Advicer

What Advicer does

Advicer is a privately-held, full-service advertising and digital marketing agency headquartered in Herning, Denmark, serving Danish B2B clients across verticals including sports, retail, real estate, manufacturing, utilities, and government. The firm operates across four service pillars: Strategi (strategic consulting), Design/Grafisk (visual identity and graphic production), Web (websites, webshops, and SEO), and Marketing (Google Ads, social media advertising across Facebook/LinkedIn/Instagram/X, display, and email). Underlying technology is third-party — Google Partner certified advertising stack, standard CMS/ecommerce platforms, and conventional web analytics (Google Analytics, Piwik, Microsoft Clarity) — rather than proprietary software. The company positions itself as data-driven with last-click attribution discipline, citing a +400% effect at 60% lower cost for FC Midtjylland as a flagship outcome.

The business model is professional services with a recurring-retention component. Revenue derives from project-based engagements (website builds, brand identity work) combined with ongoing marketing retainers (SEO, Google Ads, social management). Pricing is consultation-based with no publicly disclosed rate card; the go-to-market is sales-led, anchored on obligation-free initial meetings with named advisors (Kim Sangild, Casper, Christian) and free website status reports. The firm traces its heritage to Mediehuset Midtjylland, has served 250+ cumulative customers, and holds the Børsen Gazelle 2025 growth award.

Operationally, Advicer is a small agency (11-50 employees) rooted in the Midtjylland region but with stated national-Danish and international aspirations. Distribution is direct, with a self-serve website inquiry layer. The firm is independently owned — no disclosed external investors, parent entity, or M&A activity — and has not publicly disclosed revenue or funding. Competitive differentiation rests on Google Partner certification, local Midtjylland relationships (including municipal clients and FC Midtjylland), and a full-stack integration of strategy, creative, and digital execution.

Name

Advicer

Legal name

Advicer

Website

https://advicer.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Advicer is a Herning, Denmark-based full-service digital marketing and web development agency serving Danish B2B clients across sports, retail, real estate, manufacturing, utilities, and government with strategy, design, web, and marketing services.

Ownership category

akta.pro rank

Headquarters

HQ city

Herning

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Professional Services - Digital Marketing Consulting: Revenue generated through consulting services, digital marketing campaigns, website development, and graphic design production services. The company operates as a full-service advertising agency providing strategy, design, websites, and marketing services.
2. Digital Marketing Execution: Ongoing marketing campaigns including SEO, Google Ads, social media management, and display advertising.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Advicer is a Danish full-service advertising agency that helps businesses with marketing strategy, graphic design, website and webshop development, visual identity/branding, and digital marketing execution including SEO, Google Ads, social media marketing, and display advertising. The agency delivers end-to-end campaign and creative services under a single engagement model for Danish companies.

Product overview

Advicer is a full-service digital marketing and web development agency offering a comprehensive portfolio of services. The core offerings include Strategy (strategic consulting), Design/Grafisk (visual identity and graphic design), Web (websites and webshops), and Marketing (data-driven digital marketing). These services are delivered as integrated consulting and production offerings rather than a software platform, combining strategic planning with creative production and digital execution. The agency also provides specialized services such as SEO, Google Ads management, social media marketing, and display advertising, all aimed at helping clients achieve measurable business results.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategi

Quantifiable outcome

• +400% effect at 60% lower cost achieved for FC Midtjylland campaign
• +1 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BuylogicminorStrategic or Co-development PartnerStrategic partnership with Buylogic for strategy services, mentioned on the Advicer website as a partner collaboration for strategic consulting services.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• HjulmandKaptain: Danish full-service marketing and advertising agency with strategy, creative and digital offerings, addressing overlapping mid-market Danish clients.
• IIH Nordic: Nordic digital and e-commerce agency providing web, webshop and digital marketing services comparable to Advicer's offerings across Scandinavian SMBs.
• s360: Danish digital marketing agency offering SEO, Google Ads, paid social and analytics — the most direct Danish-market peer to Advicer across paid performance and web.
• Wizkids: Danish digital agency focused on web and online marketing for SMBs, with a similar mid-market Danish customer profile to Advicer.
• Bysted: Copenhagen-based Danish advertising and digital agency with a comparable blend of brand, campaign and digital execution work targeting Danish businesses.
• Adapt: Danish full-service digital agency delivering strategy, design, web and performance marketing to SMB and mid-market clients, with similar service catalog to Advicer.

Broad incumbents

• Valtech: Global digital experience and commerce agency with a Nordic presence; competes with Advicer on digital transformation, web and marketing strategy engagements at the larger end of the Danish mid-market.
• Publicis Danmark: Danish operations of Publicis Groupe, the global advertising and marketing services holding company; competes with Advicer on integrated campaigns and brand work for Danish mid-market and enterprise clients.
• Dentsu Denmark: Danish arm of global advertising holding group Dentsu; broader portfolio but overlapping paid search, social, SEO and brand services competing for the same Danish advertisers as Advicer.

Regional players

• Creuna: Nordic digital experience agency operating across Sweden, Norway, Denmark and Finland; comparable offering portfolio but primarily serves larger Nordic enterprise and is a regional competitor to Danish-focused agencies like Advicer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/advicer88521556
• Facebookfacebook.com/reklamebureauetadvicer
• LinkedInlinkedin.com/company/reklamebureauet-advicer
• Instagraminstagram.com/reklamebureauetadvicer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advicer