Ojah

What Ojah does

Ojah B.V. is a Netherlands-based B2B food technology company founded in 2009 that produces plant-based meat and fish alternatives using proprietary High Moisture Extrusion (HME) technology. The company's process combines water and non-GMO European-certified soy protein concentrate under high pressure to create protein fibers with meat-like fibrous textures — the structural component that has been Ojah's focus since inception. The product portfolio is organized under the Plenti® brand (Plenti® Pure as the neutral base, Plenti® Prepared as ready-to-cook finished products, and Plenti® ProFiber™ as whole-muscle fibers for formed applications), with specialty extensions including Heppi® plant-based ribs and Southern Fried Tenders.

Ojah operates the largest HME production facility in Europe, located at its Ochten, Netherlands headquarters, which is BRC-9 AA grade and Halal certified. The company employs approximately 100 people and operates exclusively as a B2B supplier across four customer segments: Retail & Private Label, Food Manufacturers, Food Service Providers, and (New) Brands. Revenue is generated through ingredient supply, private label manufacturing, custom recipe development, and co-development partnerships (notably with Kerry Ingredients for combined texture-plus-flavor solutions to QSR customers). All products are individually quick frozen (IQF) in bulk packaging from 1kg to 300kg units, with customized packaging to meet local market legislation.

The go-to-market model is direct enterprise sales with dedicated account management and tailored product development, supported by quote-based pricing with no public disclosure. With 60+ developed recipes and 15 years of accumulated HME process know-how, Ojah positions itself as the European scale leader in texture-focused plant-based protein supply, targeting what it describes as the global protein transition across meat, poultry, and fish replacement categories.

Name

Ojah

Legal name

Ojah B.V.

Website

http://ojah.nl/

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Ojah B.V. is a Netherlands-based B2B food technology company that produces plant-based meat and fish alternatives using proprietary High Moisture Extrusion (HME) technology, supplying ingredients, private label products, and custom recipes to retailers, food manufacturers, food service providers, and emerging plant-based brands across Europe and globally.

Ownership category

akta.pro rank

Product category

Plant-Based Meat Alternatives

NAICS

Perishable Prepared Food Manufacturing (311991)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Plant-Based Meat & Seafood Analogues Manufacturing (AFAKAGAA)

akta.pro secondary industries

Plant-Based Meat Manufacturers (End-to-End Brands) (AFANAKAA), Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK)

Keywords

• Plant-based meat alternatives
• High moisture extrusion protein
• B2B food ingredients
• Meat substitute manufacturing
• Clean label protein products

Headquarters

HQ city

Ochten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. B2B Product Sales: Ojah sells plant-based ingredients and finished products directly to food manufacturers, retailers, and food service providers. Revenue is generated through product sales with pricing based on volume and customization requirements.
2. Private Label / White-label Manufacturing: Ojah produces plant-based products under customer private labels for retailers and brands, providing tailored formulations and packaging solutions.
3. Ingredient Supply: Supply of plant-based texturized proteins and ingredients to food manufacturers for integration into their own production processes or ready meals.
4. Custom Recipe Development: R&D and application services to develop custom plant-based recipes and products exclusively for specific customer challenges and market needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Ojah produces 100% plant-based meat and fish alternatives using proprietary High Moisture Extrusion (HME) technology, operating the largest HME production facility in Europe. The company sells B2B to retailers, private label partners, food manufacturers, food service providers and (new) brands under the Plenti® and Heppi® brands, offering both ready-to-cook finished products and texturized plant protein ingredients.

Product overview

Ojah is a plant-based food technology company that produces meat alternatives using High Moisture Extrusion (HME) technology. The product portfolio centers around the Plenti® brand, which includes Plenti® Pure (the base extruded plant protein with neutral taste), Plenti® Prepared (ready-to-cook products with proven recipes), and Plenti® ProFiber™ (protein fibers for whole muscle meat-like textures). Beyond Plenti®, Ojah offers specialty products including Heppi® Ribs, Southern Fried Tenders, Plant-Based Chicken Popcorn, and Plant-Based Beef Flakes, developed in collaboration with co-producers. All products use non-GMO European-certified soy as the primary protein source and are IQF (Individually Quick Frozen) packaged.

