GGLeagues
- Company typePrivate
- Founded2018
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
GGLeagues firmographics
Firmographics- Name
- GGLeagues
- Legal name
- GGleagues
- Website
- https://ggleagues.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
GGLeagues industry classification
Industry- Product category
- Esports Betting Affiliate Platform
- NAICS
- Gambling Industries (7132)
- akta.pro primary industry
- Sportsbook Affiliate & Comparison Sites (MPAEAMAA)
- akta.pro secondary industry
- Bonus/Promo Code & Deal Aggregators (Betting) (MPAEAMAD)
Keywords
Where GGLeagues is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GGLeagues business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Esports Betting Commission: JBO generates revenue through the house edge built into esports betting odds. The platform offers competitive odds across multiple esports titles and takes a percentage from betting transactions.
- Sports Betting: Traditional sports betting alongside esports, covering football and other sports with live betting options.
- Casino and Gaming Products: Integrated casino, slot games, and lottery products generating additional transaction-based revenue.
- Promotional Budget from Partners: Revenue generated through sponsorship deals with esports teams and football clubs, including brand visibility and promotional partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | New User Welcome Bonus - 100% first deposit match |
| Outcome Based/ Performance | Pay-as-you-go | First Bet Loss Cashback - Up to 100% refund |
| Other | Monthly | Weekly Reload Bonuses |
| Subscription | Monthly | VIP Member Benefits |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
GGLeagues product offering
Product offeringCore offering
GGLeagues operates a Vietnamese-language affiliate and review website that aggregates ten third-party esports and sports betting operators (JBO, Fun88, BK8, M88, 188Bet, W88, WE88, AW8, 1xBet, Dafabet) into a ranked comparison page with bonus listings, pros and cons, and tracked registration links. The site does not offer its own betting product but rather drives traffic and sign-ups to the listed operators, providing backup/mirror links to help Vietnamese users bypass ISP restrictions on betting sites.
Product overview
GGleagues is an esports betting aggregation and review platform for the Vietnamese market that curates and promotes multiple third-party esports betting operators. The platform serves as a directory and promotional site for brands including JBO (Just Bet Online), Fun88, BK8, M88, 188Bet, W88, WE88, AW8, 1xBet, and Dafabet. GGleagues itself does not appear to offer a standalone betting product but rather facilitates access to and comparison of these third-party esports betting platforms. The content is primarily promotional/review material in Vietnamese language targeting Vietnamese users interested in esports betting.
Differentiator
Problem solved
Functional benefit
Products and services
- GGLeagues Esports Betting Comparison Site
Quantifiable outcome
- 100% first deposit bonus up to 5,000,000 VND for new esports bettors
- +2 more outcomes
Companies that use GGLeagues
Customer profileSegments3 records
Ideal customer profiles1 record
GGLeagues technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GGLeagues partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Olympique MarseillecoreJBO sponsors Olympique Marseille, a top-tier French football club, as part of its sports sponsorship strategy to build brand credibility and European market visibility.
- Bologna FCcoreJBO sponsors Bologna FC, an Italian Serie A football club, to enhance brand recognition and establish credibility in European football markets.
- 496 GamingflagshipJBO sponsors 496 Gaming, a Vietnamese esports team, to directly reach the core esports gaming community and establish authority in the esports betting space in Vietnam.
- V GamingflagshipJBO sponsors V Gaming, a Vietnamese esports organization, to build brand presence within the Vietnamese esports ecosystem and connect with dedicated esports fans and bettors.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
GGLeagues competitors and assessment
Company assessmentDirect peers
- Covers: Sports betting media and affiliate platform offering operator reviews, bonus comparisons, and odds content. Closely comparable content format and referral business to GGLeagues.
- SBR (Sportsbook Review): Long-standing sportsbook comparison, odds, and ratings platform. Competes for the same comparison-shopping user that GGLeagues targets.
- BonusFinder: Betting and casino bonus comparison/aggregator site that drives operator sign-ups via tracked affiliate links — essentially the same business model as GGLeagues but with multi-market reach.
- Bookies.com: Online sportsbook comparison and review site aggregating bonus offers and operator reviews. Directly analogous content and referral economics to GGLeagues.
- Oddschecker: UK-based odds comparison and affiliate platform for sportsbooks. Operates the same core model as GGLeagues — aggregating bookmaker offers, bonuses, and odds to drive referred sign-ups — but at vastly greater scale and across multiple geographies.
- Action Network: Sports betting content, odds, and affiliate platform with strong SEO presence. Comparable monetization through operator referral links and bonus promotions.
Broad incumbents
- Better Collective: Publicly listed iGaming affiliate media group operating comparison and review sites across multiple markets. A scaled, institutionalized version of GGLeagues' aggregator-then-referral business model.
- Catena Media: Global iGaming and sports betting affiliate network with deep SEO and paid-search expertise. Competes for the same keywords and operator referral economics that drive GGLeagues.
Regional players
- VSO Vietnam (Vietnam Sports Odds / local affiliate blogs): Vietnamese-language sports media sites that also run betting affiliate promotions. Local-market comparison points for GGLeagues within Vietnam specifically.
Others
- AffPapa: iGaming affiliate industry directory and networking platform. Adjacent ecosystem player that connects affiliates like GGLeagues with operator programs.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
GGLeagues social profiles
Digital presenceGGLeagues financial estimates
Financial estimateRevenue estimate
Valuation estimate
GGLeagues leadership team
Management profileNumber of profiles
Profiles2 records
GGLeagues funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GGLeagues M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GGLeagues
What does GGLeagues do?
GGLeagues operates a Vietnamese-language affiliate and review website that aggregates ten third-party esports and sports betting operators (JBO, Fun88, BK8, M88, 188Bet, W88, WE88, AW8, 1xBet, Dafabet) into a ranked comparison page with bonus listings, pros and cons, and tracked registration links. The site does not offer its own betting product but rather drives traffic and sign-ups to the listed operators, providing backup/mirror links to help Vietnamese users bypass ISP restrictions on betting sites.
When was GGLeagues founded?
GGLeagues was founded in 2018. It employs 11 to 50 people.
Where is GGLeagues based?
GGLeagues is headquartered in Chicago, United States, in the North America region.
How does GGLeagues make money?
Four revenue lines are on record. Esports Betting Commission is the primary driver. The others are sports Betting, casino and Gaming Products and promotional Budget from Partners.
Who are GGLeagues's main competitors?
Direct peers on record are Covers, SBR (Sportsbook Review), BonusFinder, Bookies.com, Oddschecker and Action Network. Broad incumbents are Better Collective and Catena Media. VSO Vietnam (Vietnam Sports Odds / local affiliate blogs) is listed as a regional player. AffPapa is listed as an others.
Does GGLeagues have an API?
No public API is recorded for GGLeagues.
What industry is GGLeagues in?
GGLeagues's product category is Esports Betting Affiliate Platform. Its primary akta.pro industry code is MPAEAMAA, Sportsbook Affiliate & Comparison Sites, with a secondary code of MPAEAMAD, Bonus/Promo Code & Deal Aggregators (Betting). Its NAICS code is 7132.