TOHO ENTERTAINMENT

What TOHO ENTERTAINMENT does

TOHO ENTERTAINMENT (東宝芸能株式会社) is a privately held Japanese talent management agency headquartered in Yurakucho, Chiyoda-ku, Tokyo, founded on December 28, 1963. The company represents actors, actresses, artists, and cultural figures, arranging appearances across television dramas, films, stage productions, musicals, TV commercials, and live events. Its roster has produced multiple winners of the Japan Academy Prize and Kikuta Kazuo Theater Award across recent award cycles, and the firm maintains direct casting relationships with every major Japanese broadcaster (NHK, TV Asahi, TBS, Fuji TV, TV Tokyo) and the dominant film studios (Toho, Shochiku). Active advertising clients include Kirin Beer, Shiseido, and Coca-Cola Japan.

The firm operates an integrated service stack beyond pure representation: an Entertainment Division focused on musical and theatrical productions, event production services for shows and TV programs, and the wholly-owned DAIJO STUDIO — a three-studio rental complex (~1,051 sqm total) in Toyosu used for rehearsals, dance practice, filming, and events. Strategic co-productions include partnerships with Shochiku and Pia for the musical "Joseph and the Amazing Technicolor Dreamcoat" (2026), and direct broadcast partnerships with TV Tokyo (2025) for drama and special programming.

Revenue is generated primarily through commission-based talent representation fees from placements across TV, film, stage, and advertising assignments; the company profile discloses approximately ¥25 billion in annual sales. The go-to-motion is enterprise sales-led, with direct casting negotiations handled in-house against Japanese broadcasters, film studios, theater production companies, and brand advertisers. Operational geography is single-country/domestic (Japan), and the firm operates with no disclosed parent company, external investors, or active funding rounds. The president and representative director is Atsuo Ikeda (池田 篤郎).

Name

TOHO ENTERTAINMENT

Legal name

東宝芸能株式会社

Website

https://toho-ent.co.jp

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

TOHO ENTERTAINMENT (東宝芸能株式会社) is a privately held Japanese talent management agency founded in 1963, representing actors, actresses, artists, and cultural figures for TV dramas, films, stage productions, musicals, and brand commercials across Japan's major broadcasters, film studios, and advertisers.

Ownership category

akta.pro rank

Product category

Talent Management and Entertainment Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Performing Arts Companies (7111), Theater Companies and Dinner Theaters (711110)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Talent Casting & Auditions (Casting Directors, Open Calls) (HSACAHAL)

akta.pro secondary industries

Casting & Talent Services (Casting, Background, Talent Holding) (MPADAFAI), Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM), Event Stagehands & Production Support Crew (HSACAEAJ), Event Technical Production Management & Crew (MPAGAKAH)

Keywords

• Talent management services
• Entertainment production
• Casting representation
• Musical theater production
• Studio rental facilities

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Talent Management and Representation: Revenue generated from representing actors and talent for TV dramas, films, stage productions, commercials, and other entertainment appearances. The company earns commissions from talent appearances and manages their careers across multiple entertainment verticals.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

TOHO ENTERTAINMENT is a Japanese talent management agency that represents actors, actresses, artists, and cultural figures for TV dramas, films, stage productions, commercials, and music performances. The company handles casting negotiations, audition arrangements, and career development on behalf of its talent roster. It also produces theatrical and musical shows in partnership with studios such as Shochiku, and operates DAIJO STUDIO, a multi-purpose filming and rehearsal facility located in Tokyo's Toyosu area.

Product overview

TOHO ENTERTAINMENT is a Japanese entertainment company that operates primarily as a talent management agency, offering comprehensive services including actor/actress representation, theatrical and musical production, TV program development, and studio rental facilities. The company manages a diverse roster of talents across categories including female actors, male actors, artists, and cultural figures. Its subsidiary service DAIJO STUDIO provides professional multi-purpose filming and rehearsal spaces in Tokyo.

