Aunna Asociación

What Aunna Asociación does

Aunna Asociación (legal name: AUNNA ASOCIACIÓN DE EMPRESARIOS CORREDORES DE SEGUROS) is a Madrid-headquartered non-profit professional association founded in 1993 that represents and serves 260+ independent insurance brokers and brokerages across Spain. Its core mission is the defense, representation, and professional excellence of small and medium-sized independent intermediaries, organized around a Board led by President Santiago Macho and Director General Ricardo Quintana.

The association operates a closed, member-only technology and services ecosystem. The core platform is Aunna Framework, a proprietary stack combining the Aunna Tech management program, a multi-tariff comparator, and Aunna Manager (commercial opportunity manager), supplemented by Multisite Web Aunna (a subsidized centralized website platform now covering ~67% of members) and integration with the CIMA sector platform (99% member participation). Non-tech services include legal advisory (1,238 consultations resolved in 2025), a 300+ training catalog delivered through partnerships with Instituto e-Learning del Seguro, Campus Asegurador, AGERS, and Tatum, and marketing/brand support. The wholly-owned subsidiary Aunna Broker provides wholesale brokerage for complex and hard-to-place business risks, intermediating €4M+ in premiums in 2025 with an 85%+ placement rate.

Revenue is generated primarily through recurring membership dues (cuotas sociales) and secondarily through transaction-based fees at Aunna Broker. Members must meet thresholds including a minimum €1M portfolio and less than 55-60% auto-insurance concentration. The association is governed by elected members, holds no external investors, and operates exclusively within Spain. Its GTM is sales-led and direct: prospective brokerages apply, are vetted by an admissions commission, and gain access to the full service bundle plus exclusive panel agreements with 100+ insurance companies.

Name

Aunna Asociación

Legal name

AUNNA ASOCIACIÓN DE EMPRESARIOS CORREDORES DE SEGUROS

Website

https://aunnaasociacion.es

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Aunna Asociación is a Spanish non-profit association founded in 1993 that represents 260+ independent insurance brokers and brokerages nationwide, providing them with proprietary technology (Aunna Framework/Tech), legal advisory, training, wholesale brokerage (Aunna Broker), and exclusive agreements with 100+ insurers.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues (cuotas sociales): Association generates revenue through membership fees from broker and brokerage members. Members receive access to exclusive services including business agreements with insurers, technology tools, legal support, training, marketing materials, and the wholesale brokerage service Aunna Broker.
2. Aunna Broker wholesale brokerage service: Wholesale brokerage subsidiary (100% owned) that intermediated over 4 million euros in premiums in 2025, facilitating complex risk placement and exclusive products for member brokerages

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Aunna Asociación is a non-profit membership association that represents independent insurance brokers and brokerages across Spain, providing them with exclusive business agreements with 100+ insurance companies, proprietary technology tools (Aunna Framework, Aunna Tech, Aunna Manager, Multisite Web), legal support, professional training, marketing materials, and access to its wholly-owned wholesale brokerage subsidiary Aunna Broker for complex and business risks placement.

Product overview

Aunna Asociación operates as a professional association for independent insurance brokers in Spain, offering its 260+ member brokerages a unified ecosystem of proprietary technology tools and business services. Its core technology platform, Aunna Framework, integrates a management program, a multi-tariff comparison tool (multitarificador), and the commercial opportunity manager (Aunna Manager), all designed for in-house use and member-only access. The Association further complements its offering with specialized sub-brands and tools: the wholly-owned wholesale brokerage Aunna Broker handles complex and business risks; the private intranet (Área Privada) provides legal, marketing, and training resources; Multisite Web Aunna delivers subsidized website management for member brokerages; the flagship management tool Aunna Tech serves as the new version platform under active migration; and the Aunna Jobs portal connects job seekers with member firms. Together, these products form a closed, member-centric ecosystem focused on the technology, business development, training, legal support, and digital presence needs of independent insurance intermediaries.

