BKK Scheufelen

Name

BKK Scheufelen

Legal name

Betriebskrankenkasse Scheufelen

Website

https://bkk-scheufelen.de

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Statutory Health Insurance

NAICS

Health and Welfare Funds (525120), Health and Welfare Funds (52512), Direct Health and Medical Insurance Carriers (524114)

SIC

Accident & Health Insurance (6321)

akta.pro primary industry

Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)

akta.pro secondary industry

Voluntary/Worksite Critical Illness & Hospital Indemnity (Employee-Paid) (FSAIAKAF)

Keywords

• Statutory health insurance
• Company health fund
• Supplementary insurance coverage
• Preventive care programs
• Dental insurance benefits

Headquarters

HQ city

Kirchheim Unter Teck

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Health Insurance Contributions: Statutory health insurance contributions collected from members and employers based on a percentage of gross income (14.6% base rate plus supplementary contribution). This is the primary revenue stream, with contributions from the Health Fund (Gesundheitsfonds) providing €216.96 million in 2024 and supplementary contribution revenue of €38.98 million.
2. Supplementary Insurance Premiums: Premiums from supplementary insurance offerings (Zusatzversicherung) such as foreign travel insurance in partnership with Barmenia.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

BKK Scheufelen is a regional statutory health insurance fund (Betriebskrankenkasse) providing compulsory health and long-term care insurance under German law to employees of member companies, self-employed individuals, students, pensioners, and family-insured dependents in Baden-Württemberg. The fund offers supplementary insurance products (e.g., foreign travel insurance with Barmenia) and family-oriented preventive care programs (BabyCare, Hallo Baby, planBaby, BKK Family+). Members access services through a digital ecosystem comprising a mobile app, online portal, electronic patient record (ePA), and electronic prescription (e-Rezept), supported by physical branches in Kirchheim/Teck and Owen.

Product overview

BKK Scheufelen is a regional statutory health insurance provider (Betriebskrankenkasse) based in Baden-Württemberg, Germany, offering a comprehensive digital service ecosystem centered on its mobile app and online portal. The core offering consists of the BKK Scheufelen App and Online-Filiale (online branch), which integrate the Gesundheitscockpit (GeCo) health cockpit with multiple functional modules for health data management, medication tracking, vaccination reminders, pregnancy support, and cost overview. Key digital products include the electronic patient record (ePA), electronic prescription (e-Rezept), and various preventive care programs such as BabyCare, Hallo Baby, and planBaby for family health. The company also provides the Keleya pregnancy app, BKK Family+ program for children's health, and the BKK Scheufelen Bonus incentive program. These products work together as an interconnected digital health platform enabling insured members to manage their insurance affairs, access health services, and track medical information through both mobile and web channels.

Differentiator

Problem solved

Functional benefit

Products and services

• BKK Scheufelen App Mobile application for iOS and Android that enables insured members to manage health-related tasks, communicate securely with the insurance provider, submit documents and applications, view notifications, and authenticate for digital health applications including ePA and e-prescription.
• Online-Filiale (Online Branch)
• Elektronische Patientenakte (ePA / Electronic Patient Record) Electronic patient record system allowing insured members to access and manage their health documents digitally, with data synchronized with healthcare providers via the gematik national infrastructure.
• Elektronisches Rezept (e-Rezept / Electronic Prescription) Electronic prescription system replacing paper prescriptions for prescribed medications, redeemable via electronic health card or gematik app. Mandatory for all doctors and hospitals since January 2024.
• BabyCare
• Hallo Baby
• planBaby
• BKK Kinderwunsch-Vertrag (Fertility Treatment Contract)
• Keleya Schwangerschafts-App (Pregnancy Companion App)
• BKK Scheufelen Bonus Program
• BKK Family+
• Supplementary Insurance (Zusatzversicherung)

Quantifiable outcome

• 92.2% of surveyed customers would recommend BKK Scheufelen to family or friends (2023)
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Barmenia VersicherungenminorGTM or Marketing PartnerPartnership for offering foreign travel insurance (Auslandsreiseversicherung) to BKK Scheufelen members. Barmenia provides the insurance product which BKK Scheufelen offers as a supplementary service to its members under the BKKR brand.
• planBabyminorStrategic or Co-development PartnerPartnership for providing the planBaby prenatal health program to BKK Scheufelen members. This is a prevention package for couples planning parenthood, providing information and support before pregnancy.
• BabyCarecoreStrategic or Co-development PartnerPrenatal care program developed by leading German gynecologists in collaboration with the Charité hospital. BKK Scheufelen offers this free program to pregnant members to reduce premature birth risks by over 30%.
• KeleyaminorStrategic or Co-development PartnerPartnership for digital midwifery assistance app. Keleya provides pregnancy and birth preparation digital content including midwife chat, birth preparation course, and recovery course. BKK Scheufelen covers 12 months of access and provides 15% discount on additional services.
• Wirtschaftsprüfungsgesellschaft Gräwe & Partner GmbHminorOthersExternal auditing firm conducting annual financial audit of BKK Scheufelen's annual accounts as required by German social insurance law.
• gematikcoreTechnology or IntegrationNational digital health infrastructure provider responsible for electronic prescription (e-Rezept) and electronic patient record (ePA) systems that BKK Scheufelen integrates with for member services.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Others

• gematik: National digital health infrastructure operator that BKK Scheufelen integrates with for ePA and e-Rezept. Ecosystem infrastructure partner rather than a competitive peer.
• BARMER (supplementary insurance perspective) — Barmenia Versicherungen: Private health insurer and BKK Scheufelen's existing partner for foreign travel Zusatzversicherung. Comparable in product type (supplemental health, accident, travel) but operates in the private insurance regime rather than statutory.

Broad incumbents

• IKK classic: One of the largest Innungskrankenkassen (craft-sector statutory funds) with similar BKK-style employer-affiliation model and overlapping Mittelstand employer target segment.
• DAK-Gesundheit: Large statutory health insurance fund with national footprint and robust digital service offering. Operates under identical regulatory regime and targets overlapping employer segments.
• Barmer: Major nationwide statutory health insurance fund with strong digital and brand presence. Competes head-to-head with BKK Scheufelen for member choice under the same German social code framework.
• Techniker Krankenkasse (TK): Germany's largest statutory Krankenkasse with national reach and a digital-first service proposition (TK-App, eGK, electronic services). Comparable statutory business model with much greater scale.

Direct peers

• AOK Baden-Württemberg: Regional statutory health insurance fund operating in the same geography (Baden-Württemberg). Direct competitor for employer and individual members in the same primary market as BKK Scheufelen.
• SBK (Siemens-Betriebskrankenkasse): Another major Betriebskrankenkasse with nationwide reach that competes directly with BKK Scheufelen for employer-company affiliations under the same BKK legal structure.
• mhplus Betriebskrankenkasse: Mid-sized BKK operating with a similar employer-affiliated model across southern Germany, serving overlapping Mittelstand employer markets in Baden-Württemberg.

Emerging players

• ottonova: Digital-first private health insurer in Germany. While statutory vs private, ottonova competes for digitally-engaged consumers and employer-sponsored benefits buyers who might otherwise choose a regional BKK like Scheufelen.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bkk.scheufelen/?utm_source=qr&igsh=MW5tbWxxc3NneW1hMA%3D%3D

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BKK Scheufelen