Differentiator

Problem solved

Functional benefit

Brands

• DAIJO STUDIO (ダイジョースタジオ): Rental studio facility operated by the company for theatrical rehearsals, dance practice, events, and filming purposes.

Products and services

• Talent Management Services Comprehensive representation and career management of actors, actresses, artists, and cultural figures for television dramas, films, stage productions, commercials, music recordings, and live events, including audition arrangement, casting negotiation, and ongoing career development for both emerging and established talent.
• DAIJO STUDIO (ダイジョースタジオ) Multi-purpose rental studio facility in Toyosu, Tokyo, comprising three main studios (A: 432sqm, B: 304sqm, C: 315sqm) plus utility rooms, available for film production shoots, theater rehearsals, dance practice, and corporate or entertainment events, accessible via the Yurakucho Line.
• Event Production Services Planning and production of live shows, theatrical performances, TV programs, music recordings, fan events, and press conferences, drawing on the company's represented talent roster and production expertise.
• Entertainment Division (Musical-focused) Dedicated in-house division that specializes in musical and theatrical stage productions, including collaborative productions such as 'Joseph and the Amazing Technicolor Dreamcoat' co-produced with Shochiku and ぴあ.

Named customers9 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered major, minor and core.

• 松竹 (Shochiku)majorStrategic or Co-development Partner · 14 June 2026Collaborative production partnership for stage productions including 'ジョセフ・アンド・アメージング・テクニカラー・ドリームコート' (Joseph and the Amazing Technicolor Dreamcoat) musical. Joint production with 松竹 and ぴあ for theatrical productions.
• 万代リテールホールディングス (Bandai Retail Holdings)minorGTM or Marketing Partner · 15 July 2025Brand ambassador partnership with 星風まどか serving as company ambassador for 万代リテールホールディングス.
• テレビ東京 (TV Tokyo)coreChannel Partner/ Reseller/ Distributor · 6 January 2025Major broadcast partner for drama productions including '財閥復讐～兄嫁になった元嫁へ～', '青島心　映画『福山市に帰ってみた』', and various other TV drama and special productions.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Toho Co., Ltd. Parent-affiliated Japanese entertainment conglomerate operating film production, distribution, and theatrical exhibition. Adjacent/related party operating in shared TOHO Group ecosystem, with overlapping cast and production relationships.
• Sony Music Artists Inc. Talent management arm of Sony Music Entertainment Japan. Comparable as a major Japanese agency but with broader parent backing and diversified music and entertainment portfolio.

Direct peers

• Horipro Inc. One of Japan's largest talent agencies managing actors, artists, and sports figures. Directly comparable as a long-established Tokyo-based agency with similar broadcast TV and commercial placement business.
• Burning Production: Veteran Japanese talent agency representing actors, comedians, and entertainers. Comparable as a long-established Tokyo agency competing for the same casting opportunities.
• Amuse Inc. Tokyo-based talent management and music entertainment company representing major Japanese artists and actors. Comparable as a publicly listed agency with diversified entertainment business model.
• Oscar Promotion: Japanese talent agency focused on actors and models with strong TV drama and commercial placement track record. Directly comparable in size and market positioning.
• Watanabe Entertainment Group: Established Japanese talent agency managing actors and entertainers across TV, film, and stage. Direct competitor in actor representation with comparable domestic focus.
• Stardust Promotion: Japan's largest talent agency by roster size with divisions covering actors, models, and idol groups. Directly competes for casting in the same TV drama, film, and CM verticals as TOHO ENTERTAINMENT.
• Hori Agency Co., Ltd. Japanese talent agency with strong theatrical and film actor representation. Directly comparable in actor management focus and domestic market orientation.

Others

• Creative Artists Agency (CAA): Global talent and entertainment agency representing actors, directors, and writers. Thematically comparable as a talent representation business model, though operating at much larger scale and international scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TohoEnt
• YouTubeyoutube.com/user/tohogeino
• Facebookfacebook.com/tohoent.jp
• Instagraminstagram.com/tcnf.2022

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOHO ENTERTAINMENT