What Thrive Tribe does

Thrive Tribe is a UK-headquartered independent provider of healthy lifestyle services, founded in 2008 and operating from London with an additional operations office in East London. The company delivers commissioned behaviour-change programmes across weight management, smoking cessation, mental wellbeing, NHS Health Checks, physical activity, falls prevention, and workplace health, primarily to UK local authority public health teams, NHS bodies, and employer organisations. Reported cumulative outcomes include 218,707 people helped, 97,320 quit-smoking successes, 20,230 weight-loss completions, 21,515 health checks, and 27,874 workplace health interventions.

Thrive Tribe's product portfolio spans digital and in-person delivery. The flagship Gloji platform is a mobile-first web application combining asynchronous video content, gamified questions, an integrated virtual gym (Gloji Gym with HIIT, yoga, armchair aerobics), and stop-smoking modules; the platform is WCAG2.1AA compliant and supports under-five-minute client sign-up. The MAN v FAT sub-brand delivers men's weight management through football, rugby, and soccer leagues at 80+ UK locations, plus a home-based Challenge programme launched in 2020. Other offerings include the Energy family weight management programme, The Other Room virtual gym, Lose Weight With 12-week group programmes, and a Tirzepatide Wraparound Care service for users of GLP-1 medications.

Revenue is generated predominantly through managed-services contracts: public health commissioning by local authorities and NHS bodies forms the primary stream, with B2B workplace health (clients include Mars, Lotus, Saxonair, and Naked Wines) as a secondary stream. Distribution combines direct enterprise sales, healthcare-provider referrals (GPs, pharmacies), and self-referral through programme websites and the Gloji app. The company holds Cyber Essentials Plus certification, is UK GDPR compliant (including Article 9 for special-category health data), and adheres to the NHS Records Management Code of Practice 2021.

Name

Thrive Tribe

Legal name

Thrive Tribe

Website

https://thrivetribe.org.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Thrive Tribe is a UK-based independent provider of healthy lifestyle services that delivers commissioned behaviour-change programmes in weight management, smoking cessation, mental wellbeing, and workplace health to local authorities, NHS bodies, and employer organisations across the UK.

Ownership category

akta.pro rank

Product category

Public Health and Wellbeing Services

NAICS

Voluntary Health Organizations (813212), Diet and Weight Reducing Centers (812191)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Health, Prevention & Health Education (BPAGACAC)

akta.pro secondary industries

Health Promotion, Prevention & Community Health Programs (BPAIAJAC), Employer Wellness & Population Health Programs (HLAEAAAH)

Keywords

• Public health services
• Weight management programmes
• Stop smoking services
• Workplace wellbeing programmes
• Behaviour change interventions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Public Health Commissioning Contracts: Thrive Tribe generates primary revenue through contracts with public health commissioners including local authorities, NHS bodies, and government health programmes. These commissioned services cover integrated wellbeing, weight management, stop smoking, mental wellbeing, health checks, and other lifestyle programmes across defined geographic areas.
2. Workplace Health Services: B2B workplace health programmes delivered to organisations including large employers, charities, and public sector bodies. Services include health assessments, wellbeing strategies, and ongoing support to improve workforce health and productivity.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Thrive Tribe delivers commissioned lifestyle and wellbeing programmes covering weight management, stop smoking, mental wellbeing, health checks, physical activity, falls prevention, and workplace health. Services are primarily delivered through public health contracts with UK local authorities and NHS bodies, alongside direct workplace health engagements with employers. The offering combines face-to-face community delivery, telephone-based coaching, and the proprietary Gloji digital platform.

Product overview

Thrive Tribe is a UK-based healthy lifestyle company offering an integrated portfolio of lifestyle and wellbeing programmes focused on long-term habit and behaviour change. The product portfolio centres on digital and in-person services including: the Gloji digital platform (with Gloji Gym, Gloji Lose Weight, and Gloji Smoke Free modules) for scalable digital weight management; the MAN v FAT programme family (including Football, Rugby, and Soccer variants) for men-specific weight management; and traditional service offerings covering weight management, stop smoking, mental wellbeing, health checks, workplace health, and physical activity. The company delivers both direct-to-consumer digital products and commissioned public health services to local authorities and NHS bodies across the UK.

Differentiator

Problem solved

Functional benefit

Brands

• Gloji: Digital weight loss application that takes a holistic approach to health and wellbeing
• MAN v FAT
• Energy
• The Other Room
• Lose Weight With

