What Ricochet does

Ricochet (legal entity: ricochet GmbH) is a Nürnberg-based full-service advertising and digital agency founded in 1996 by Ludwig Schenk and Markus Brendel, both still serving as Managing Directors. The firm operates from a single headquarters at Königstraße 73 in central Nürnberg with 11–50 employees and delivers both classic advertising (corporate design, print media, trade show booth design) and digital services (TYPO3 and WordPress website development, SEO/SEA/SMM, motion graphics, video production, email marketing, database applications) under one roof. Its client base is concentrated in the German B2B industrial sector, including manufacturing, agriculture machinery, controls/smart home, plastics technology, electrical equipment, and industrial tools. Notable long-tenured clients include OECHSLER AG, EBERLE Controls (≈10-year partnership), HOLMER Maschinenbau, CITO-SYSTEM GmbH, LYRA, Schneider Electric, and ams OSRAM.

The agency's underlying technology stack is built on commodity content management systems (TYPO3 and WordPress) and standard creative production tooling for video, animation, and graphic design, with no proprietary platform disclosed. Revenue is generated entirely through professional services engagements — project-based fees, retainers, and consulting contracts — under a quote-based pricing model with no public pricing disclosure. Go-to-market is sales-led and event-driven: direct outreach from CEO Markus Brendel, website inbound, referrals, and active presence at major German industrial trade fairs (FachPack, ISH, Fakuma, Eurobike, AGRITECHNICA). Service delivery relies on a small partner ecosystem, notably bbco Messemanufaktur for trade show booth construction and Osterchrist for specialty print finishing. The firm is privately held with no disclosed external investors, funding rounds, or M&A activity.

Name

Ricochet

Legal name

ricochet GmbH

Website

https://ricochet.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Ricochet (ricochet GmbH) is a Nürnberg-based full-service advertising and digital agency founded in 1996, serving primarily German B2B industrial clients with integrated branding, TYPO3/WordPress web development, trade show marketing, and digital campaign services.

Ownership category

akta.pro rank

Product category

Advertising & Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Advertising agency
• Digital marketing
• Brand strategy
• Web design
• Video production

Headquarters

HQ city

Nürnberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative and Advertising Services: Project-based professional services including brand strategy, campaign development, creative design, and marketing consulting. Revenue generated through project fees, retainers, and service contracts with B2B clients.
2. Digital Services: Website development, online marketing (SEO, SEA, SMM), email marketing, video production, and motion graphics. Billed as project work or ongoing service retainers.
3. Classic Advertising Services: Print media production, trade show booth design, corporate design, and promotional materials. Project-based revenue from design, production, and consulting services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Ricochet is a full-service advertising and digital agency that develops brand strategies, creative campaigns, websites (TYPO3/WordPress), corporate design, trade show booths, and digital marketing (SEO, SEA, SMM) for B2B clients. They deliver both classic (print, brochures, catalogs) and digital (video, motion graphics, online marketing) advertising services from strategy through creative concept to final implementation. The agency primarily serves industrial and manufacturing companies in Germany.

Product overview

Ricochet is a German advertising and digital agency based in Nürnberg, founded in 1996. The company offers a comprehensive portfolio of both digital and traditional advertising services. Their digital offerings include TYPO3 and WordPress website development, database applications, social media content creation, online video production, motion graphics and animation, web films, display advertising, holistic online marketing (SEO, SEA, SMM), and email marketing. On the traditional side, they provide brand and logo development, corporate design, print media (brochures, flyers, advertisements, mailings, POS materials), trade show/exhibition design and implementation, and corporate/product film production. They also offer specialized services in brand strategy, integrated campaign development, and employer branding. The agency positions itself as both an advertising agency and a digital agency, delivering complete solutions from strategy through creative concept to final implementation.

Differentiator

Problem solved

Functional benefit

Products and services

• TYPO3 Websites
• WordPress Websites
• Database Applications
• Online Marketing (SEO, SEA, SMM)
• Email Marketing
• Display Ads & Video Advertising
• Social Media Content Creation
• Online Video Creation
• Motion Graphics & Animation
• Web Films (Webfilme)
• Image, Product & Corporate Films

Quantifiable outcome

• Delivered EBERLE website relaunch in 4 months
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• bbco MessemanufakturminorImplementation/ SI/ Consulting PartnerPartnership with bbco Messemanufaktur for trade show booth construction and implementation. Ricochet handles concept and design while bbco provides booth building and realization services. Used for OECHSLER Fakuma trade show booth projects.
• Osterchrist (Printing Partner)minorOthersLong-standing trust-based relationship with Osterchrist printing company for high-quality print production. Used for special finishing techniques like embossing (Relieflack) on brochures.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scholz & Friends: German full-service creative agency headquartered in Hamburg with offices in Berlin and other cities. Comparably offers integrated brand strategy, digital, and classic advertising services to enterprise clients, operating at a larger scale than Ricochet but in the same category.
• antwerpen ag: Hanover-based independent agency providing brand, digital, and integrated advertising services to enterprise clients. Comparable German mid-sized full-service creative agency competing for similar regional and national accounts.
• Kolle Rebbe: Hamburg-based independent creative agency providing brand strategy, digital, and integrated campaign work for enterprise clients. Closely comparable mid-sized German creative agency competing for similar budgets.
• Jung von Matt: Hamburg-based independent creative agency group with a strong digital-plus-classic portfolio serving German and European enterprise clients. Operates as a direct competitor in the German full-service advertising market with similar end-to-end service offerings.
• denkwerk: Cologne-based digital agency combining strategy, creative, and technology services for enterprise clients. Comparable as a mid-sized German full-service digital-plus-creative shop with a similar integrated service model.
• Grabarz & Partner: Hamburg-based independent creative agency known for brand strategy, digital, and integrated campaigns for German and international clients. Comparable mid-sized competitor in the German independent creative agency space.
• Fork (Unfork GmbH): Cologne-based independent creative and digital agency serving enterprise B2B and B2C clients with integrated brand, digital, and content services. Comparable mid-sized German creative competitor.

Broad incumbents

• BBDO Germany: German operations of BBDO Worldwide, one of the largest global creative agency networks. Competes in the same enterprise B2B and B2C creative services market as Ricochet but with substantially larger scale, geographic footprint, and integrated network resources.
• Serviceplan Group: Germany's largest independent agency group headquartered in Munich, with integrated capabilities across creative, digital, media, and technology. Represents the broad incumbent that competes with Ricochet for enterprise advertising spend across all of Germany and Europe.
• DDB Germany (DDB Düsseldorf): German arm of global advertising network DDB Worldwide, offering full-service creative, digital, and media services to enterprise clients across multiple verticals. Represents a broad incumbent competing against Ricochet for enterprise marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ricochet-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ricochet