Ausplow Farming Systems
Ausplow Farming Systems is a Western Australian agricultural machinery manufacturer, founded in 1986, that designs and builds proprietary Deep Blade System precision seeding equipment and Multistream air carts for broadacre and grazing farmers across Australia and South Africa via a dealer network.
- Company typePrivate
- Founded1986
- HeadquartersCockburn, Australia
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ausplow Farming Systems does
Ausplow Farming Systems is an Australian agricultural machinery manufacturer, founded in 1986 and headquartered in Cockburn Central, Western Australia, with manufacturing facilities in Jandakot and Naval Base. The company designs and builds precision seeding and deep tillage equipment under its proprietary Deep Blade System (DBS), with the product portfolio comprising DBS Tine modules, DBS Auseeder Frames (29 models), Multistream Air Carts (22 models), Easitill II deep tillage machines, and variants including Ausplow Rigid, Ausplow Hyd, Easitill V1/V2, and Multistream Series I and II. Tungsten-embedded DBS blades and separate seed-and-fertiliser delivery form the technical core, complemented by agronomic methodologies such as BioFurrow (soil biology) and Near-Row (On-Row) Sowing. All fabrication, manufacturing, and support services are conducted in Western Australia.
The company serves broadacre grain, cereal, and oilseed farmers across the Australian wheatbelt as its primary segment, with a secondary base in livestock/grazing pasture renovation. Customers are reached almost entirely through a third-party dealer network spanning Western Australia, New South Wales, South Australia, and Victoria, plus an international footprint in South Africa via partners including Kaap Agri. Revenue is generated primarily through one-time hardware sales of new equipment and a recurring parts and accessories business operated through shop.ausplow.com.au, with pricing handled on a quote basis through dealers. No public revenue, funding, or pricing data is disclosed; the entity is privately held as a Pty Ltd trustee structure with founder/family ownership under Managing Director John Ryan AM.
Distribution is reinforced by content marketing (agronomy articles, eBooks, information videos), active social channels, and direct dealer training programs. Ausplow also participates in research via a partnership with the University of Western Australia. The firm carries no external institutional investment, has no disclosed M&A activity, and has not announced any leadership transitions in the available source material.
Ausplow Farming Systems firmographics
Firmographics- Name
- Ausplow Farming Systems
- Legal name
- Ausplow Farming Systems Pty Ltd, as Trustee for the Ausplow Farming Systems Trust
- Website
- https://ausplow.com.au
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ausplow Farming Systems is a Western Australian agricultural machinery manufacturer, founded in 1986, that designs and builds proprietary Deep Blade System precision seeding equipment and Multistream air carts for broadacre and grazing farmers across Australia and South Africa via a dealer network.
- Ownership category
- akta.pro rank
Ausplow Farming Systems industry classification
Industry- Product category
- Agricultural Machinery
- NAICS
- Agricultural Implement Manufacturing (33311), Farm Machinery and Equipment Manufacturing (333111)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Tillage, Seeding & Planting Equipment (IMAHACAB)
Keywords
Where Ausplow Farming Systems is headquartered
LocationHeadquarters
- HQ city
- Cockburn
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Ausplow Farming Systems business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Agricultural Machinery Sales: Sale of precision farming equipment including DBS Tine systems, DBS Auseeder Frames (29 models), Multistream Air Carts (22 models), and Easitill II Deep Tillage machines. Products are sold through dealer network across Australia and internationally.
- Parts and Accessories: Online parts store (shop.ausplow.com.au) selling spare parts, components, and merchandise for all Ausplow product lines including frame components, hydraulics, tines, coulters, air delivery systems, and branded merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | DBS Auseeder Frame - 29 models available |
| One time/ perpetual license | Multi-year contract | Multistream Air Cart - 22 models available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Ausplow Farming Systems product offering
Product offeringCore offering
Ausplow Farming Systems designs and manufactures precision seeding, deep tillage, and fertiliser delivery machinery for broadacre farmers in Australia and selected international markets. Its flagship Deep Blade System (DBS) enables separate seed and fertiliser placement with simultaneous soil aeration and water-harvesting trenching, supported by DBS Auseeder Frames, Multistream Air Carts, and Easitill II deep tillage equipment, plus a direct online parts and accessories store.
Product overview
Ausplow Farming Systems is an Australian agricultural machinery manufacturer offering a portfolio of precision farming equipment focused on soil health and crop yield improvement. The core product line consists of the Deep Blade System (DBS) technology, including the DBS Tine, DBS Auseeder Frame (29 models), and Multistream Air Cart (22 models), complemented by Easitill II Deep Tillage machines. These products work together as an integrated seeding system: the DBS Tine provides the tillage mechanism with separate seed and fertiliser delivery, the Auseeder Frame mounts precision seeding equipment, and the Multistream Air Cart delivers seed and fertiliser pneumatically. The company also manufactures deep tillage variants including Ausplow Rigid, Ausplow Hyd, and Easitill V1 & V2, along with Multistream Series I and II air carts, all supported by comprehensive parts and dealer networks across Australia.
Differentiator
Problem solved
Functional benefit
Brands
- DBS (Deep Blade System): Deep Blade System - The company's core soil cultivation and seeding technology that aerates soil, creates water-harvesting trenches, and enables precise seed and fertilizer placement at optimal depths.
- Multistream
- Easitill II
Products and services
- DBS Tine
Quantifiable outcome
- Water-holding capacity improvement in treated soils
- +4 more outcomes
Companies that use Ausplow Farming Systems
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Ausplow Farming Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Ausplow Farming Systems partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Boekeman MachinerycoreAppointed as Ausplow dealers four years ago and emerged as one of the company's top dealers. Last year enjoyed a top-selling year with majority of DBS bars sold with 18.2m (60ft) working width on 12 inch (30cm) spacings. Brought parts staff to Ausplow headquarters for product training.
