3D Laser Mapping

What 3D Laser Mapping does

3D Laser Mapping is a UK-based provider of mobile mapping and monitoring solutions for geospatial and surveying professionals, founded in 1999 and headquartered in Nottingham. The company built its reputation in the airborne and terrestrial LiDAR space before pivoting its growth engine into handheld SLAM-based scanning via the 2018 merger with GeoSLAM. Following the merger, and the subsequent 2022 acquisition of the combined entity by FARO Technologies (now part of AMETEK), 3D Laser Mapping's product portfolio is centered on the ZEB family of handheld SLAM scanners (ZEB Horizon, ZEB Revo RT, ZEB Discovery, ZEB Go, and ZEB Vision 4K panoramic camera), the FARO Orbis hybrid mobile scanner powered by proprietary FLASH technology, and FARO Connect (formerly GeoSLAM Connect) software for processing and cleaning 3D point cloud data.

The underlying technology is SLAM-based mobile laser scanning, which enables rapid 3D spatial data capture in complex indoor and outdoor environments without extensive setup, with capabilities ranging from low-cost entry-level units (ZEB Go) to long-range and hybrid scanning solutions (ZEB Horizon, FARO Orbis). The hardware and software are designed to interoperate: ZEB scanners and FARO Orbis feed point cloud data into FARO Connect for processing, colorization, and analysis. Marketing and demand generation run through industry events (notably INTERGEO for product launches), digital channels (YouTube, LinkedIn), and the FARO/GeoSLAM Academy for training and education.

The business model is enterprise hardware sales supplemented by software, distributed through FARO's global authorized distributor network and direct enterprise sales team. Pricing is quote-based, with multi-year enterprise contracts and no publicly disclosed pricing. The company's customer base is a horizontal, use-case-driven mix of geospatial and surveying professionals undertaking 3D mapping, surveying, construction documentation, and infrastructure inspection. No revenue, ARR, headcount trend, or customer concentration data is disclosed in the available sources, which represents a meaningful data gap for any investment assessment.

Name

3D Laser Mapping

Website

https://3dlasermapping.com

Company type

Private

Founded year

2018

Operating status

Acquired

Headcount range

11–50 employees

Short description

3D Laser Mapping is a UK-based provider of SLAM-based handheld mobile mapping and 3D geospatial data capture solutions, serving surveying, construction, and infrastructure inspection professionals with the ZEB scanner family, FARO Orbis hybrid scanner, and FARO Connect point cloud software.

Ownership category

akta.pro rank

Product category

Mobile Laser Scanning Hardware

NAICS

Surveying and Mapping (except Geophysical) Services (541370)

SIC

Optical Instruments & Lenses (3827)

akta.pro industry

PRIMARYIMAAAHAA

3D Scanning Hardware (Handheld, Desktop, Long-Range, In-Line)

Industrials, Manufacturing & Construction/3D Printing/3D Scanning & Metrology for Additive Manufacturing

SECONDARYHDAHALAG

LiDAR & 3D Sensing Modules

Hardware, Technology & Telecom/Semiconductors & Electronic Components/Sensors, MEMS & Optoelectronics

Keywords

• Mobile laser scanning
• SLAM technology
• Handheld 3D scanners
• Mobile mapping systems
• Geospatial data capture

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Sales: Sale of mobile laser scanning hardware including ZEB family scanners (ZEB Horizon, ZEB Revo RT, ZEB Go, ZEB Vision) and FARO Orbis hybrid scanner

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

3D Laser Mapping provides handheld, SLAM-based mobile laser scanning hardware (the ZEB family of scanners) and companion software for rapid capture of 3D point cloud data in surveying, mining, forestry, and built-environment applications. The company sells and licenses its scanners and processing tools to professional geospatial, engineering, and government buyers worldwide through direct sales and a network of authorized distributors.

Product overview

3D Laser Mapping offers a unified product portfolio centered on mobile mapping solutions and 3D data processing software. Following the 2018 merger with GeoSLAM, the company provides the ZEB Family of handheld SLAM-based mobile mapping products (including ZEB Horizon, ZEB Revo RT, ZEB Discovery, ZEB Go, and ZEB Vision 4K panoramic camera) alongside FARO Connect software for point cloud data processing. The ZEB products capture 3D spatial data in various environments while FARO Connect processes and analyzes the captured data. In 2022, GeoSLAM joined FARO Technologies, expanding their offerings to include the FARO Orbis hybrid mobile scanner powered by FLASH technology.

Differentiator

Problem solved

Functional benefit

Products and services

• ZEB Horizon High-accuracy handheld SLAM-based mobile laser scanner for professional geospatial data capture across surveying, mining, forestry, and built-environment applications.
• ZEB Revo RT
• ZEB Go
• ZEB Vision
• ZEB Discovery
• FARO Connect
• FARO Orbis

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• FARO TechnologiesflagshipStrategic or Co-development Partner · 1 January 2022GeoSLAM joined FARO Technologies in 2022, creating the broadest set of 4D data capture solutions. FARO acquired GeoSLAM, integrating the ZEB product line and mobile mapping technology into FARO's portfolio of 3D measurement and imaging solutions.
• GeoSLAMcoreStrategic or Co-development Partner · 1 January 20183D Laser Mapping and GeoSLAM merged in 2018, combining their mobile mapping expertise. The merger brought together 3D Laser Mapping's technology with GeoSLAM's SLAM-based handheld systems, resulting in the ZEB Horizon launch at INTERGEO 2018.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Topcon Positioning: Topcon provides surveying instruments, GNSS receivers, and emerging mobile mapping solutions targeting the same geospatial and construction customers as the ZEB family, though as part of a much larger portfolio.
• Trimble: Trimble offers an extensive GNSS, total station, and 3D scanning portfolio alongside Trimble Business Center software, competing with 3D Laser Mapping's handheld mapping line as part of a much broader survey/AEC ecosystem.

Direct peers

• NavVis: NavVis builds SLAM-based mobile mapping systems (NavVis M6, VLX) for indoor 3D capture and digital twins, the closest direct competitor to 3D Laser Mapping's ZEB handheld line on technology and target use cases.
• Stonex: Stonex produces mobile mapping scanners (X120GO SLAM scanner) and surveying instruments, competing directly with the ZEB range on handheld SLAM capture for survey and AEC professionals.
• Emesent: Emesent produces SLAM-based mobile mapping (Hovermap) used on drones and handhelds for mining, infrastructure, and AEC, directly comparable to ZEB and FARO Orbis positioning in SLAM-driven 3D capture.
• Leica Geosystems: Leica's BLK2GO handheld imaging scanner and broader surveying/HDS portfolio directly competes with the ZEB family and FARO Orbis in handheld SLAM and terrestrial laser scanning for geospatial professionals.
• Riegl: Riegl manufactures terrestrial and mobile laser scanners (VMY, VZY) used for surveying, mapping, and monitoring, the closest long-range LiDAR-scanning competitor to ZEB Horizon and ORBIS on hardware and end markets.
• Phoenix LiDAR Systems: Phoenix LiDAR makes aerial, terrestrial, and mobile LiDAR mapping systems used for surveying and geospatial data capture, comparable to ZEB/Orbis on LiDAR-based mobile mapping for professional users.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/3DLaserMapping

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3D Laser Mapping