South Lake Tahoe Realtors

What South Lake Tahoe Realtors does

South Lake Tahoe Realtors is a privately held, single-broker residential and commercial real estate firm headquartered at 1235 Ski Run Blvd. #1, South Lake Tahoe, California. Founded in 1996 and operated for 28 years by Broker/Owner Robert Ward (California DRE license #00841233, 35 years of professional real estate experience), the firm offers a full-service menu spanning residential and commercial sales, rentals and leasing, property management, asset management, consulting, mortgages, HOA management, and project development. The customer base is primarily individual buyers, sellers, and landlords in the South Lake Tahoe market, with secondary exposure to commercial tenants and small-business investors; published testimonials include named SMB clients such as Ralph Brigantino, Donna Cortez, Amber Herron, and Pluto Security & Patrol.

The firm runs an IDX GameChanger/SDBX Studio-powered website with a Multiple Listing Service (MLS) feed, providing property search across 427+ active listings ranging from approximately $385,000 to $45,000,000, a Market Stats portal, a Listing Watch email-alert service, a My Home Valuation tool, a dedicated Rentals vertical, community/neighborhood guides for areas such as Tahoe Keys, Tahoe Island Park, and Heavenly Valley, and a curated Lake Tahoe News & Events content section. The technology stack is industry-standard rather than proprietary — no APIs, no AI/ML features, no mobile app, and no integrations beyond the IDX feed.

The business model is commission-based real estate brokerage supplemented by recurring property management fees. Go-to-market is direct-to-consumer, relying almost entirely on Robert Ward's personal reputation, 35-year track record, community involvement (Kiwanis, Chamber of Commerce, youth sports sponsorship), and the website's organic search presence; there is no team, no external investors, no parent company, and no disclosed marketing budget. Revenue is not publicly disclosed.

Name

South Lake Tahoe Realtors

Legal name

South Lake Tahoe Realtors

Website

https://slaketahoe.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

South Lake Tahoe Realtors is a privately held, sole-broker residential and commercial real estate firm in South Lake Tahoe, California, operated by Broker/Owner Robert Ward and offering sales, rentals, property management, and asset management services across the Lake Tahoe market.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Multifamily Brokerage (BPAJABAD), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Real estate brokerage
• Property management
• Residential sales
• Commercial leasing
• Rental representation

Headquarters

HQ city

South Lake Tahoe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Sales Commission: Commission-based revenue from residential and commercial property sales, typically a percentage of the transaction price.
2. Property Management: Ongoing property management services for residential and commercial properties, including tenant management and maintenance coordination.
3. Rental Representation: Brokerage services for commercial and residential rentals, representing both landlords and tenants.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

South Lake Tahoe Realtors is a California real estate brokerage offering residential and commercial sales, rentals, leasing, consulting, asset management, mortgages, HOA management, project development, and property management services in the South Lake Tahoe market. The firm operates under broker/owner Robert Ward, leveraging decades of local market expertise and MLS-integrated property search tools.

Product overview

South Lake Tahoe Realtors operates as a single-product real estate brokerage centered around a unified property listing platform. The core offering is the Property Search system, complemented by Featured Properties for premium listings. The service portfolio includes Market Stats for market intelligence, My Home Valuation for seller assessments, Listing Watch for automated property alerts, Rentals for commercial and residential leasing, Community Information for neighborhood guides, and Lake Tahoe News & Events for local content. All services are integrated under Robert Ward's brokerage, who provides residential and commercial sales, rentals, leasing, consulting, asset management, and financing.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Sales Full-service representation for individual buyers and sellers of single-family homes, condos, and residential properties in the South Lake Tahoe market.
• Commercial Sales and Leasing Brokerage services for commercial and investment property transactions, including sales and lease representation for property owners and investors.
• Property Management Comprehensive property management services including HOA management, asset management, and operational oversight for residential and commercial property owners.
• Rental Representation Representation services for landlords and tenants in rental transactions across the South Lake Tahoe area.
• Real Estate Consulting Advisory and consulting services for clients navigating real estate decisions including investment analysis, market positioning, and transaction strategy.
• Mortgage Services Mortgage origination and lending facilitation services supporting real estate purchases for clients.
• HOA Management Homeowners Association management services for community associations and condominium developments in the South Lake Tahoe region.
• Project Development Real estate project development advisory and representation services for development clients.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Coldwell Banker: National brokerage franchise with established presence in the Tahoe region. Competes broadly across all price tiers and offers larger brand, marketing budget, and referral network.
• RE/MAX: Global franchise with affiliated agents serving South Lake Tahoe. Overlaps in residential brokerage services and competes for the same buyer and seller pool.
• Century 21: Global real estate franchise with affiliate offices in the Lake Tahoe region. Comparable residential brokerage services with broader brand recognition.
• Berkshire Hathaway HomeServices: National real estate franchise with agents active in the Lake Tahoe market. Comparable as a full-service brokerage competitor with similar residential and property management offerings.

Emerging players

• eXp Realty: Cloud-based brokerage with a low-overhead model attracting independent agents nationwide. Increasingly competitive in mountain communities and vacation home markets.
• Compass: Tech-forward national brokerage expanding into mountain and luxury markets. Threatens independent brokerages through agent-friendly economics and proprietary platform.

Direct peers

• Sierra Sotheby's International Realty: Luxury real estate brokerage serving the Lake Tahoe region with deep high-end listing inventory. Directly comparable in geographic focus and luxury segment overlap.
• Chase International: Independent luxury-focused brokerage with multiple offices across the Lake Tahoe basin, including South Lake Tahoe. Directly competes with Robert Ward for residential and luxury listings in the same geography.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/south-lake-tahoe-realtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Lake Tahoe Realtors