Proguard Protection Services

What Proguard Protection Services does

Proguard Protection Services is a family-owned electronic security systems integrator founded in 2001 in Basalt, Colorado, serving the Roaring Fork Valley. The company designs, engineers, installs, and monitors custom security solutions for residential and commercial customers, with a product portfolio spanning burglar alarm systems, fire and environmental detection (flood, freeze, gas, CO), CCTV/video surveillance, access control for doors and gates, and the Pro-Control smart home integration platform powered by Alarm.com. All systems route through a UL-certified 24/7 central monitoring station with rapid dispatch and, in select cases, uniformed guard response.

The business operates a direct-to-consumer and field-sales go-to-market model through a Basalt headquarters and an Aspen sales office, supported by same-day local technician dispatch. Revenue is generated through a mix of one-time installation fees and recurring monthly streams including security monitoring, maintenance contracts covering all equipment and service, and guard response services. The customer base is anchored by approximately 4,000 homes and businesses (with the homepage citing 1,300, suggesting measurement-period differences), making Proguard the second-largest security provider in its market. The company holds the highest-tier GE Security Pro dealership and maintains strategic technology partnerships with Alarm.com.

Operationally, Proguard is led by Frank Bauer, who assumed the CEO role in 2010 following the passing of founder Frank Bauer Sr. The firm employs 30+ people, most tenured for more than half the company's existence, and explicitly prioritizes being "the best, not the biggest"—a positioning consistent with a relationship-driven regional integrator rather than a growth-at-all-costs operator.

Name

Proguard Protection Services

Legal name

Proguard Protection Services, Inc.

Website

https://proguardprotection.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Proguard Protection Services is a family-owned electronic security integrator in Colorado's Roaring Fork Valley, providing custom-designed alarm, fire, video surveillance, access control, and smart home systems to residential and commercial customers with UL-certified 24/7 monitoring.

Ownership category

akta.pro rank

Product category

Security Systems Integration and Monitoring Services

NAICS

Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621), Security Guards and Patrol Services (561612)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Alarm Response & Dispatch/Guard Response Services (HSAHAAAC)

akta.pro secondary industry

Gated Community & HOA Security Services (HSAHAKAD)

Keywords

• Security system installation
• Alarm monitoring services
• Video surveillance systems
• Access control systems
• Smart home integration

Headquarters

HQ city

Basalt

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Security System Monitoring: Recurring monthly monitoring fees for burglar, fire, and environmental alarm systems. UL-certified 24/7 central station monitoring with immediate dispatch capabilities.
2. Security System Installation: Custom design, engineering, and installation of security systems including alarms, CCTV, access control, and integration systems. One-time installation fees.
3. Guard Response Services: Uniformed guard response available full-time or per incident, providing an added layer of protection beyond alarm monitoring
4. Maintenance Contracts: Monthly fee covering all equipment, service, and maintenance work under one comprehensive plan

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Proguard Protection Services custom-designs, installs, and monitors electronic security systems for residential and commercial customers in the Roaring Fork Valley, Colorado. The offering includes burglar, fire, and environmental alarm systems, CCTV surveillance, and access control, all unified through the proprietary Pro-Control smart home platform (powered by Alarm.com) with UL-certified 24/7 central station monitoring, uniformed guard response, and ongoing maintenance contracts.

Product overview

Proguard Protection Services offers a comprehensive, integrated security ecosystem consisting of core monitoring products (Burglar Alarm Systems, Fire Alarm Systems, Environmental Alarm Systems) combined with video surveillance (CCTV Camera Systems, Pro-Cam), access control (Access Control Systems), and smart home integration (Pro-Control). The product portfolio is anchored by the Pro-Control platform, which unifies all security components into one app, powered by Alarm.com. Additional offerings include Security Network Systems for reliable infrastructure and specialized solutions for both residential and commercial properties. All systems are custom-designed, professionally installed, and backed by UL-certified 24/7 central station monitoring with rapid dispatch capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Burglar Alarm Systems

Quantifiable outcome

• 4000+ homes and businesses protected across Roaring Fork Valley
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Alarm.comcoreTechnology or Integration · 1 January 2010Strategic partnership to create 'Pro-Control,' a custom real-time integration program giving clients the ability to control alarm panels, temperatures, lights and door locks from mobile phones or computers. Pro-Control, powered by Alarm.com, enables remote access and smart home functionality.
• GE SecuritycoreTechnology or Integration · 1 January 2001Proguard is a GE Security Pro dealer, which is the highest level of dealership that GE offers. This partnership provides access to reliable product lines and advanced security technology.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vector Security: Regional residential and commercial security systems integrator with UL-listed monitoring stations, smart-home integration, and guard-response-adjacent offerings — directly comparable to Proguard's business model.
• Ackerman Security Systems: Mid-Atlantic regional integrator offering custom-designed burglar, fire, CCTV, and access control systems backed by an in-house monitoring center — analogous to Proguard in scope and delivery.
• CPI Security Systems: Regional professionally installed and monitored security provider with smart-home integration, fire, video, and recurring monitoring contracts — same install-plus-RMR structure as Proguard.
• Guardian Protection: Regional professionally installed and monitored security provider with smart-home, video, and fire offerings — same recurring monitoring + install revenue mix as Proguard.
• Bay Alarm Company: Family-owned regional security installer/monitor serving California with UL-listed central station, custom systems, and recurring monitoring — closest analog to Proguard's family-owned, professionally installed regional model.

Emerging players

• SimpliSafe: DIY-focused smart home security brand targeting mainstream and affluent homeowners with self-install kits and app-driven monitoring — represents the alternative go-to-market disrupting traditional installers like Proguard.
• Ring (Amazon): DIY smart-home security ecosystem (cameras, alarms, doorbells) bundled with optional professional monitoring — disruptive alternative to Proguard's installed-and-monitored model in the Aspen homeowner segment.

Broad incumbents

• Brinks Home Security: National home security provider offering professionally installed and monitored alarm, video, and smart-home solutions — competes with Proguard's residential offering across regions.
• ADT Inc. Largest national professionally installed and monitored security provider with broad product portfolio and a UL-listed central station; competes head-on in any market Proguard serves.
• Vivint Smart Home: National smart-home security and automation provider with professionally installed systems and recurring monitoring — competes for the same high-end homeowner segment as Proguard.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proguard Protection Services