What Beonic Technologies does

Beonic Technologies (legal entity Beonic Group Pty Ltd, ACN 165 152 241, headquartered in Sydney, New South Wales, Australia; previously operating as Skyfii) is a private B2B SaaS company that sells an AI-driven unified data platform for physical venues. The platform aggregates data from IoT sensors — LiDAR, stereoscopic cameras, time-of-flight, thermal, BLE and people counters — together with WiFi, POS, CRM, loyalty, mobile and third-party sources, and delivers it through four product pillars: Beonic Connect (data integration), Beonic Insight (AI/BI and predictive analytics), Beonic Engage (customer data platform and multichannel marketing) and Beonic Display (digital signage). A Captive Portal module captures first-party customer data via guest WiFi, while an AI-driven Queue Management System and People Counting / Foot Traffic Analytics module (built on LiDAR technology acquired through CrowdVision in 2021) round out the offering.

The company serves enterprise venue operators across eight verticals — airports, shopping centres, retail stores, stadiums and events, education, cities and municipalities, hospitality, and quick service restaurants. Named deployments span airports such as Heathrow, JFK Terminal 4, Charlotte Douglas, Sydney Kingsford Smith, London City, Adelaide, Phoenix Sky Harbor, PDX, Austin-Bergstrom, Miami International and the Port Authority of New York and New Jersey, alongside retail and property logos including New Balance (200+ stores across 19 countries), Nando's, Macerich, Taubman, ShopCore, LendLease, Wembley Stadium, UWE Bristol and SFMOMA. The platform is ISO 27001 certified, integrates with more than 200 technologies, and processes on the order of 270 million journeys per month across roughly 40 countries and 100,000+ connected IoT devices.

Beonic monetises primarily through annual enterprise SaaS subscriptions priced via a quote-based, consultative sales motion, complemented by professional and managed services for IoT deployment, data integration and data science, and a Sourcewell cooperative purchasing contract (022525-BEO) that opens US public sector procurement. Distribution is direct enterprise field sales augmented by vertical event presence at CES, NRF, Passenger Terminal Expo and the International Airport Summit. The company was ranked 35th on the Australian Financial Review Fast Global 2023 list with a reported 42.9% revenue CAGR over FY20–FY22, and CRN Fast50 in 2022, indicating a growth-stage international expansion profile despite limited post-2022 financial disclosure.

Name

Beonic Technologies

Legal name

Beonic Group Pty Ltd

Website

https://beonic.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Beonic Technologies is an Australian private SaaS company that sells an AI-driven unified data platform for physical venues, aggregating IoT, WiFi, POS and CRM data to deliver real-time, predictive and historical analytics across airports, shopping centres, retail, stadiums, education and cities in roughly 40 countries.

Ownership category

akta.pro rank

Product category

Venue Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

akta.pro primary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• Venue analytics software
• IoT people counting
• Queue management systems
• Customer data platform
• Airport passenger analytics

Headquarters

HQ city

Clayton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: Beonic operates as a SaaS (software-as-a-service) provider. The platform is delivered as a subscription service with modules for data integration (Connect), analytics (Insight), customer engagement (Engage), captive portal/WiFi, and queue management. Pricing is quote-based and tailored to venue size and module selection.
2. Professional Services & Managed Services: Turnkey implementation services covering data source design and connection, IoT solution deployment, managed IoT infrastructure, solution consulting, and marketing campaign execution. Provided by Beonic's expert services team.
3. Data Services: Expert data science and data analysis services leveraging AI and advanced analytics to provide predictive models, data-driven strategies, and actionable insights for clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Beonic sells an AI-driven SaaS platform that unifies IoT sensor data (LiDAR, cameras, WiFi, people counters, POS) from physical venues into a single analytics layer. The platform is delivered through modular products (Connect, Insight, Engage, Captive Portal, Beonic Display, Queue Management) that provide real-time, historical, and predictive insights on foot traffic, occupancy, queue wait times, and customer behaviour for enterprise venue operators.

