Ernest Grant

What Ernest Grant does

Ernest Grant Ltd is a UK-based financial advisory firm registered in England and Wales (Company No. 07771632) with its registered office at Stowe House, 1688 High Street, Knowle, Solihull. The company operates as an appointed representative of Sense Network Ltd, which is authorised and regulated by the Financial Conduct Authority (FCA Register No. 568558), and is also enrolled in the Financial Ombudsman Service. This structure means Ernest Grant delivers regulated financial services under Sense Network Ltd's authorisation rather than holding its own direct FCA authorisation.

The firm organises its offering into three distinct service verticals, each with a dedicated subdomain website: employee benefits and workplace pensions for corporate clients (ernestgranteb.com), private client financial planning for individual clients (ernestgrantpc.com), and mortgage and home purchase advisory services for homebuyers (egmortgages.com). Revenue is generated through subscription/recurring advisory engagements for corporate and private client work, and professional-services fees for mortgage brokerage. The technology stack is traditional web infrastructure — standards-compliant xHTML/CSS, Microsoft Azure data hosting, Cloudflare content delivery, and Google Analytics — with the notable proprietary feature being a Bobby AAA accessibility-optimised website architecture. Marketing is conducted primarily through the website and email newsletter, and services are restricted to UK-based consumers.

The firm shows no disclosed headcount, no funding history, no M&A activity, no patents or trademarks, no leadership team details, and no audit-grade financial data. The company is privately held and operates within a single UK geographic market.

Name

Ernest Grant

Legal name

Ernest Grant Ltd

Website

https://ernestgrant.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Ernest Grant Ltd is a UK-based financial advisory firm operating as an FCA-appointed representative of Sense Network Ltd, offering employee benefits and workplace pensions to corporate clients, private client financial planning, and mortgage advisory services to UK consumers.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Management Consulting Services (54161)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Compensation, Benefits & Total Rewards Advisory (BPACAJAG)

Keywords

• Employee benefits services
• Workplace pension advisory
• Private financial planning
• Mortgage advisory services
• Wealth management advisory

Headquarters

HQ city

Knowle

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Employee Benefits & Workplace Pension Services: Specialist services in employee benefits and workplace pension delivery, management, and engagement for corporate clients.
2. Private Client Financial Planning: Financial planning services for individual private clients including wealth management.
3. Mortgages & Home Purchase: Mortgage and home purchase advisory services for individual consumers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Ernest Grant Ltd is a UK financial advisory firm delivering three discrete service lines: (1) employee benefits and workplace pension delivery, management, and engagement for corporate employers; (2) private client financial planning and wealth advisory for individual consumers; and (3) mortgage and home purchase advisory services for individual homebuyers. Services are operated under FCA regulatory cover through an appointed representative relationship with Sense Network Ltd.

Product overview

Ernest Grant is a financial advisory firm operating as three distinct service offerings under sub-brands: Employee Benefits & Workplace Pensions (ernestgranteb.com) for corporate clients, Private Client Financial Planning (ernestgrantpc.com) for individual clients, and Mortgages & Home Purchase (egmortgages.com). The company is an appointed representative of Sense Network Ltd, regulated by the Financial Conduct Authority (FCA No. 568558), and is registered in England and Wales (No. 07771632).

Differentiator

Problem solved

Functional benefit

Brands

• Ernest Grant Employee Benefits: Specialists in employee benefits and workplace pension delivery, management and engagement.
• Ernest Grant Private Client
• Ernest Grant Mortgages

Products and services

• Employee Benefits & Workplace Pensions Specialist advisory and administration services for corporate employers covering employee benefits delivery, workplace pension scheme management, and employee pension engagement. Targeted at UK-based corporate clients.
• Private Client Financial Planning Financial planning and wealth advisory services for UK-based individual private clients, covering personal financial planning, wealth management, and investment advisory needs.
• Mortgages & Home Purchase Mortgage and home purchase advisory services for UK-based individual consumers seeking residential property financing, including mortgage selection guidance.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Sense Network LtdcoreChannel Partner/ Reseller/ DistributorErnest Grant Ltd operates as an appointed representative of Sense Network Ltd, which is authorised and regulated by the Financial Conduct Authority (FCA Register No. 568558). This relationship provides the regulatory framework enabling Ernest Grant to offer regulated financial services.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• London & Country Mortgages: UK whole-of-market mortgage broker offering residential mortgage advice to consumers. Directly comparable to Ernest Grant's egmortgages.com offering in target market and delivery model.
• St. James's Place: Large UK wealth management and financial advisory firm with a partnership/adviser distribution model. Comparable to Ernest Grant's private client financial planning vertical, though at vastly greater scale.
• Evelyn Partners: UK wealth management and professional services firm providing financial planning, investment management and tax advisory to private clients. Comparable offering to Ernest Grant's private client vertical.
• Quilter: UK financial services group offering wealth management and financial planning through an adviser network. Directly comparable business model to Ernest Grant's private client segment and broader UK IFA approach.
• Brewin Dolphin: UK wealth manager providing discretionary investment management and financial planning services to private clients. Comparable in target market and advisory offering.
• Rathbones: UK wealth management firm offering investment management and financial planning services. Comparable to Ernest Grant's private client financial planning focus.

Broad incumbents

• Mercer: Global HR consulting and employee benefits brokerage offering workplace pension and benefits advisory to corporate clients. Comparable to Ernest Grant's employee benefits and workplace pension vertical, but at vastly larger scale and broader scope.
• Aon: Global professional services firm providing risk, insurance brokerage, and employee benefits advisory including pensions. Overlaps directly with Ernest Grant's corporate employee benefits offering.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with significant UK employee benefits and pension advisory operations. Comparable to Ernest Grant's employee benefits vertical.

Others

• Sense Network Ltd: FCA-authorised principal firm for which Ernest Grant operates as an appointed representative (FCA No. 568558). Not a peer in a competitive sense, but the enabling regulatory sponsor whose network hosts similar appointed-representative advisory firms.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ErnestGrantLtd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ernest Grant