Sales Innovation Pte. Ltd.

What Sales Innovation Pte. Ltd. does

Sales Innovation Pte. Ltd. is a Singapore-headquartered B2B sales outsourcing firm founded in May 2023 by Yujin Lee Evered (CEO) and Nick Evered (COO), both veteran enterprise software executives with decades of APJ operating experience spanning SAP/Concur, Oracle, Salesforce, Informatica, Dell, and Software AG. The company provides outsourced go-to-market execution for B2B software vendors entering or expanding across Asia Pacific and Japan, with stated presence across 21 countries, 25+ cities, and 10+ languages. Its core delivery model is embedded sales operators acting as an extension of the client's own team rather than as resellers or distributors, and customers legally belong to the software vendor rather than to Sales Innovation.

The service portfolio comprises five offerings: Full-Service Sales Outsourcing (lead generation through deal closure), Fractional C-Suite (part-time executive leadership including fractional CFO, COO, VP Sales), Customer Success as a Service, Strategic JV/M&A/Partnership Consulting, and Partner Ecosystem Management. The underlying operating technology is a data-driven GTM execution engine supported by a multi-decade customer and contact database across APJ, rather than a proprietary software product. Revenue is generated through three complementary mechanisms: base service fees billed on a man-month basis, revenue share or referral fees tied to closed contract value, and commission on annual client renewals; pricing is quote-based and not publicly disclosed. Engagement can be operational within roughly four weeks of proposal acceptance after a 10-day market assessment.

Sales Innovation's customer base spans enterprise and mid-market B2B software companies, with named clients including AppZen (AI-powered finance automation), Lubentis (warehouse management), Smarts Logistics Solutions, Cyber Automation, MaxDragon, and Walnut AI. The firm claims cumulative achievements of $1.2B in client revenue managed, 700+ sales quarters closed, a largest single software deal of $41M USD, and 800+ end-user organizations sold to. The company is privately held, founder-owned, with no disclosed institutional funding rounds, and operates under a partnership-and-advisory organizational model rather than a large employee headcount structure.

Name

Sales Innovation Pte. Ltd.

Legal name

Sales Innovation Pte. Ltd.

Website

https://salesinnovation.io

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Sales Innovation Pte. Ltd., founded in 2023 in Singapore, provides outsourced go-to-market execution for B2B software companies across Asia Pacific and Japan, offering full-service sales outsourcing, fractional C-suite leadership, customer success, and partner ecosystem services spanning 21 countries.

Ownership category

akta.pro rank

Product category

Sales Outsourcing / Go-to-Market Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)

akta.pro secondary industries

B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA), Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

Keywords

• Sales outsourcing services
• Go-to-market services
• Fractional executive services
• Channel partner management
• Customer success services

Headquarters

HQ city

Bedok

HQ country

Singapore

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Base Service Fees (Man-Month Billing): Base service fees charged on a man-month basis depending on the level and role of personnel deployed. Services are priced according to the seniority and specialization of resources (e.g., BD, sales reps, CSMs, fractional C-suite).
2. Revenue Share / Referral Fees: Fees based on the contract value of sales closed, aligned with client success. Partners are incentivized by growth through performance-based revenue share agreements rather than cost-plus models.
3. Commission on Annual Renewals: Commission fees based on annual contract renewals signed on behalf of clients, providing ongoing alignment between Sales Innovation and client revenue retention.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sales Innovation Pte. Ltd. is a "Sales as a Service" firm that provides outsourced go-to-market execution for B2B software companies entering or expanding across Asia Pacific & Japan. Its core offering is full-service sales outsourcing covering lead generation, sales execution, deal closure, and customer success, supplemented by fractional C-suite leadership, partner ecosystem management, and strategic JV/M&A consulting. The company deploys on-the-ground, multilingual sales teams across 21 APJ countries to act as an embedded extension of the client's own team.

