One You Surrey

What One You Surrey does

One You Surrey is a publicly commissioned healthy lifestyle service operating in Surrey, England, delivered by Thrive Tribe under contract to Surrey County Council. The service offers two core programmes — a 12-week Stop Smoking programme and a multi-modality Lose Weight programme — provided free of charge to eligible Surrey residents. Stop smoking support combines one-to-one mentor sessions, carbon monoxide testing, free quit aids (nicotine replacement therapy supplied by Direct Supply Solutions and vape kits supplied by Totally Wicked), and the gloji Smoke Free digital programme. Weight management is delivered through three partner-led modalities: gloji (digital with optional group or one-to-one mentor support plus an integrated online gym of 200+ classes), MAN v FAT Football (a 14-week sport-based programme for men with BMI ≥27.5), and Slimming World (12-week voucher-based access to local groups and online resources).

The underlying technology is a website-based service platform (oneyousurrey.org.uk) hosting digital programme content, self-referral pathways, advice content across nutrition, movement, alcohol, mind, and sleep, and an online training platform with 50+ modules for healthcare professionals earning CPD certificates via the NCSCT. Distribution combines direct-to-consumer self-referral with clinical referrals routed through NHS operating systems (SystmOne, EMIS Web), supported by a Primary Care Liaison Officer and community outreach via a Community Outreach and Inclusion Officer. A webinar with Dr Richard Pile on lifestyle medicine extends professional engagement.

The business model is managed services commissioning: Surrey County Council funds the entire service as part of its statutory public health responsibilities, and the service was recommissioned as of April 2024. No fees are charged to end users; eligibility is residency- and health-criteria based. Customer concentration is total: a single local authority counterparty is the sole revenue source, and the service is geographically restricted to Surrey. The head office is operated by Thrive Tribe at 167–169 Great Portland Street, London, with no disclosed headcount expansion or geographic expansion plans beyond Surrey.

Name

One You Surrey

Legal name

Thrive Tribe

Website

https://oneyousurrey.org.uk

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

11–50 employees

Short description

One You Surrey is a free, publicly commissioned healthy lifestyle service operated by Thrive Tribe for Surrey County Council, delivering stop smoking and weight loss programmes to eligible Surrey residents through partner-led digital, group, and clinical referral channels.

Ownership category

akta.pro rank

Product category

Public Health Services

NAICS

Diet and Weight Reducing Centers (812191), Offices of Other Health Practitioners (6213), Individual and Family Services (6241)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

akta.pro secondary industries

Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Stop smoking programmes
• Weight management services
• Public health services
• Healthy lifestyle programmes
• Behaviour change support

Headquarters

HQ city

Redhill

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public Sector Commissioning: One You Surrey is fully funded by Surrey County Council as a public health service. The service is provided free of charge to eligible Surrey residents. No revenue is generated directly from programme participants.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

One You Surrey is a free, publicly funded health and wellbeing service that delivers 12-week stop smoking and weight loss programmes to Surrey residents. It combines personal mentor support, free quit aids (e-cigarettes, nicotine patches), digital tools (gloji platform with online gym), and group-based delivery through specialist partners (gloji, MAN v FAT, Slimming World), alongside online training for healthcare professionals. The service is operated by Thrive Tribe and commissioned by Surrey County Council.

Product overview

One You Surrey is a free health and wellbeing service commissioned by Surrey County Council and provided by Thrive Tribe, offering three interconnected programme areas: Stop Smoking (a 12-week programme with quit aids, one-to-one mentoring, and digital support), Lose Weight (delivered through partner brands gloji for digital weight loss with optional group/one-to-one support, MAN v FAT for football-based men's weight loss, and Slimming World for group support), and Online Training for Healthcare Professionals covering smoking cessation, weight management, and diabetes prevention. The gloji digital platform includes an integrated online gym (gloji Gym) with over 200 virtual exercise classes. Users can access programme sign-in portals linking to partner platforms including gloji, Slimming World, and MAN v FAT.

Differentiator

Problem solved

Functional benefit

Products and services

• Stop Smoking Programme A 12-week stop smoking programme offering free quit aids including e-cigarettes and nicotine replacement therapy (patches, gum, lozenges, inhalers, sprays), one-to-one sessions with qualified stop smoking mentors, carbon monoxide testing, and digital support with articles and online gym access. Available free to Surrey residents aged 12+ who smoke or use tobacco.
• Lose Weight Programme A free weight management service offering access to multiple partner programmes including gloji (digital with optional group or one-to-one support), MAN v FAT (football-based weight loss for men), and Slimming World (group and online support). Available to eligible Surrey residents aged 18+ with BMI over 30 (or over 27.5 for ethnic minority groups).
• gloji Digital Weight Loss Programme A digital weight loss programme providing 24/7 access to interactive videos, online articles, recipes, an online gym (gloji gym) with 200+ classes, live events, and Q&A sessions. Available as digital-only or with group or one-to-one health mentor support, with flexible evening and weekend appointments. For eligible Surrey residents.
• MAN v FAT Football A 14-week football-based weight loss and wellbeing programme for men aged 18+ with BMI of 27.5 or higher in Surrey, featuring weekly weigh-ins, football sessions where points are scored for weight loss and goals scored. First 14 weeks fully funded by Surrey County Council, with optional paid monthly subscription available afterwards.
• Slimming World Group-Based Weight Loss Adult weight management programme offering weekly group sessions with consultants and fellow members, weekly weigh-ins, personalised advice, and access to Slimming World Online with flexible eating plans (Swips) and an active lifestyle programme. Available for 12 weeks free via voucher for eligible Surrey residents aged 18+ with BMI over 30 (or over 27.5 for ethnic minority groups).
• Online Training for Healthcare Professionals A free online training platform for health, care and community professionals offering bite-sized videos, articles, and tools covering smoking cessation, weight management, and diabetes prevention. Includes topics such as Very Brief Advice, Making Every Contact Count, Healthy Weight Conversations, Raising the Issue, Staying on Track, Motivational Interviewing, and Behaviour Change. Over 50 modules available with CPD certificates via NCSCT.

