What Unicorn Hygienics does

Unicorn Hygienics is a UK-based manufacturer of commercial washroom hygiene products, operating from a 17.5-acre carbon-neutral facility in Lisburn, Northern Ireland. The company sells through a B2B model primarily to washroom service companies and facilities managers, with secondary reach into schools, workplaces, hospitality venues and public-sector buyers running period dignity initiatives. Its portfolio spans six product categories: Aircare (Puress dispensers and aerosol fragrance refills with proprietary malodour counteractant chemistry), WC/Urinal Systems (Sanair, Puresan, OdourClean dispensers plus Powersolve sachets and Aroma Mat urinal mats), Disposal (Sanicare antimicrobial sanitary bins, modular bins, nappy bins, antimicrobial liners and germicidal powder), Vending Machines (Easivend contactless, Multivend, Autovend, Freeserve V1/V2, Freevend, Cubicle Vend and the new Freeserve Plus time-delay dispenser), Period Dignity (Selenei organic cotton products and refill packs), and Vending Consumables (TENA Men, Always Discreet, Pampers, Skins, medical and personal care SKUs sold through dispensers).

The business is built around a proprietary, lock-in dispenser-plus-consumable model: hardware (dispensers, bins, vending units) is installed at end-user facilities via washroom service partners, and recurring revenue is generated from compatible consumables such as aerosol refills, liquid cleaner and deodoriser refills (310ml/610ml/25L), antimicrobial bin liners, germicidal powder sachets and Selenei period products. Technical differentiation rests on Malodour Contradictant Technology (claimed 70%+ odour neutralisation versus masking), pump-operated dosing for below-cistern installation, time-delay dispensing mechanics to deter theft and overuse, and antimicrobial bin liners paired with smooth-finish Sanicare bins. Operations are certified to ISO 9001, ISO 14001 and PAS 2060 Carbon Neutral, and aerosol ranges are REACH compliant. The company maintains in-house manufacturing at single Northern Ireland site with substantial stock holdings to support rapid fulfilment.

Go-to-market is sales-led and channel-driven: a small dedicated sales team (Business Development Manager, Inside Sales Executive, Sales Support Coordinator) with multilingual Spanish-speaking capability engages directly with B2B buyers, complemented by distributor partnerships and recurring trade-show presence at Interclean Amsterdam. Pricing is quote-based and not publicly disclosed; select promotional discounts (e.g. 5% on Sanair and Puresan refill cases) are used tactically. Custom branding and bespoke colour options on bins and dispensers, subject to minimum order quantities, provide a higher-margin professional services revenue stream. The legal operating entity is Unicorn Flooring Ltd., with no disclosed external institutional investors, M&A activity or public listing; expansion signals point to organic international push via Spanish-language capabilities and continued product range extension.

Name

Unicorn Hygienics

Legal name

Unicorn Flooring Ltd.

Website

https://unicorn-hygienics.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Unicorn Hygienics is a UK-based B2B manufacturer of commercial washroom hygiene products, selling dispensers, sanitary bins, vending machines and consumables primarily to washroom service companies and facilities managers across the UK, EU and international markets.

Ownership category

akta.pro rank

Product category

Commercial Washroom Hygiene Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH)

akta.pro secondary industry

Green Carpet, Rug & Upholstery Cleaning (Low-tox/Plant-based) (HSAEAGAH)

Keywords

• Washroom hygiene products
• Air freshening dispensers
• Sanitary disposal bins
• Period dignity dispensers
• Commercial vending machines

Headquarters

HQ city

Lisburn

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Washroom Hygiene Products: Direct B2B sales of washroom hygiene products including vending machines, air fresheners, WC/urinal systems, sanitary bins, and period dignity products. Products sold to washroom service companies and facilities managers who service commercial washrooms.
2. Consumables and Refills: Recurring revenue from consumables including aerosol fragrance refills, liquid cleaner refills, sanitary products, incontinence products, and period care products. Compatible with company's dispenser product lines.
3. Period Dignity Solutions: Sale of period product dispensers and organic Selenei period products for period dignity initiatives in schools, workplaces and public facilities. Includes vending packs, loose products, and refill pack solutions.
4. Custom Branding Services: Custom branding and bespoke colour options for sanitary bins and dispensers, subject to minimum order quantities, providing additional revenue stream with higher margins.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Unicorn Hygienics manufactures and supplies washroom hygiene products including air freshening systems (dispensers and aerosol refills), WC and urinal cleaning and deodorising dispensers with refills, sanitary and nappy disposal bins with antimicrobial technology, vending machines for hygiene and period products, and an organic cotton period care range (Selenei). The company sells directly to washroom service companies, facilities managers, distributors, schools, workplaces and the hospitality sector from its carbon neutral factory in Lisburn, Northern Ireland, and supplies both hardware and recurring consumables/refills.

