Name

New Ballet

Legal name

New Ballet

Website

https://newballet.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Performing Arts Education and Ballet Performance

NAICS

Dance Companies (711120), Dance Companies (71112), Fine Arts Schools (61161)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Classical Ballet (Full-Length & Repertoire) (MPAGADAA)

akta.pro secondary industries

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Contemporary & Modern Dance (MPAGADAB), Theatre Education, Training & Conservatories (MPAGABAN)

Keywords

• Ballet instruction
• Classical ballet training
• Professional ballet performance
• Pre-professional dance program
• Performing arts education

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Infrastructure

Revenue model

1. Tuition and Class Fees: Revenue from ballet school enrollment including school year programs, summer intensives, winter workshop, ballet camp, competition programs, and adult/recreational classes. Programs range from Pre-Ballet (ages 2.5) through Pre-Professional divisions.
2. Performance Ticket Sales: Revenue from ticket sales for professional ballet productions including The San Jose Nutcracker at California Theatre, Fast Forward, and Spring Story Ballet at Hammer Theatre. Also includes season subscriptions and special events.
3. Donations and Membership: Tax-deductible charitable contributions at various tiers ($10,000 Angel, $5,000 Impresario, $1,000 Partner, $500 Friend, $350 Supporter) plus recurring $31/month membership program. Stock donations also accepted.
4. Corporate Sponsorship: Support from corporate sponsors including Apple, Google, NVIDIA, AMD, IBM, Allworth Financial, and others, with recognition in programs, theaters, and at events.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

New Ballet is a nonprofit ballet company and school that delivers professional ballet performances (including The San Jose Nutcracker at California Theatre, Fast Forward, and annual Spring Story Ballet at Hammer Theatre) and provides ABT-certified classical ballet training for students ages 2.5 through pre-professional levels. The organization also runs summer intensives, recreational/adult instruction, a Studio Company transition program, and community outreach initiatives that channel underserved youth into scholarship-funded ballet training.

Product overview

New Ballet operates as a dual-entity organization combining a professional ballet company with a comprehensive dance school. The professional company performs a full season of productions including The San Jose Nutcracker, Fast Forward, and an annual spring story ballet, all with live orchestral accompaniment through Symphony San Jose partnership. The school division, the only American Ballet Theatre Certified School on the West Coast, provides training from ages 2.5 through pre-professional levels using the ABT National Training Curriculum, organized into Pre-Ballet, Primary, Junior Pre-Professional, and Senior Pre-Professional divisions. Summer programming includes Six Week and Four Week Intensives, Young Dancer programs, Competition Prep, and Adult/Recreational instruction. The organization also operates Studio Company and Apprentice programs for dancers transitioning to professional careers, supported by financial aid and scholarship programs. Community outreach includes the New Ballet Kids program, First Step Program providing full scholarships through high school, and free community performances serving over 8,000 community members annually.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ballet Professional Company Full-time ballet company in Silicon Valley offering Company Artist, Studio Company, and Studio Company Apprentice positions; performs a full season including The San Jose Nutcracker, Fast Forward, and a full-length story ballet annually.
• The San Jose Nutcracker Annual holiday ballet production performed at the California Theatre in downtown San Jose, featuring live orchestral music through the Symphony San Jose partnership. Ticketed event open to the public.
• Spring Story Ballet (Sleeping Beauty) Annual full-length story ballet performed at the Hammer Theatre, scheduled to feature Sleeping Beauty in the 2026/2027 season with live orchestral accompaniment through Symphony San Jose.
• Fast Forward Contemporary ballet production showcasing innovative choreography, performed at the Hammer Theatre as part of New Ballet's regular season.
• My Very First Nutcracker Abbreviated, child-friendly version of The Nutcracker designed for young audiences and families introducing children to ballet.
• My Very First Ballet Introductory ballet performance designed for very young children and families experiencing ballet for the first time.
• 10 Year Anniversary Gala Special celebratory gala marking New Ballet's decade of operations, featuring a season preview performance and fundraising activities for the 2026/2027 anniversary season.
• New Ballet School Training Programs Year-round ABT-certified ballet instruction for ages 2.5 through pre-professional levels, organized across four divisions: Pre-Ballet (ages 2.5-5, including Dance with Me and Pre-Primary), Primary Division (ages 5-10, levels Primary A/B/C, open enrollment), Junior Pre-Professional Division (Levels 1A-3B, ages 8+, requires placement class), and Senior Pre-Professional Division (Levels 4-6, requires audition, trains 4-5 days/week). Includes performance opportunities in Nutcracker and Spring Story Ballet and eligibility for the Competition Team.
• Six Week Summer Intensive Six-week intensive pre-professional ballet training (June 15 - July 24, 2026) for ages 10-23 or New Ballet Levels 2B-3B+, featuring ABT National Training Curriculum, flexible scheduling, and a performance showcase.
• Four Week Summer Intensive Four-week ballet training program (June 29 - July 24, 2026) for ages 10-23 or New Ballet Levels 1B+ covering technique, pointe, and repertoire with flexible drop-in options.
• Young Dancer Summer Intensive Summer intensive for young dancers ages 7.5-12 at Levels Primary C through 2B, focusing on technique and classical variations, available as a two-week June session or one-week July session.
• Competition Prep Intensive Competition preparation intensive (May 26-30, 2026) for Level 3A and up students (New Ballet students only), led by School Director Linh Mai Le with coaching on classical variations.
• Ballet Boot Camp Adult beginner ballet program (Saturdays June 13 - August 8, 2026) for complete beginners or those reconnecting with ballet training.
• Ballet Camp Fun introductory ballet camp (July 27-31, 2026) for ages 4.5-8, teaching fundamentals, crafts, and games.
• Summer Session Weekly ballet classes (Saturdays/Sundays June 13 - August 9, 2026) for ages 2.5-11, offered at New Ballet Studios and Japantown satellite location.
• Teen/Adult Drop-In Classes Ongoing teen and adult ballet classes (ages 14+) offered year-round on a drop-in basis at Beg/Int (Tuesdays) and Int/Adv (Thursdays) levels, at $20 per class or $180 for a 10-class pack.
• Winter Workshop Winter intensive workshop (December 30, 2025 - January 3, 2026) for intermediate and advanced students ages 7.5-23 focusing on technique and variations.
• Competition Program Invitation-only competition team led by 2025 YAGP Outstanding Teacher Award winner Linh Mai Le, for students Levels 4A+, competing in YAGP and ADC IBC events.
• Studio Company Program Tuition-free full-day program for exceptional dancers committed to a professional ballet career, including regular performance opportunities with New Ballet's professional company.
• Studio Company Apprentice Program Tuition-based full-day program for advanced dancers ages 16+ combining professional-level training with company rehearsal experience.
• Community Outreach Programs Educational and access-focused ballet outreach including New Ballet Kids (introductory classes for TK-3rd graders at underserved San Jose elementary schools), First Step Program (18-week scholarship program), and Continuing Scholarships providing full tuition coverage through high school for up to 20 students.

