What Moulin Calvet does

Moulin Calvet is a privately-held French flour mill (SARL Moulin Calvet) headquartered in Rignac, Aveyron, serving artisan bakers across 26 departments in southern France. The company processes approximately 30,000 tonnes of wheat annually (250 tonnes/day; 300,000 quintaux/year) into a broad portfolio of specialty flours organized across 12 categories — signature, traditional French, conventional, rye, organic, rustic, Label Rouge, pastry, special bread, seed bread, festive, whole grain, and nutritional — distributed under four proprietary brands (L'Aveyronnais, La Pipelette, La Pétrisane, La Tradition Française Label Rouge). Core production technology combines a traditional milling process (each of 28 wheat batches is milled separately and blended before packaging) with optical sorting, cold-ventilation silos, and computer-controlled processing. The company is one of 8 co-founders of the La Pétrisane national brand network, which reaches 800+ points of sale with 50+ new openings per year.

The business model is B2B-direct: a 7-person commercial team operates as a field sales force assigned to geographic zones, supported by three regional distribution platforms (Rignac, Vitrolles, Bègles) and 12 in-house drivers, with delivery outsourced to three specialized transport partners. Revenue is generated primarily from flour sales (€20M annual turnover) plus ancillary streams including Qualiopi-certified training (200-250 persons/year), digital marketing services (Canal TV, SMS, interactive catalog), concept store design, bakery brokerage (via MDB Transaction), and bespoke R&D innovations (iiXGO mixer, La Pétrie former). Pricing is quote-based and not publicly disclosed. The grain supply chain is 100% French, with 80% sourced within 150 km of the mill via 600+ farmers, 70% of whom are Aveyron-based partners.

Moulin Calvet is a family-controlled business (capital social €351,900) currently led by Julien Calvet (director since 2001) and Marie Calvet (joined 2019), with no external institutional investors, no funding rounds, and no M&A activity. Certifications include ISO 22000, ISO 26030, Qualiopi, Label Rouge, Agriculture Biologique, Agri-Éthique, and CRC. The company employs approximately 30 people (including 12 drivers) and serves 500+ artisan baker customers.

Name

Moulin Calvet

Legal name

SARL Moulin Calvet

Website

https://moulin-calvet.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Moulin Calvet is a family-owned French flour mill in Rignac, Aveyron, supplying specialty flours, training, and bakery support services to 500+ artisan bakers across 26 departments in southern France.

Ownership category

akta.pro rank

Product category

Flour Milling

NAICS

Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Bread and Bakery Product Manufacturing (31181)

SIC

Grain Mill Products (2040), Bakery Products (2050)

akta.pro primary industry

Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours) (AFAKABAD)

akta.pro secondary industries

Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF), Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM)

Keywords

• Flour milling
• Artisan bakery supplies
• Wheat processing
• Cereal ingredients
• Baked goods ingredients

Headquarters

HQ city

Rignac

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure

Revenue model

1. Flour Sales: Core revenue from selling a diverse range of specialty flours to artisan bakers, including signature flours, traditional French flours, conventional flours, rye flours, organic flours, rustic flours, Label Rouge flours, pastry flours, special bread flours, seed breads, and nutritional breads. Revenue reported at €20M annual turnover.
2. Training Services: Professional training programs for bakers covering management, merchandising, dashboard management, AI, social networks, traditional techniques, product innovation, and raw material optimization. Training is certified Qualiopi and can be financed for participants.
3. Digital Communication Services: Digital marketing services including TV channel solutions, SMS campaigns, interactive catalogs, and digital communication support to help bakers promote their businesses.
4. Concept Store & Merchandising: Concept store design and merchandising tools including store layout, signage, customizable PLV (point-of-sale advertising), packaging, textile tools, and workshop tools.
5. Bakery Transaction Services: Partnership with MDB Transaction to help bakers buy or sell their businesses, including business evaluation, buyer/seller matching, economic ratio analysis, feasibility studies, and legal/tax structure support.
6. Customized Support Services: Advisory services for creating adapted product offerings, market analysis, and support for bakery business development.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Moulin Calvet is a French regional flour mill that purchases, stores, and mills wheat into flours and cereal ingredients for professional artisan bakeries. The company operates 28 cold-ventilated wheat silos with 30,000 tonnes of annual processing capacity and distributes finished products through three platforms to more than 500 bakery customers across 26 departments in southern France.

Product overview

Moulin Calvet is a flour milling company headquartered in Rignac, Aveyron (12), serving artisan bakers across southern France. Their product portfolio is organized into multiple flour brands across 12 categories: Signature flours (La Vedette, La Pétrisane, L'Aveyronnais), Traditional French flours, Conventional flours, Rye flours, Organic (BIO) flours, Rustic flours, Label Rouge flours, Pastry/Viennese/puff pastry flours, Special bread flours, Seed bread flours, Festive breads, Whole grain flours, Gluten-free flours, and Nutritional breads. Beyond flours, Moulin Calvet offers a suite of services including an extranet digital platform for order management and statistics, digital marketing tools (in-store TV, SMS campaigns, interactive catalogs), concept store design and merchandising, Qualiopi-certified training programs, R&D bakery innovations (iiXGO intelligent mixer, La Pétrie former), and bakery sale/purchase brokerage. The company also maintains four branded consumer brands: L'Aveyronnais, La Pipelette, La Tradition française Label Rouge, and La Pétrisane.

