Tone Proper

What Tone Proper does

Tone Proper is a founder-owned Audio, Video, and Lighting (AVL) integration firm headquartered in Gresham, Oregon, that custom-designs, installs, and services audio, video, and lighting systems for houses of worship, corporate clients, and live-music venues across the Pacific Northwest and selected national accounts. The company traces its roots to founder Nick Moon's mixing and mastering studio in Portland (with conflicting data placing origin years at 2000 and 2008), evolving into a full-service integrator once studio work expanded into live-sound, touring, and venue deployment. Named flagship installations include the McMenamins Crystal Ballroom and Elks Temple Spanish Ballroom (Bose ShowMatch), the Rose Church full-scope LED/FOH/lighting build, the Work & Co global corporate rollout (Shure, Bose), Beaverton Christian Church (Bose RoomMatch), and Grace Pointe Church (Chauvet, FBT). The company also operates three named sub-brands: Proper Acoustics (custom seamless-fabric panels, SoundSentinal soundproofing, Knauff Ecos), Tone Proper Mastering (analog mastering outside Portland), and toneproper.rent (equipment rental).

Tone Proper's technical work centers on system design, custom cable-system fabrication, on-site tuning, and acoustic treatment, executed atop premium third-party manufacturer platforms including Meyer Sound (Leopard, Panther, LFC2100, Galaxy networking), Bose Professional (ShowMatch, RoomMatch), L'Acoustics, D&B audiotechnik, Midas (Pro2/Pro2c consoles), Shure (MXA310, ULX-D), Elation, Martin, Chauvet, and FBT, with Microsoft Teams Rooms certification for the corporate practice. Acoustic treatment is delivered as an in-house capability (custom seamless fabric panels, tackable panels, environmental options via Knauff Ecos, and bass traps), and the company runs an analog mastering facility stocked with SPL PQ and Iron, Maselec, Shadow Hills Mastering Compressor, Manly Slam, TubeCore, Lavry Gold, Weiss DAC, and Fulcrum Acoustic RM25 monitoring. Notable recent projects include a Meyer Sound Panther + 2.9mm LED-wall deployment at Cleveland's Cain Park Amphitheater and a touring Meyer Sound Leopard rig for The Thorn 2024 production (35 sold-out performances, 150,000 attendees).

Tone Proper's revenue model blends four streams: (1) one-time custom AVL integration projects scoped per venue and quoted by configuration; (2) recurring preventative-maintenance service contracts sold at six published monthly tiers ranging from $180 (Basic 10) to $550 (Pro+ 150) with one-time setup fees of $250-$3,325 and add-on benefits such as emergency loaner equipment and free schematics; (3) usage-based equipment rental through toneproper.rent; and (4) professional mastering fees billed per project at the analog studio. Go-to-market is sales-led, relying on a website portfolio of project case studies, organic search, social channels, and direct consultation, and it operates with a small team (1-10 employees) under founder ownership with no institutional funding on record.

Name

Tone Proper

Legal name

Tone Proper

Website

https://toneproper.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Tone Proper is a founder-owned AVL (Audio, Video, Lighting) integration firm based in Gresham, Oregon, that designs, installs, and maintains custom audio, video, and lighting systems for houses of worship, corporate clients, and concert venues across the Pacific Northwest.

Ownership category

akta.pro rank

Product category

Audio Visual Integration Services

NAICS

Audio and Video Equipment Manufacturing (33431), Sound Recording Studios (512240)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK)

Keywords

• AVL system integration
• Acoustic treatment solutions
• House of worship AV
• Concert venue sound
• Studio mastering services

Headquarters

HQ city

Gresham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Custom AVL System Integration: Design, build, and installation of custom audio, video, and lighting systems for venues including concert halls, corporate spaces, and houses of worship. Projects are custom-designed with pricing based on scope and equipment requirements.
2. Service Contracts: Monthly subscription-based preventative maintenance contracts providing remote service, emergency onsite visits, asset management, and quarterly maintenance visits. Available in Basic (up to 50 media assets) and Pro+ (up to 150 media assets) tiers.
3. Tone Proper Mastering Studio: Professional analog mastering studio services including mixing and mastering for artists. Located outside Portland, OR with equipment including SPL PQ & Iron, Maselec, Shadow Hills Mastering Compressor, Manly Slam, and Weiss DAC.
4. Equipment Rental: Equipment rental division (toneproper.rent) offering professional AVL equipment rental for events, with knowledgeable staff assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Tone Proper designs, installs, and integrates custom audio, video, and lighting (AVL) systems for houses of worship, concert venues, and corporate spaces primarily in the Pacific Northwest. The firm also operates supporting divisions for acoustic treatment, post-installation service contracts, studio mastering, and equipment rental.

