Pask

What Pask does

Pask (NPD Management Pty Ltd, ACN 088 099 254) is a privately held, family-owned Australian property developer founded in 1966 by Nev Pask in Queensland and now led by Managing Director Dean Pask. The company operates across two core geographies — southeast Queensland and metropolitan Melbourne (Victoria) — and organises its activities into four product collections: Communities (masterplanned residential estates), Residences (townhouses and medium-density housing), Commercial (retail and office investment), and Signature (premium infill apartments).

The business model combines for-sale residential and land development with a retained commercial investment portfolio. Pask develops masterplanned communities such as Bankside Rowville (700+ dwellings across an 8–10 year horizon) and neighbourhood retail assets anchored by national tenants such as Coles and Aldi (e.g., Eden Rise). Design partnerships with tier-one Australian architects including SJB, Woods Bagot, and Architectus underpin product differentiation in the Signature range (e.g., 250 Albert Street East Melbourne, Ocean Place Burleigh Heads). Revenue is generated primarily through residential and land settlements (project-cycle, lumpy) supplemented by recurring commercial rental income from retained investment assets.

The company operates with an 11–50 employee platform, indicating an asset-light model that outsources construction. It has delivered over 100 projects cumulatively across nearly six decades and currently has multiple projects in active sales and planning across both states. Pask is not publicly listed, has no disclosed external PE/VC funding, and is governed under Australian Privacy Principles compliance. Anthony Mayes serves as Chief Financial Officer, reflecting recent organisational scaling to support the multi-state pipeline.

Name

Pask

Legal name

NPD Management Pty Ltd ACN 088 099 254

Website

https://nevpask.com.au

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Pask is a privately held, family-owned Australian property developer founded in 1966, operating across southeast Queensland and metropolitan Melbourne across four collections: masterplanned communities, residences, commercial investments, and signature apartments.

Ownership category

akta.pro rank

Product category

Residential Property Development

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate (6500)

akta.pro primary industry

Association Accounting, Budgeting & Financial Reporting Services (BPAJAHAL)

akta.pro secondary industry

HOA / Condominium Association Management (BPAJAFAH)

Keywords

• Residential property development
• Masterplanned communities
• Luxury apartment development
• Commercial property investment
• Townhouse development

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential land and dwelling sales: Core revenue stream from the sale of land lots, medium-density homes, townhouses and apartments across greenfield communities, signature apartment projects and townhouse developments in Queensland and Victoria. Includes multi-stage releases (e.g., Bankside Stage 2B), with first release of Stage 2B at Bankside selling almost all nine lots within hours.
2. Commercial property investment and leasing: Long-term revenue from Pask's property investment portfolio, including the Eden Rise Village Shopping Centre (home to Coles, Aldi and 40+ speciality retailers, built 2005 and expanded 2010) and the CBD Office Portfolio (41X, Aquavista, Pivotal Point). Selected commercial projects are retained upon completion to form the investment portfolio.
3. Strata office investment: Acquisition of further strata space at 41X consistent with a long-term strategy of expanding the office investment portfolio to complement the development business.

Pricing tiers

Go-to-market motion3 records

Core offering

Pask is an Australian family-owned property developer that plans, designs, markets and sells greenfield masterplanned residential communities, boutique townhouse and apartment infill projects, luxury multi-residential signature developments, and retail, mixed-use and office projects across Queensland and Victoria, retaining selected commercial assets as a long-term investment portfolio. The business delivers these through four named Collections (Communities, Residences, Commercial, Signature) and a 50+ year track record of more than 100 delivered developments, with design and sustainability governed by its proprietary Living Design Guidelines.