Product overview

Unicorn Hygienics is a UK-based manufacturer of washroom and hygiene products with a comprehensive portfolio spanning six core product categories: Aircare (Puress dispensers and aerosol fragrance refills with malodour counteractant technology), WC/Urinal Systems (Sanair, Puresan, OdourClean dispensers, Powersolve treatments, and Aroma Mat urinal mats), Disposal (Sanicare sanitary bins, male incontinence bins, nappy bins, modular bins, antimicrobial liners, and germicidal powder), Vending Machines (Easivend contactless, Multivend, Autovend token-operated, Freeserve V1/V2 free-vend, Freevend, Cubicle Vend, and Freeserve Plus time-delay dispensers), Period Dignity (Selenei organic period products, refill packs, and various free-vend dispensers), and Vending Consumables (TENA Men incontinence products, Always Discreet female incontinence, Pampers baby care, Skins condoms, medical supplies, personal care, and confectionery). Products are manufactured in-house at a carbon-neutral factory in Northern Ireland operating to ISO standards.

Differentiator

Problem solved

Functional benefit

Brands

• Selenei: Exclusive 100% organic cotton period care brand including tampons, sanitary towels, and refill packs for period dignity initiatives.
• Sanicare
• Sanair
• Puresan
• Puress

Products and services

• Puress Air Freshening Dispenser Programmable wall-mounted aerosol dispenser offering adjustable spray intervals from 30 to 90 days, compatible with 100ml and 265ml aerosol refills, for commercial washrooms.
• Aerosol Fragrance Refills Premium aerosol fragrance refills with advanced malodour counteractant technology neutralising up to 70% of unpleasant odours, available in seasonal fragrances such as Spiced Apple, Fresh Pine, Sea Breeze, Lemongrass & Lime, Mediterranean Forest, and Senso Mandarin.
• Sanair WC & Urinal Cleaning Dispenser Wall-mounted dispensing system delivering measured doses of cleaning fluid into WC cisterns or urinals with built-in wick diffuser for continuous fragrance release; over 6,000 metered doses per 610ml refill with 30 or 60-day programmable service intervals.
• Puresan WC & Urinal Cleaning Dispenser Pump-operated cleaning and deodorising system allowing installation above or below cistern (up to 0.5m below), providing greater flexibility for restricted spaces; over 3,000 metered doses per 310ml refill with programmable service intervals.
• OdourClean Dispenser Gravity-fed, low-maintenance WC and urinal cleaning solution providing a cost-effective option for locations with limited maintenance or budget constraints.
• Powersolve Sachets Biodegradable deep-clean treatment for urinals, WC, and showers with rapid-dissolution sachets that break down organic residues to prevent blockages and eliminate odours.
• Aroma Mat Urinal Mats Fragranced urinal mats designed for high-traffic washrooms combining hygiene, comfort, and long-lasting fragrance.
• Liquid Cleaner & Deodoriser Refills Premium refill liquids in 310ml, 610ml, and 25L sizes available in fragrances including Air Concept, Mediterranean Forest, Senso Mandarin, Green Apple, Bio Senso, Bio-Pure, and Air Concept Blue.
• Sanicare Sanitary Bin Antimicrobial sanitary bin supplied fully assembled for faster servicing, featuring front-facing trap design, smooth interior finish, and compatibility with antimicrobial liners; available in white, grey, and recycled charcoal.
• Male Incontinence Bin Slim, space-saving bins with concealed odour trap designed for discreet and dignified male incontinence product disposal in commercial washrooms.
• Modular Bin Fire-resistant, hands-free modular waste bin suitable for high-traffic or regulated environments such as healthcare facilities, offices, and public buildings.
• Nappy Bin High-capacity 50L nappy bin with discreet odour control siphon requiring fewer changes, ideal for childcare facilities, leisure centres, and high-traffic areas.
• Antimicrobial Bin Liners Antimicrobial bin liners compatible with Sanicare 21L bins designed to inhibit bacteria and maintain hygiene.
• Germicidal Powder Odour-control powder sachets that neutralise odours and inhibit bacteria in waste bins at source.
• Freeserve Plus Time-Delay Dispenser Coin-free, time-delay push button dispenser with dual-column, high-capacity design for busy washrooms, reducing waste and preventing theft; battery-operated for flexible installation without mains power.
• Easivend Contactless Vending Machine Contactless card payment vending machine for modern, hygienic dispensing of washroom products without the need for cash.
• Multivend Coin/Token Vending Machine Traditional coin or token-operated vending machine for dispensing hygiene and personal care products in commercial washrooms.
• Autovend Slim Vending Machine Slim, dual-column token-operated vending machine for boxed consumables including period products and incontinence solutions, suitable for high-traffic washrooms.
• Freeserve V2 Free-Vend Dispenser Dual-column free-vend dispenser dispensing standard packs of sanitary towels (2 per pack) and applicator tampons (3 per pack), also accommodating incontinence products.
• Freeserve V1 Compact Free-Vend Dispenser Compact, dual-column free-vend dispenser for small or mid-sized washrooms dispensing mini packs of sanitary towels (1 per pack) and non-applicator tampons (2 per pack).
• Freevend Period Dignity Dispenser Dedicated period dignity dispenser with dual-column design dispensing loose tampons (right column) and sanitary towels/pads (left column) with free, unrestricted access.
• Cubicle Vend In-Cubicle Dispenser Compact single-column in-cubicle dispenser for private, discreet access to period and incontinence products.
• Selenei Refill Packs All-in-one wall-mounted or freestanding refill packs combining dispenser and Selenei organic period products in one compact unit, supporting Period Dignity Initiatives.
• Selenei Organic Period Products 100% organic cotton tampons and sanitary pads grown without pesticides, herbicides or fertilisers; individually wrapped for hygiene, plastic-free biodegradable packaging, vegan friendly, hypoallergenic and dermatologically tested.
• TENA Men Incontinence Vending Packs Male incontinence pads and shields including Tena Men Protective Shields (Extra Light) and Level 1 Guards for vending machines, designed for comfort, odour control, and masculine fit.
• Always Discreet Female Incontinence Vending Packs Always Discreet Medium Incontinence Pants and Pads for vending machines, providing discreet, reliable protection for light to moderate leaks.
• Pampers Baby Care Vending Packs Vending packs containing Pampers nappies (Junior, Midi, or Maxi sizes) plus two gentle baby wipes for baby changing facilities.
• Skins Condom Vending Packs Condom vending packs including Skins Natural and Skins Dots and Ribs variants for commercial washroom vending.
• Medical Vending Consumables Medical vending packs including Imodium Instant Tablets and Piritize Allergy Tablets for public spaces.
• Personal Care Vending Products Personal care vending products including Nivea Deodorant (Pearl & Beauty, Cool Kick), Shave Gel & Razor, and Pretty Legs Tights.
• Confectionery Vending Products On-the-go snacks and mints including Smints Original for vending machines.

