SearchStar
- Company typePrivate
- Founded2010
- HeadquartersMoscow, Russia
- Headcount11–50
- GTM typeB2B
- OfferingServices
SearchStar firmographics
Firmographics- Name
- SearchStar
- Legal name
- ООО "Сёрч Стар"
- Website
- https://searchstar.ru
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SearchStar industry classification
Industry- Product category
- Digital Advertising Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
- akta.pro secondary industries
- Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB), Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), Paid Social Media Buying (MPAAABAD)
Keywords
Where SearchStar is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
SearchStar business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Internet Advertising Agency Services: SearchStar generates revenue by providing professional internet advertising management services. They create and manage advertising campaigns across multiple platforms (Yandex, MyTarget, VK) including programmatic advertising, video advertising, contextual advertising, media advertising, and social media advertising. The agency model involves creating customized campaigns, optimizing targeting, and delivering measurable results for client businesses. Revenue is derived from service fees for managing and optimizing advertising campaigns.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
SearchStar product offering
Product offeringCore offering
SearchStar is a Russian internet advertising agency that professionally sets up, manages, and optimizes online advertising campaigns for business clients across leading Russian digital platforms, including Yandex, MyTarget, and VK (Mail.ru). Its portfolio covers programmatic buying, video advertising, contextual advertising, media (display/banner) advertising, social network advertising, and performance audits. The agency delivers campaigns aimed at reaching precisely targeted audiences and producing measurable ROI for the client's advertising budget.
Product overview
SearchStar is an internet advertising agency offering a portfolio of six core advertising services. The services include Programmatic buying (automated ad placement), Video advertising (across Yandex and VK video networks), Media advertising (banner/display campaigns), Social networks (targeted ads on VK and MyTarget), Contextual advertising (search-based targeting), and Audit services (performance analysis and optimization). The company has operated since 2010, working with major Russian advertising platforms including Yandex, VK, and MyTarget to deliver measurable results for clients.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Measurable advertising campaign efficiency defined in numbers
Companies that use SearchStar
Customer profileSegments1 record
Ideal customer profiles1 record
SearchStar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SearchStar partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Yandex (Яндекс)coreSearchStar uses Yandex advertising tools and platforms for programmatic advertising, video advertising placement in Yandex video network, and other advertising solutions. Yandex is a core technology platform partner enabling targeted advertising services.
- MyTargetcoreSearchStar utilizes MyTarget for programmatic advertising campaigns and social media targeted advertising. MyTarget is an integrated advertising platform providing access to Mail.ru Group audiences.
- VK (Mail.ru)coreSearchStar provides advertising services through VK-реклама, VK для бизнеса, and VK video network. VK is a major Russian social network and communication platform used for targeted advertising and video campaign placement.
Scale indicators1 record
Recent moves5 records
SearchStar competitors and assessment
Company assessmentDirect peers
- iConText Group: iConText is one of Russia's largest digital marketing agencies, offering programmatic buying, contextual advertising, media and social campaigns across Yandex, VK, and MyTarget — directly overlapping with SearchStar's service mix and target market.
- MGCom: MGCom is a Russian digital advertising agency offering media planning and buying, programmatic, and social media campaigns on Yandex, VK, and other Russian platforms — a closely comparable agency peer to SearchStar.
- RealWeb: RealWeb is a Russian full-service digital advertising agency providing programmatic, contextual, media, and social advertising services to business clients on Russian platforms, making it a directly comparable agency peer.
- Elama: Elama is a Russian digital advertising platform and agency focused on contextual advertising, programmatic media buying, and analytics on Yandex and partner networks — closely matching SearchStar's core offerings.
- Adventum: Adventum is a Russian programmatic advertising agency specializing in automated media buying on Yandex, Google, and social platforms — directly comparable to SearchStar's programmatic focus.
- Netpeak: Netpeak (originally Russian-founded) is a digital marketing agency offering performance advertising, programmatic, SEO, and media buying services — overlapping with SearchStar in digital campaign execution for business clients.
Emerging players
- Aitarget: Aitarget is a Russian ad-tech platform focused on programmatic and social-media advertising automation — overlapping with SearchStar's programmatic and social buying services, though more product-led than agency-led.
Broad incumbents
- Publicis Groupe Russia: Publicis Groupe's Russian operations (historically including agencies like Publicis Russia) provide media, programmatic, creative, and digital advertising services — a broad incumbent competing for mid-market and enterprise Russian advertisers.
- Dentsu Russia: Dentsu operates a Russian presence as part of its global network, offering media buying, programmatic, and creative advertising across Yandex and Russian platforms — a larger incumbent competing for the same business clients as SearchStar.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
SearchStar social profiles
Digital presenceSearchStar financial estimates
Financial estimateRevenue estimate
Valuation estimate
SearchStar leadership team
Management profileNumber of profiles
SearchStar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SearchStar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SearchStar
What does SearchStar do?
SearchStar is a Russian internet advertising agency that professionally sets up, manages, and optimizes online advertising campaigns for business clients across leading Russian digital platforms, including Yandex, MyTarget, and VK (Mail.ru). Its portfolio covers programmatic buying, video advertising, contextual advertising, media (display/banner) advertising, social network advertising, and performance audits. The agency delivers campaigns aimed at reaching precisely targeted audiences and producing measurable ROI for the client's advertising budget.
Is SearchStar a public or private company?
SearchStar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SearchStar founded?
SearchStar was founded in 2010. It employs 11 to 50 people.
Where is SearchStar based?
SearchStar is headquartered in Moscow, Russia, in the Europe region.
How does SearchStar make money?
One revenue line is on record: internet Advertising Agency Services.
Who are SearchStar's main competitors?
Direct peers on record are iConText Group, MGCom, RealWeb, Elama, Adventum and Netpeak. Aitarget is listed as an emerging player. Broad incumbents are Publicis Groupe Russia and Dentsu Russia.
Does SearchStar have an API?
No public API is recorded for SearchStar.
What industry is SearchStar in?
SearchStar's product category is Digital Advertising Services. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio), with a secondary code of MPAAABAB, Programmatic Media Buying & Trading Desks (DV360/TTD, RTB). Its NAICS code is 54183 and its SIC code is 7311.