Quantifiable outcome

• Over 40 students annually receive full scholarships including uniforms and shoes through First Step Program
• +5 more outcomes

Named customers26 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Symphony San JosecoreStrategic or Co-development PartnerPartnership for live orchestral music for New Ballet productions. During the 2026/2027 season, New Ballet in partnership with Symphony San Jose plans to have live music for both The San Jose Nutcracker and Sleeping Beauty. This collaboration represents a significant expansion of the company's artistic offerings.
• American Ballet TheatrecoreStrategic or Co-development PartnerABT certification partnership providing the ABT National Training Curriculum to New Ballet School. One of only five schools nationwide with this designation. Curriculum developed with ABT's Medical Advisory Board for comprehensive health guidelines.
• California TheatrecoreOthersPerformance venue for The San Jose Nutcracker. Located at 345 S. First St, San Jose. Box office services provided for ticket sales.
• Hammer TheatrecoreOthersPerformance venue for Fast Forward and Spring Story Ballet productions. Located at 101 Paseo de San Antonio, San Jose.
• SSS (Financial Aid Processor)supportingTechnology or IntegrationPartnership with SSS for financial aid application processing. Families apply through SSS Family Portal for need-based financial aid evaluation.
• Alameda Ballet AcademysupportingOthersHost venue for New Ballet auditions on 3/15 for outside students. Located in Alameda.
• San Francisco BalletsupportingOthersIn-kind donor for Halloween Gala 2025, supporting New Ballet community fundraising events.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Atlanta Ballet: Major regional ballet company with affiliated Centre for Dance Education, the largest professional ballet training organization in the U.S. Comparable in combining a professional company with a multi-level school and outreach programs.
• Menlowe Ballet: Peninsula-based Bay Area ballet company with a small professional troupe and educational programming. Closest geographic peer to New Ballet outside San Francisco, with overlapping audience in the South Bay / Peninsula.
• Oklahoma City Ballet: Mid-size regional ballet company running both professional seasons and a school/academy. Comparable in scale, repertoire mix including Nutcracker, and hybrid training-plus-performance mission.
• Grand Rapids Ballet: Michigan-based regional company with affiliated school and pre-professional programming. Comparable in being a non-major-market company that depends on community engagement and donor support.
• Ballet Austin: Mid-size regional ballet company combining professional performances with a sizable academy/school division. Comparable to New Ballet in its hybrid school-plus-company operating model and community outreach emphasis.
• Oregon Ballet Theatre: Regional ballet company with attached school serving the Pacific Northwest. Comparable in scale (mid-size company, pre-professional training) and in blending classical repertoire with education programs.
• San Francisco Ballet: One of the largest ballet companies in the U.S. and New Ballet's most direct regional competitor, operating a professional company, affiliated ballet school, and extensive education/outreach programs across the Bay Area — directly overlapping with New Ballet on talent pipeline, audience, and donor base.
• BalletMet: Columbus, Ohio-based regional company with affiliated dance academy. Comparable in size and in combining professional productions with multi-tier school programming and scholarship-based outreach.
• Pacific Northwest Ballet: Seattle-based company with PNB School, a major ballet training institution. Comparable in pairing a professional company with rigorous pre-professional training and a strong alumni-placement track record.
• Smuin Ballet: Bay Area ballet company known for contemporary and classical programming. Operates a smaller professional company with comparable positioning to New Ballet in the regional performing arts ecosystem and overlapping audience demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/new_ballet
• LinkedInlinkedin.com/company/new-ballet

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Ballet