Quantifiable outcome

• Malodour reduction: Neutralises at least 70% of malodour perception using counteractant technology
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Initial Group (Rentokil Initial): Rentokil Initial's Initial Washroom Hygiene business is one of the largest UK and European washroom service providers. It operates as a broad incumbent in the same space, offering its own manufactured dispensers alongside distribution of competitor products, and serves the same facilities manager and end-user customer base.
• Kimberly-Clark Professional: Kimberly-Clark Professional supplies washroom hygiene systems including dispensers, air care and skin care products to commercial facilities globally. It is a broad incumbent competing across Unicorn's core aircare and washroom product lines and is a common alternative specified by large facilities management customers.
• Hospeco (formerly CWS Hygiene): Hospeco supplies washroom hygiene products including sanitary disposal, dispensers and personal care items to North American and European commercial markets. It overlaps directly with Unicorn's Sanicare, period care and consumables product lines and is frequently specified alongside or against Unicorn dispensers.
• Essity (Tork): Essity's Tork brand is a global leader in professional hygiene, manufacturing dispensers, refills, sanitary and hand hygiene products for commercial washrooms. It competes with Unicorn in air care, WC/urinal and dispenser categories and represents the dominant incumbent Unicorn must displace to grow share.

Direct peers

• Bradley Corporation: Bradley Corporation manufactures commercial washroom accessories and plumbing fixtures including hand dryers, dispensers and washroom systems. It competes with Unicorn in the dispenser hardware category and shares the same B2B distribution model through plumbing and facilities channels.
• PHS Group: PHS Group is a major UK washroom services provider and product distributor. It is a direct comparable in both target customer (washroom service companies, facilities managers) and product categories (sanitary disposal, air care, vending, period care) supplied to commercial washrooms.
• Hagleitner Hygiene: Hagleitner is an Austrian manufacturer of professional hygiene products including washroom dispensers, cleaning agents and sanitising systems. It is a direct European manufacturing peer competing in air care, WC/urinal and dispenser categories, with similar B2B distribution through cleaning and washroom service partners.
• Bobrick Washroom Equipment: Bobrick is a US-headquartered manufacturer of commercial washroom equipment including restroom dispensers, partitions and accessories. It is a direct manufacturing peer to Unicorn in dispenser hardware, serving facilities managers, architects and washroom service companies with comparable product categories.
• Citron Hygiene: Citron Hygiene is a UK and international washroom hygiene service company offering sanitary disposal, air care and vending services. It is a direct peer as both a customer for dispenser hardware and a competing supplier to end-user facilities, often reselling Unicorn-style products.

Emerging players

• Christeyns Professional Hygiene: Christeyns is a European manufacturer of professional cleaning and hygiene chemicals and dosing systems, including washroom and laundry sanitation products. It is a partial overlap peer, competing with Unicorn in WC/urinal cleaning formulations and consumable chemistry but with a broader industrial laundry focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/UnicornHygienic
• Facebookfacebook.com/unicornhygienics

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unicorn Hygienics