BlockTrust Network

What BlockTrust Network does

BlockTrust Network, operated by BlockTrust, LLC and headquartered in College Station, Texas, is a blockchain-based transparency platform for the U.S. beef supply chain. The company connects cow-calf producers, feedlot buyers, auction markets, and breed associations by tracking individual animals through 15-digit RFID ear tags and recording immutable, permissioned data on a blockchain at each supply chain sector, including health events, nutrition, demographics, and carcass outcomes. Core products include the BlockTrust Network Platform, the MarketTrust™ Cattle MarketPlace for verifiable cattle sales, a secure web portal for data access and reporting, and an e-commerce tag store selling RFID tags and scanning equipment. The company also exposes open-source APIs that allow third-party cattle-industry software providers to integrate with the network at no cost.

BlockTrust pursues an API-first go-to-market strategy, targeting software providers in the cattle industry rather than requiring direct end-user software adoption, and supplements this with channel partnerships through CattleTrace, Red Angus Association of America, Land O'Lakes, and MFA Incorporated. Revenue is generated through three streams: hardware sales of RFID tags and scanners, recurring subscriptions for platform access and financial transaction processing, and transaction fees on money transfers between users. Pricing for end-user accounts and API access is freemium, with RFID hardware sold separately. The company operates as a small private LLC with 1-10 employees, and copyright/contact materials indicate an affiliated relationship with LedgerSpace, LLC, which is identified as the rights holder and hosts a senior contact email.

Name

BlockTrust Network

Legal name

BlockTrust, LLC

Website

https://blocktrustnetwork.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

BlockTrust Network operates a blockchain-based transparency platform for the U.S. beef supply chain, using RFID ear tags and open-source APIs to connect cow-calf producers, feedlots, and auction markets with verifiable animal-level data across sectors.

Ownership category

akta.pro rank

Product category

Agricultural Supply Chain Software

NAICS

Cattle Ranching and Farming (1121), Beef Cattle Ranching and Farming, including Feedlots (11211)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Livestock Identification, Traceability & Recordkeeping Services (Tagging, RFID) (AFAEALAF)

akta.pro secondary industries

Livestock Identification & Recordkeeping Services (RFID Tagging, Traceability Setup) (AFACAEAH), Blockchain/Digital Traceability Validation & Data Integrity Audits (AFALAGAF)

Keywords

• Beef supply chain transparency
• Cattle RFID tracking
• Blockchain livestock traceability
• Agricultural supply chain software
• Cattle marketplace platform

Headquarters

HQ city

College Station

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. RFID Tag Sales: The company offers RFID ear tags, scanners, and other scanning equipment for purchase through their tag store. Users must have an account to purchase tags.
2. Subscription Services: The privacy policy mentions subscription purchases for transaction processing and fee collection, indicating a subscription-based revenue model for platform access and financial transactions.
3. Transaction Processing: The platform processes money transfers through the U.S. monetary system, collecting fees for transactions between users.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

BlockTrust Network provides an API-driven, blockchain-based transparency platform for the U.S. beef supply chain. It enables cow-calf producers, feedlot buyers, and other industry participants to share verifiable production data and track individual cattle from ranch to consumer via 15-digit RFID ear tags. The platform includes the MarketTrust™ Cattle MarketPlace for creating verifiable sales groups with individual animal data.

Product overview

BlockTrust Network is a single unified platform for beef supply chain transparency built on blockchain technology. The core platform connects industry participants through open-source APIs and a web portal, enabling tracking of cattle via 15-digit RFID ear tags with data recorded on the Blockchain at each supply chain sector. The platform's primary product is MarketTrust™ Cattle MarketPlace, which allows producers to create verifiable sales groups with individual animal data for prospective buyers. Additional offerings include RFID Tags and scanning equipment available through the tag store, and secure data access via the web portal.

Differentiator

Problem solved

Functional benefit

Brands

• MarketTrust™ Cattle MarketPlace: A cattle marketplace system where producers can create sales groups with individual animal data for prospective buyers.

