What keleya does

keleya Digital-Health Solutions GmbH operates a digital maternal health platform headquartered in Berlin, founded in 2017 by Victoria Engelhardt and Alexander Leuchte. The company serves pregnant women and new mothers in Germany with a unified suite comprising two companion mobile apps (a pregnancy app and a mama app), more than 14 online courses spanning birth preparation, breastfeeding, baby sleep, postnatal recovery, mental wellness, and infant first aid, weekly live expert sessions, and a chat-based midwife consultation feature. The underlying technology is a consumer-facing iOS/Android platform with integrated digital courses, multimedia content, and expert-led live programming; following the May 2024 merger with Kinderheldin, the platform added an AI-based 24/7 midwife support capability.

The business model combines direct-to-consumer revenue with a B2B2C reimbursement channel. Consumers can purchase individual courses (€49.99 for the German birth preparation course, €74.99 for the English version) or subscribe to the premium app at €12.99/month, €25.99/three months, or €38.99/six months. Crucially, keleya has secured partnerships with 65 German health insurance companies that collectively cover approximately 65% of insured Germans, meaning many statutory and private insurers fully reimburse or directly cover both the premium subscription and the birth preparation course. Users verify eligibility via an in-app insurance number check, making the insurance channel the primary demand lever rather than a peripheral perk. The company also operates ammely, a midwife-finding platform built in partnership with the Deutscher Hebammenverband.

The company is privately held with 11-50 employees and has raised approximately €7.1M across two 2021 rounds plus a 2022 Google for Startups commitment, with funding described by the founder as "several million euros" cumulatively over five years. In July 2024, Julia Neumann assumed the sole CEO role from founder Victoria Engelhardt, who retained her equity stake. Keleya positions itself as Germany's leading maternity care provider, with 50,000+ paying customers, 250,000+ app downloads as of 2023, and a DACH regional footprint following the Kinderheldin consolidation.

Name

keleya

Legal name

keleya Digital-Health Solutions GmbH

Website

https://keleya.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

keleya is a Berlin-based digital maternal health platform operating a pregnancy and postpartum app, 14+ online courses, and live expert and midwife chat services for expecting and new mothers in Germany, monetized via subscriptions, course sales, and reimbursement partnerships with 65 German health insurers covering ~65% of insured Germans.

Ownership category

akta.pro rank

Product category

Digital Maternal Health Platform

NAICS

Other Individual and Family Services (624190), Other Schools and Instruction (6116), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC)

akta.pro secondary industries

Postpartum & Newborn Care Telehealth (postpartum check-ins, newborn guidance) (HLALAHAD), Lactation & Infant Feeding Telehealth (lactation consulting, pumping support) (HLALAHAE), Maternal Mental Health Telehealth (perinatal anxiety/depression, support programs) (HLALAHAH), Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

Keywords

• Maternal health platform
• Pregnancy care app
• Digital birth preparation
• Postnatal recovery courses
• Online midwife consultation

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Premium App Subscription: Monthly and multi-month subscription tiers for premium access to all workouts, podcasts, videos, articles, and recipes within the keleya app.
2. Individual Course Purchase: One-time purchase of individual courses such as the birth preparation course (€49.99 self-pay), reimbursed fully or partially by many health insurers.
3. International Course Purchase: One-time purchase of the English-language birth preparation course at €74.99, with 30+ insurers covering the cost.
4. Health Insurance Partnerships: B2B2C revenue model where health insurance companies reimburse or directly cover the cost of keleya's digital health services for their insured members, covering 65% of insured Germans through 65 partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

keleya is a digital maternal health platform that sells a pregnancy and postpartum companion mobile app (iOS/Android) plus more than a dozen standalone online courses covering birth preparation, breastfeeding, baby sleep, postnatal recovery, first aid, parenting, and mindfulness. The platform combines expert-curated multimedia content, weekly live expert sessions, a certified-midwife chat, and an AI-based 24/7 midwife support service following the 2024 Kinderheldin merger, with most offerings reimbursable through 65 German health insurance partnerships.

