Citron Hygiene
Citron Hygiene is a North American commercial washroom hygiene services company providing touch-free dispensers, air purification, and recurring maintenance to thousands of property management, healthcare, hospitality, and higher education facilities across Canada and the United States.
- Company typePrivate
- Founded1980
- HeadquartersMarkham, Canada
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Citron Hygiene does
Citron Hygiene is a Canadian-headquartered commercial washroom hygiene services company founded in 1974 (with one source citing 1980 as the founding date) and headquartered in Markham, Ontario. The company delivers end-to-end hygiene services to thousands of locations across Canada and the United States, with 501-1,000 employees and a service branch network spanning Toronto, Mississauga, Calgary, Montreal, Vancouver, Edmonton, Ottawa, Baltimore, Boston, and Chicago. As of April 7, 2026, Citron Hygiene operates as a subsidiary of The Bidvest Group following acquisition by the South African diversified conglomerate.
The company's core product portfolio spans nine solution categories: menstrual hygiene and period dignity, air care, hand drying, hand hygiene, urinal and toilet care, infant care, incontinence care, sharps disposal, and supplementary hygiene solutions. Underlying technology includes touch-free soap and sanitizer dispensers, hands-free disposal units for menstrual products and sharps, advanced odor control targeting malodours at the molecular level, and air purification systems. The company holds exclusive Canadian distribution rights and US preferred service provider status for Aunt Flow's organic cotton menstrual products. The technical architecture is hardware-centric (installed dispensers and purification units) supplemented by recurring service contracts.
Citron Hygiene operates a sales-led go-to-market model combining field-based Business Development Managers and Hygiene Sales Experts with an Inside Account Management team, supported by a quote-based pricing model with annual billing. Customers include property managers, commercial builders, manufacturing companies, higher education facilities, healthcare facilities, and hospitality venues. Named enterprise customers include Amazon, Nestlé Canada, Hilton, Chick-fil-A, Glen Corporation, and University Canada West. The company manufactures revenue through three streams: recurring commercial hygiene service subscriptions, hardware/consumable sales (including Aunt Flow products), and managed services for specialized waste disposal. Strategic partnerships with Aunt Flow, Tree Canada, Call2Recycle, and the Native Women's Association of Canada support both commercial distribution and ESG initiatives.
Citron Hygiene firmographics
Firmographics- Name
- Citron Hygiene
- Legal name
- Citron Hygiene Canada Inc.
- Website
- https://citronhygiene.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Citron Hygiene is a North American commercial washroom hygiene services company providing touch-free dispensers, air purification, and recurring maintenance to thousands of property management, healthcare, hospitality, and higher education facilities across Canada and the United States.
- Ownership category
- akta.pro rank
Citron Hygiene industry classification
Industry- Product category
- Commercial Washroom Hygiene Services
- NAICS
- Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040), Sanitary Services (4950), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Restroom Hygiene & Consumables Services (Supplies, Dispensers, Matting) (BPABABAI)
- akta.pro secondary industries
- Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH), Hygiene Packaging & Dispensing Systems (Dispenser Systems, Packs) (IMAMAGAJ)
Keywords
Where Citron Hygiene is headquartered
LocationHeadquarters
- HQ city
- Markham
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Citron Hygiene business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Commercial Hygiene Services: Ongoing washroom hygiene services including installation, maintenance, and regular servicing of hygiene equipment. Services are delivered by certified technicians on reliable scheduling.
- Hygiene Products and Dispensers: Sale and supply of hygiene products including menstrual products, soap, sanitizer, and related consumables. Aunt Flow dispensers and organic pads/tampons sold through exclusive distribution.
- Specialized Waste Disposal Services: Sharps disposal service and specialized waste management for healthcare and commercial facilities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Customized commercial hygiene service packages |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Citron Hygiene product offering
Product offeringCore offering
Citron Hygiene provides commercial washroom hygiene services and products to businesses across North America, encompassing installation, ongoing maintenance, and regular servicing of hygiene equipment by certified technicians. The offering spans menstrual hygiene and period dignity programs (including Aunt Flow dispensers and organic cotton products distributed exclusively in Canada), air care and odor control, hand hygiene and hand drying, urinal and toilet care, infant care, incontinence care, sharps disposal, and supplementary hygiene solutions such as floor mats and surface sanitizing wipes.
Product overview
Citron Hygiene is a commercial washroom hygiene services company offering a comprehensive suite of hygiene solutions for commercial and industrial facilities. The portfolio centers on washroom hygiene services including menstrual hygiene and period dignity programs, air care, hand hygiene, hand drying, urinal and toilet care, infant care, incontinence care, sharps disposal, and supplementary hygiene solutions. The company also distributes Aunt Flow branded menstrual products (pads and tampons) and dispensers, acting as exclusive distributor in Canada and preferred service provider in the US. Services are delivered through certified technicians providing end-to-end service from installation to maintenance, with a focus on commercial facilities including property management, manufacturing, higher education, hospitality, and healthcare sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Aunt Flow: A menstrual hygiene product brand (organic cotton pads and tampons with free-vend dispensers) that Citron Hygiene distributes exclusively in Canada and services in the US. Includes a donation program supporting Indigenous communities.