Product overview

Pask (legal entity: NPD Management Pty Ltd ACN 088 099 254) is an Australian diversified property developer with a 50+ year legacy of over 100 delivered developments across Queensland and Victoria, organised into four named Collections: Communities (greenfield masterplanned residential — e.g., Arise, The Maples, Bankside, Circa 1886, Providence), Residences (boutique townhouse and apartment infill projects — e.g., Carter, Hark, Heide Collective, Edition Rowville, Quartet Rowville, Spencer), Commercial (retail, mixed-use, and office — e.g., Eden Rise Shopping Centre, CBD Office Portfolio, Lennox Street, Providence Village Shopping Centre), and Signature (luxury multi-residential — e.g., Millswyn, Esplanade, 250 Albert Street, Ocean Place). The four Collections form the unifying framework for the portfolio: Communities provides the large-scale masterplanned foundation; Residences layers medium-density infill within or near those communities; Signature delivers boutique luxury offerings in irreplaceable inner-city and coastal locations; and Commercial creates the supporting retail, mixed-use and office amenity — selected commercial assets are retained as a long-term property investment portfolio to reinforce financial sustainability and community commitment.

Differentiator

Problem solved

Functional benefit

Products and services

• Communities Collection Greenfield masterplanned residential communities in premier sites across Victoria and Queensland, delivering large-scale neighbourhoods of land, townhouse and medium-density housing paired with innovative urban design, sustainable landscaping and engineering (e.g., Arise at Rochedale, The Maples Greenvale, Bankside Rowville, Circa 1886, Providence, Novella, Rockcliffe). Targeted at home buyers seeking house-and-land packages in masterplanned environments.
• Residences Collection Boutique townhouse and apartment developments in prime infill locations in Melbourne and South East Queensland, developed in partnership with emerging and recognised architecture, interior design and landscaping firms (e.g., Carter, Hark, Spencer, Heide Collective, Edition Rowville, Quartet Rowville). Targeted at design-conscious buyers seeking low-maintenance living.
• Commercial Collection Range of commercial projects across Victoria and Queensland including retail, mixed-use and office space, with selected projects retained as a long-term property investment portfolio (e.g., Eden Rise Shopping Centre, CBD Office Portfolio, Lennox Street, Providence Village Shopping Centre). Targeted at commercial tenants, retailers and office occupiers.
• Signature Collection Boutique, luxurious multi-residential developments produced via inspired collaborative partnerships with eminent architects, interior designers, landscape firms and artisan builders, located in irreplaceable inner-city/city fringe or coastal locations and often reimagining heritage with modern design (e.g., Millswyn, Esplanade, 250 Albert Street, Ocean Place). Targeted at luxury home buyers and prestige investors.
• Bankside, Rowville 68-hectare masterplanned residential community in Rowville, Victoria, with over 700 homes, extensive open space, sporting fields and mixed-use precincts, currently selling multi-stage land and townhome releases.
• Arise at Rochedale Established Brisbane master-planned greenfield community at Rochedale, QLD, 15 km from Brisbane CBD, delivering over 1,500 homes across unique precincts including Evergreen and The Pinnacle, with panoramic Brisbane skyline views, wildlife corridors and water-sensitive urban design.
• 250 Albert Street, East Melbourne Iconic eight-level curved-form Signature apartment building of natural materials in East Melbourne, VIC, opposite Fitzroy Gardens, with restoration of two heritage residences, currently selling off-the-plan with construction underway.
• Ocean Place, Burleigh Heads Signature boutique luxury coastal development on a beachfront site at 216 The Esplanade, Burleigh Heads, QLD, offering half-floor and full-floor residences with panoramic Coral Sea vistas and direct beach access.
• Quartet Rowville Collection of contemporary three-bedroom townhomes at the heart of the Bankside community in Rowville, VIC, developed with Jackson Clements Burrows Architects and Nathan Burkett Landscape Architecture across four elegant buildings.
• Edition Rowville Collection of thoughtfully designed 3-bedroom townhomes within the Bankside Rowville masterplanned community in Rowville, VIC, with architecture by Webster Architecture, interiors by SJB Interiors and landscapes by NBLA.
• The Maples, Greenvale Residential community alongside Greenvale Reservoir, VIC, with sweeping boulevards, broad streets, impeccable landscaping, and a selection of land and medium density options, 26 km from Melbourne's CBD.
• Novella, Mickleham
• Rockcliffe, Sunbury New residential community in Sunbury, VIC, set among golden fields and a creek-side landscape, framed by conservation reserves, with a central park, pocket parks, wetlands and a new government secondary school.
• Eden Rise Shopping Centre, Berwick Large-scale neighbourhood shopping centre in Berwick, VIC, anchored by Coles and Aldi with over 40 speciality shops, kiosks and office spaces, held as part of Pask's long-term commercial investment portfolio.
• CBD Office Portfolio Long-term office investment portfolio comprising 41X (5 Star Green Star Design, Melbourne CBD), Aquavista (Docklands) and Pivotal Point (Southport CBD), currently leased to office tenants and partly occupied by Pask's own teams.
• Lennox Street, Richmond Newest commercial project: a thoughtfully designed 6-level office building at 193A Lennox Street, Richmond, sitting behind Bridge Rd's retail precinct among Richmond's heritage buildings, with planning approval recently received.
• Providence Village Shopping Centre, Greenvale Planned mixed-use commercial centre within Pask's Providence Greenvale residential community, with first stage of retail construction to commence once planning approval is received, including an anchor tenant, speciality retail and a dedicated health/medical hub.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Stockland: One of Australia's largest diversified property developers with a major residential masterplanned community business across QLD, VIC, NSW and WA, alongside a substantial retail and logistics portfolio. Broader and larger incumbent that competes with Pask for land, buyers, and capital but operates at materially greater scale.
• Lendlease: Global Australian-headquartered property and infrastructure group with substantial residential and masterplanned community operations in Australia. Comparable as a broader incumbent in greenfield communities and mixed-use development, although its scale and international footprint dwarf Pask's.
• Mirvac: ASX-listed Australian diversified property group with significant residential development, commercial office, retail and build-to-rent portfolios. Overlaps with Pask across residential masterplans and the retained CBD office portfolio but operates at significantly larger scale and capital base.
• Frasers Property Australia: Australian arm of Singapore-listed Frasers Property, developing residential masterplanned communities and commercial assets across the eastern seaboard. Competes with Pask for land in Queensland and Victorian growth corridors, with overlapping medium-density and townhouse offerings.

