Rouquette

What Rouquette does

Rouquette is a privately held, family-owned French beverage and fine food distributor serving the CHR (Cafés, Hôtels, Restaurants) trade across Paris, Île-de-France, Picardie, Normandie, and (through wine production) Provence. Founded in 1947/1948 and headquartered in Chelles (Seine-et-Marne) with a Paris office at 10 rue de la Trémoille, the group operates a 20,000+ m² warehouse carrying 1,700+ product references across beers, waters, wines, spirits, coffees, juices, syrups, soft drinks, and professional equipment. Distribution is executed through a proprietary fleet of 6 semi-trailers, 57 delivery trucks, and 9 delivery vehicles, supported by a 32-person field sales force, a televente (inside sales) team handling orders Monday–Friday, and the Rouquette+ mobile/web application for self-serve ordering, invoicing, and account management, including the Mon Camion same-day delivery service within Paris intra-muros.

The group's product and revenue model is B2B transaction-based distribution to CHR professionals, with no public pricing and orders taken through sales reps, televente, or the app. Rouquette has expanded through a multi-decade roll-up of complementary businesses: Société Jacquier (fine food, acquired 2004, founded 1884), Domaine La Seigneurie (Provence AOC rosé and IGP Var wines, acquired 2006), and, in 2012, four Picardie/Normandie distributors (Maeyaert, Caulier, Caves du Conquérant, Delaporte) together with BCM-Brasseries et Cidreries de Milly (cidery and craft brewery, founded 1955). These subsidiaries are retained as wholly-owned operating brands providing vertical integration into fine food, cider/beer production, and wine. Ancillary services include equipment installation and maintenance (SAV for coffee machines and beer tapping systems), marketing through annual catalogs (Paris and Picardie/Littoral editions, plus Jacquier fine grocery), and digital channels (Rouquette+ app, social media, press coverage in trade publications). The company is GDPR-compliant, publishes an RSE (ESG) report (2023), and is modernizing its fleet with hybrid delivery trucks.

Name

Rouquette

Legal name

SAS ROUQUETTE

Website

https://rouquette.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

101–250 employees

Short description

Rouquette is a family-owned French beverage and fine food distributor serving CHR (Cafés, Hôtels, Restaurants) professionals in Paris, Île-de-France, Picardie, Normandie, and Provence via an owned fleet, regional warehouses, and the Rouquette+ mobile ordering platform.

Ownership category

akta.pro rank

Product category

Beverage Distribution

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Beverage Manufacturing (3121), Beer and Ale Merchant Wholesalers (424810)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)

akta.pro primary industry

Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI)

akta.pro secondary industry

Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• Beverage distribution
• CHR hospitality supply
• Fine food distribution
• Wholesale beverage delivery
• Equipment installation services

Headquarters

HQ city

Chelles

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Beverage Distribution to CHR: Revenue generated through direct sales and distribution of a wide range of beverages (beers, wines, spirits, soft drinks, juices, waters, coffees) and equipment/materials to Cafés, Hôtels, Restaurants (CHR) professionals in Paris and Île-de-France. Orders are processed via sales representatives, televente, or the self-service app, with delivery handled by the company's own fleet.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Rouquette is a privately held, family-owned beverage and equipment distributor serving CHR (Cafés, Hôtels, Restaurants) professionals in Paris, Île-de-France, Picardie and Normandie. It distributes more than 1,700 product references (beers, waters, wines, spirits, juices, coffees, syrups, soft drinks) and provides professional equipment (coffee machines, beer-tapping systems) with installation and maintenance services via its own delivery fleet offering J+1 scheduled delivery. The group also operates acquired subsidiaries in fine-grocery distribution (Jacquier, since 1884), cider and craft beer production (BCM, since 1955), and Provence wine production (Domaine La Seigneurie).

Product overview

Rouquette is a Paris-based beverage and fine grocery distributor serving the CHR (Cafés, Hôtels, Restaurants) market in Île-de-France and Picardie. The core offering is beverage distribution (beers, waters, wines, spirits, coffees, juices, syrups, soft drinks) with integrated logistics, delivery (J+1), and technical services. The company operates a multi-brand portfolio including its core Rouquette Distribution business, Jacquier (fine grocery since 1884), BCM-Brousseries et Cidreries de Milly (cidery and brewery since 1955), and Domaine La Seigneurie (Provence wines since Roman era, acquired 2006). Digital offerings include the Rouquette+ mobile/web application for ordering and account management, with Mon Camion providing same-day delivery of innovative products in Paris.

