Franklin Loan Center

What Franklin Loan Center does

Franklin Loan Center, operating under the legal entity Franklin Loan Corporation, is a privately held residential mortgage lender founded in 1989 and headquartered at 44-800 Village Court in Palm Desert, California. The company originates home purchase mortgages and refinance loans for retail consumers, operating as a single-product lender licensed in seven U.S. states: Arizona, California, Colorado, Maryland, Oregon, Pennsylvania, and Washington. The firm is licensed by the California Department of Business Oversight under the California Residential Mortgage Lending Act (license 4131316) and is registered with the Nationwide Multistate Licensing System under NMLS ID 237653.

The company's business model is built on standard residential mortgage origination economics — origination fees, discount points, and gain-on-sale revenue — serving retail borrowers seeking purchase or refinance financing rather than wholesale or correspondent channels. With 101–250 employees, Franklin Loan Center sits in the mid-sized regional lender segment; it has no disclosed institutional investors, parent company, subsidiaries, or external funding rounds, and ownership appears independently held. The firm maintains a traditional retail lending approach with no disclosed proprietary technology platform, mobile application, or digital point-of-sale system beyond a static informational website.

Operationally, the company's public digital footprint is minimal: no customer-facing app, no API integrations, no disclosed partnerships or alliances, no published management team, and no reported awards or industry recognition. Its differentiators are not articulated in the available source material beyond long operating history and a relationship-style service positioning ("We treat your loan like it's our own"). The 2018 website copyright and absence of recently disclosed moves, product launches, or expansion activity suggest limited recent investment in brand, technology, or geographic broadening.

Name

Franklin Loan Center

Legal name

Franklin Loan Corporation

Website

https://franklinlc.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Franklin Loan Center is a privately held, Palm Desert, California-based residential mortgage lender founded in 1989 that originates home purchase and refinance loans for retail borrowers across seven U.S. states (AZ, CA, CO, MD, OR, PA, WA) under NMLS ID 237653.

Ownership category

akta.pro rank

Headquarters

HQ city

Palm Desert

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Core offering

Franklin Loan Center is a residential mortgage lender offering home purchase mortgages, refinance loans, and jumbo mortgage lending to individual consumers. The company operates under the legal entity Franklin Loan Corporation and is licensed to originate residential mortgage loans across seven U.S. states: Arizona, California, Colorado, Maryland, Oregon, Pennsylvania, and Washington. The lender markets itself under the motto "We treat your loan like it's our own."

Product overview

Franklin Loan Center operates as a single-product residential mortgage lending service. The company offers home purchase mortgages and refinance loans, operating as a unified mortgage lending brand across multiple U.S. states. There are no distinct product modules, tiers, or separate offerings mentioned—all services fall under the core Franklin Loan Center mortgage lending platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Purchase Mortgage Loans Residential mortgage loans provided to individual consumers for the purchase of a home, originated directly by Franklin Loan Center in Arizona, California, Colorado, Maryland, Oregon, Pennsylvania, and Washington.
• Mortgage Refinance Loans Refinance mortgage loans provided to existing homeowners seeking to replace their current residential mortgage, originated directly by Franklin Loan Center in its licensed U.S. states.
• Jumbo Mortgage Lending Jumbo mortgage loans that exceed conforming loan limits, offered to individual borrowers by Franklin Loan Center across its licensed states.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Broad incumbents

• United Wholesale Mortgage (UWM): Largest U.S. wholesale mortgage lender serving independent mortgage broker partners. Adjacent competitor operating in the same residential mortgage origination space through a different channel (wholesale vs. retail), affecting industry pricing dynamics that impact Franklin's gain-on-sale margins.
• Rocket Mortgage: Largest U.S. residential mortgage lender and digital-first brand serving all 50 states. Comparable product offering (purchase, refinance, Jumbo) but operates at vastly greater scale and with a technology-first model that competes directly for Franklin's customer base.

Direct peers

• Caliber Home Loans: Residential mortgage banker offering purchase, refinance, and Jumbo loans nationally. Comparable in business model (mortgage banker rather than broker), product mix, and focus on retail origination.
• NewRez (New Residential Mortgage): Residential mortgage lender and servicer offering purchase and refinance products across the U.S. Comparable as a multi-state lender with both origination and servicing operations.
• loanDepot: Large multi-channel residential mortgage lender offering purchase and refinance loans across most U.S. states. Comparable as a similarly diversified retail mortgage lender with multi-state licensing, though Franklin operates at a smaller scale.
• Academy Mortgage: Privately held residential mortgage lender with multi-state retail operations and similar purchase/refinance/Jumbo product focus. Comparable in size and privately held ownership structure.
• Homebridge Financial Services: Privately held residential mortgage lender offering retail and wholesale origination across most U.S. states. Comparable multi-state lender with similar product offering.
• Guild Mortgage: Mid-size residential mortgage lender with multi-state operations and specialization in Jumbo, FHA, and VA products. Comparable in size, geographic diversification, and product mix including Jumbo lending.
• Paramount Equity: Privately held residential mortgage lender with comparable multi-state footprint and similar headcount scale (100-200 employees). Overlapping customer base of homeowners seeking refinance and purchase financing.
• CrossCountry Mortgage: Privately held residential mortgage lender operating in 50+ states with similar purchase/refinance/Jumbo product mix. Comparable as a privately owned, multi-state non-bank lender of similar size profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/flcmortgage
• Facebookfacebook.com/franklinloan
• LinkedInlinkedin.com/company/franklin-loan-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franklin Loan Center