Product overview

Beonic offers an AI-powered platform for places (venues) with a modular architecture comprising core platform components (Connect, Insight, Engage) and specialized add-on modules (Captive Portal, Beonic Display, Queue Management, People Counting). The Connect module serves as the unified data platform aggregating IoT sensor data; Insight provides AI-driven analytics and predictions; Engage enables customer data platform and marketing automation; while Captive Portal, Beonic Display, Queue Management, and People Counting are specialized modules for WiFi marketing, digital signage, queue optimization, and visitor counting respectively.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• BrainBox AI partnership delivers up to 25% decrease in total energy costs, 20-40% reduction in carbon footprint, and 60% increase in occupant comfort for commercial buildings.
• +4 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability10 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• BrainBox AIcoreStrategic or Co-development Partner · 21 April 2021Beonic partnered with BrainBox AI, the leader in HVAC AI technology for commercial and corporate real estate, to provide customers with occupancy data-driven HVAC optimisation. The partnership enables buildings to automatically adjust HVAC and lighting based on real-time occupancy, delivering up to 25% decrease in energy costs, 20-40% reduction in carbon footprint, and 60% increase in occupant comfort.
• CrowdVisioncoreStrategic or Co-development PartnerBeonic acquired CrowdVision to accelerate computer vision capabilities. The acquisition brought LiDAR-based people counting technology that provides privacy-preserving, high-accuracy counting in low-light and crowded environments. This technology extends Beonic's AI platform into new verticals including retail, shopping centres, municipalities, and cultural venues where traditional camera-based solutions face limitations.
• JFK Terminal 4coreStrategic or Co-development PartnerJFK Terminal 4 partnered with Beonic for AI-driven queue management, including the world's first mobility cart tracking service. Beonic's platform is integrated into the terminal's operational systems to provide real-time passenger flow data and queue analytics.
• SourcewellcoreChannel Partner/ Reseller/ DistributorBeonic is awarded a Sourcewell cooperative purchasing contract (022525-BEO), enabling US public sector entities including airports, universities, and municipalities to procure Beonic's platform and services through pre-negotiated government contract terms, simplifying procurement.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• WaitTime: WaitTime provides AI-driven queue and crowd analytics for stadiums, airports, and entertainment venues using computer vision. It competes with Beonic's Queue Management System in the stadium and airport verticals, particularly with operators like Wembley Stadium and other large venue customers.

Direct peers

• Purple WiFi: Purple WiFi provides guest WiFi, captive portal analytics, and a customer data platform for venues and retail. It competes directly with Beonic's Captive Portal and Engage modules, particularly in retail property and hospitality deployments.
• RetailNext: RetailNext is a direct competitor providing in-store retail analytics combining traffic counting, conversion analytics, and POS integration for retail chains. Beonic competes with RetailNext in the retail and shopping centre segments served by New Balance, Macerich, Taubman, and ShopCore.
• Placer.ai: Placer.ai offers location analytics and foot traffic intelligence for retail, real estate, and venues using anonymised panel data. It is a direct alternative to Beonic for shopping centres, retail property groups, and consumer brands seeking offline visitation insights.
• Density: Density provides people counting and occupancy analytics using proprietary depth sensors for offices, venues, and retail. It competes head-to-head with Beonic's LiDAR/stereoscopic people counting modules in workplace, venue, and retail deployments.
• Aislelabs: Aislelabs delivers location and behaviour analytics for shopping centres, retail, and venues using WiFi, camera, and sensor data. It overlaps with Beonic across shopping centre, retail, and venue segments and targets similar marketing and operations buyers.
• Cloud4Wi: Cloud4Wi provides a location-based marketing and WiFi analytics platform for retail, hospitality, and venues. It directly competes with Beonic's Captive Portal and Engage modules for guest WiFi, location-based messaging, and customer profiling.
• Irisys (FLIR/Teledyne): Irisys, part of Teledyne FLIR, manufactures time-of-flight and thermal people counters used by retailers and venue operators. It is a direct hardware/data competitor to Beonic's LiDAR and time-of-flight integration capabilities, particularly in retail and public venue deployments.

Broad incumbents

• Sensormatic Solutions (ShopperTrak): Sensormatic Solutions, including the ShopperTrak traffic analytics portfolio, provides people counting and retail traffic intelligence as part of a broader loss-prevention and inventory platform owned by Johnson Controls. It competes with Beonic in retail traffic analytics at scale across global chains.
• Cisco (Meraki): Cisco Meraki offers WiFi access points with integrated location analytics and CMX/MDNA presence APIs for venues and enterprises. As a broad incumbent networking vendor, it competes with Beonic on WiFi analytics and offers an alternative route for venues already standardised on Cisco infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BeonicTech
• LinkedInlinkedin.com/company/beonic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beonic Technologies