Product overview

keleya is a digital maternal health platform offering a unified suite comprising two companion apps (Schwangerschafts-App and Mama-App), over 14 named online courses, live expert sessions, and a midwife chat service. The platform guides women through pregnancy, birth preparation, and the postpartum period with expert-curated content. The combined keleya brand resulted from the 2024 merger of Keleya and Kinderheldin. The core products include the pregnancy app (week-by-week tracking, workouts, yoga, meditations), the mama app (postnatal recovery, baby care), and the Geburtsvorbereitungskurs (birth preparation course) — all available in German and partially in English. Courses are offered à la carte (e.g., €49.99/€74.99 self-pay) or fully reimbursed through partnerships with 65+ German health insurers covering approximately 65% of insured persons.

Differentiator

Problem solved

Functional benefit

Products and services

• keleya Pregnancy App (Schwangerschafts-App) The flagship mobile app for pregnant women and new mothers, providing week-by-week fetal development tracking, personalized expert tips, pregnancy-safe workouts, yoga, pilates, meditations, recipes, symptom tracking, midwife chat, and access to live expert sessions; available on iOS and Android with a freemium base and €12.99/month, €25.99/3-month, and €38.99/6-month premium subscription tiers, fully reimbursable via 65+ German health insurers.
• Online Birth Preparation Course (Geburtsvorbereitungskurs) A German-language online birth preparation course developed by midwives, comprising 10 modules of videos, audios, articles, and birth meditation, designed to prepare pregnant women for a positive and confident birth; priced at €49.99 self-pay for 12 months of access, often fully reimbursed by German health insurers and reimbursable as a §20 SGB V prevention course.
• English Birth Preparation Course English-language digital birth preparation course following official insurance guidelines, with 9 modules plus a bonus chapter delivered as videos, audios, and handouts, and 12 months of access; priced at €74.99 self-pay and covered by 30+ health insurance companies.
• Partner Birth Preparation Course (Partner Geburtsvorbereitungskurs) An online birth preparation course designed for partners, covering how to support the pregnant person during labor, the birth process itself, and infant care essentials; aimed at turning partners into informed birth support and baby-care participants.
• Postnatal Recovery Course (Rückbildungskurs) An online postnatal recovery course with pelvic floor rehabilitation exercises suitable for all mothers regardless of delivery type (vaginal or cesarean); many German health insurers cover the cost as a prevention course.
• Breastfeeding Course (Stillkurs) An online course covering breastfeeding fundamentals, practical solutions to issues such as milk stasis, key breastfeeding positions, and common myth-busting; designed for expectant and new mothers.
• Baby Sleep Course (Babyschlafkurs) An online course on safe infant sleep environments, how babies sleep in the first months, and how sleep behavior changes; aimed at better nights for the new family without using a sleep-training approach.
• First Aid for Children & Infants Course (Erste Hilfe am Kind & Säugling) An online first aid course for infants and toddlers covering child emergencies; content follows DGUV (Deutsche Gesetzliche Unfallversicherung / German Statutory Accident Insurance) guidelines.
• Postpartum Online Course (Wochenbett Online-Kurs) An online course preparing mothers for the Wochenbett (postpartum) period, covering recovery, newborn care, and navigating the first weeks with baby.
• Mindful Mama Audio Course (Mindful Mama Audio-Kurs) An audio course structured as a guided journey through the body, designed to build physical and emotional strength, strengthen the bond with the baby, and support the transition into motherhood.
• Mental Load Audio Course (Gut gegen Mental Load) An audio course helping women release expectations, find a new balance in family life, and redistribute tasks within the family through concrete exercises.
• Parenting Course for Couples (Elternkurs für Paare) An online parenting course for couples that strengthens mutual trust, improves communication, and finds solutions for the transition to parenthood.
• Autogenic Training Prevention Course (Präventionskurs) A scientifically recognized autogenic training relaxation method course that delivers well-being through mental techniques without physical effort; costs are often reimbursable by German health insurance as a prevention course.
• The Happy Child – Needs-Oriented Parenting Audio Course (Das glückliche Kind) An audio course teaching the foundations of needs-oriented parenting, helping parents understand themselves and their child in interaction, with exercises and strategies to strengthen the parent-child relationship.
• Baby Care & Handling Course (Babypflege & Handling Kurs) An online course covering infant care basics including bathing, carrying, and diapering the baby.
• Postnatal Yoga A yoga course designed to help mothers recover physically and mentally during the first baby year, focused on pelvic floor and core strengthening.