Differentiator

Problem solved

Functional benefit

Brands

• Rouquette+ (Rouquette Plus): Customer account management portal and mobile application for ordering beverages and consulting invoices.
• Mon Camion
• Rouquette Picardie
• Rouquette Normandie

Products and services

• Rouquette Distribution (Boissons) Core beverage distribution service for cafés, hotels and restaurants (CHR) in Paris and Île-de-France, offering next-day (J+1) delivery starting at 5 AM with scheduled time slots. Catalog covers beers, waters, wines, spirits, coffees, fruit juices, syrups and soft drinks from more than 1,700 product references.
• Rouquette+ Mobile & Web Application (with Mon Camion same-day delivery) Customer-facing mobile (iOS/Android) and web application allowing existing clients to place orders, manage accounts, view invoices and access exclusive promotions. Mon Camion feature offers same-day delivery of innovative and unusual products within Paris intra-muros.
• Logistics & Storage Service Warehouse and logistics service with over 20,000 m² of storage capacity supporting more than 1,700 product references, with products stored under conditions designed to prevent degradation.
• Delivery Service (J+1) Delivery service operated via own fleet of 6 semi-trailers, 57 delivery trucks and 9 delivery vehicles providing next-day (J+1) scheduled delivery to CHR clients across Paris and Île-de-France.
• Technical Service (SAV) Technical service covering installation and maintenance of professional equipment including coffee machines and beer-tapping systems, with emergency repairs and replacements provided by technicians across the Paris Île-de-France region.
• Commercial & Télévente Service Sales team of 32 commercial representatives providing personalized solutions for CHR clients, plus an inside-sales (télévente) desk taking orders Monday 8h-16h and Tuesday-Friday 8h-17h, with promotional offers communicated monthly.
• Jacquier – Fine Grocery (Épicerie Fine) Distribution Distribution of fine-grocery and hygiene products for gastronomic restaurants, traditional restaurants, brasseries and hotel-chain kitchens. Acquired by Groupe Rouquette in 2004, Jacquier has operated since 1884 with a curated base of over 100 suppliers worldwide and thousands of products.
• BCM – Brasseries et Cidreries de Milly Production arm in Picardy producing ciders from selected apple varieties, traditional Northern French and Belgian-style beers, and innovative sparkling sodas, including 100% first-press juices and BIO beverages. Acquired by Groupe Rouquette in 2012.
• Domaine La Seigneurie (Provence Wines) Provence wine estate in Flassans-sur-Issole (Var) producing AOC Côte de Provence rosé (Château La Seigneurie) and IGP Var wines (Les Loups de La Seigneurie). Acquired by Groupe Rouquette in 2006 and retained as a wholly-owned estate.
• Professional Equipment (Matériels) Professional equipment for CHR including coffee machines and beer-tapping systems, supplied together with installation and maintenance services via the dedicated SAV team.

Quantifiable outcome

• Orders processed with J+1 delivery guarantee
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Jacquier (acquired 2004)coreOthersEtablissements Jacquier, founded in 1884, is a fine food distributor for gastronomic restaurants, acquired by Groupe Rouquette in 2004. It remains one of the oldest fine food distributors in Paris and serves as a key brand within the group.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• AB InBev France: French operations of the world's largest brewer (Leffe, Stella Artois, Hoegaarden) with its own CHR-focused distribution. Both a key supplier to Rouquette and a competing route-to-market for the same hospitality customers.
• Pernod Ricard France: French-anchored global spirits group (Ricard, Havana Club, Martell) with extensive CHR sales coverage in France. Sells through and partially competes with distributors like Rouquette to the same bars, cafés and restaurants.
• Heineken France: French arm of Heineken, parent of France Boissons and a major CHR beverage supplier. Directly comparable to Rouquette in serving Parisian CHR accounts but at national scale and with vertically integrated brewery supply.
• Castel Group: Major French wine and spirits group with deep CHR penetration through brands like Castel and Bartissol, and historical distribution operations. Comparable to Rouquette in wine/spirits distribution to French hospitality, though at much larger national scale.
• Kronenbourg (Carlsberg France): Major French brewer (1664, Kronenbourg brands) within Carlsberg Group with a significant CHR distribution arm. Competes with Rouquette as both a supplier and a distributor of competing beer brands into the same hospitality accounts.

Direct peers

• Brasserie Meteor: Independent French brewery founded in 1640 in Alsace, with its own regional CHR distribution network alongside branded beer production. Comparable to Rouquette's vertical model pairing owned brands (e.g., BCM) with third-party beverage distribution in a defined territory.
• France Boissons: France's largest beverage distributor to the CHR (Cafés, Hôtels, Restaurants) segment, wholly owned by Heineken. Operates its own fleet, warehouses, and salesforce across France serving the same customer base as Rouquette with similar product breadth (beer, soft drinks, water, juices).
• Distributeur Boissons Service (BDS): Independent French beverage distributor serving CHR accounts with beers, waters, soft drinks and spirits. Closely comparable business model to Rouquette as an independent, family/privately-owned on-premise distributor at regional scale.

Emerging players

• Ninkasi: Independent French craft brewer and beverage operator with own taprooms, brewing production, and selective CHR distribution. Comparable to BCM's craft brewing distribution model and to Rouquette's broader ambition to capture craft/craft-adjacent on-premise volume.
• Brasserie de Saint-Omer (3 Monts): Regional French brewery in northern France with own branded distribution into CHR accounts in Hauts-de-France. Adjacent to Rouquette's Picardie footprint (Rouquette Picardie, BCM) and similarly pairs independent craft brewing with regional hospitality distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/rouquette
• Facebookfacebook.com/rouquettedistribution
• LinkedInlinkedin.com/company/rouquette

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rouquette