Austin Plastic Surgery Institute

What Austin Plastic Surgery Institute does

Austin Plastic Surgery Institute (APSI) is a private, physician-owned aesthetic medicine practice headquartered at 4701 Bee Caves Rd #202 in Austin, Texas, operating since the early 2000s. The practice is led by three board-certified plastic surgeons — Dr. Scott Haydon, Dr. Justin Booth, and Dr. Fred Wilder — supported by nurses, aestheticians, and administrative staff, with a headcount range of 11-50. APSI delivers a full-scope surgical offering across breast (augmentation, lift, reduction, revision), body (tummy tuck, liposuction, mommy makeover, post-weight-loss contouring, arm/thigh lifts), and face (facelift, rhinoplasty, brow lift, eyelid surgery), and operates the affiliated Westlake Hills Surgery Center as its on-site procedural facility.

The practice layers a sizable non-surgical med spa on top of its surgical base. The med spa division spans injectables (BOTOX, Dysport, Juvederm, Restylane, Radiesse, Sculptra, Kybella), energy-based devices (Sciton Halo, Contour TRL, Moxi, BBL, Morpheus8, BodyTite, FaceTite, Evolve X, Sofwave, HydraFacial, AQUAGOLD), hair and scar rejuvenation, weight loss programs (Semaglutide, Tirzepatide, peptide therapy), women's health (Diva by Sciton, O-Shot), and VISIA skin analysis. A Shopify-based retail storefront sells medical-grade skincare lines such as Toskani Skincare. Pricing is quote-based and provided after in-person or online consultation requests; no public price list exists.

Commercially, APSI is a direct-to-consumer service business: patients self-select, book via phone ((512) 920-6078), web contact form, or in person, and pay out of pocket for elective procedures, with Dr. Booth additionally accepting most major medical insurance for covered reconstructive procedures. Demand generation is multichannel — Google search, Instagram, TikTok, Facebook, YouTube, influencer partnerships, before-and-after galleries, and a retained digital agency (Studio 3 Marketing) — all pointing at a Central Texas catchment. The practice carries a 4.9-star Google rating across 263 reviews, RealSelf Top 100 recognition for Dr. Haydon in 2013-2015, and a 2019 RealSelf Hall of Fame induction. No external capital, private equity sponsorship, acquisitions, or franchise relationships are disclosed.

Name

Austin Plastic Surgery Institute

Legal name

Austin Plastic Surgery Institute

Website

https://austinpsi.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Austin Plastic Surgery Institute is a privately held Austin, TX-based aesthetic medicine practice offering board-certified plastic surgery across breast, body, and face alongside an extensive med spa division, serving elective and reconstructive patients across Central Texas since the early 2000s.

Ownership category

akta.pro rank

Product category

Cosmetic and Reconstructive Plastic Surgery Services

NAICS

Offices of Physicians (62111), Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industry

Procedural Dermatology (Office-Based Surgery) (HLAKACAG)

Keywords

• Plastic surgery services
• Cosmetic medspa treatments
• Breast augmentation procedures
• Body contouring surgery
• Facial rejuvenation treatments

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Surgical Procedures: Revenue from invasive plastic surgery procedures including breast augmentation, body contouring, facial surgery, and reconstructive procedures. These are typically one-time procedures with associated consultation and follow-up care.
2. Med Spa Services: Non-surgical aesthetic treatments including laser procedures, injectables (Botox, fillers), skin rejuvenation, body treatments, and women's health treatments. May be recurring or one-time treatments.
3. Skincare Products: Retail skincare products sold through the practice's Shopify storefront, including Toskani Skincare and other medical-grade skincare lines.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Austin Plastic Surgery Institute is a physician-led medical practice that delivers board-certified plastic surgery (breast, body, facial, and reconstructive procedures) and a comprehensive Med Spa of non-surgical aesthetic treatments including injectables, laser skin resurfacing, microneedling with radiofrequency, body contouring, medical weight loss, and women's health services. Procedures are performed by three board-certified plastic surgeons at the Austin, TX office and affiliated Westlake Hills Surgery Center.

Product overview

Austin Plastic Surgery Institute offers a comprehensive aesthetic medicine platform combining surgical and non-surgical treatments. The core offering includes board-certified plastic surgery procedures (breast, body, face, and reconstructive surgery) alongside an extensive Med Spa division providing injectable treatments, laser therapies, body contouring, and weight management programs. Surgical procedures are performed by three board-certified surgeons (Dr. Scott Haydon, Dr. Justin Booth, and Dr. Fred Wilder) at their Austin, TX facility, while Med Spa services include various laser technologies (Halo, Contour TRL, Moxi, BBL), radiofrequency treatments (Morpheus8, FaceTite, BodyTite), injectables (BOTOX, fillers), and medical weight loss (Semaglutide, Tirzepatide). The institute also operates a retail shop for skincare products.

