Suite Shots

What Suite Shots does

Suite Shots is a privately held golf entertainment and hospitality company founded in 2021 and headquartered in Fargo, North Dakota. It operates an integrated venue combining 60 year-round outdoor heated Toptracer hitting bays, 5 indoor Fullswing multi-sport simulators, a Golf Academy staffed by PGA professionals, and DJ's Grill & Lounge, a full-service restaurant and bar. The core technology stack includes a patented proprietary golf ball tracking system plus licensed integrations with Toptracer (real-time ball flight tracing), Foresight GCQuad (launch monitor for instruction and fitting), Puttview (putting technology), and FlightScope. The company is expanding into a second location in Jenks, Oklahoma (Tulsa metro) opening spring 2025 in partnership with River Spirit Resort, adding 60 bays, 36 slot machines, 4 bars, and 2 event spaces.

The business model is primarily usage-based: customers pay hourly bay and simulator fees (ranging $29-$59/hour outdoor, $30-$45/hour indoor) on a pay-as-you-go basis, with optional Fast Pass reservations via SevenRooms to skip the wait. Revenue is diversified across bay rentals, food and beverage (DJ's Grill & Lounge), golf lessons and club fitting, club repair, event hosting (corporate, private parties, fundraisers, sports teams, field trips), a three-tier membership program (Individual Golf, Individual VIP, Corporate VIP) providing recurring revenue, and gift card sales via Toast Tab. A Play to Donate program returns 20% of Tuesday/Wednesday game proceeds to participating nonprofits, supporting both community engagement and off-peak utilization.

Go-to-market is direct-to-consumer through the physical venue, supplemented by digital marketing across Facebook, Instagram, TikTok, Twitter/X, and LinkedIn, email newsletters, local SEO, and online booking platforms. Customer segments span individual consumers and families, corporate groups, golf enthusiasts, golf teams and schools, nonprofits and community organizations, and (with the Jenks launch) hospitality and entertainment seekers including casino patrons. Customer concentration is low, with no single enterprise client appearing as a dominant revenue anchor.

Name

Suite Shots

Legal name

Suite Shots

Website

https://suiteshots.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Suite Shots operates year-round golf entertainment venues combining Toptracer outdoor bays, indoor multi-sport simulators, PGA-led instruction, full-service F&B, and event hosting, serving consumers, corporate groups, nonprofits, and golfers across two U.S. markets (Fargo, ND and Jenks, OK).

Ownership category

akta.pro rank

Product category

Sports Entertainment Venues

NAICS

Golf Courses and Country Clubs (713910), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

Keywords

• Golf entertainment venue
• Indoor golf simulators
• Toptracer driving range
• Golf instruction academy
• Corporate event hosting

Headquarters

HQ city

Fargo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Bay Rentals: Hourly rental of outdoor Toptracer bays and indoor Fullswing simulators. Pay-as-you-go model with tiered pricing based on time of day and day of week.
2. Food and Beverage: Full-service restaurant and bar at DJ's Grill & Lounge with signature cocktails, craft beers, wines, and a chef-driven menu. Revenue from food and beverage consumption during gameplay and events.
3. Golf Lessons and Academy Programs: Individual and group lessons with PGA professionals, junior golf camps, and adult learn-to-play programs. Pricing per lesson or as multi-lesson packages.
4. Club Fitting and Repair: Custom club fitting using Foresight Sports and FlightScope technology. Club repair services including regripping, loft/lie adjustment, re-shafting, and club building.
5. Event Hosting: Rental of event spaces including Pebble Beach, Augusta Room, St. Andrews Room, VIP Suites for corporate events, bachelor/bachelorette parties, birthdays, charitable events, and team building.
6. Memberships: Three tiers: Individual Golf Membership, Individual VIP Membership, and Corporate VIP Membership. Provides recurring subscription revenue with benefits for frequent visitors.
7. Gift Cards: Physical and e-gift cards sold through Toast Tab platform for game play and food/beverage purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Suite Shots operates year-round golf entertainment venues pairing patented ball-tracking technology with Toptracer outdoor heated hitting bays, Full Swing indoor multi-sport simulators, an on-site full-service restaurant and bar (DJ's Grill & Lounge), event spaces for corporate and private gatherings, a PGA-led Golf Academy, custom club fitting and repair, three-tier membership programs, and a charity 'Play to Donate' fundraising program. The flagship is a 60-bay venue in Fargo, ND, with a second 60-bay venue in Jenks, OK (Tulsa metro) opening spring 2025 in partnership with River Spirit Resort for a boutique casino.

Product overview

Suite Shots is a sports entertainment and hospitality company offering a unified golf entertainment experience with multiple integrated products and services. The core offerings include Toptracer outdoor heated range bays (60 bays in Fargo, 60 bays in Jenks) and Full Swing indoor multi-sport simulators, paired with DJ's Grill & Lounge full-service restaurant and bar. Additional offerings include Golf Academy (lessons, club fitting, league play), Events & Parties hosting, Play to Donate fundraising program, Fast Pass reservation service, and Membership tiers. The company operates two locations (Fargo, ND and Jenks, OK) with expansion planned.