Direct peers

• AV Jennings: Long-established ASX-listed Australian residential developer with masterplanned communities and townhouse projects across the eastern seaboard. Closely comparable to Pask in heritage, scale band, geographic mix (QLD/VIC), and product offerings spanning land, townhouses and apartments.
• Peet Limited: ASX-listed Australian residential land developer creating masterplanned communities across Queensland, Victoria, Western Australia and the ACT. Directly comparable to Pask's greenfield Communities model, with similar entitlement-led, staged-release economics.
• Cedar Woods Properties: ASX-listed Australian residential developer of masterplanned communities and apartments across WA, VIC, QLD and SA. Comparable to Pask on product breadth (land, townhouses, apartments, some commercial) and on the medium-scale private-developer positioning.
• Villa World: ASX-listed Australian residential land and home developer focused on Queensland and south-east Queensland masterplanned communities. Highly comparable to Pask's Communities collection, with similar project types, customer segments, and geographic exposure to Brisbane/Gold Coast corridors where Pask operates Arise, Esplanade and Ocean Place.

Emerging players

• Dennis Family Corporation: Privately held Australian residential developer and home builder with masterplanned community operations in Victoria and Queensland. Closely comparable to Pask as a private, multi-generational developer competing in similar Melbourne growth corridors (e.g., comparable to The Maples, Bankside).

Regional players

• Satterley Property Group: Privately held Western Australian-based residential developer of masterplanned communities with selective Victorian exposure. Comparable in business model and product type to Pask, but geographically concentrated in WA where Pask does not operate, making it a regional rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/paskgroup
• Facebookfacebook.com/paskgroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pask