Differentiator

Problem solved

Functional benefit

Brands

• Aunna Framework: Proprietary technology ecosystem providing management software, multi-quotation tools, and commercial opportunity management designed exclusively for members.
• Aunna Broker
• Aunna Jobs
• Aunna Educa
• Aunna Tech
• Multisite Web Aunna

Products and services

• Aunna Framework

Quantifiable outcome

• 4 million euros in premiums intermediated through Aunna Broker with 85%+ placement rate
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• CIMA (Comisión de Innovación y Modernización de la Mediación)coreStrategic or Co-development Partner · 8 July 2026Aunna Association holds vice-presidency of CIMA through its President Santiago Macho. CIMA is a sectoral platform for insurance intermediaries. Aunna has 99% of its members integrated in the CIMA platform, and the association automatically manages enrollment and subsidizes 100% of costs for members.
• Aunna BrokercoreOthersWholesale brokerage subsidiary (100% owned by Aunna Association) focused on business insurance. Provides members access to exclusive products, complex risk placement, and access to insurers without codes or business lines. Surpassed 4 million euros in premiums intermediated in 2025.
• Insurance company panel (100+ companies)coreChannel Partner/ Reseller/ DistributorMore than 100 insurance companies in panel offering exclusive agreements and protocols to association members. Includes major insurers like Generali, REALE, Occident, Zurich, Allianz, Mapfre, AXA, and others.
• Instituto e-Learning del SegurominorStrategic or Co-development PartnerE-learning platform partner providing training content to association members as part of the 300+ training proposals available in 2025.
• Campus AseguradorminorStrategic or Co-development PartnerE-learning platform partner for insurance sector training content.
• AGERSminorStrategic or Co-development PartnerTraining content provider partner.
• Tatum Escuela ComercialminorStrategic or Co-development PartnerPartner for commercial training programs including 'Impulsa Vida' and executive development courses. Delivered specialized in-person training sessions to association members.
• Sales Innovation SchoolminorStrategic or Co-development PartnerTraining partner for specialized courses including 'IA aplicada al mundo corredor' (AI applied to the insurance broker world).
• ARAGminorStrategic or Co-development PartnerLegal services provider and content partner. Provides articles on legal topics for the association blog including consumer protection, insurance, and property topics.
• Instituto Europeo de CoachingminorStrategic or Co-development PartnerTraining partner for leadership and personal development courses, including the annual training trip focused on personal leadership.
• FECORminorStrategic or Co-development PartnerInsurance broker federation partner. Their president Alberto Ocarranza shares CIMA vice-presidency with Aunna president Santiago Macho.
• Fundación ProdisminorOthersCSR partnership for labor inclusion of people with intellectual disabilities. Association participates in corporate social responsibility activities including collaboration with master's program in business and legal services.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FECOR (Federación Española de Corredores de Seguros): FECOR is the Spanish federation of insurance brokers, directly comparable to Aunna as a peer membership organization representing independent brokers at the national level. Aunna partners with FECOR (shared CIMA vice-presidency), but the two compete for member brokerages and influence over Spanish intermediation standards.
• Consejo General de los Colegios de Mediadores de Seguros: The national council of Spanish insurance mediator professional colleges, operating as a parallel membership/regulatory body for insurance intermediaries in Spain. Comparable in mission (representation, training, defense of the profession) and overlapping target membership base with Aunna.

Regional players

• BIPAR (European Federation of Insurance Intermediaries): BIPAR is the pan-European federation representing insurance intermediaries at the EU level. Comparable as a membership-based industry organization advocating for broker interests, but operating regionally across Europe rather than within a single national market like Aunna.
• BIBA (British Insurance Brokers' Association): BIBA is the UK's leading trade association for insurance brokers and intermediaries. Comparable in operating model (membership dues, training, regulatory advocacy, member services), but serves the UK market rather than Spain.
• Independent Insurance Agents & Brokers of America (Big 'I'): The Big 'I' is the largest US trade association for independent insurance agents and brokers. Highly comparable in structure (membership dues, advocacy, technology partnerships, education), but focused on the US independent agency channel.

Others

• Worldwide Broker Network (WBN): WBN is a global network of independent insurance brokerages, comparable to Aunna in supporting independent broker competitiveness through collective reach, but structured as a commercial network rather than a membership association.
• Brokerslink: Brokerslink is an international insurance and reinsurance brokerage network connecting independent brokers worldwide. Comparable as an ecosystem organization serving independent brokerages, though operating commercially rather than as a nonprofit association.
• UnisonBrokers: UnisonBrokers is an international network of independent insurance brokers providing members access to global markets and capacity. Comparable to Aunna's role in supporting independent brokers' market access, though structured as a commercial broker alliance rather than an association.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AUNNAsociacion
• YouTubeyoutube.com/channel/UCvpq3gmIgSdOOA67PqGg1bQ
• LinkedInlinkedin.com/company/aunna

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aunna Asociación