- Farmers Centre 1978coreMajor WA dealer with multiple locations across the wheatbelt including Albany, Dumbleyung, Katanning, Lake Grace, Narrogin, and Esperance.
- Hutnor SalesminorWA dealer with locations in Corrigin, Cunderdin, Hyden, Merredin, and Mukinbudin.
- Kaap AgriminorSouth African dealer with operations in Bredasdorp, Caledon, Ceres, Citrusdal, Graafwater, Malmesbury, Moorreesburg, Paarl, Porterville, Robertson, Vredendal, and Worcester.
- Ramsey BrosminorSA dealer with locations in Cleve, Cummins, Kimba, Murray Bridge, Riverton, and Wudinna.
- RedmacminorWA dealer with locations in Moora and Three Springs.
- Geraldton Agricultural Machinery / AgwestminorWA dealer operating in Geraldton region.
- AirtectminorDealer operating in Finley, NSW.
- University of Western Australia (UWA)minorAusplow has joined UWA in future farm research initiatives, collaborating on agricultural research.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Ausplow Farming Systems competitors and assessment
Company assessmentDirect peers
- Bourgault Industries: Canadian manufacturer of tillage and air seeding equipment with parallel product lines including air seeders, cultivators, and tillage tools. Directly comparable as a specialist broadacre seeding equipment OEM serving broadacre farmers with deep-tillage and air-cart systems.
- Morris Industries: Canadian manufacturer of air seeders, tillage equipment, and air carts serving broadacre farmers across North America, Australia, and Eastern Europe. Highly comparable product portfolio (Independent Series air carts, Concept 2000 tillage) with similar dealer-distribution model.
- Väderstad: Swedish-founded global manufacturer of tillage, seeding, and planting equipment with strong presence in Australia and Europe. Comparable as a specialist seeding/tillage OEM with integrated air cart solutions and similar farmer-customer focus.
- HORSCH: German family-owned manufacturer of tillage, seeding, and crop protection equipment with significant global presence. Comparable as a specialist seeding/tillage OEM with focus on conservation agriculture and direct seeding — overlapping with Ausplow's DBS positioning.
- Amazone: German family-owned manufacturer of tillage, seeding, fertilization, and crop protection equipment with a global dealer network. Comparable as a specialist broadacre equipment manufacturer with similar values-driven ownership structure and premium product positioning.
- Great Plains Manufacturing: U.S.-based manufacturer of tillage, seeding, and planting equipment under the Great Plains brand. Comparable as a specialist seeding/tillage equipment OEM with broad product portfolio and dealer-distribution model.
Broad incumbents
- John Deere: Global agricultural machinery giant offering tractors, planters, seeding equipment, tillage tools, and digital farming solutions. Indirect competitor whose dealer network bundles tillage and seeding implements, applying competitive pressure on Ausplow's dealer-driven model.
- AGCO Corporation: Global agricultural equipment manufacturer with brands including Massey Ferguson, Fendt, and Valtra offering tractors, planters, tillage, and seeding equipment. Indirect competitor operating broadly in the same space with extensive dealer reach in Australia.
- CNH Industrial (Case IH): Global agricultural and construction equipment manufacturer with Case IH and New Holland brands offering full-line farm equipment including planters and tillage. Major incumbent competing for dealer shelf-space and farmer capital equipment budgets in Australia.
- Kubota: Japanese global manufacturer of tractors, implements, and agricultural equipment with growing presence in Australia. Indirect incumbent competitor with broad product portfolio and strong dealer network across Australian broadacre markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ausplow Farming Systems social profiles
Digital presenceAusplow Farming Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ausplow Farming Systems leadership team
Management profileNumber of profiles
Profiles4 records
Ausplow Farming Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ausplow Farming Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ausplow Farming Systems
What does Ausplow Farming Systems do?
Ausplow Farming Systems designs and manufactures precision seeding, deep tillage, and fertiliser delivery machinery for broadacre farmers in Australia and selected international markets. Its flagship Deep Blade System (DBS) enables separate seed and fertiliser placement with simultaneous soil aeration and water-harvesting trenching, supported by DBS Auseeder Frames, Multistream Air Carts, and Easitill II deep tillage equipment, plus a direct online parts and accessories store.
Is Ausplow Farming Systems a public or private company?
Ausplow Farming Systems is a private company. It is classified as family owned and is currently operating.
When was Ausplow Farming Systems founded?
Ausplow Farming Systems was founded in 1986. It employs 101 to 250 people.
Where is Ausplow Farming Systems based?
Ausplow Farming Systems is headquartered in Cockburn, Australia, in the Oceania region.
How does Ausplow Farming Systems make money?
Two revenue lines are on record. Agricultural Machinery Sales are the primary driver. The others are parts and Accessories.
Who are Ausplow Farming Systems's main competitors?
Direct peers on record are Bourgault Industries, Morris Industries, Väderstad, HORSCH, Amazone and Great Plains Manufacturing. Broad incumbents are John Deere, AGCO Corporation, CNH Industrial (Case IH) and Kubota.
Does Ausplow Farming Systems have an API?
No public API is recorded for Ausplow Farming Systems.
What industry is Ausplow Farming Systems in?
Ausplow Farming Systems's product category is Agricultural Machinery. Its primary akta.pro industry code is IMAHACAB, Tillage, Seeding & Planting Equipment. Its NAICS code is 33311 and its SIC code is 3523.