Banane de Guadeloupe & Martinique

What Banane de Guadeloupe & Martinique does

Banane de Guadeloupe & Martinique, formally UGPBAN (Union des Groupements de Producteurs de Bananes de Guadeloupe et Martinique), is a French agricultural cooperative structured as a SAS with €3,000,000 registered capital. The union coordinates 450 independent banana producers across the French overseas territories of Guadeloupe and Martinique, employing approximately 8,500 people—90% on permanent contracts. Its headquarters is in Rungis with legal domicile in Fort-de-France, Martinique.

The company markets four primary product lines: Planteur (standard), Enrubannée (wrapped), Bio (organic), and Équitable (fair trade), under the umbrella "Banane de Guadeloupe & Martinique" brand. Its sub-brand Pointe d'Or is an organic variety developed through natural hybridization in partnership with CIRAD, IT2, and Vitropic, the latter supplying tissue-cultured vitroplants. The organization invests heavily in consumer-facing brand-building, including serving as the official Tour de France supplier since 2018, maintaining a 100m² stand at the Salon International de l'Agriculture, and running large-scale advertising campaigns (e.g., 21.5 million contacts via Paris train station advertising). It was named "Marque Préférée des Français 2024" and ranked #1 in taste among nine competing brands.

The business model is a cooperative aggregator and branded marketer: independent producers supply fruit, UGPBAN aggregates, processes, packages, and distributes under a unified brand through roughly 500 point-of-sale locations and broad retail distribution in mainland France. Revenue is generated through wholesale and retail banana sales across standard, wrapped, organic, and fair-trade segments. Charitable partnerships with Restos du Coeur and Saint-Vincent-de-Paul support food aid distribution as part of the organization's social mission positioning.

Name

Banane de Guadeloupe & Martinique

Legal name

UGPBAN

Website

https://bananeguadeloupemartinique.com

Company type

Private

Operating status

Operating

Short description

Banane de Guadeloupe & Martinique (UGPBAN) is a French agricultural cooperative coordinating 450 independent banana producers across Guadeloupe and Martinique, marketing 8,500-employee-scale banana operations through standard, organic, and fair-trade product lines to French retail consumers.

Ownership category

akta.pro rank

Product category

Fresh Produce (Bananas)

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Specialty Seed & Flavoring Crop Farming (Vanilla, Sesame, Mustard) (AFAGAGAN)

Keywords

• Fresh banana production
• Tropical fruit agriculture
• Organic banana farming
• Agricultural producer cooperative
• Fair trade produce

Headquarters

HQ city

Rungis

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Banana Sales: Wholesale/production sales of bananas through the agricultural commodity distribution network to retailers and food service providers

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

UGPBAN (Union des Groupements de Producteurs de Bananes) is a producer organization representing 450 independent banana growers in Guadeloupe and Martinique that markets French bananas under the 'Banane de Guadeloupe & Martinique' / 'La Banane Française' brand. The core offering comprises four product lines — Planteur (standard), Enrubannée (wrapped/bagged specialty), Bio (organic), and Équitable (fair trade) — plus the Pointe d'Or premium organic sub-variety, distributed to French retailers and food-service channels.

Product overview

Banane de Guadeloupe & Martinique is a producer organization (UGPBAN) representing 450 independent banana producers across Guadeloupe and Martinique. The organization markets four main product lines: La Banane Française (standard), La Banane Française Enrubannée (wrapped specialty), Banane Bio (organic), and Banane Équitable (fair trade). Additionally, the Pointe d'Or sub-brand represents a new organic banana variety developed through natural hybridization. The company positions itself as the provider of the official Tour de France banana and has received the 'Marque Préférée des Français' designation for taste quality. The products are distributed through French supermarkets and specialty retailers, with the company engaging in major sporting events and marketing campaigns to promote French bananas.

Differentiator

Problem solved

Functional benefit

Brands

• Pointe d'Or: A new organic banana variety developed through natural hybridization, exclusively cultivated in Guadeloupe and Martinique.