Products and services

• Gloji Digital Weight Management Platform Proprietary mobile-first digital weight management application combining habit change content, async video, gamified questions, and support from trained health mentors. Used by individuals referred into Thrive Tribe programmes and by commissioners as part of commissioned services.
• Integrated Wellbeing Services Bespoke commissioned health and wellbeing services combining specialist behaviour-change programmes with health coaching, data analysis, and community engagement, tailored to specific geographic areas or workplaces. Delivered to local authorities, NHS bodies, and employer organisations.
• Weight Management Programme Professional weight management programmes designed by nutrition experts, physical activity specialists, and behavioural psychologists. Delivered via one-to-one coaching, 12-week group programmes, and online channels. Aimed at individuals referred into commissioned services or self-referred.
• Stop Smoking Programme Smoking cessation programme using face-to-face coaching and an innovative telephone-based tele-programme developed in conjunction with the University of California. Aimed at individuals referred via GPs, pharmacies, or self-referral into commissioned stop smoking services.
• MAN v FAT Men's Weight Management Programme Men's weight management programme combining football, rugby, and soccer-based leagues with nutrition challenges and behavioural support. Operating at 80+ UK locations through both publicly funded commissioned leagues and independently run leagues. Designed to engage men who do not typically access traditional weight loss services.
• Mental Wellbeing Services Mental health support services including resources, tools, and training courses designed to improve mental wellbeing and resilience. Delivered as part of commissioned integrated wellbeing services to individuals and workplace populations.
• NHS Health Checks Community and workplace health checks lasting approximately 30 minutes, including clinical and non-clinical tests compliant with the NHS Health Checks programme. Delivered to individuals in community settings and workplaces as part of commissioned services.
• Workplace Health Services Organisational health and wellbeing solutions for employers including analytical tools to assess productivity impacts and bespoke strategies for measurable workforce health improvements. Delivered to enterprises such as Mars, Lotus, Saxonair, and Naked Wines.
• NHS Healthier You Diabetes Prevention Programme NHS-funded diabetes prevention programme delivered by Thrive Tribe as part of its commissioned public health service portfolio. Supports individuals at risk of type 2 diabetes through structured behaviour change interventions.
• Physical Activity and Falls Prevention (FaME) Programmes Physical activity programmes including the FaME (Falls Management Exercise) programme designed to improve mobility, strength, and balance in older adults. Delivered as part of commissioned public health services across UK local authorities.

Quantifiable outcome

• 218,707 people helped to become healthier since inception
• +7 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Tomorrow's ForestminorStrategic or Co-development PartnerPartnership through which Thrive Tribe plants one tree for every new employee starter as part of their environmental sustainability commitment. Aligns with Thrive Tribe's Net Zero by 2040 pledge and employee engagement initiatives.
• Climate EssentialscoreTechnology or IntegrationThrive Tribe is a member of the Net Zero Community via the Climate Essentials platform. The platform enables accurate carbon measurement, annual emissions monitoring and reporting by scope, and data-driven sustainability decision-making. Environmental Lead Cassandra Glasiter oversees monitoring via this platform.
• University of CaliforniaminorStrategic or Co-development PartnerCollaborative development partnership with University of California for the innovative tele-stop smoking programme. This academic partnership contributed expertise to the telephone-based smoking cessation programme alongside face-to-face coaching.
• NHScoreOthersThrive Tribe aligns with NHS Green Plan Metrics and contributes through regular service quality performance reports. Compliance with NHS Records Management Code of Practice 2021 for data storage. Services support NHS health improvement objectives including the Diabetes Prevention Programme.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Reed Wellbeing: UK provider of commissioned public health lifestyle services including weight management, stop smoking, and workplace health. Directly competes with Thrive Tribe for local authority and NHS tenders across England, with a similar multi-channel model.
• Solutions4Health: UK independent provider of NHS-commissioned health improvement services covering smoking cessation, weight management, and health checks. Overlaps directly with Thrive Tribe in commissioner contracts and service portfolio.
• Everyone Health: UK lifestyle services provider delivering commissioned NHS and local authority health improvement programmes including weight management, stop smoking, and wellbeing services. Directly comparable business model and target customer base.
• ABL Health: UK provider of NHS and local authority commissioned health and wellbeing services including weight management, smoking cessation, and mental wellbeing. Competes in the same tender pool with comparable delivery model.
• Vita Health Group: UK provider of NHS-commissioned talking therapies, musculoskeletal, and lifestyle services. Comparable commissioned-services model and overlapping customer base in NHS and employer wellbeing markets.

Broad incumbents

• Weight Watchers (WW): Global consumer weight-management brand with meetings, digital app, and workplace B2B offerings. Operates at much greater scale and brand recognition than Thrive Tribe but competes in the same weight-management category across consumer and employer segments.
• Slimming World: UK-based weight-management organisation running group sessions and digital programmes, with significant B2B and healthcare-partner presence. A larger established incumbent in the same weight-loss category as Thrive Tribe's core programmes.
• Nuffield Health: Large UK healthcare charity offering workplace wellbeing, fitness, and clinical services to corporate clients. Operates broader healthcare portfolio but overlaps with Thrive Tribe in the employer workplace-health segment.

Emerging players

• Peppy Health: UK digital health startup delivering B2B workplace wellbeing programmes across menopause, fertility, mental health, and family care. Competes with Thrive Tribe in the employer workplace-health segment but with a digital-first, venture-backed model.
• Health Exchange (HEX): UK social enterprise delivering health improvement and workplace wellbeing services with a community-led delivery model similar to Thrive Tribe. Smaller scale but directly comparable mission and commissioning approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thrivetribeuk
• Facebookfacebook.com/thrivetribeUK
• LinkedInlinkedin.com/company/thrive-tribe

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thrive Tribe