Quantifiable outcome

• 62% of gloji users eat more fruit and veg
• +6 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• All Able LtdminorOthers · 24 March 2024All Able Ltd conducted accessibility testing of the One You Surrey website against WCAG 2.2 AA standard on 24 March 2026. Testing included manual, semi-automated, and assistive technology testing across a representative sample of pages.
• Thrive TribecoreStrategic or Co-development PartnerThrive Tribe is the service provider for One You Surrey, creating long-term habit and behaviour change through lifestyle and wellbeing programmes. They operate the website, manage programme delivery, handle referrals, and provide the underlying service infrastructure commissioned by Surrey County Council.
• Surrey County CouncilcoreStrategic or Co-development PartnerSurrey County Council funds and commissions the One You Surrey service as part of its public health responsibilities. The service was recommissioned as of April 2024. Surrey County Council also receives data for monitoring and evaluation purposes.
• glojicoreStrategic or Co-development Partnergloji delivers the digital weight loss programme as a partner of One You Surrey. Offers digital-only, digital+group, and digital+1-to-1 support options. Includes access to gloji gym (200+ online exercise classes) and hundreds of healthy recipes. Also delivers the gloji Smoke Free stop smoking digital component.
• MAN v FATcoreStrategic or Co-development PartnerMAN v FAT is a UK-leading men's weight loss programme powered by sport, offering 14-week funded spots of football-based weight loss for men aged 18+ with BMI of 27.5 or higher in Surrey. Participants weigh in before each game and score points for weight loss and goals scored. Fully funded by Surrey County Council for the first 14 weeks.
• Slimming WorldcoreStrategic or Co-development PartnerSlimming World provides free group-based weight loss support for eligible Surrey residents as part of One You Surrey. Offers weekly group sessions with consultant support, weekly weigh-ins, and Slimming World Online resources including the flexible eating plan (Swips) and active lifestyle programme. Available for 12 weeks free via voucher.
• DrinkawareminorOthersDrinkaware is referenced as a resource partner for alcohol calorie awareness, providing an online calculator to help users understand the calories and units in alcoholic drinks. Linked from One You Surrey's alcohol-related content.
• NHS OneYouminorOthersNHS OneYou drinks tracker app is referenced as a resource for tracking alcohol consumption. One You Surrey is part of the broader One You public health brand family.
• National Centre of Smoking Cessation & Training (NCSCT)minorOthersNCSCT provides an online training module (by Dr Alex Bobak) on the NCSCT platform that health professionals can complete for a CPD Certificate to help raise the issue of smoking. Referenced as part of the professional VBA training pathway.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Slimming World: UK commercial weight management brand operating group-based programmes with weekly weigh-ins and flexible eating plans. Both partner and direct competitor to One You Surrey's weight loss stream, serving overlapping BMI 30+ segments via similar group coaching models.
• NHS Smokefree: National UK NHS stop smoking service providing free quit tools, support and local service referrals. Direct peer for One You Surrey's stop smoking stream, operating at national scale with local delivery partners in a comparable model.
• MAN v FAT: UK men's football-based weight loss programme combining sport, weigh-ins and team competition. Both delivery partner to One You Surrey and a standalone peer serving the same men-with-BMI-27.5+ segment via sport-led behaviour change.
• NHS Better Health: National UK NHS behaviour change service offering free weight loss, smoking cessation, and movement programmes to residents. Directly comparable to One You Surrey in commissioning model, target audience and free public health delivery, just at national scale rather than county-specific.

Emerging players

• Second Nature: UK digital weight management programme combining app-based coaching with health mentor support and NHS-partnered delivery. Comparable in format and audience to One You Surrey's gloji digital-plus-coaching stream and increasingly wins local authority tenders.
• Noom: Digital-first behaviour change and weight management platform using coaching, psychology-based curriculum and app delivery. Comparable to One You Surrey's digital cohorts (e.g., gloji) but as a global consumer subscription rather than a publicly funded service.
• Habitual: UK digital behaviour change platform delivering remote weight management and lifestyle coaching with NHS commissioning partnerships. Comparable to One You Surrey's digital offering and competes directly for the same UK local authority lifestyle service contracts.

Broad incumbents

• WW (Weight Watchers): Established global commercial weight management brand offering group meetings, digital tools and personalised coaching. A broader incumbent that competes for the same weight loss customer but as a commercial subscription product rather than a publicly commissioned service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/oneyousurrey
• Facebookfacebook.com/oneyousurrey
• Instagraminstagram.com/oneyousurrey

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One You Surrey