Boekeman Machinery

Name

Boekeman Machinery

Legal name

Boekeman Machinery

Website

https://boekemans.com.au

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Agricultural Machinery Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Tractors & Power Units (IMAHACAA)

akta.pro secondary industries

Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC), Harvesting & Forage Equipment (IMAHACAD), Hay & Bale Handling Equipment (IMAHACAF), Tractors (Utility, Row-Crop, Articulated, Specialty) (AFAAAAAA)

Keywords

• Agricultural machinery dealership
• Farm equipment sales
• Precision agriculture services
• RTK GPS network
• Machinery parts and service

Headquarters

HQ city

Wongan Hills

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Machinery Sales: Sales of new agricultural farm machinery including tractors, harvesters, sprayers, tillage equipment, hay and silage equipment from brands such as Case IH, New Holland, JCB, and others.
2. Used Machinery Sales: Sales of quality pre-owned agricultural farm machinery including tractors, harvesters, sprayers, tillage, telehandlers with transport options available Australia-wide.
3. Parts Department: Sales of genuine and new parts for Case IH, New Holland, Ausplow, Flexi-coil, K-Line Ag, Hardi, Simplicity, MacDon, JCB, Toyota and other brands. Five branches provide larger parts storage capacity reducing customer downtime.
4. Service and Repairs: Service repairs and support on all combine harvesters, tractors, sprayers, tillage, farm machinery and Toyota vehicles. Five fully equipped service centres with dedicated mobile service vehicles for onsite service.
5. Precision Agriculture Technology: Precision farming products, RTK network subscriptions, display systems, guidance and auto-steer technology, telematics, data management platforms, and variable-rate systems from Case IH AFS, New Holland PLM, Raven, Topcon, Trimble, Cropscan.
6. Transport Services: Truck transport and relocation services for agricultural machinery within Western Australia and interstate. Charges include L1 at $7.15 per loaded km (minimum $715), L2 at $8.25 per loaded km for towed ag (minimum $825), pilot charges at $100+GST per hour.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Boekeman Machinery is a multi-brand agricultural machinery and Toyota dealership selling new and used tractors, combine harvesters, sprayers, tillage, hay and silage equipment, telehandlers, chaser bins, and deep rippers. It operates five branches across the Western Australian Wheatbelt providing genuine parts supply, full-service repair centres, precision agriculture technology including the proprietary RTK Network, and Australia-wide machinery transport services.

Product overview

Boekeman Machinery is a family-owned agricultural machinery and Toyota dealership operating five branches (Brookton, Dalwallinu, Dowerin, Northam, Wongan Hills) across Western Australia's Wheatbelt since 1968. The business operates as a multi-brand agricultural equipment dealership offering new and used tractors, combine harvesters, sprayers (self-propelled and towed), tillage equipment, hay and silage machinery, chaser bins, deep rippers, telehandlers, and spreaders. Their precision agriculture division supports GPS guidance, auto-steer, telematics, and data management through partnerships with Case IH (AFS Connect, Pro displays, XCN), New Holland (PLM Connect), Raven, Topcon, Trimble, and CropScan. The RTK Network spans nearly 2 million hectares across the Central Wheatbelt. Supporting services include a five-branch parts department, five service centres with mobile support vehicles, and Australia-wide transport logistics. Boekeman Academy offers apprenticeships and traineeships across service, parts, sales, and precision farming divisions. The company partners with GRDC on the Grain Automate initiative for agricultural autonomy.

Differentiator

Problem solved

Functional benefit

Products and services

• New Agricultural Machinery
• Used Agricultural Machinery
• Boekemans RTK Network
• Parts Department
• Service and Repairs
• Transport Services

Quantifiable outcome

• RTK accuracy of +/- 2.5cm 95% of the time reduces overlap and enables precise controlled traffic farming leading to greater efficiency and reduced costs
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core.