Product overview

Sales Innovation is a 'Sales as a Service' provider offering a portfolio of five interconnected service offerings: Full-Service Sales Outsourcing (end-to-end sales execution from lead generation to deal closure), Fractional C-Suite (part-time executive leadership), Customer Success as a Service (retention and customer lifecycle management), Strategic JV/M&A/P Partnership Consulting (deal structuring and market entry advisory), and Partner Ecosystem Management (channel partner strategy and optimization). These services are designed to help B2B software companies expand across Asia-Pacific and Japan, providing immediate local presence without the overhead of building in-house teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Sales Outsourcing End-to-end sales support covering lead generation to deal closure, acting as an extension of the client's team to drive revenue growth in APJ markets. Designed for B2B software companies entering or expanding across Asia Pacific & Japan.
• Fractional C-Suite Provides executive-level leadership expertise on a flexible, part-time basis for software companies expanding into APJ markets, offering strategic guidance without the full-time hiring commitment.
• Customer Success as a Service Dedicated customer success teams that drive engagement, reduce churn, and increase lifetime value through proactive support and relationship management across multiple markets.
• Strategic JV, M&A, and Partnership Consulting Expert consulting services for businesses seeking strategic partnerships, joint ventures, or mergers and acquisitions, guiding clients through complex transactions from assessment to post-deal integration.
• Partner Ecosystem Management Services for establishing, nurturing, and optimizing networks of channel partners, including strategy development, partner recruitment, onboarding, and performance monitoring for scalable APJ market expansion.

Quantifiable outcome

• $1.2B in total USD revenue managed across the company's history
• +9 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• AppZencoreGTM or Marketing Partner · 18 August 2025Strategic partnership in which Sales Innovation serves as AppZen's embedded go-to-market team across the APAC region. Sales Innovation leverages its expertise in outsourced sales, market entry, and customer care to drive accelerated revenue growth for AppZen's AI-powered expense audit and fraud detection platform (Mastermind AI). The partnership establishes a dedicated GTM team to bring AppZen's agentic AI to finance teams across APAC. AppZen's platform optimizes T&E, accounts payable, and corporate card audits across 42 languages and is trusted by 500+ global enterprises including 60+ Fortune 500 companies.
• Custom MediaflagshipGTM or Marketing PartnerHeadquartered in Tokyo, Custom Media is an award-winning creative agency with over 15 years of experience helping B2B brands expand in Japan. The partnership enables Sales Innovation to help businesses enter the Japanese market by combining Sales Innovation's sales execution expertise with Custom Media's creative branding and localization capabilities.
• Excelerate360coreStrategic or Co-development PartnerA UK-based sales agency offering lead generation, inside sales, sales outsourcing, and fractional sales leadership. Deep domain experience in SaaS and Enterprise software across Fintech, Martech, Cybersecurity, E-commerce, and infrastructure software. The partnership extends Sales Innovation's reach into the UK market and enables cross-regional GTM collaboration for SaaS companies with global expansion ambitions.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Pipeline Group: The Pipeline Group builds outsourced sales development teams for B2B technology vendors, particularly enterprise software. Its SDR-as-a-service model for SaaS clients is comparable to Sales Innovation's lead generation and inside sales execution.
• Belkins: Belkins offers B2B appointment setting, outbound prospecting, and sales outsourcing primarily for SaaS and technology clients. Its core service of outsourced SDR teams is functionally equivalent to Sales Innovation's inside-sales leg.
• Sapper Consulting: Sapper Consulting provides go-to-market strategy and sales consulting specifically for technology and SaaS companies entering new markets. Its GTM-strategy-led engagement model is similar to Sales Innovation's strategic and fractional C-suite offerings.
• SalesHive: SalesHive delivers cold calling, lead generation, and outsourced SDR services for B2B technology companies. Its model — dedicated fractional SDR teams for SaaS clients — competes head-on with Sales Innovation's inside-sales motion.
• Operatix: Operatix provides outsourced B2B sales and demand generation specifically for technology companies expanding into international markets, including APAC and EMEA. Its embedded-GTM model and focus on enterprise software expansion make it the closest direct competitor to Sales Innovation.
• MarketStar: MarketStar provides outsourced sales, customer acquisition, and revenue operations services for B2B technology and SaaS companies. Its large-scale outsourced sales model targeting enterprise tech buyers is a closely comparable established player.
• CIENCE: CIENCE delivers outsourced SDR, lead generation, and full-cycle sales services for B2B technology vendors. Its subscription-based sales outsourcing model and enterprise software customer base overlap directly with Sales Innovation's positioning.

Broad incumbents

• Force Management: Force Management is an established sales effectiveness consultancy offering methodology, enablement, and revenue operations services to enterprise software and B2B technology firms. While broader in scope, it competes for the same GTM transformation budget.

Emerging players

• Remote Sales Co: Remote Sales Co builds fractional remote sales teams for B2B SaaS vendors expanding internationally. Its emerging outsourced sales model overlaps with Sales Innovation's fractional BD and sales-rep offerings, particularly for mid-market software firms.

Regional players

• Excelerate360: UK-based sales agency offering lead generation, inside sales, sales outsourcing, and fractional sales leadership for SaaS and enterprise software companies. Already a mutual partner with Sales Innovation, with comparable service portfolio in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/salesinnovationio

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sales Innovation Pte. Ltd.