Products and services

• La Banane Française Planteur (Standard)
• La Banane Française Enrubannée (Wrapped Specialty)
• Banane Bio de Guadeloupe & Martinique (Organic)
• Banane Équitable (Fair Trade)
• Pointe d'Or Organic Banana Variety

Quantifiable outcome

• Elected Marque Préférée des Français by Opinion Way survey (1051 respondents, August 2024)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• VitropicminorStrategic or Co-development Partner · 1 January 2026Partner providing vitroplants (tissue culture plantlets) for banana cultivation. Contributed mini-banana plants for plantation workshops at Salon International de l'Agriculture 2026.
• Musée de la banane en GuadeloupeminorStrategic or Co-development PartnerMuseum dedicated to banana history and culture. Director Nancy Bureau conducted banana leaf painting and weaving workshops at SIA 2026.
• Jolie Petite FleurminorStrategic or Co-development PartnerCraft partner creating tropical paper flower decorations. Conducted creative workshops at SIA 2026.
• Sauveurs de SaveursminorStrategic or Co-development PartnerPartner specializing in natural cosmetics. Conducted natural cosmetics workshops using Banane de Guadeloupe & Martinique at SIA 2026.
• Mon Archipel CulturelminorStrategic or Co-development PartnerCultural media partner (Petit Peyi Magazine). Conducted workshops on Guadeloupe and Martinique island cultures and agricultural specificities at SIA 2026.
• Société de Saint-Vincent-de-PaulcoreOthersHistoric charitable organization (190+ years) fighting poverty through 17,000+ volunteers. Partner for KM97 banana collection initiative on Tour de France 2025 to support families in difficulty.
• Tour de FrancecoreGTM or Marketing PartnerOfficial banana supplier since 2018, representing French overseas agriculture at this major sporting event. Major marketing platform with presence at all stages.
• CIRADcoreStrategic or Co-development PartnerInternational cooperation center for agricultural research. Research partner for banana variety development including Pointe d'Or organic variety through natural hybridization.
• IT2 (Institut Technique Tropical)coreStrategic or Co-development PartnerTechnical institute for tropical agriculture. Research partner for new banana variety development and sustainable agricultural practices.
• Amis des ÎlesminorGTM or Marketing PartnerCultural association bringing Caribbean carnival traditions. Provided dance performances and authentic Caribbean atmosphere at KM97 Tour de France event in Bézu-la-Forêt.
• Restos du CoeurcoreOthersFrench charity fighting poverty and isolation. Beneficiary of banana collection campaign during Tour de France 2026.

Scale indicators10 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Cutrale: Brazilian diversified fruit giant with significant banana operations and orange juice dominance. Comparable as a vertically integrated tropical fruit producer competing in global banana trade.
• AgroAmerica: Guatemalan tropical fruit producer with banana operations and sustainability certifications. Comparable vertically integrated banana producer serving global retail and food service.
• Equifruit: Canadian fair-trade banana importer and distributor. Competes on a similar ethical/sustainability-driven banana proposition, albeit at smaller scale, with comparable fair-trade certification positioning.
• Agrofair: Fair-trade banana importer and producer based in the Netherlands with operations in Latin America and Africa. Directly comparable as a fair-trade-credentialed banana supplier serving European retail customers.
• Fresh Del Monte Produce: Vertically integrated producer and distributor of bananas and other fresh produce with extensive European retail distribution. Competes directly with UGPBAN in the French and broader European banana market.
• Chiquita Brands International: One of the world's largest banana marketers and producers, with branded bananas sold across European and global retail. Directly comparable to UGPBAN in product (fresh bananas), customer base (retailers), and branding-led GTM motion.
• Fyffes: Ireland-based banana and tropical fruit producer/distributor (now part of Sumitomo group). Comparable in that it is a producer-importer with strong European retail relationships and sustainability certifications competing for French retail shelf space.
• Dole plc: Major vertically integrated banana producer and marketer with a globally recognized fresh produce brand. Competes head-to-head with French bananas in European retail and uses similar differentiated, sustainability-credentialed branding.
• Compagnie Fruitière: France-based banana producer with operations primarily in West Africa (Côte d'Ivoire, Cameroon). The closest French-headquartered peer, competing for similar French retail customers under similar sustainability-led positioning.
• Bonita (Uniban): Branded banana marketed by Uniban, Colombia's largest banana exporter. Comparable in that it is a producer-organization-style banana brand with significant European retail presence and similar sustainability marketing focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BananeFrancaise
• Facebookfacebook.com/BananeGuadeloupeMartinique

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banane de Guadeloupe & Martinique