Products and services
- Menstrual Hygiene & Period Dignity
Quantifiable outcome
- 2,000 trees planted annually in Canada through Green Impact Program
- +2 more outcomes
Companies that use Citron Hygiene
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
Citron Hygiene technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Citron Hygiene partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Native Women's Association of Canada (NWAC)corePartnership through Aunt Flow donation program to improve access to menstrual hygiene products in Indigenous communities across Canada. First donation occurred August 2023 at Aboriginal Women's Association of PEI on Lennox Island. Over 9,000 pads and tampons donated through AFAC.
- Aunt FlowcoreExclusive distribution partnership in Canada and preferred service provider relationship in US. Citron Hygiene distributes Aunt Flow's organic menstrual products and dispensers, with a built-in donation program where percentage of sales support menstrual equity initiatives for communities in need.
- Tree CanadacorePartnership for the Green Impact Program where $5 is donated for every new disposal unit placed to support planting trees in Canada. Minimum $5,000 contribution plants 2,000 trees annually.
- Call2RecycleminorPartnership to expand battery recycling across Canada and the US, helping businesses reduce waste through proper battery disposal programs.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Citron Hygiene competitors and assessment
Company assessmentBroad incumbents
- UniFirst: Uniform rental and facility services provider offering restroom supply programs and hygiene servicing comparable to Citron's recurring technician-based hygiene subscription model.
- Cintas: Large North American facility services company whose uniform, restroom hygiene, and supplies services compete with Citron's subscription hygiene servicing model across enterprise and mid-market customers.
- Rentokil Initial: Global hygiene and pest control services group; its Initial washroom hygiene division offers serviced dispensers and consumables under recurring contracts directly comparable to Citron's service bundle.
- SCA / Essity (parent-level): Global hygiene and health company whose Tork, Libresse, and incontinence brands overlap with Citron's menstrual, incontinence, and washroom hygiene service offerings across North American enterprise accounts.
- Georgia-Pacific Professional (Koch): Commercial division of Georgia-Pacific producing enMotion and Pacific Blue dispensers and consumables; directly comparable in washroom paper, soap, and dispensing systems that compete for Citron's installed base.
Emerging players
- Aunt Flow: Organic menstrual product manufacturer whose free-vend dispensers and pads/tampons Citron distributes; comparable because it competes for the same menstrual equity end-customer relationship, though Citron is the operational services layer.
Direct peers
- Tork (Essity): Essity's professional hygiene brand offering paper towels, toilet paper, soap, and sanitizer dispensers plus data-driven washroom solutions; competes head-to-head with Citron in commercial washroom hygiene across North America.
- GOJO Industries: Maker of PURELL hand sanitizer and a broad portfolio of touch-free dispensers and skin hygiene systems; overlaps directly with Citron's hand hygiene and dispenser service offering for healthcare, food service, and commercial facilities.
- Kimberly-Clark Professional: Commercial division of Kimberly-Clark and owner of the Scott and Kleenex brands, providing washroom hygiene products, dispensers, and skin care systems to offices, healthcare, and education—directly competing with Citron across hand hygiene, air care, and dispensing.
- Bradley Corporation: Manufacturer of commercial washroom fixtures, hand washing stations, and restroom accessories; comparable as a commercial restroom equipment/hardware supplier intersecting with Citron's dispenser and fixture service.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Citron Hygiene social profiles
Digital presenceCitron Hygiene compliance and trust
Trust signalCompliance2 records
Citron Hygiene financial estimates
Financial estimateRevenue estimate
Valuation estimate
Citron Hygiene leadership team
Management profileNumber of profiles
Profiles2 records
Citron Hygiene funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Citron Hygiene M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Citron Hygiene
What does Citron Hygiene do?
Citron Hygiene provides commercial washroom hygiene services and products to businesses across North America, encompassing installation, ongoing maintenance, and regular servicing of hygiene equipment by certified technicians. The offering spans menstrual hygiene and period dignity programs (including Aunt Flow dispensers and organic cotton products distributed exclusively in Canada), air care and odor control, hand hygiene and hand drying, urinal and toilet care, infant care, incontinence care, sharps disposal, and supplementary hygiene solutions such as floor mats and surface sanitizing wipes.
Is Citron Hygiene a public or private company?
Citron Hygiene is a private company. It is classified as corporate owned and is currently operating.
When was Citron Hygiene founded?
Citron Hygiene was founded in 1980. It employs 501 to 1,000 people.
Where is Citron Hygiene based?
Citron Hygiene is headquartered in Markham, Canada, in the North America region.
How does Citron Hygiene make money?
Three revenue lines are on record. Commercial Hygiene Services are the primary driver. The others are hygiene Products and Dispensers and specialized Waste Disposal Services.
Who are Citron Hygiene's main competitors?
Broad incumbents on record are UniFirst, Cintas, Rentokil Initial, SCA / Essity (parent-level) and Georgia-Pacific Professional (Koch). Aunt Flow is listed as an emerging player. Direct peers are Tork (Essity), GOJO Industries, Kimberly-Clark Professional and Bradley Corporation.
Does Citron Hygiene have an API?
No public API is recorded for Citron Hygiene.
What industry is Citron Hygiene in?
Citron Hygiene's product category is Commercial Washroom Hygiene Services. Its primary akta.pro industry code is BPABABAI, Restroom Hygiene & Consumables Services (Supplies, Dispensers, Matting), with a secondary code of IMAHALAH, Restroom & Hygiene Dispensing Systems (Commercial/Industrial). Its NAICS code is 3256 and its SIC code is 5040.