Sunrise Golf

What Sunrise Golf does

Sunrise Golf is a privately-held, founder-operated golf course management and consulting firm headquartered in Palm Desert, California. The company provides full-service management and professional advisory services to golf course owners, real estate developers, HOAs, municipal governments, and educational institutions across the United States. Its core offering spans golf course management (staffing, systems implementation, day-to-day operations oversight), operational consulting (assessments, market and competitive analysis, revenue management strategy), marketing and branding (rebranding campaigns, PR, community branding), construction management (renovation oversight, job cost accounting), acquisition and due diligence (financial pro formas, financing introductions), food and beverage management, technology implementation (POS, websites), agronomy coordination, community and event production services.

The business operates through direct B2B engagements secured via enterprise field sales and industry relationships, with services delivered under management contracts and project-based professional service agreements. Pricing is quote-based and engagement-specific, with no publicly disclosed rate cards or recurring SaaS-style subscription components. Sunrise Golf's technology footprint is non-proprietary: it leverages third-party POS systems, partner digital agencies for web redeployment, and partnerships with specialized providers such as Landscapes Unlimited for agronomy.

The company has built a multi-state operational footprint anchored by a Coachella Valley cluster of managed properties (Escena Golf Club, Escena Lounge & Grill, Escena Palm Springs, Stone Eagle Golf Club, Oak Quarry Golf Club, Desert Horizons Country Club) and extended engagements in Tennessee, Florida, South Carolina, and Maryland. Notable client work includes the City of Carlsbad's $58M Crossings at Carlsbad operational assessment, the City of San Diego's Mission Trails waterline impact forecast, Florida State University's Seminole Golf Club subsidy elimination review, and unbiased capital investment analysis for PGA Tour Properties' TPC at Avenal. Documented outcomes include over 50% revenue growth at Escena Lounge & Grill in its second year post-rebrand and Escena Palm Springs leading all Palm Springs new home developments in sales volume for nearly a decade. No revenue, headcount, funding, or founding date is publicly disclosed.

Name

Sunrise Golf

Legal name

Sunrise Golf

Website

https://sunrisegolf.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunrise Golf is a privately-held golf course management and consulting firm offering full-service operations, branding, construction oversight, and advisory services to golf course owners, HOAs, municipalities, universities, and real estate developers across the United States.

Ownership category

akta.pro rank

Product category

Golf Course Management Services

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Golf course management
• Operational consulting
• Hospitality consulting
• Property management services
• Golf course marketing

Headquarters

HQ city

Clinton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Golf Course Management Services: Full-service golf course management including hiring staff, implementing systems and procedures, overseeing daily operations, and assuming management responsibilities for golf and food & beverage operations.
2. Operational Consulting: Advisory services including detailed operational assessments, market and competitive analysis, revenue management strategy development, and recommendations for improvement.
3. Marketing and Branding Services: Comprehensive marketing campaigns, brand identity development, rebranding initiatives, and public relations campaigns to promote golf courses and residential communities.
4. Construction Management: Overseeing course and clubhouse completion, supervising construction processes, job cost accounting, and managing renovation projects.
5. Acquisition and Due Diligence Services: Financial pro formas, business plans, financing partner introductions, due diligence services, and acquisition consulting for golf course acquisitions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sunrise Golf provides full-service golf course management and operational consulting for municipal, daily fee, resort, and private club properties across the United States. Its offerings span staffing, daily operations oversight, revenue management, marketing and branding, construction management, food and beverage operations, acquisition due diligence, and community management. The firm engages directly with golf course owners, HOAs, municipalities, real estate developers, universities, and private equity/asset managers through management contracts and project-based consulting engagements.

Product overview

Sunrise Golf is a golf course management and consulting company offering a comprehensive suite of professional services for golf courses, country clubs, and related hospitality properties. The company's core offerings include full-service golf course management, operational consulting, marketing, revenue management, agronomy, construction management, food & beverage management, technology services, community management, event production, acquisition services, and financial analysis. The company manages a portfolio of golf courses and restaurants across the United States, including Escena Golf Club, Oak Quarry Golf Club, Desert Horizons Country Club, Stone Eagle Golf Club, Escena Lounge & Grill, Escena Palm Springs community, and Egwani Farms Golf Course. Services are delivered through expert advisory consulting engagements and active management contracts tailored to each property's needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Course Management

Quantifiable outcome

• Revenue growth of over 50% in second year for Escena Lounge & Grill following rebranding campaign
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and supporting.

• Landscapes UnlimitedcoreStrategic or Co-development Partner · 1 January 2015Sunrise Golf partnered with Landscapes Unlimited, a premier golf course construction and maintenance company, to provide agronomic support and begin the restoration of Egwani Farms Golf Course to its original condition. This partnership demonstrates Sunrise Golf's ability to assemble specialized teams for golf course improvement projects.
• Premier LA-based PR TeamsupportingGTM or Marketing PartnerFor the Desert Dunes Classic tournament, Sunrise Golf leveraged support from a premier LA-based PR team to create unprecedented exposure, generating coverage by nearly 50 media outlets in over a dozen countries for the inaugural Canadian Tour event.
• Premier LA Digital AgencysupportingTechnology or IntegrationSunrise Golf leveraged its relationship with a premier LA digital agency to redeploy Stone Eagle Golf Club's website in current programming language and better optimize it for the niche market the club seeks to attract.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Golf Corporation: Manages a large portfolio of public and daily-fee golf courses nationwide. Overlaps with Sunrise Golf on the daily-fee and municipal segments, though at materially greater scale.
• Pebble Beach Company: Iconic resort and golf operator integrating real estate, hospitality, and tournament production. Compares with Sunrise Golf on the resort-plus-real-estate dimension, though at a vastly larger scale and brand level.
• Invited (formerly ClubCorp): Large-scale operator of private golf and country clubs across the US with extensive F&B, event, and member programming capabilities. Broader than Sunrise Golf but overlaps in private club management, member experience, and operational consulting.

Direct peers

• Arcis Golf: Owns and operates a national portfolio of private, resort, and daily-fee golf clubs with associated F&B, events, and real estate. Directly comparable in delivering end-to-end golf club operations, agronomy, and member programming to owners across the US.
• Heritage Golf Group: Boutique golf and country club owner-operator focused on private clubs in growth markets. Comparable to Sunrise Golf in the private club segment, with similar integration of operations, F&B, and member services.
• Kemper Sports: Chicago-based golf course and hospitality management firm that runs municipal, private, resort, and athletic club properties. Closely matches Sunrise Golf's model of operating golf courses while providing consulting, branding, and development services to owners and developers.
• Troon: The largest third-party golf and club management company in the world, operating hundreds of courses across daily-fee, resort, and private club segments. Directly comparable to Sunrise Golf as both deliver full-service management, marketing, and operational consulting to golf course owners.

Others

• NGF (National Golf Foundation): Industry trade association providing research, consulting, and strategic support to golf course owners and operators. Comparable to Sunrise Golf's consulting arm that delivers market analyses, operational assessments, and strategic recommendations.
• Landscapes Unlimited: Premier golf course construction, renovation, and maintenance company that is already a Sunrise Golf partner on Egwani Farms. Comparable as an agronomic and construction management peer operating adjacent to Sunrise Golf's service stack.

Emerging players

• Cori Baker Golf Management (CBIG): Boutique golf club management and consulting firm offering operational, marketing, and membership services to private and semi-private clubs. Closely comparable in scale and service mix to Sunrise Golf's private club work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Golf