Differentiator

Problem solved

Functional benefit

Products and services

• Plastic Surgery Procedures Comprehensive surgical services including breast augmentation/lift/reduction/revision/reconstruction, body contouring (tummy tuck, liposuction, mommy makeover, post-weight-loss body lift, arm lift, thigh lift, fat transfer, labiaplasty), and facial surgery (facelift, neck lift, rhinoplasty, brow lift, eyelid surgery, chin augmentation, ear surgery) performed by board-certified plastic surgeons.
• Breast Procedures Standalone breast surgical service line covering breast augmentation, augmentation with lift, augmentation with fat transfer, Motiva implants, breast lift, breast reduction, breast revision, breast implant removal, and gynecomastia treatment for adult patients seeking breast enhancement, reduction, reconstruction, or revision.
• Body Procedures Standalone body contouring surgical service line including tummy tuck (abdominoplasty), liposuction, mommy makeover, post-weight-loss body contouring, arm lift, thigh lift, lower body lift, fat transfer, labiaplasty, Avéli cellulite treatment, and BodyTite radiofrequency-assisted lipolysis for patients seeking surgical body sculpting.
• Face Procedures Standalone facial surgical service line including facelift, neck lift, neck liposuction, rhinoplasty (primary, revision, and septoplasty), brow lift, eyelid surgery, chin augmentation, ear surgery (otoplasty), lip augmentation, MyEllevate, FaceTite radiofrequency, and Morpheus8 facial rejuvenation for adult patients seeking surgical facial rejuvenation.
• Med Spa Services Non-surgical aesthetic service line combining injectables, laser and photofacial skin treatments, microneedling with radiofrequency, body treatments, weight loss, women's health, scar revision, and skin analysis, with all procedures overseen by the practice's board-certified plastic surgeons.
• Injectables Non-surgical injectable treatments including BOTOX, Dysport, dermal fillers (Juvederm, Restylane, Radiesse), Sculptra, Kybella, EZ GEL, non-surgical jawline contouring, liquid facelift, liquid rhinoplasty, and lip augmentation for adult patients seeking minimally invasive facial rejuvenation.
• Laser & Photofacial Treatments Laser and light-based skin treatments including Halo hybrid fractional laser skin resurfacing, Contour TRL Erbium Yag resurfacing, Moxi laser, BBL Forever Young & Hero broadband light therapy, and laser hair removal for patients seeking non-surgical skin rejuvenation and hair reduction.
• Weight Loss Programs Medical weight loss services including peptide therapy, Semaglutide, and Tirzepatide administered under physician supervision for adult patients pursuing physician-supervised weight management.
• Women's Health Services Women's health treatments including Diva by Sciton vaginal rejuvenation and O-Shot platelet-rich plasma therapy for adult female patients seeking non-surgical intimate wellness treatments.
• Cosmetic Products Retail medical-grade skincare and cosmetic products sold directly through the practice's online Shopify storefront for at-home patient skin care and maintenance.

Quantifiable outcome

• Dr. Scott Haydon recognized as Top 100 Surgeon on RealSelf.com for 2013, 2014, and 2015
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Beleza MedSpa: Texas-based aesthetics practice with locations in Austin offering surgical, injectables, laser, and body contouring. Directly comparable scope (surgical + med spa), with multi-location footprint that contrasts with APSI's single-metro concentration.
• Personique Plastic Surgery Center: Long-established Austin plastic surgery practice offering surgical and med spa services. Overlapping service menu and Central Texas footprint; competes for the same patient demographic with similar on-site surgical facility model.
• Westlake Dermatology & Cosmetic Surgery: Large Austin-headquartered dermatology and cosmetic surgery group offering surgical, med spa, and laser services across Central Texas. Most direct peer: same geography, overlapping surgeon-and-aesthetician staffing model, similar service mix (breast/body/face surgery plus injectables and lasers).
• Synergy Plastic Surgery: Austin-area plastic surgery practice providing breast, body, and face procedures alongside non-surgical treatments. Same metro, same patient demographic, and similar surgeon-led positioning, making it a near-substitute for cosmetic patients in Central Texas.

Others

• RealSelf: Online aesthetic treatment marketplace and patient review platform. APSI's surgeon team has been recognized on RealSelf (Top 100 2013-2015, Hall of Fame 2019), and the platform functions as a key patient acquisition and reputation channel for the practice.
• American Society of Plastic Surgeons: Professional society representing board-certified plastic surgeons. Not a commercial peer but the certification authority whose standards underpin APSI's positioning and the credibility of its surgeon team.

Broad incumbents

• Ideal Image: National med spa chain offering injectables, laser hair removal, and body contouring at scale. Competes for APSI's med spa patients on price, convenience, and marketing reach; broader and lower-cost than surgeon-led offering.
• LaserAway: Largest U.S. laser hair removal and aesthetics chain with strong digital presence. Overlaps with APSI's laser and injectable services and competes for the same younger aesthetic patient demographic, especially in Texas markets.

Regional players

• Dallas Plastic Surgery Institute: Multi-surgeon cosmetic and reconstructive surgery practice in Dallas-Fort Worth with on-site AAAASF-accredited surgical facility. Comparable surgeon partnership structure and comprehensive surgical menu, serving a different Texas metro but drawing traveling patients.
• Vitenas Cosmetic Surgery: Houston-based cosmetic surgery practice with comparable surgeon-led breast, body, and face offering. Operates in a different Texas metro but competes for traveling patients from the same broader regional market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/austinplasticsurgeryinst
• Xx.com/Austin_PSI
• Facebookfacebook.com/AustinPSISkinCareClinic
• LinkedInlinkedin.com/company/austin-plastic-surgery-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Austin Plastic Surgery Institute