keys handover. Covers complex site conditions including sloping, narrow, coastal, and heritage sites, and spans documentation, permits, interiors, and landscaping.
• Knock-Down Rebuild Demolition of an existing dwelling and design-build of a new custom residence on the same site for Melbourne homeowners who prefer a clean-slate outcome over renovating an existing home. Leverages the integrated design-build team to deliver a fully customized replacement home.
• Renovations & Extensions Architectural renovation and extension services for Melbourne homeowners transforming existing homes through seamless additions and modern updates, integrating new design with existing structures and delivered by the in-house architecture and construction team.
• Dual Occupancy Design & Construction Design and construction of dual occupancy developments creating two residences on a single land title in Melbourne, delivered by the in-house architecture, interior design, and construction team and targeted at homeowners seeking additional rental income or multi-generational living.

Quantifiable outcome

• Build timelines typically 12-18 months from design to completion depending on size, complexity, and site conditions.
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Zuccala Homes: Zuccala Homes is a long-established Melbourne custom home builder focused on architecturally designed residences. It is a direct peer competing for the same Melbourne luxury custom homeowner, with comparable positioning around bespoke design and project-managed delivery.
• Jolson: Jolson is a Melbourne-based architectural custom home builder that similarly offers in-house architecture, interior design, and construction services for high-end residential clients. It is the most directly comparable peer to Destination Living in the architectural custom home category in the same geography.
• Better Homes: Better Homes is a Melbourne custom home builder offering design and construction services for residential projects. It is a direct peer in the boutique custom builder segment targeting Melbourne homeowners seeking design-led builds.

Broad incumbents

• Henley Properties: Henley Properties is a large Victorian home builder with a broad range of home designs, including more premium and architectural ranges. It is a broad incumbent with the scale, brand recognition, and display home infrastructure to pressure boutique custom builders in the Melbourne market.
• Simonds Homes: Simonds Homes is a long-established Victorian home builder with a multi-tier range, including more premium and architectural products. It is a broad incumbent with a large display home presence across Melbourne and competes for buyers considering a 'designer' build over a fully custom project.
• Metricon: Metricon is Australia's largest volume home builder, headquartered in Melbourne. While focused on production housing, Metricon has been expanding upmarket into 'premium' and designer ranges, making it a broad incumbent whose expansion encroaches on the custom architectural segment Destination Living serves.
• Porter Davis: Porter Davis is a major Victorian volume home builder that has increasingly offered 'designer' and premium home ranges, placing it as a broad incumbent competing for aspirational custom-home buyers in the same Melbourne/Victoria market.
• Carlisle Homes: Carlisle Homes is one of Victoria's largest home builders, with a multi-tier product range that extends into 'luxury' and 'designer' homes. As a broad incumbent with a strong display home network, it competes with Destination Living for the Melbourne homeowner seeking upgraded design and personalization.
• Burbank Australia: Burbank Australia is a Melbourne-based home builder offering a wide range of homes from entry-level through to premium and designer ranges. It competes with Destination Living for aspirational Melbourne buyers who want upgraded design quality at a more standardized product offering.

Emerging players

• Kennedy Nolan: Kennedy Nolan is a Melbourne architecture and design practice with a strong reputation for residential work, including heritage-sensitive and contextually complex sites. While primarily a design firm, it overlaps with Destination Living on architectural vision and competes for the same high-end, design-led Melbourne clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DestinationLiv
• YouTubeyoutube.com/@Destination_Living
• Facebookfacebook.com/destinationliving.com.au
• LinkedInlinkedin.com/company/destination-living
• Instagraminstagram.com/destination_living
• Pinterestau.pinterest.com/destinationliv

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Destination Living