Differentiator

Problem solved

Functional benefit

Brands

• DJ's Grill & Lounge: Full-service restaurant and lounge within Suite Shots Fargo location, offering a full menu including signature cocktails, craft beers, wines, and shots. Named after Don Johnson (DJ), father of the owners Mark & Chuck Johnson.

Products and services

• Toptracer Outdoor Range Bays Year-round outdoor heated hitting bays using Toptracer technology that delivers real-time shot tracing, distance, speed, angle, and accuracy statistics on interactive game screens, available for hourly rental by individuals, families, and groups.
• Full Swing Indoor Simulators Climate-controlled indoor multi-sport simulators enabling play of golf plus football, hockey, soccer, dodgeball, basketball, and baseball, available for hourly rental by individuals, families, and groups.
• Events & Parties Full-service event hosting for corporate events, meetings, bachelor/bachelorette parties, birthday parties, charitable events, sports team packages, small/large group gatherings, draft parties, open houses, field trips, and golf team practice, with food, beverage, and dedicated event spaces.
• Golf Academy Year-round golf instruction program offering individual and group lessons with PGA professionals, junior camps, adult learn-to-play programs, and leagues, leveraging Puttview putting greens, Full Swing simulators, and Foresight GCQuad launch monitor technology.
• Play to Donate Fundraising program in which 20% of game play proceeds are donated back to participating nonprofit organizations, available Tuesdays and Wednesdays, designed to support charitable events and community fundraisers hosted at the venue.
• DJ's Grill & Lounge Full-service restaurant and bar located within Suite Shots, featuring a chef-driven menu of shareable portions and fresh ingredients, signature cocktails, craft beers, and wines, with a dedicated lunch menu available Monday-Friday 11am-2pm and full menu during operating hours.
• Club Fitting Custom club fitting service using Foresight Sports and FlightScope technology combined with the Mizuno Performance Fitting System, SwingDNA, PING Co-Pilot tools, and Callaway Fits, plus PXG fittings performed by certified club fitters.
• Club Build & Repair Club repair services including regripping, loft/lie adjustment, lengthening/shortening clubs, swing weight adjustment, re-shafting irons, wood shaft building, driver tip swaps, and stamping, performed by a Certified Ping Putter Fitter.

Quantifiable outcome

• All-weather operation with 60 outdoor heated bays and 5 indoor simulators
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• River Spirit ResortcoreStrategic or Co-development PartnerPartnership with River Spirit Resort for a boutique casino at the Jenks, OK location. The Tulsa metro entertainment destination will include a three-story TopTracer Golf Range, full food and bar service, multiple outdoor dining areas, private and corporate event spaces, and a boutique casino in partnership with River Spirit Resort.
• Foresight SportscoreTechnology or IntegrationForesight GCQuad launch monitor technology used for golf instruction and club fitting. State-of-the-art tracking provides accurate data for personalized instruction and fitting.
• Northwestern MutualminorGTM or Marketing PartnerPresenting sponsor for TeamConnor Childhood Cancer Foundation Swing Fore Childhood Cancer charity event hosted at Suite Shots.
• PGA of AmericacoreStrategic or Co-development PartnerPGA Hope Program hosted at Suite Shots for Veterans & Service members. Six-week golf instruction program run by PGA professionals.
• DJGA (Dell Junior Golf Academy)minorStrategic or Co-development PartnerDJGA Next Level Golf x Suite Shots Elite Academy partnership program offering advanced junior golf instruction.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Drive Shack: Publicly traded owner-operator of golf entertainment venues (Puttery, Drive Shack venues) with multi-sport simulators, F&B, and event hosting. Closely aligned business model with Suite Shots across gameplay, events, and bar/restaurant revenue.
• Puttshack: Tech-enabled mini-golf entertainment concept with multi-location venues combining course-based gameplay, F&B, and event hosting. Comparable to Suite Shots in the broader 'competitive socializing' entertainment category.
• X-Golf: Indoor golf simulator entertainment franchise with locations across the U.S. offering golf play, multi-sport options, F&B, and lessons. Direct overlap with Suite Shots on simulator-based gameplay, lessons, and event hosting.
• Five Iron Golf: Indoor golf entertainment bar chain with simulators, F&B, and lessons across multiple U.S. cities. Competes with Suite Shots on indoor simulator gameplay, urban entertainment positioning, and food/beverage-driven venue economics.
• Topgolf: National golf entertainment chain operating 80+ venues with Toptracer-enabled hitting bays, F&B, and event spaces. Directly competes with Suite Shots on the core offering of tech-enabled bay-based golf entertainment for consumers and corporate events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Suite_Shots
• Facebookfacebook.com/SuiteShots
• LinkedInlinkedin.com/company/suiteshots
• Instagraminstagram.com/suiteshotsfargo
• TikToktiktok.com/@suiteshots

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suite Shots