Event Medical Group

What Event Medical Group does

Event Medical Group is a privately held, founder-operated professional-services company that provides certified athletic trainers for medical coverage at athletic and community events across Utah. Founded in 2014 by Jennifer Roney, MS, ATC, the company organizes a community of Board of Certification–credentialed, Utah-licensed athletic trainers who carry their own personal liability insurance and are deployed on-site for injuries, emergency care, return-to-play decisions, and weather/lightning safety management.

The company's service offering is structured into three core lines: Medical Tents (stationed triage with at least two certified ATs and basic first-aid supplies), On-Field Medical Coverage (sideline ATs delivering injury recognition, assessment, and management), and American Red Cross–authorized training (Adult/Child/Infant CPR, First Aid, AED, Anaphylaxis, and BLS for Healthcare Providers). Customers access these via dedicated intake forms for Single Events, Seasonal Contracts, or ARC Training, operating across a footprint that runs statewide from Logan to St. George and serving youth-to-professional sports, practices, tournaments, traveling teams, camps, races, health and wellness fairs, and festivals.

Event Medical Group monetizes primarily through professional-services fees on a quote-based, per-event or per-season basis, with ARC training as a supplemental revenue stream. Its go-to-market is direct and lean: a self-serve request form on eventmedicalgroup.com, organic social presence (@emgutah across Facebook, Instagram, Twitter/X), and a content-led Athlete Portal focused on concussion and rugby safety. There is no software product, AI/ML capability, mobile app, public funding, or disclosed M&A activity; the company is a services business with a thin community/brand moat tied to its certified-AT workforce.

Name

Event Medical Group

Legal name

Event Medical Group

Website

https://eventmedicalgroup.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Event Medical Group is a privately held Utah-based professional services firm, founded in 2014, that deploys Board of Certification–licensed athletic trainers for medical coverage at athletic and community events statewide, plus American Red Cross CPR and First Aid certifications.

Ownership category

akta.pro rank

Product category

Athletic Training and Sports Medical Staffing Services

NAICS

Fitness and Recreational Sports Centers (713940), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Health Services (8000)

akta.pro primary industry

Event Medical Services & Standby Coverage (HLAFANAG)

akta.pro secondary industries

Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH), Strength & Conditioning / Athletic Performance Training (HSADAEAB)

Keywords

• Athletic training services
• Event medical staffing
• Sports medicine coverage
• CPR certification training
• Athletic injury management

Headquarters

HQ city

Sandy

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Medical Staffing Services: Revenue is generated through providing certified athletic trainers for events. Services include medical tent staffing (minimum 2 ATs), on-field medical coverage (minimum 1 AT per field), and seasonal contract arrangements for leagues and organizations. The company also offers American Red Cross training certifications as a supplemental revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Event Medical Group provides certified athletic trainers for sports and recreation events across Utah. Its core offerings are: (1) Medical Tents — staffed first-aid stations with a minimum of two certified ATs; (2) On-Field Medical Coverage — sideline athletic trainer services with weather/lightning safety management; and (3) American Red Cross certifications — including CPR, First Aid, AED, Anaphylaxis, and BLS for Healthcare Providers. Services are delivered via single-event bookings, seasonal contracts, and ARC training requests.

Product overview

Event Medical Group operates as a single-service healthcare company offering a portfolio of three core medical services for athletic events: Medical Tents (staffed first aid stations with certified athletic trainers), On-Field Medical Coverage (sideline athletic trainer services), and CPR Certifications (American Red Cross authorized training). These services are requested through separate intake forms for Single Events, Seasonal Contracts, or ARC Training. The company also maintains an Athlete Portal for athlete education and an Athletic Trainers Resources section for professional development. Founded in 2014 and operating across Utah, the company primarily serves as a staffing and certification provider rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Tents Staffed first-aid/triage stations at athletic and recreation events, provided with at least two BOC-certified athletic trainers. The package includes the tent, a treatment table, minimal supplies for taping and general first aid, ice bags, and an EMG Medical Tent Banner. Designed for event organizers, sports leagues, and tournament operators in Utah.
• On-Field Medical Coverage Licensed, certified athletic trainers provide sideline medical coverage at athletic events, trained to recognize, assess, and manage athletic injuries on the field. Includes a small medical kit, weather and lightning safety management, sideline clearance evaluations, and return-to-play decisions. Targeting sports organizations from youth to professional level across Utah.
• CPR and Red Cross Certifications Authorized American Red Cross courses including Adult, Child, and Infant CPR, First Aid, AED, Anaphylaxis and Epinephrine Auto Injector Certifications, and BLS for Healthcare Providers. Delivered as group training for teams, staff, families, or community organizations upon request.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• WorkCare: Occupational health company delivering on-site clinical staffing, injury management, and event medical services to employer and event clients. Comparable to EMG for its on-site healthcare staffing and event-coverage service model serving sports, entertainment, and corporate clients.
• ATI Physical Therapy: One of the largest US outpatient PT operators with sports medicine, industrial services, and athletic training offerings for schools, clubs, and workplaces. Comparable to EMG for its sports-medicine and athletic training service lines for athletic and active-workforce clients.
• Medcor: Occupational health provider operating on-site clinics, telehealth, and event medical services for employers, conventions, and athletic events. Comparable to EMG for its on-site event medical coverage model and licensed-healthcare-provider delivery approach.
• American Red Cross: National training organization providing CPR, First Aid, AED, BLS, and related certification courses through authorized providers. Directly comparable to EMG's ARC training revenue stream — both deliver the same Red Cross curricula, with EMG competing as an authorized training provider.
• Concentra: National occupational health and urgent care operator providing on-site health services including event medical staffing for employer and athletic events. Comparable to EMG for its on-site healthcare delivery and event staffing model, though oriented to workplace injury rather than athletic events.
• NovaCare Rehabilitation: Select Medical subsidiary providing outpatient rehabilitation, sports medicine, and athletic training services across the US. Comparable to EMG for overlapping sports medicine and athletic trainer offerings serving athletic and active clients.
• Athletico Physical Therapy: Large US outpatient physical therapy provider offering sports medicine, athletic training, and on-site injury prevention services for employers and sports organizations. Comparable to EMG because it operates athletic training and sports medicine services for active populations, though at national scale rather than event-staffing focus.

Emerging players

• D1 Sports Training: National sports performance training franchise offering athletic coaching, strength & conditioning, and athlete development programs. Adjacent peer to EMG because it serves the same youth-to-pro athlete and sports-organization customer base, though focused on training delivery rather than medical coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/emgutah13
• Facebookfacebook.com/emgutah
• Instagraminstagram.com/emgutah

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Event Medical Group