Differentiator

Problem solved

Functional benefit

Brands

• L'Aveyronnais: Pain de campagne brand with levain, created in 1996. Emblematic regional bread with authentic taste, Aveyronnaise identity, and excellent conservation. Tagline: 'Le goût de l'authentique'.
• La Pipelette
• La Tradition Française Label Rouge
• La Pétrie / La Pétrisane

Products and services

• Wheat flour for artisan bakers Bulk and bagged wheat flours milled from stored wheat for professional artisan bakeries producing bread and viennoiserie.
• Cereal ingredients for bakeries Cereal-based ingredients supplied alongside wheat flour to artisan baker customers as part of the milling product range.
• Direct-to-bakery flour distribution Recurring delivery of milled flour to artisan bakeries across 26 departments in southern France via a private fleet of 12 drivers operating from Rignac, Vitrolles, and Bègles.

Quantifiable outcome

• 9.5/10 training satisfaction score in 2025
• +6 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• MDB TransactioncoreChannel Partner/ Reseller/ DistributorPartnership for bakery transaction services helping bakers buy or sell their businesses. MDB Transaction provides business evaluation, buyer/seller matching, economic analysis, feasibility studies, and legal/tax support. Moulin Calvet refers customers to this service.
• Les Transports GarriguescoreChannel Partner/ Reseller/ DistributorDelivery transport partner based in Aveyron (12) handling distribution from Rignac headquarters to departments 09, 11, 12, 15, 19, 31, 32, 34, 46, 47, 48, 64, 65, 66, 81, 82, 87.
• Les Transports FabrecoreChannel Partner/ Reseller/ DistributorDelivery transport partner handling distribution from Vitrolles platform (13) to departments 13, 30, 83, 84.
• Les Transports IzaretcoreChannel Partner/ Reseller/ DistributorDelivery transport partner handling distribution from Bègles platform (33) to departments 16, 17, 24, 33, 47.
• ProdialminorStrategic or Co-development PartnerNeighbor company manufacturing animal feed that receives wheat bran (co-product of milling) for circular economy valorization. Supports sustainable waste reduction.
• BraleyminorStrategic or Co-development PartnerLocal waste management company specializing in recycling and valorization, supporting Moulin Calvet's environmental commitments.
• 7 Independent Millers (La Pétrie Brand)coreStrategic or Co-development PartnerMoulin Calvet is one of 8 independent millers who co-created the La Pétrie brand, a distinctive bread concept with exclusive territorial agreements and innovative production processes. The brand has 800+ points of sale across France.
• Agence MaliceminorGTM or Marketing PartnerEURL web design and marketing communication agency based in Rodez (7 boulevard Gambetta, 12000 Rodez) responsible for Moulin Calvet's website design and graphic conception.

Scale indicators20 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Minoteries Viron: French family/regional flour miller serving artisan and traditional bakeries with a portfolio of specialty and conventional flours. Closely comparable in business model, customer base (artisan bakers), and emphasis on quality differentiation and branded flour lines.
• Minoterie Fricot: Independent family-run French flour miller with multi-generation heritage, supplying artisan bakers in western/central France. Comparable on family-ownership, regional-mill, specialty-flour positioning similar to Moulin Calvet.
• Minoterie Suire: French regional flour miller serving artisan bakeries with traditional and specialty flour ranges. Directly comparable as a regional French miller competing for the same artisan-bakery customer segment with similar product breadth and B2B field-sales motion.
• Céréales Vincent: Independent French flour miller with traditional and specialty flour products for artisan and semi-industrial bakeries. Comparable as a peer in scale, customer base, and emphasis on quality/branded flours for the French artisan bakery segment.
• Minoterie Girardeau: Family-owned French flour miller focused on quality flours for artisan bakers. Comparable on family heritage, regional scale, specialty/branded product lines, and direct-to-bakery distribution model.

Emerging players

• Bob's Red Mill: US specialty flour and grain products brand focused on artisan, whole-grain, and organic flours. Comparable as a specialty/branded flour company pursuing premium, artisanal, and health-oriented baking use cases — though operating in a different geography and at significantly larger scale.

Broad incumbents

• InVivo / Moulins Soufflet: Major French agricultural cooperative with a large flour-milling division serving bakers nationwide. Comparable as a broad incumbent competitor with scale advantages in grain sourcing and distribution that regional millers must differentiate against on quality and service.
• Nutrixo (Grands Moulins de Paris): France's largest flour milling group, supplying industrial bakeries and food manufacturers nationwide. Comparable as the dominant incumbent in the French flour market against which a regional specialty miller like Moulin Calvet competes for artisan and industrial bakery contracts.
• Grands Moulins de Strasbourg: Historic French flour miller with broad product range across conventional and specialty flours. Comparable as a larger, established French milling brand with overlapping bakery-customer reach and broader geographic coverage than Moulin Calvet.

Regional players

• Minoterie Forestier: Regional French flour miller with focus on artisan and traditional bakery customers. Comparable as another regional miller with similar specialty flour offering, but operating in a different French territory than Moulin Calvet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MoulinCalvet
• Instagraminstagram.com/moulincalvet
• LinkedInlinkedin.com/company/moulin-calvet

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moulin Calvet