Products and services

• BlockTrust Network Platform API-driven, blockchain-based beef supply chain transparency platform that enables producers, feedlot buyers, and other industry participants to share critical production data, track cattle via RFID ear tags, and provide verified performance metrics throughout the supply chain.
• MarketTrust™ Cattle MarketPlace Online cattle marketplace where producers create sales groups with individual animal data (breed, weight, PVP programs, pre-conditioning programs) and present them to prospective buyers in an organized, verifiable fashion, with secure private messaging for buyer inquiries.
• BlockTrust API Open-source API product provided to software developers for connecting existing cattle industry software packages to the BlockTrust Network, enabling real-time or batched data transmission to and from the supply chain transparency network.
• BlockTrust Web Portal Web-based portal providing participants secure access to view, report on, and download data on the network that they have permission to see, including raw data as more animals move through the supply chain.
• RFID Tags and Scanning Equipment 15-digit RFID ear tags for cattle tracking sold through the tag store, with RFID scanners and other scanning equipment also offered. Participants can alternatively use tags from other sources and upload both EID and visual tag numbers into the system.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• CattleTracecoreTechnology or IntegrationCattleTrace is a cattle health tracking organization that works to advance animal disease traceability. Partnership enables data sharing and integration for cattle health events and traceability data within the BlockTrust network.
• Red Angus Association of AmericacoreTechnology or IntegrationRed Angus is a breed association promoting Red Angus cattle genetics. Partnership allows integration of breed data and PVP program information into animal records within the network.
• Land O'LakescoreStrategic or Co-development PartnerLand O'Lakes is a farmer-owned cooperative providing agricultural inputs and services. Partnership enables nutrition information and feed-related data integration into the supply chain transparency platform.
• MFA Inc.coreTechnology or IntegrationMFA is a regional farm supply and marketing cooperative. Partnership provides integration for pre-conditioning program data and access to MFA's farmer member network.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• CattleTrace: Cattle industry traceability initiative advancing disease traceability infrastructure for cattle. BlockTrust lists CattleTrace as a Core channel partner, indicating overlapping technology and use cases (RFID-based cattle tracking and data sharing) across the U.S. beef supply chain.
• IdentiGEN: DNA-based traceability provider for meat and livestock supply chains, used by North American beef producers and processors to verify provenance. Directly comparable to BlockTrust's mission of enabling verifiable animal-level traceability from ranch through processing.

Broad incumbents

• Zoetis (animal health & livestock tech): Largest global animal-health company offering diagnostics, identification, and livestock data services including genomic and traceability tools. A broad incumbent in cattle supply chain data and health that dwarfs BlockTrust in scale and resources.
• Allflex Livestock Intelligence (Merck): Global leader in livestock identification (visual and electronic ear tags) and monitoring, owned by Merck Animal Health. Direct comparability to BlockTrust on the RFID tag infrastructure layer that anchors its traceability platform.

Emerging players

• Foliogrid / CattleVRL: AgTech platform applying blockchain and IoT to livestock supply chain traceability. Closest direct comparability to BlockTrust on blockchain-anchored cattle recordkeeping and supply chain transparency for beef producers.
• Connecterra: Dairy-focused AI platform using sensor and herd data to improve farm productivity. Comparable as a livestock-data startup building producer decision tools, though more specialized in dairy than beef supply chain traceability.
• BoviSync: Dairy and livestock management platform providing herd analytics and individual animal records. Adjacent comparability to BlockTrust's per-animal recordkeeping model, though primarily dairy-focused rather than beef supply chain.
• AgriWebb: Livestock farm management SaaS capturing individual animal records, treatments, and movement for beef and sheep operations. Comparable to BlockTrust at the producer-side data layer, though stronger in on-farm records than blockchain-based supply chain transparency.
• Conservis: Farm management software for row-crop and livestock operations that aggregates production, financial, and traceability data for producers. Comparable in serving the digitization and data continuity needs of agricultural producers, including livestock operations.
• Cainthus (now part of Merck Animal Health): Computer-vision cattle monitoring acquired by Merck, focused on individual animal tracking and behavior insights. Comparable to BlockTrust in building per-animal digital records on ranches, but using vision rather than RFID/blockchain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RockTags
• Facebookfacebook.com/BlockTrustNetwork

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlockTrust Network