Quantifiable outcome

• Health insurance coverage reaches 65% of insured Germans through 65 partnerships

Named customers4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• KinderheldincoreStrategic or Co-development Partner · 2 May 2024Kinderheldin and keleya, Germany's two leading femtech platforms for maternal health, merged in May 2024 to form a unified brand under the keleya name. The merger combined both companies' digital platforms, user bases, and expert networks to create Germany's most comprehensive digital maternal health platform, with plans to expand AI-based 24/7 midwife support.
• 65 German Health Insurance CompaniescoreChannel Partner/ Reseller/ DistributorPartnerships with 65 German health insurance companies covering approximately 65% of all insured Germans. These insurers reimburse or directly cover keleya's digital health services including the birth preparation course and premium app subscription, making the platform accessible to millions of insured women at no or reduced cost.
• Deutscher Hebammenverband (German Midwives Association)coreStrategic or Co-development PartnerExclusive partnership with the German Midwives Association (Deutscher Hebammenverband). This partnership led to the creation of ammely (ammely.de), Germany's largest midwife platform, launched in 2020, enabling keleya users to find and book certified midwives nationwide.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kinderheldin: Keleya's former direct German rival in digital pregnancy and postpartum support. The two companies merged in May 2024 under the keleya brand, so Kinderheldin is the most directly comparable historical peer, having offered a similar pregnancy app, expert chat, and insurer reimbursement model in Germany.

Broad incumbents

• Flo Health: One of the largest global women's health apps (period tracking, pregnancy mode, symptom insights). Comparable to keleya on D2C app distribution, freemium + premium monetization, and engagement-driven retention, though Flo operates across a much broader women's health category and at greater scale.
• Clue: Berlin-headquartered global femtech app focused on cycle and reproductive health with an expanding pregnancy offering. Directly comparable as a Berlin-based D2C women's health subscription product with similar ASO-led distribution and freemium model.
• Elvie: Femtech brand best known for connected postpartum products (e.g., Elvie Pump) plus a maternal health content/app presence. Comparable to keleya as a women's health D2C brand with a strong postpartum focus, though anchored in hardware rather than software.
• The Bump (The Knot Worldwide): Pregnancy and parenting content platform with week-by-week tracking and app-based distribution. Comparable to keleya on pregnancy content monetization and D2C app-led engagement, though primarily ad-supported and U.S.-focused.
• BabyCenter: Long-established global pregnancy and parenting platform with app, content, and tools. Comparable to keleya on pregnancy tracking, expert content, and app distribution, with a much larger global reach but limited presence in Germany's insurer reimbursement channel.

Emerging players

• Natural Cycles: Subscription women's health app combining cycle tracking, pregnancy planning, and postpartum modes. Comparable to keleya on consumer subscription monetization and women's health focus, with broader geographic distribution but less depth in German insurer-led reimbursement.
• Peanut: Social network app for women across fertility, pregnancy, and motherhood life stages. Comparable to keleya on D2C engagement, community-led retention, and women's life-stage monetization, though differentiated by its social-first model versus keleya's content/expert model.

Regional players

• Oviva: European digital health platform that combines app-based coaching with insurer reimbursement across multiple therapy areas. Comparable to keleya on the B2B2C insurer reimbursement model in German-speaking Europe and on digital health subscription monetization.
• DoktorABC: European telehealth and digital health platform offering online consultations and prescription services. Comparable to keleya as a Germany/Europe-headquartered D2C digital health platform that combines expert-led services with subscription or per-transaction monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_QdUEJmz8caSITJW9F7uAg
• Instagraminstagram.com/keleya.app

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about keleya