• Grains Research and Development Corporation (GRDC)coreStrategic or Co-development PartnerBoekeman Machinery is partnered with GRDC on the Grain Automate initiative - a five-year, $35 million program designed to accelerate adoption of machine automation, autonomy, and digital technologies in Australian grains industry. Boekeman hosts events, trials, and Ride & Drive Days to support local growers in integrating on-farm automation and precision technology.
• Case IH (CNH Industrial)coreChannel Partner/ Reseller/ DistributorAuthorized Case IH dealer for agricultural machinery, precision farming products (AFS Connect), and construction equipment at Wongan Hills, Dalwallinu, Dowerin, and Northam branches. Full product range including Magnum, Puma, Maxxum, Steiger tractors, Axial Flow combines, Patriot sprayers, and AFS precision technology.
• New Holland Agriculture (CNH Industrial)coreChannel Partner/ Reseller/ DistributorAuthorized New Holland dealer for agricultural machinery and Precision Land Management (PLM) products at Brookton and Northam branches. Product range includes T Series tractors, CR combine harvesters, and PLM precision technology.
• Raven IndustriescoreTechnology or IntegrationRaven precision agriculture products including Viper 4+ controllers, XRT height sensors, Aim Command Flex spray technology, and TCIII operation systems supported and sold through Boekeman Machinery.
• Topcon AgriculturecoreTechnology or IntegrationTopcon precision agriculture displays and systems including X35 console, Apollo seeder operators, and X-Displays Family Horizon 5 supported and sold through Boekeman Machinery.
• JCBcoreChannel Partner/ Reseller/ DistributorAuthorized JCB dealer for agricultural telehandlers and Fastrac tractors since July 2001. Range includes 542-70 Agri Super Telehandler and Fastrac 4000 and 8000 series.
• Toyota (Boekeman Toyota)coreChannel Partner/ Reseller/ DistributorToyota vehicle dealership at Wongan Hills since 1982. Separate website boekemantoyota.com.au for new and pre-owned vehicles. Fifth dealership acquired through Coote Motors purchase in 2023.
• AusplowcoreChannel Partner/ Reseller/ DistributorAusplow airseeder and Multistream air cart dealer at Wongan Hills (since 2014) and Dalwallinu (since 2015). Range includes DBS bars, D260 models, and M24000HD airseeders.
• HardicoreChannel Partner/ Reseller/ DistributorHardi spray equipment dealer since 2014 (Northam exclusive). Range includes Commander sprayers, 1036 trailing sprayers, and spray controller systems.
• Flexi-coilcoreChannel Partner/ Reseller/ DistributorFlexi-coil dealer since 2008 for tillage, seeder bars, and air carts. Products include 4350 TBT air cart and Flexicoil seeder equipment across all five branches.
• K-Line AgcoreChannel Partner/ Reseller/ DistributorK-Line Ag agricultural equipment dealer added in 2023 for Brookton and Northam branches through alignment with CNH Tillage products.
• MacDoncoreChannel Partner/ Reseller/ DistributorMacDon header fronts and draper fronts dealer. Range includes D65 40' draper fronts, FM100 float modules, and MacDon adaptor gear boxes.

Scale indicators6 records

Recent moves16 records

Expansion highlights6 records

Broad incumbents

• New Holland Agriculture (CNH Industrial): New Holland Agriculture is a global tractor, combine, and hay equipment manufacturer and a core Boekeman franchise partner. Comparable as a principal supplier whose brand and dealer-network strategy determines Boekeman's product breadth and competitive positioning.
• RDO Equipment: RDO Equipment is a large US-rooted, Australia-active John Deere dealer group with extensive branch networks and a heavy focus on precision agriculture and technology integration. Comparable to Boekeman as a multi-brand ag equipment dealer with precision-ag emphasis, but operating at significantly greater scale and with a different OEM anchor.
• Case IH (CNH Industrial): Case IH is a global agricultural equipment manufacturer and Boekeman's largest principal/franchise partner. Comparable as a tractor, combine, and sprayer brand underpinning Boekeman's product portfolio, and a key counterparty whose strategic moves directly impact Boekeman's positioning.
• Cervus Equipment (Brandt subsidiary): Cervus Equipment (now part of Brandt) operated John Deere dealership networks in Canada and Australia. Comparable to Boekeman as a multi-branch ag machinery dealer; broader in geographic scope and OEM alignment. Brandt's acquisition highlights how dealer groups can become targets for consolidation.

Regional players

• Jaeschke Ag & Industrial: Jaeschke Ag & Industrial is a Western Australian ag machinery dealer serving rural WA from locations including Geraldton/Northampton. Comparable as a regional WA ag machinery dealer with similar customer base, though a smaller footprint and different franchise mix.
• Sprayline Agricultural Equipment: Sprayline is an Australian dealer/distributor of crop protection and spraying equipment (Hardi and complementary brands). Comparable to Boekeman's sprayer business and precision-ag focus, though narrower in product scope.

Direct peers

• Vanderfield (PTx Trimble): Vanderfield is an Australian farm machinery and precision agriculture dealer group with multiple branches and strong Case IH and precision technology representation. Comparable as a multi-branch ag equipment dealer with precision-ag integration, operating at similar scale to Boekeman but in eastern Australian states.
• AFGRI Equipment Australia: AFGRI Equipment is a major Australian agricultural machinery dealer network representing brands like John Deere, Case IH, and others across multiple states. Directly comparable to Boekeman as a multi-branch ag machinery dealer targeting broadacre farmers, with broader geographic reach and a competing franchise portfolio.
• Farmers Centre 1978: Farmers Centre is an Australian family-owned agricultural machinery dealership group operating across Western Australia and other states with brands including Massey Ferguson and Fendt. Comparable to Boekeman as a family-led multi-branch ag machinery dealer targeting broadacre farmers.
• Emmetts Group: Emmetts is a family-owned agricultural machinery dealership group operating multiple branches across South Australia and Victoria/New South Wales, representing Case IH, New Holland, JCB, and Hardi. Closely comparable to Boekeman in business model, franchise mix, and family-led multi-branch structure, though operating in different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/boekemans
• Facebookfacebook.com/boekemans
• LinkedInlinkedin.com/company/boekemans/?originalSubdomain=au
• Instagraminstagram.com/boekemans/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boekeman Machinery