Differentiator

Problem solved

Functional benefit

Brands

• Plenti®: Plenti® is a game-changing, 100% plant-based meat alternative using unique HME technology. Delivers mouthwatering texture, outstanding nutritional value, and versatile kitchen possibilities. Includes Plenti® Pure (base product of plant protein concentrate and water) and Plenti® Prepared (ready-to-cook products with various recipes).
• Plenti® ProFiber™
• Heppi®

Products and services

• Plenti® Pure Base extruded plant protein product made solely from plant protein concentrate and water, with a neutral taste. It can be customized in tenderness, juiciness, taste and shape to mimic chicken, beef, pork, or fish, and is supplied to food manufacturers and other B2B customers as an ingredient or base for further product development.
• Plenti® Prepared Ready-to-cook plant-based meat alternative products with a variety of proven recipes and tailor-made applications developed by Ojah's R&D team, suitable for every concept and market. Sold B2B to food service providers, retailers and brand partners.
• Plenti® ProFiber™ Long fibrous, non-homogenic protein fibers produced via Ojah's HME process that deliver plant-based whole-muscle, meat-like textures. Ideal for formed plant-based applications such as nuggets, schnitzels, chicken pieces/breasts, steaks, fried fish, stews, and tuna flakes. Sold B2B to food manufacturers.
• Heppi® Ribs Plant-based ribs made with pea protein using Ojah's HME technology, developed in collaboration with co-producers. Sold as a specialty plant-based SKU for retail and food service customers.
• Southern Fried Tenders Plant-based tender products, available in formed or whole cut formats, produced using Ojah's HME technology for retail and food service customers.
• Plant-Based Chicken Popcorn Plant-based popcorn chicken product using Ojah's HME technology, sold as a finished B2B SKU for food service and retail.
• Plant-Based Beef Flakes Plant-based beef flakes produced using Ojah's HME technology for various culinary applications, sold B2B to food manufacturers and food service operators.

Quantifiable outcome

• Products have protein comparable to meat covering all essential amino acids
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Kerry IngredientscoreStrategic or Co-development PartnerStrategic co-development partnership for creating complete plant-based solutions. Ojah provided texture capabilities while Kerry Ingredients developed flavor components. Successfully collaborated on QSR customer projects, developing seasonal plant-based menu items that were later turned into regular menu items across multiple countries.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• ADM: Global agricultural processor and major plant-based protein ingredient supplier (via its Plant Based Foods segment). Comparable as a scaled ingredient supplier competing for plant-based food manufacturer customers that Ojah also targets through its ingredient supply channel.
• Kerry Group: Global taste and nutrition partner and Ojah's stated strategic co-development partner on QSR projects. Comparable as both an enabler (current partner providing flavor systems) and adjacent competitor with plant-based capabilities via its ProDiem and proteins portfolio.
• Roquette: Global leader in plant-based ingredients including pea protein and specialty starches for meat alternatives. Comparable as a large ingredient supplier serving the same B2B plant-based food manufacturer customers that Ojah serves, with overlapping customer relationships in food manufacturing.

Direct peers

• Beyond Meat: Leading global plant-based meat brand serving retail and foodservice with burgers, chicken and beef analogues. Directly comparable as a plant-based meat manufacturer competing for the same retailer shelf space and QSR menu slots Ojah supplies via its Plenti® line.
• Plant Fabriek: European B2B co-manufacturer of plant-based meat and dairy alternatives. Directly comparable as a Dutch/European contract manufacturer serving brands and retailers with custom plant-based product development—same GTM motion as Ojah's food manufacturer and emerging-brand channels.
• Impossible Foods: Plant-based meat manufacturer with deep QSR penetration (Burger King, etc.) using proprietary protein technology. Closely comparable in competing for global QSR plant-based menu positions and large retailer private-label programs.
• The Vegetarian Butcher: Unilever-owned plant-based meat brand, headquartered in the Netherlands and serving European retailers and foodservice. Most direct European geographic peer, competing head-to-head for Dutch and EU retailer shelf space.

Broad incumbents

• Quorn: Established mycoprotein-based meat alternative brand owned by Monde Nissin. Comparable as a large-scale plant-based meat manufacturer serving retail and foodservice globally, though using fermentation rather than HME technology.
• Lightlife (Maple Leaf Foods): Plant-based meat brand owned by Maple Leaf Foods serving North American retail and foodservice. Comparable as an established branded plant-based meat manufacturer, though operating at much larger scale under a corporate parent.
• Gardein (Conagra Brands): Plant-based meat brand owned by Conagra Brands serving North American retail. Comparable as a branded plant-based meat manufacturer with broad retail distribution, though positioned as a consumer brand rather than B2B supplier.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

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Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ojah