Westlake Plastic Surgery

What Westlake Plastic Surgery does

Westlake Plastic Surgery is a private, founder-owned cosmetic plastic surgery practice located at 4407 Bee Caves Road in Austin, Texas. Founded by Dr. Robert Caridi, who has over 35 years of surgical experience and maintains a 100% focus on cosmetic plastic surgery, the practice operates from a single AAAASF-accredited in-office surgical facility with a staff of eight, including a dedicated in-house anesthesiologist. The practice serves individual consumer patients seeking aesthetic surgical and non-surgical procedures.

The clinical offering spans three core areas. Surgical procedures include rhinoplasty (primary, revision, and septorhinoplasty), a comprehensive breast surgery portfolio (augmentation, lift, reduction, the proprietary Breast Reduction with Augmentation or BRA technique, implant removal with en bloc and capsulectomy capabilities, replacement, and revision), body contouring (tummy tuck, mini tummy tuck, liposuction, neck liposuction, mommy makeover), and male procedures led through the Austin Gynecomastia Center sub-brand. Non-surgical treatments are delivered via the Face by Lace MedSpa sub-brand and include Botox, Dysport, Juvederm, Restylane, cheek and lip fillers, and SkinPen microneedling. Technical differentiators include the BRA procedure, the Keller Funnel insertion technique, and specialized expertise in revision and complex cases.

The business model is direct-to-consumer with no third-party distribution. Patient acquisition combines a sales-led consultation approach ($250 in-person fee credited toward surgery, free virtual consultations personally reviewed by Dr. Caridi within 2-12 hours), educational content marketing across YouTube (115,000+ subscribers, 35+ million views), Instagram, Facebook, TikTok, and a 70+ article blog, plus patient testimonial and review-driven trust building. Revenue is generated through one-time surgical procedures and recurring non-surgical aesthetic treatments. The practice is 100% owned by Dr. Caridi with no external investment, funding rounds, or parent company involvement, and serves patients across Texas, the broader United States, and internationally.

Name

Westlake Plastic Surgery

Legal name

Westlake Plastic Surgery

Website

https://westlakeplasticsurgery.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Westlake Plastic Surgery is a founder-owned, single-location cosmetic plastic surgery practice in Austin, TX led by Dr. Robert Caridi, offering surgical and non-surgical aesthetic procedures to individual consumer patients.

Ownership category

akta.pro rank

Product category

Plastic Surgery Services

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industry

Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

Keywords

• Plastic surgery practice
• Cosmetic procedures
• Breast augmentation
• Facial rejuvenation
• Body contouring

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Surgical Procedures: One-time surgical procedures including rhinoplasty, breast procedures (augmentation, lift, reduction, revision), body contouring (liposuction, tummy tuck, mommy makeover), and gynecomastia surgery. Revenue generated per procedure with consultation fees credited toward surgical costs.
2. Non-Surgical Treatments: Medspa services including Botox, Dysport, dermal fillers (Juvederm, Restylane), cheek fillers, lip fillers, and microneedling. These represent recurring or periodic non-surgical aesthetic treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Westlake Plastic Surgery is a private plastic surgery practice in Westlake, Austin, TX that provides surgical and non-surgical cosmetic procedures across breast, body, and facial categories. The practice is positioned around individualized aesthetic care delivered by a clinical team, supported by a before-and-after patient gallery and a high WC rating score in source references.

Product overview

Westlake Plastic Surgery is a specialty-focused plastic surgery practice led by Dr. Robert Caridi in Austin, TX. The practice offers a comprehensive portfolio of surgical and non-surgical aesthetic procedures. Surgical offerings include facial procedures (rhinoplasty, revision rhinoplasty, septorhinoplasty, neck lift), breast procedures (augmentation, lift, reduction, reduction with augmentation/BRA, implant removal, implant replacement, revision surgery), body procedures (tummy tuck, mini tummy tuck, liposuction, neck liposuction, mommy makeover), and male procedures (gynecomastia surgery). Non-surgical services include injectables and fillers (Botox, Dysport, Juvederm, Restylane, dermal fillers, cheek fillers, lip fillers) and skin treatments (microneedling with SkinPen). The practice also offers virtual and in-person consultations, with a dedicated MedSpa component called Face by Lace for non-surgical treatments.

Differentiator

Problem solved

Functional benefit

Brands

• Austin Gynecomastia Center: A specialized center for gynecomastia surgery and treatment, founded by Dr. Caridi.
• Face by Lace

Quantifiable outcome

• 35+ years of surgical experience with consistently safe outcomes
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sono Bello: The largest U.S. body-contouring and cosmetic surgery chain with 100+ locations. Comparable as a scaled incumbent competing for the same body-contouring and cosmetic patient demand, with much greater capital and geographic reach.
• Ideal Image: The largest U.S. medspa chain offering Botox, fillers, laser, and body treatments nationwide. Comparable as a scaled non-surgical aesthetics provider competing with Westlake's Face by Lace MedSpa and adjacent injectable revenue streams.

Direct peers

• Goals Plastic Surgery: A New York City cosmetic surgery practice with multiple surgeons and a strong digital/Instagram-driven patient acquisition model. Comparable as a digitally marketed, brand-led cosmetic surgery center.
• The Naderi Center for Cosmetic Surgery Specialists: A boutique Northern Virginia practice specializing in rhinoplasty and facial cosmetic surgery with a strong surgeon-driven brand. Comparable to Westlake as a single-surgeon specialty cosmetic practice with a national reputation and content-driven patient acquisition.
• Austin Plastic Surgery Institute: Multi-surgeon cosmetic and reconstructive plastic surgery practice headquartered in Austin, TX. Directly comparable as a same-market competitor offering a similar range of breast, body, and facial procedures.
• Synergy Plastic Surgery: Austin-based cosmetic surgery practice with multiple surgeons covering breast, body, and facial procedures. Comparable as a same-market direct competitor for elective cosmetic procedures.
• Jennifer Walden, MD Plastic Surgery: Austin-based, board-certified female plastic surgeon with a strong personal brand offering breast and facial cosmetic procedures. Comparable as a high-profile solo cosmetic surgeon practice in the same Austin market.
• Allure Plastic Surgery (Miami): A Miami-based cosmetic surgery center offering breast, body, and facial procedures. Comparable as a destination cosmetic surgery practice built around a strong surgeon brand and a national/international patient draw.

Emerging players

• Mia Aesthetics: A growing cosmetic surgery brand with multiple locations and a strong social-media-driven marketing model. Comparable as a digitally savvy, brand-forward cosmetic surgery platform targeting similar self-pay aesthetic patients.

Regional players

• SkinSpirit: A multi-location medical spa and aesthetic services provider primarily on the West Coast. Comparable as a provider of non-surgical aesthetic services (Botox, fillers, skin treatments) overlapping with the Face by Lace offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/wlplasticsurgery
• Facebookfacebook.com/WestlakePlasticSurgery
• Instagraminstagram.com/WestlakePlasticSurgery
• TikToktiktok.com/@westlakeplasticsurgery
• LinkedInlinkedin.com/company/westlake-plastic-surgery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westlake Plastic Surgery