Product overview

Tone Proper is a full-service AVL (Audio, Video, and Lighting) integration company serving the Pacific Northwest. The company operates as a single unified offering with specialized divisions including AVL Integration Services (core product for design, installation, and consulting), Proper Acoustics (acoustic treatment and soundproofing), Corporate AV Solutions (certified for Microsoft Teams), House of Worship AVL, Live Venue Solutions, Service Contracts (Basic and Pro+ tiers), Audio 101 Training, Tone Proper Mastering (analog mastering studio), and Toneproper.rent (equipment rental division). The company also offers consulting services and maintains relationships with audio manufacturers like Meyer Sound, Bose, L'Acoustics, and Shure.

Differentiator

Problem solved

Functional benefit

Brands

• Proper Acoustics: Custom acoustic treatment and soundproofing solutions including seamless fabric panels, tackable panels, and SoundSentinal soundproofing systems
• Tone Proper Mastering
• Toneproper.rent

Products and services

• AVL System Integration Services

Quantifiable outcome

• 150,000 fans attended The Thorn 2024 performances
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Meyer SoundcoreTechnology or IntegrationKey equipment partner for concert venue installations. Tone Proper has deployed Meyer Sound Leopard, Panther, and LFC systems for major venues including Cain Park Amphitheater and The Thorn tour. Partnership includes access to Galaxy networking platform.
• Bose ProfessionalcoreTechnology or IntegrationPrimary audio equipment partner for venue installations including Bose ShowMatch systems for Crystal Ballroom and Elks Temple, and RoomMatch systems for churches. Extensive deployment across portfolio.
• ShurecoreTechnology or IntegrationMicrophone equipment partner for corporate installations. Deployed Shure MXA310 table array microphones at Work & Co and ULX-D wireless systems at Beaverton Christian Church.
• MidascoreTechnology or IntegrationMixing console partner for live venue installations. Midas Pro2 and Pro2c consoles deployed at McMenamins Elks Temple FOH and monitor positions.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ford Audio-Video: Regional AV integrator with strong house-of-worship and corporate practice across the U.S. South/Central. Comparable in custom AVL installation and recurring service offerings.
• Solotech: Large North American integrator and live-event production company. Comparable in high-end AVL system design for venues, tours, and corporate installations.
• AVI Systems: National AV integrator with broad corporate, education, and house-of-worship practice. Comparable as a direct competitor for mid-market AVL integration contracts across the U.S.
• Diversified: Large U.S. AV integrator serving corporate, worship, and live-event markets. Comparable in scope of AVL design-build services and pursuit of mid-sized enterprise customers.

Direct peers

• Clair Brothers: Live-sound integrator and touring production company. Comparable in deploying premium line-array systems (e.g., The Thorn-style touring builds) and supporting concert-venue installs.
• Rat Sound Systems: Touring and live-event sound company with regional West Coast presence. Comparable in deploying large Meyer/L'Acoustics systems for national tours and supporting regional venues.
• All Pro Sound: Florida-based AV integrator serving houses of worship, schools, and performance venues. Comparable in custom AVL integration plus service-contract business model for mid-market customers.
• Spectrum Sound: Nashville-based live-sound and AV integration company. Comparable in touring production, venue installations, and equipment-rental services for music and event customers.

Regional players

• Hovda Group: Upper-Midwest AV integrator focused on corporate, healthcare, and house-of-worship clients. Comparable in custom integration approach and recurring service-contract revenue.
• Encompass AV: Regional AV integrator in the U.S. serving corporate, education, and worship verticals. Comparable in custom design-build and preventative maintenance service offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tone Proper